Kwamamaza ubucuruzi ni kimwe mu bice byo kwamamaza. Igizwe nibyabaye byateguwe mugihe cyo gushyira mubikorwa kugirango uteze imikurire yo kugurisha, bigira ingaruka kumirongo yose yo kugabura. Iki cyerekezo gishyiraho imigendekere mishya, udushya mu marushanwa y'ibigo, ni igikoresho cyo guteza imbere no guteza imbere. Kwamamaza ubucuruzi bishyira imbere iterambere ryigihe kirekire byubudahemuka bw'umuguzi ku kirango, amasosiyete n'ibicuruzwa.
Ibiranga umwuga
Igikorwa nyamukuru cyumucuruzi wubucuruzi Ni ugushyira mubikorwa ibicuruzwa byisosiyete ku ngingo zo kugurisha no gukora igitekerezo cyo kwiyongera kwabo. Ingaruka zuburyo bwo kugera kubikorwa nkibi byinshi ni ikintu kiranga umwuga.
Umukoresha wubucuruzi aje mubikorwa bye uhereye kubimenyetso byingenzi - Gutezimbere, nibyo, birenze urugero bushoboka kubyerekeye inyungu zibicuruzwa byayo no kubakoresha intego yo kugura. Iyo witabira iki gikorwa, ubuhanga bwa mbere ashyira intego zikurikira zikorwa ryayo:
- Ukwemera umuguzi cyangwa umufatanyabikorwa mugucuruza kugirango ugure ibicuruzwa;
- Tanga serivisi nziza cyane kubafatanyabikorwa nabaguzi;
- shiraho ishusho yikirango cyatanzwe;
- Kora kubitekerezo no kubona ubudahemuka bwabaguzi bakira.
Mubikorwa byayo, umucuruzi ashingiye ku isesengura rya sisitemu ya Digital, ubushakashatsi bukabije kandi bwubushakashatsi bwubwiza, rimwe na rimwe amahirwe yo gukura kwimishinga, rimwe na rimwe ku bushishozi.
Kuri Ibyiza bidashidikanywaho byumucuruzi wihariye Urashobora gushiramo ibyiringiro byakazi mumasosiyete manini, guteza imbere umwuga, gushikama no kwiyakira, umushahara ushimishije nubushobozi bwo kwakira amafaranga yo kugurisha. Ni ngombwa kuzirikana amakosa aboneka. - Umunsi wakazi udasanzwe, ugoye cyane mubikorwa byamarangamutima, urutonde rwimisoro rusobanurwa nubuyobozi bwisosiyete.
Umuyobozi w'aka karere agomba kumenya urwego rwinshingano kubisubizo byanyuma byibikorwa. Mubihe byinshi, ba nyirubwite hamwe nabafatanyabikorwa bashinzwe ubucuruzi bashaka kwakira inyungu nibisubizo ntarengwa mugihe gito. Kubwibyo, umuntu ufite imico imwe n'imwe na psychologique irimo kuba umucuruzi wubucuruzi bwiza:
- guhangayika;
- Indero;
- yateje imbere ubuhanga bwo gushyigikira;
- gusaba;
- ingamba;
- Abaganga, ubushobozi bwo gusangira umubano wa gicuti nubucuruzi.
Inshingano
Intego zo Kwamamaza neza Mu kugera kubisubizo ntarengwa mugihe ugabanya ikiguzi cyibirangantego. Imikorere no kuzigama - Ifi ebyiri, inshingano za marketer zishingiye. Muri icyo gihe, mu kazi, agomba kuyoborwa n'amahame y'imyitwarire akazirikana psUrumeniya y'abaguzi. Urutonde rwibisabwa byinzobere birahagije bihagije.
- Umucuruzi wubucuruzi utezimbere gahunda rusange yibyifuzo byibyifuzo, ikora ingengo yimari yo kwamamaza, isesengura ryibicuruzwa hamwe nibicuruzwa byo kugurisha, bikora igenzura ryibicuruzwa, bikora uburyo bwo kuba abaguzi, butangiza ibintu bitera imbaraga kandi bidasanzwe Ifishi yo guteza imbere.
