Enye yezinombolo ezibalulekile zomhlaba wemfashini kanye nelungu elihlonishwayo le-High Fashion SymMate - Balmain (Balmon) asabeka i-canon e-French chic yesimanje. Okwakho, ngaphezu kwesigamu sekhulu, uhlobo luye lwathola ama-thoffs amaningi futhi luwe. Ukuphela kwento ehlala ingashintshiwe eGrace nobuhle obukhishwe ama-balmain, akunakwenzeka ukuhlala unokunganakwa.
Umlando
Kusukela ebuntwaneni, umsunguli kanye nomsunguli we-Pierre Balmain Brand (Pierre Balmon) ngokuzethemba wahamba ngokuqiniseka ukuze ahlangabezane nesiphetho seCouturier Professional. Uthole isikole sokuqala, esebenza njengomsizi kusuka kubaqambi abaholayo bezingubo ezifashisayo ngaleso sikhathi - u-Edward Molinje noLucien Lelong, okubandakanya ukubambisana ne-novice Christian Dior.
Masinyane nje ngemuva kweMpi Yezwe II, ngo-1945 uPierre Balleman wavula owakhe i-Atelier. Enziwe ngengozi empilweni yempi ngesikhathi sempi futhi wabhujiswa, ngentokozo ngentokozo yokugqoka yokuqala ye-master - Indwangu eyinkimbinkimbi yendwangu ye-whale nentambo endile ye-silk endizayo Uhlaka lwengilazi, ama-rhinestones, amatshe okufakelwa nama-pearls. Bekuli-Couturier yethule i-silhouette yakudala yengubo yakusihlwa eduzane nenduduzo ye-silhouette ye-classic, ngemuva kwalokho i-dior deior ye-open
Egangeni lempumelelo ezweni lakubo, uBalleman uzama ukuzibonela ngaphesheya kolwandle. Ngo-1950, kwavulwa i-balmain boutique eNew York - isitolo sokuqala semfashini esikhethekile salolu hlobo eMelika. Iphumelele kakhulu umqondo we-couturier ukuze uvelele indlela eya empumelelweni ngezikrini eziluhlaza okwesibhakabhaka - i-design isebenzisana nezingubo zokushaya komkhakha wamafilimu kanye nokugqoka i-bartos of the magrituitution yokuqala - iBridget Barlo, UVivien Lee, uCarol Baker nabanye.
Ukuthandwa okugqamile kanye nempumelelo yezentengiso yomkhiqizo, ngisho naphezu kwamanani entengo yayo futhi agxile kakhulu kubameleli bendawo ephakeme kakhulu, exoshwe ama-balmain ngamashumi amabili namashumi amabili namashumi amabili ngisho namashumi amabili namashumi amabili namashumi amabili namashumi amabili namashumi amabili namashumi amabili namashumi amabili namashumi amabili. Leli yi-aristocracy ekhethwayo ye-couturier negazi lasebukhosini, usaziwayo womhlaba kanye ne-colebritis. Kancane kancane, amaqoqo anwetshiwe: izicathulo ezijabulisayo nezitayela, izesekeli, amakha akhani afakiwe.
Ukukhiqizwa kwamahora ane-9 kuholwa endaweni ehlukile - umsebenzi ohlanganyelwe we-balmain neqembu elikhulu laseSwitzerland. Omunye wabasizi bakaPierre, ngemuva kwalokho i-Karl Lagerfeld edumile.
Kepha, ekuqaleni kwama-70s, uhlobo lomkhiqizo lwaqala ukungakwazi ukuguqula ukuthambekela kwamanje ngemfashini futhi ngithathe izikhundla. Ukuphonsa kanye nokukhipha isitayela, izindleko eziphakeme zokuhlobisa umhlobiso bekungaphansi kokufihliwe okuvinjelwe kwabaqhudelana - okokuqala, i-Cren kanye ne-Yves Saint-Laurent. Emzamweni wokugcina izikhundla, uPierre Balleman kanye nesandla sakhe sokunene sika-Eric Morthensen, owayehola ekhanda lomkhiqizo ngemuva kokushona komsunguli ngo-1982, wasungula ukukhishwa kwezingubo zokuba yiPorte.
