UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa

Anonim

Umsunguli walolu hlobo ubizwa ngokuthi yi-minimalist enkulu yesikhathi sonke. UBracki ngokwawo uqobo uhlotshaniswa nobulili, inselelo kanye nenhlaka.

UCalvin Klein akayena nje uhlobo oludumile lwezingubo nezingubo zangaphansi, kungukucabanga kwangempela komusa nenkululeko yangaphakathi, engenalo uhlaka.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_2

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_3

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_4

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_5

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_6

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_7

Kancane ngomsunguli wenkampani

UCelvin Klein wazalwa ngo-1942, futhi, ngokusho kwenganekwane yomndeni, wayesevele wabona ukuthi ufuna ukuba ngumqambi.

Amaphupho omfana afakwe ekwehlisweni - eneminyaka engu-18 athola iziqu esikoleni esiphakeme sobuciko nokuklama, wabe esengena kwiNew York Fashion Institute of Technology.

Ekuqaleni komsebenzi wakhe, wasebenza ezindlini ezahlukahlukene zeNew York Fashion njengempilo, kodwa ngokushesha wayesekhathele ukuba sezingeni eliphezulu.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_8

Ngo-1964, washada, indodakazi yakhe yazalwa nomkakhe, kodwa ngemuva kweminyaka eyi-10 umshado wawa.

Ngo-1968, wasungula inkampani yakhe futhi wadala iqoqo lakhe lokuqala ngemali, ancike kumngane uBarry Schwartz, owagcina umngane wakhe.

Njengoba uKelvin ngokwakhe wathi, yilowo nalowo unethuba e-US, uma enamakhono adingekayo nesifiso sokusebenza kanzima. UKlein neqiniso kanti omunye wawuningi, okwakuyindlela yakhe yokuphumelela.

Ama-70s ayemakwe ngaye ngamaqembu ashubile namaqembu eBohemiya, ngokushesha ayekhathele. Ngasekupheleni kwama-80s, washada noMsizi wakhe uKell, ngo-2006, lo mshado nawo wawuphethe.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_9

Ngemuva kokudlula ende, ngo-2003 uMklami wasuka ezindabeni waya ekuphumuleni okufanelwe kahle. Namuhla uhola impilo enempilo, uthanda ukuya ezindaweni zokudlela ezi-cuisine ezihlukile futhi ujabulele nje impilo.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_10

Umlando Womkhiqizo

Ekuqaleni, uCalvin Klein Ltd. Ubengumfundi othengele ekuthungiseni izingubo zabesilisa zakudala lapho bebhekene noKlein ngokwakhe. Lalitholakala kwelinye lamahhotela aseNew York, okuthi, ngokusho kwenganekwane, kwakuyimpumelelo enkulu kumqambi we-novice.

Lapho umnikazi we-boutique yemfashini, eyayisendaweni engenhla, wawuphutha yiphutha le-lifter futhi wazulazula esitudiyo e-kelvin encane. Wayehlabeke umxhwele kakhulu ukuqoqwa kwezingubo, ezenze umyalo wamadola ayizinkulungwane ezingama-50. Mhlawumbe ungabi lo mhlangano omubi, ngoba umklami konke bekungenzeke ngenye indlela. Kwakubonga kuye, wathola ithuba kusukela ekuqaleni umsebenzi wakhe wokusebenzisa imali enjabulweni yakhe nasekudaleni izinto ezinhle kakhulu.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_11

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_12

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_13

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_14

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_15

Ngemuva konyaka, uKlein waziwa eBohemian Tusovka yeNew York ngisho noKhethe yena uqobo waze waqubuka umagazini ocwebezelayo. Lezi kwakuyiminyaka yokuphila yokuphila yobuhlanya, ngokusho komqambi uqobo, obani ababehambisana namaqembu ahlukahlukene, utshwala nezidakamizwa. Kodwa-ke, indlela emangalisayo, ayizange ithinte ukusebenza Kwakhe, kwathi ngo-1970 inquma ukwethula umugqa wezingubo zabesifazane.

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Ukuthatha ijantshi labesilisa lakudala njengesisekelo, kwakha ijazi le-Percoat, isikhathi eside esibeka ithoni yemfashini yemfashini yalesosikhathi. Namuhla, le modeli yaziwa yithi njenge-bushlate - ijazi elifushaniswe kabili elifushaniswe amabele angenakuphuma emfashinini.

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UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_21

Ngo-1978, kwavela ithuba lokushintshana emlandweni womkhiqizo. UKelvin usevele wabona ukuthi i-jeans iyindaba ye-wardrobe, okuyinto engahle isuswe ngokungafanele ukunakwa kwabaqambi abadumile.

