Intengiso yezorhwebo yenye yecandelo lentengiso. Inemisibe yeziganeko ezenziwe ngexesha lokuphunyezwa ukukhula kwentengiso, echaphazela yonke inethiwekhi yokuhambisa. Oku khokelwa kubeka iindlela ezintsha, ezintsha ekukhuthazweni kweenkampani, sisixhobo sokukhuthaza kunye nophuhliso. Ukuthengisa kwezorhwebo kubeka ukukhula kwako lokunyaniseka kwabathengi kuBrand, iinkampani kunye neempahla.
Iimpawu zomsebenzi
Owona msebenzi uphambili wentengiso yokurhweba Kukusebenzisa ukupasa kweempahla zenkampani kwiindawo ezithengiswayo kunye nokwakha umba wokunyuka kwabo. Ukusebenza kwendlela yokufezekisa iinjongo zezinto ezininzi yinxalenye yomsebenzi.
Umbutho worhwebo uza emsebenzini wayo ukusuka kwisifundo esiphambili Ukukhuthaza, oko kukuthi, ukusazisa okuphezulu malunga nezibonelelo zeempahla zayo kunye nokukhuthaza abathengi abajolise kuyo. Ngokuthatha inxaxheba kule nkqubo, ingcali yokuqala ibeka ezi njongo zilandelayo kwimisebenzi yayo:
- Ukuqiniseka komthengi okanye iqabane lokuthengisa ukuba lithengise iimpahla;
- Nikezela ngenkonzo ekumgangatho ophezulu amaqabane kunye nabathengi;
- Yenza umfanekiso womfanekiso ongenisiweyo;
- Sebenza ngokwembono kwaye ufumane ukuthembeka kwabathengi bophawu.
Kumsebenzi wayo, umbutho usekwe kuhlalutyo, uhlalutyo lwentengiso lwenkqubo yedijithali, umgangatho ophezulu kunye nophando lobuninzi, amathuba olwazi, ngamanye amaxesha ekuqondeni kwabathengi.
Ukuya Izibonelelo ezingakhange zithintelwe kwi-Sorketer ekhethekileyo Unokubandakanya ithemba lokufumana ithemba kwiinkampani ezinkulu, ukukhuthaza imisebenzi, uzinzo kunye nokuziqonda, umvuzo onomdla kunye nokukwazi ukufumana umvuzo kwintengiso. Kubalulekile ukuba uthathele ingqalelo iimpazamo ezikhoyo. -Usuku olungelulo oluqhelekileyo, olungelulo oluqhelekileyo kwimvakalelo, uluhlu olubekiweyo lwemisebenzi echazwe ngabaphathi benkampani.
Umphathi wale ndawo makalumkele inqanaba loxanduva lwesiphumo sokugqibela somsebenzi. Kwiimeko ezininzi, abanini beempawu kunye namahlakani eshishini bafuna ukufumana imbuyekezo kunye nesiphumo esiphezulu ngexesha elifutshane. Ke ngoko, ngumntu kuphela oneempawu zobuqu nezengqondo ukuba ngumthengisi oqeqeshiweyo:
- uxinzelelo loxinzelelo;
- uqeqesho;
- Izakhono zonxibelelwano eziphuhlisiweyo;
- ukufuna;
- inyathelo lokuqala;
- Izandla, ukukwazi ukwabelana ngobuhlobo kunye neshishini.
Uxanduva
Iinjongo zentengiso esebenzayo yobutsha zigqityiwe Ukufezekisa iziphumo eziphezulu zokuthengisa xa kuncitshiswa iindleko zophawu lwentengiso. Ukusebenza kunye nokonga - iminenga emibini, apho uxanduva lombutho lusekwe khona. Kwangelo xesha, kulo msebenzi, kufuneka ukhokelwe yimithetho-siseko yokuziphatha kwaye kuthathelwe ingqalelo i-Psychology yengqondo yomthengi. Uluhlu lweemfuno zomsebenzi zengcali ngokubanzi zibanzi ngokwaneleyo.
- IMakethi yoRhwebo iphuhlisa isicwangciso esiqhelekileyo seziphakamiso, icacisa uhlahlo-lwabiwo mali lwemisebenzi, ihlalutya iindidi zentengiso, zenza iinkqubo zokuthengisa, zenza iinkqubo zokuthengisa, zenza iinkqubo zokunyaniseka, ezongeziweyo Iifom zokunyuselwa.