Kuze kube ekuqaleni kwama-2000s, uhlobo lomkhiqizo lwalukhathazekile ngezikhathi ezijulile. Naphezu kwemiklomelo eminingana emkhakheni wokuqamba kanye namaqoqo aphumelelayo aphumelelayo, umphakathi uvame ukungakhangi. Isimo sokuhweba seNdlu safinyelela lapho kukhishwe ama-balmain amahlandla ambalwa ukuhweba futhi aphoqelelwa ukuba athengise amalayisense amaningi kuwo wonke umuntu ngokulandelana. Incwajana, abanikazi kanye nabaqambi abaholayo bathathelwa indawo njengaseKaleidoscope, kepha bekungekho ukuthuthuka okukhulu.
Ngo-2005, le ndlu yathola amathemba amasha ngokufika komqondisi wokudala uCátopa Decarten, ngaphambi kwalokho, iminyaka eminingi isebenze noPaco Rabanne. Ukwazile ukuqhuba uhlobo lwe-requnding oluphumelelayo, ukugcina ifilosofi yendabuko yobuntu besifazane abayinkimbinkimbi kanye nokunethezeka. Ama-aves amasha aphezulu anezinhlaka ezivela ku-balmain abe yi-satellite ejwayelekile yamathrekhi abomvu kanye nempilo yezwe. Kusukela ngo-2008, uhlobo lwaluqale ukukhishwa kwezingubo zabantu - ezemidlalo ezinolaka kanye nezingubo eziqinile ze-minimalistic buthule eduze kwamaqoqo nomunye.
Ngo-2011, isimo sezempilo esiphoqiwe ukudlulisela okuthunyelwe kwe-olivier elinethalente elinethalente, elivikele impumelelo futhi lathuthukisa amathemba e-balmain emcimbini wezemfashini wemibono enesibindi nemibono yezemfashini. Izingubo ezivulekile, ama-subresses, ama-T-shirts - amasudi aqinile, amajakethi wesikhumba we-biker kanye nama-subinestones, umdlalo onamakhono, ubuhlanga kanye ne-motifs yamaqoqo okugcina asiza ukudala isithombe esihlukile nesihle kakade umuntu onamandla wanamuhla. Izinyathelo eziningi zenziwa ebhekise ngentando yeningi yomkhiqizo, ngokwesibonelo, amaqoqo ahlanganayo nge-H & M.
Izingubo zokuqoqa 2017.
Namuhla, i-balmain yezingubo zabesilisa nabesilisa ingabonakala njenge-ar-deco - i-geometry eqinile yezingubo zokugqoka kanye nesitayela se-eclectic. Ukuqoqwa kwentwasahlobo-ehlobo 2017 kukhishwe ngokuntuleka kokufekethisa okungalindelekile. Ukuvuselelwa kwendabuko kwalezi zingxenye kwabonakaliswa ekwenziweni kobuhlakani be-cutouts - yize, kuqhathaniswa neminyaka edlule, umklami wehlisa ukubheja nge-eroticism enolaka.
Iqoqo lifaka:
- Izingubo zeCorset Bustier;
- Iziketi zepensela, ama-jean noma amabhulukwe anciphile ngomucu omkhulu okhalweni;
- Ukuhlanganiswa namasheya namabele ama-blouse, ama-silika tunics kanye nama-t-shirts anombala ocebile, ohlotshiswe ngama-rhinestones;
- Ukundiza ama-chiffon okugqolozela okhalweni.
7.
Izithombe
Ama-stylistics abeka phambili izithunzi ezihlanganisiwe futhi ezifudumele zesihlabathi, izingqikithi zaseGibhithe, izinto eziqinile ezinokuphrinta okucacile. Phakathi kwama-accents ka-Olivier Rustin kwesokunxele izindwangu ezihlanganisiwe, izinyonga, usilika, i-velvet kanye negridi.
Abagxeki baphinde bashaye ama-Innovation - abashayeli bensimbi, bedlula kahle eziqongweni ezicwebezelayo.
Izicathulo ze-balmain
Enye yezixazululo ezinamandla ka-Olivier Rustin emcabangweni we-Balmain waba ngamabomu isicathulo. Ukuhambisana komkhuba othathwe hhayi nje ogubhi usizo, kodwa futhi kuthola ukuthandwa ku-Mass. Amabhuzu e-demi-sesitayela anethezekile futhi asebenzayo ane-block eqinisekisiwe ngokucophelela, elilungele ukuhamba okunethezekile.