Kuze kube manje, amabhulukwe avela ku-denim ahlotshaniswa nawo wonke umuntu ngezingubo zokusebenza, futhi kwakunguKelvin Klein owenze inguquko yemfashini, akhiphe i-jean yokuqala yomkhiqizo. Baba uphawu lobukhosi nobulili, kanye nombhangqwana onesitayela nezinhlamvu zama-CK azithandayo manje amaphupho okuthola wonke ama-american fashionista.

Kamuva, uKlein waba ngowokuqala owapenda i-denim emnyama futhi wathunga imodeli, efanelekile ngokuqinile.

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UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_23

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_24

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_25

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_26

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_27

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_28

Ekuqaleni kwama-80s, uhlobo luqala ukukhiqiza izingubo zangaphansi zamadoda, ezithathwa njengenganekwane namuhla. I-gum ebanzi ene-logo yomkhiqizo eyenziwe yabonakala emhlabeni wonke, futhi inani lamafayitela namakhophi nanamuhla kuyaqhubeka ukukhishwa kwimibuthano engenakubalwa.

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Imali engenayo yenkampani ikhula ngokushesha, izingubo zomkhiqizo zithengiswa kulo lonke elase-United States nasemazweni aseYurophu, futhi imali yonyaka idlula ama- $ 600 million!

Kodwa-ke, ukuphenduka okunjalo kwemicimbi kuqinisile, ngoba umnikazi womkhiqizo wefontiza imibono emisha, ebonwa nomphakathi ngentokozo. Enye yazo ezibaluleke kakhulu, ngokungangabazeki, iba yi-CECORTION yesitayela se- "Unisex".

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_30

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_31

UKelvin Klein okokuqala wadala iqoqo lezingubo, obekungeyona eyobulili - elijwayelekile, okungukuthi, okufanayo okulungele abantu bobabili ubulili. Wenze inguquko enkulu kunazo zonke emlandweni wezemfashini yanamuhla, ukulahla uhlaka nemihlangano emikhulu kanye nokuvumela abantu ukuthi bagqoke izingubo ezikhululekile kakhulu nezintofontofo, kungakhathalekile ubulili.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_32

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_33

Umqambi akagcini ngokubeka izinto zemvelo kuphela, kodwa futhi wasabela ngangokunokwenzeka kunoma yiluphi ushintsho embonini yezemfashini. Isibonelo, lapho isitayela se- "Militari" sangena emfashini ekuqaleni kweminyaka yama-2000s, ku-assortment yomkhiqizo, amabhulukwe emithwalo kanye nezingubo zombala wokuvikela. Kancane kancane, le nkampani ikhula embusweni futhi iqala ukuvula izindlu zayo empumalanga.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_34

Naphezu kokuthandwa okungakholeki, imali engenayo minyaka yonke namaprimiyamu ambalwa ahlonishwayo, ngemuva kokusebenza okungapheli kweminyaka engama-30, uKlein uqala ukucabanga ngokuphumula.

Ngo-2003, inkampani yathengiswa yi- "Shirtty" Phillips-van Hehen Corporation ngama- $ 400 million. Umqambi wathola ilungelo lokuba ngumeluleki kulolu mbuso omkhulu futhi akhethe isitholi esisha lapho efuna ekugcineni asuke ezindabeni. Umqambi omusha weCalvin Klein Brand kwakuyiBrazil kaFrancisco Costa. Wahlala ethembekile emasikweni, edala izingubo kubalandeli abajwayelekile behlobo le-minimalism.

Ngo-2016, wathathelwa indawo yiRaf Simons, etholakala kulesi sikhundla namuhla.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_35

Uhlobo lwaluhlobo lwaluhlale futhi luhlala lubonakale kakhulu, luphumelele futhi luthengiswe emhlabeni wonke. Umqondo wakhe, njengakuqala, kusekelwe ekunciphiseni kanye nokulula, okungapheli imfashini.

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UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_38

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UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_40

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Ngonyaka owedlule, uhlobo lomkhiqizo lwabuyisela isimo sesimo esixoxwa kakhulu, ngenxa yomkhankaso wokukhangisa we- #myCalvins, lapho umculi odumile uJustin Bieber noSupermodel Kendal Jenner babamba iqhaza.

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Ukukhangisa le ndlu yemfashini kuvame ukufanela ukunakwa, ngakho-ke siphakamisa ukuthi bajwayelane nemikhankaso ebaluleke kakhulu emlandweni wakhe.

Imikhankaso Yokukhangisa

Sesivele sazi ukuthi uCelvin Klein uhlobo lokuguqula emhlabeni wemfashini, umsunguli wenye yezitayela ezithandwa kakhulu kanye noMdali weJeans yokuqala. Ngaphezu kwalokho, kuyinganekwane ezweni lokukhangisa, elinegama lazo elihlotshaniswa namahlazo amaningi.