- Ingcali yalo msebenzi uqhele ukwenza intetho yeeprojekthi zayo.
- Uphonononge intshukumo yezixhobo ezibonakalayo. Kumingeni yeziganeko zentengiso zinxibelelana neenkampani ze-BTL.
- Ukuvavanya ukusebenza komsebenzi owenziweyo, iMarketer yoRhwebo ithathe inxaxheba kumanqaku okuphicotha, ilawula ukubuya kwezixhobo zentengiso eziphuhlisiweyo. Ngokweziphumo zekota okanye ngonyaka, iingxelo ziyakhiwa ngabaphathi kunye nabathengi abaphambili.
- Kumbutho, ukuthatha inxaxheba ngokudibeneyo kumsebenzi opheleleyo weqela le-PRACHADISES, abahlalutyi, iingcali zeBrand zibalulekile. Ke ngoko, abathengisi bobuchwephesha batsala uhlolo lotshintsho lwentengiso yexabiso kunye nolawulo lwezicwangciso zentengiso ezenziweyo.
Imfundiso yaseburhulumenteni yeengcali Inendlela yokulawula iindlela ezabelwe ukupasa ngempumelelo kweemveliso kunye nokuqulunqwa koqikelelo. Ngenxa yokuba uxanduva oluphambili lomthengisi kukufumana isiCwangciso soPhuhliso seMultiel sisebenzisa intengiso ephezulu, ekusebenzeni kwayo usebenzisa ulwazi lwe-SEO, i-Sociology, i-Psychology, isebenzisa izixhobo ezahlukeneyo zentengiso.
Izakhono ezibalulekileyo zeMarketer oRill yizakhono ezinokuthatheka zezakhono, amandla okurekhoda amaxwebhu kunye nembalelwano yeshishini.
Imfundo
Ukulungiswa kweNtengiso yoNxibelelwano kunye neeNkonzo zoPhangiso lweeNtengiso zibandakanyeka kwabaninzi Amaziko aphezulu emfundo anamasebe akhethekileyo kwi-Econogy kunye nezentlalo . Kwintengiso yokuseta imele ngokubanzi Iikhosi zolu nguqu.
IiNkqubo zokufunda zomsebenzi Kukufundisa abafundi ukuba basombulule ngokufanelekileyo imisebenzi yeshishini elungiselelwe ulawulo lweenkampani, ukubeka izixhobo zentengiso, ucwangciso lobuchule, uphawu kunye nokubumba. Abathengisi abarhwebayo bexesha elizayo basebenzisa izixhobo ezihlanganisiweyo zolawulo lweBrand, ukuNikezelwa, uLondolozo lweNdlela yoQeqesho, kwaye bafunde ukudala ukubonwa kwe-brand kunye neempahla.
Ekulondolozeni, abafundi basebenzisa izakhono eziyimfuneko Unxibelelwano oluhlanganisiweyo nolawulo oluyingqongileyo lweempawu ezithengisiweyo. Ngexesha loqeqesho, abathengisi bexesha elizayo bayayisebenzisa imithetho yomsebenzi kwiqela, ukwakha inkqubo ye-KPI, bafunda ukudala unxibelelwano lwangaphandle nolusekhaya, olukhokelela kwikamva ukuphuhlisa isicwangciso esibanzi sokupasa.
Isebenza phi?
Umbutho onobuchule obufanelekileyo, onamava omsebenzi osebenzayo oqinisekisiweyo kwaye oqinisekisiweyo, uxatyiswe kakhulu ngabaqeshi. Abarhwebi baya kuba bafune abavelisi bayo nayiphi na intsimi -Ishishini, iimveliso zokutya, ishishini lokutya, iimveliso zabantwana.Kwikamva, ummakili unokusebenza ekufundiseni kwaye asebenzise amava omsebenzi wayo owenziwayo.
Inqanaba lomvuzo
Umsebenzi wombutho othengisayo yeyakwiqela lezinto ezihlawulelwayo kakhulu. Inqanaba lomvuzo liyahluka kwimimandla, kuxhomekeke ekusebenzeni kwengcali kunye nenzuzo yenkampani. Ngenxa yoko, kwidolophu enkulu nakwizixeko ezikhulu, ubungcali bunokubala umvuzo kuluhlu ukusuka kwi-50 000 ukuya kwi-120,000 yeeruble, imimandla inokubonelela nge-25,000 yama-80,000 yeeruble.