Isikhumba sangempela asisihle nobumnandi kuphela, kepha singcolile kancane. Ubudlova bangaphandle lemodeli alichithi imilenze yomnikazi, ukugcizelela ngokucophelela ukugcwala kwalo nokuzwana kwabo.
I-traklor yodwa, imicabango eyindilinga kanye nezihloko ezingaphezulu kwezinkolelo zikuvumela ukuthi uhlanganise isitayela ngokusebenziseka - lokhu kuwukuhle kwamasokisi ansuku zonke.
Ukunakwa okuhlonishwayo kusuka kuma-fashionistas kujabulele amabhuzu e-denim ehlobo anebhodlela.
Okwengezayo
Kusukela ngo-1995, iSwatch Group Holding ithole ngokuphelele wonke amalungelo akhethekile we-Balmain Watch Challenge. Namuhla, isikhungo sokukhiqiza sitholakala edolobheni elidumile labathandi be-Saint-Dia Virnaker eCanton laseYura, ngokwezidingo eziqinile kakhulu zekhwalithi yaseSwitzerland.
Ubukhulu bokuhlobisa izingubo eziyinkimbinkimbi buhambisana ngokuphelele nokudayela okuhlotshiswe ngenkampani i-Arabesque - ikhadi lebhizinisi elinelungelo lobunikazi lomkhiqizo. Izinga leSitayela libhekwa njengengumbusi U-Elysées. . Phakathi kwemisebenzi yobuciko obuhle ngempela yobuciko, umfazi ngamunye udinga ukunaka ama-chromographs nge-Pierre Balmain nama-Chronoholady Diamonds. Idizayini yabo eyingqayizivele ihlanganiswe ngokuphelele nazo zombili izitayela zebhizinisi nentsha emhlabeni wemfashini futhi ayikhonjelwa esikhathini sokugijima okulimazayo.
Ngokuphelele nangokuphelele ukuveza ubuntu babo kuzosiza i-paris ye-Permain Paris. Ekuqaleni kwesizini ngayinye, kukhiqizwa iqoqo elikhethekile lama-aroma, agcwaliswa ngezinto zombili ezivinjelwe zendabuko nezejwayelekile ezingekho emthethweni. Izimonyo zohlobo zifaka nemikhiqizo yobungcweti yokwandisa izinwele. Izisombululo eziqediwe nezikahle zezinwele eziphezulu eziphezulu zisiza ukulungiselela i-hairstyle esithombeni esisha, esibuhlungu kakhulu.
Ngophawu lwe-Trademark Balmain Kunezinto eziningi ezengeziwe ezihlanganisa isitayela sendabuko, ukunethezeka nokusebenziseka. Izindleko zezambulela kanye namamodeli omshini, ipeni lomthombo, isikhwama, njll.
Ukubuyekezwa
Abathengi banconywa yimikhiqizo ye-TradeMark. Lokhu kuboniswa ngokungalingani ngokubuyekezwa okuningi ngomdlandla kwizithangami ezijwayelekile nezijwayelekile. Izingubo, izicathulo kanye nezesekeli zomkhiqizo ekuqaleni ukunqoba ukubuka kwazo okuhle nokunethezeka. Lapho amaqoqo amasha avela emashalofini, kuqoqwe emigqeni yangempela phambi kwezindawo zokuphumula kanye nezitolo ezikhethekile eziku-inthanethi zigcwele ama-oda.
Into esemqoka yilokho okuphawulwe ngokusobala kukho konke ukubuyekezwa - lapho ukushayisana okune-balmain yasekuqaleni kushaya ikhwalithi ehlukile yomsebenzi. I-firmware engenakuphikwa yomthungo ngasinye, ukuphela kwe-filigree. Izinto zokwakha zikhethwe ngokucophelela, zithambile kakhulu futhi zimnandi ngokuthinta. Naphezu kokucaciswa kwemikhiqizo yezemfundo, izinto zigqoke kakhulu, zilukhuni futhi zikhululekile empilweni yansuku zonke.
Ngezikhathi ezithile, abasebenzisi baphawula amaphuzu amabili amabi - inani eliphakeme kahle namathuba aphezulu okuhlangabezana nenkohliso (ngokungabikho komphakeli ofakazelwe).