Konke kwaqala nge-jean yokuqala yokuqala emlandweni wokukhangisa, kamuva kwaba ngesinye sezimpawu zenguquko yezocansi e-United States. Akumangazi yini ukuthi ngemuva kwakho konke, izihlava ezineminyaka engu-15 ubudala zivinjelwe ephosta, futhi okubhaliwe ebhodini lokubhala elifundwe "uyazi ukuthi akukho lutho oluphakathi kwami ​​ne-jean yami?"

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Ukusabela komphakathi kwakungu-Deeafening - Ngaleso sikhathi, amazwe asePuritan asolwa uKlein ngenkulumo-ze ebuya kwezithombe zobulili ezingcolile, kodwa ngasikhathi sinye ukuthengiswa kwe-jean kwahamba ezulwini.

Ukusuka kulokhu kukhangisa, uchungechunge lokukhangisa kwe-KC Brand lwaqala, futhi eminye imikhiqizo nayo yathatha lo mkhuba.

Ngo-1988, umugqa weqoqo leCalvin Klein wayeyimodeli encane kaChrist Tarlington. Kamuva, wake waba ubuso bomkhiqizo. Isibonelo, ngo-2013, kwaphinde kwaqedwa inkontileka naye, futhi uChristie waphinde waqubuka inkanyezi endaweni yokukhangisa nge-frank yokukhangisa isithombe, ngoba isibalo sakhe kanye neminyaka engama-44 sasiyindaba yokuvuma.

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Ekuqaleni kweminyaka yama-90s, uhlobo lomkhiqizo lwashaqisa umphakathi - ekukhangisweni kwezingubo zangaphansi okokuqala ngqa kuboniswa umzimba wesilisa onqunu onqunu. I-Billboard ekhombisa uMark Wahlberg idonswa enkabeni yeManhattan, uKelvin osolwa ngokuthuthukisa ubulili ngokweqile kanye nokuphosana nokuthengisa kufinyelela iphuzu elibucayi futhi.

Namuhla, isithombe somkhiqizo onomshini omuhle kakhulu kanye nokumamatheka kwe-disinfection nakho kufakwa ohlwini lwehlelo futhi kukhumbuleke kakhulu.

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U-Kate Moss oneminyaka engu-18 ubudala, umsebenzi wakhe nokuthandwa kwaqala nalo mkhiqizo wabuye wabamba iqhaza kulo mkhankaso wokukhangisa. Ngokubambisana noWahlberg, ubeke inkanyezi ekukhangiseni i-Unisex Putvin Flun Calvin Kleini eyodwa, kanye nase-Jeans Advertising, ngaphandle kwale nto yokugqoka, ngaphandle kwale nto ethe xaxa.

UKate usevele waba nesithombe esihlambalazayo, ngakho-ke basebenza kahle noCalvin Klein Brand. Basebenzisana isikhathi eside, ngenkathi ngo-2003, uNatalia Vodanova weza ukuzongena esikhundleni sawo. Uqhubeke nesiko - lobuso obufanayo nobuso bengane, mncane futhi ngasikhathi sinye.

Ngo-2007, uhlobo lusaqhubeka nokumangaza - ekukhangiseni umugqa we-CK CK ongaphansi kwabesilisa abanenkanyezi umfana omnyama - umlingisi Jimon Honsu. Lokhu kwanikeza umfutho omusha ekuthuthukisweni komkhiqizo, owaqala ukunyakaza e-bunlet.

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Ngemuva kweminyaka emibili, uCalvin Klein washayisana nokuhlakulela okukhulu. Uhlobo lunqume ukuqhubeka nangale futhi lwakha izingubo zangaphansi zamantombazane ngamafomu amahle kakhulu, akwazile acabange ngokwanele ngecabange ngokwanele nge-eva vendez eshisayo. Ukukhangisa uFrank, lapho umlingisi abethelwe ngenkani waqanjwa ngokuthi "izithombe zobulili ezingcolile" futhi "ngokobulili njengesihogo".

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Kumele kuqashelwe ukuthi inani eliphakeme lezithombe ze-CK CK yimifushane emnyama nezithombe ezimhlophe. Abanalutho olungathandeki, gxila kuphela kumkhiqizo uqobo kanye nemodeli yomzimba.

Ifilosofi yomkhiqizo bekulokhu kuvusa inkanuko, kukhuthaza iqiniso lokuthi ubulili bungabi nohlaka. Indlela enjalo ayikwazanga ukwenziwa kalula, ngakho-ke ngasikhathi sinye uKelvin Klein washayisana nezilingo eziningi.

Ngo-1995, kwaqala uphenyo, osolwa uphawu lomkhiqizo ekusebenzeni kwezindiza ngokocansi. Umphakathi ufuna ukwenqabela ukukhangisa okuvusa inkanuko nge-brooke encane, ukusekelwa kwawo kungukuhlelwa okuningi okukhulu.