- Inzobere muri uyu mwuga akenshi ikora kwerekana imishinga yayo.
- Irashakisha kugenda kw'ibikoresho bya poste. Mugutegura ibintu byo kwamamaza bivuga hamwe namasosiyete ya BTL.
- Kugira ngo dusuzume imikorere yakazi kakozwe, umucuruzi wumukiriya akora ingingo zo kugenzura, igenzura kugaruka kubikoresho byamamaza byateje imbere. Ukurikije ibyavuye muri kimwe cya kane cyangwa umwaka, raporo byanze bikunze byakozwe nubuyobozi nabakiriya b'ingenzi.
- Kuri kanseri, uruhare rwabasabwe mubikorwa rusange byikipe yabacuruzi, abasesenguzi, inzobere zinganda ni ngombwa. Kubwibyo, abamamaza ibicuruzwa bakurura gukurikirana impinduka yisoko ryibiciro no kugenzura ingamba zo kugurisha zaremwe.
Amabwiriza yemewe y'inzobere Harimo uburyo bwo kugenzura uburyo bugenerwa imbere ibicuruzwa byatsinze nibigereranyo. Urebye ko inshingano y'ibanze ya karketer ari ukubona ingamba ziterambere ry'ingorane zifite ibicuruzwa byinshi, mu kazi gakoresha ubumenyi mu murima wa Seo, sociologiya, ikoresha cyane ibikoresho bitandukanye muri rusange hamwe na tekinike yo kugurisha.
Ubushobozi bwingenzi bwumucuruzi wumucuruzi ni bwo buhanga bworoshye-ubumenyi, ubushobozi bwo kwandika inyandiko nubucuruzi.
Uburezi
Gutegura itumanaho ryamamaza no kwamamaza abanyamwuga bamamaza muri benshi Inzego zisumbuye zifite amashami yihariye mu bukungu na sociologiya . Kandi ku isoko rya fortion rirahagarariwe cyane Amasomo yo kwigereranya.
Gahunda yo Kwiga Nukwigisha abanyeshuri gukemura neza imirimo yubucuruzi yateguwe nubuyobozi bwibigo, gushyira ibikoresho byo kwamamaza, gutegura ingamba, kuranga no kubumba. Abamamaza ibicuruzwa bizaza bizwiho ibikoresho byahujwe n'ibirango bihuriweho, Nening, Ubwubatsi Bwiza mu mahugurwa, kandi biga kurema indangamuntu y'ibirango n'ibicuruzwa.
Mubikorwa, abanyeshuri baranga ubumenyi bukenewe Gucunga Itumanaho hamwe no Gucunga Ibicuruzwa byagurishijwe. Mugihe cyamahugurwa, abamamaza ibicuruzwa bizazategeka amategeko yakazi mumakipe, kubaka sisitemu ya KPI, biga kurema amahuza yo hanze kandi yo murugo, biganisha ku gihe kizaza kugirango habeho ingamba zuzuye zo guteza imbere.
Ikora he?
Umucuruzi wumwuga wumwuga, ufite uburambe kumurimo unoze hamwe no kwemeza kandi amenyeshejwe intego, ahabwa agaciro cyane nabakoresha. Abacuruzi bazakenera kubakora murwego urwo arirwo rwose - Inganda, ibikomoka ku biryo, ubucuruzi bwo kwisiga, ibicuruzwa by'abana.Mu gihe kizaza, umucuruzi arashobora gukora mu kwigisha no gukoresha uburambe bwibikorwa byayo.
Urwego rw'umushahara
Umwuga wa marketer umucuruzi ni uw'itsinda ryihariye ryishyuwe cyane. Urwego rwumushahara uratandukanye mu turere, biterwa n'imikorere yinzobere no kunguka byikigo. Rero, mumijyi minini nimijyi minini, umwuga urashobora kubara kumushahara uva ku 50.000 kugeza 120.000, uturere dushobora gutanga ibicuruzwa biva ku 25.000 kugeza 80 kugeza 80 kugeza 80.000.