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Ukuze ungavumeli ukuqeda inkampani yakho, uKlein uphoqelekile ukuba alalele, emva kwalokho wonke amacala asuswe.

Uhlobo luhlangabezane nezinyathelo eziphindaphindwayo, ngoba umklami wemfashini akazange ayeke ukudala imikhankaso yokukhangisa, ebibangela umphakathi wethukile. Ukhokhele izigidi zezimangalo futhi waletha ukuxolisa komphakathi, futhi ukuthengiswa komkhiqizo kwaqhubeka kukhula. Akekho ophikisana nokuthi amahlazo aba ngenye yezinto ze-CK ephumelelayo, eba yingxenye yesithombe senkampani.

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UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_54

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_55

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_56

Iqolo

  • Iqoqo leCalvin Klein liwumugqa we-monnebry monobrared, lapho izingubo zangaphansi zitholakala, izembatho nezesekeli zekhwalithi ephezulu kakhulu.
  • CK CALVIN KLEIN - Izingubo ezishibhile nezicathulo ngesitayela sabajwayelekile.
  • UCalvin Klein (ilebula elimhlophe) - ezemidlalo ezokwelashwa nezicathulo.
  • UCalvin Klein Jeans - izingubo zikaDenim.
  • ICalvin Klein Golf - Izingubo, izicathulo nezesekeli zegalofu.
  • ICalvin Klein Amawashi nobucwebe - amawashi ahlukile nokuhlobisa ngesitayela se-minimalism;
  • ICalvin Klein Ikhaya - Izingubo ezinesitayela nezesekeli zasekhaya;
  • UCalvin Klein Underwear uhlu lwengubo yangaphansi edumile.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_57

Ukuqhelelana

Okokugqoka ngaphansi

Phambilini, uLingerie wayembi, kodwa esebenzayo, noma engakhululekile, kodwa ayenga. Konke sekushintshile nge-Advent of Advent of Calvin Klein Underwear - Izimfushane namaBras sezinto ntofontofo futhi zimnandi ngasikhathi sinye.

Okudumile kakhulu futhi namhlanje kukhona amamodeli ekotoni anebhendi ebanzi, ebangela uphawu lomkhiqizo. I-assortment ibonisa njengamamodeli we-classic, i-tanga, thong, i-bikini panties, ngakho-ke, intombazane ngayinye ingakhetha imodeli efanelekile kuye.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_58

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_59

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_60

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_61

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_62

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_63

Ama-bras ahlukene futhi - lezi zindawo ezikhululekile, amamodeli abushelelezi ethanjeni nango-Push-AP. Vele, akusebenzi ngaphandle kwamamodeli we-lace, nokho, ahlala evinjwa futhi emfushane. Azikho izinto ezengeziwe, ukotini omncane kanye ne-lace ebukekayo, edalelwe ukugcizelela ubuhle bomzimba wabesifazane.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_64

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_65

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_66

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_67

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_68

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_69

Ukubhukuda okuvezwe ku-assortment njalo gcina umqondo womkhiqizo - i-minimalism engapheli kanye nemibala evinjelwe, kepha ngasikhathi sinye enza ukwakheka kokuyenga nocansi

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_70

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_71

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_72

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_73

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_74

okokugqoka

I-Calvin Klein Home Line Line liqukethe izingubo ezenziwe ekhaya lapho uzozizwa ukhululekile futhi uthandeke khona. Kungaba umqhele omncane, amabhulukwe kakotini we-pajama kanye ne-t-shirt noma amakhilokhi nge-t-shirt.

Ungahlehlisa ukubukeka kwakho kwasekhaya, ungakopela noma ujabule, okuzobaluleka ngesikhathi sasebusika.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_75

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_76

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_77

Njengoba kunguMkhiqizo othuthukile we-jean athuthukile ezweni elikhulu lemfashini, umbhangqwana we-trouser kusuka ku-denim enelebuli eyi-ck eyigugu kusewumuntu wesitayela nokunambitheka okungekho emthethweni.

UJeans onomunyu onophawu "u-Omega" emaphaketheni angemuva ahlala esezingeni eliphakeme futhi aqondayo minimalism. I-assortment iveza amamodeli ahlukahlukene, ama-classic ne-trendy - ngama-scuffs, izimbobo kanye nezinye izinto zokuklama.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_78

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_79

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_80

Ama-T-shirts nge-CK Logo ayikaze aphume imfashini. Ikakhulu babedume kuma-90s, manje, ngokubuya kwalesi sikhathi, bathola ukuthandwa okungakaze kubonwe. Brand futhi kufakazela ukuthi ama-laconicity kanye nokulula yinhle kakhulu futhi isitayela.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_81

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_82

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_83

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_84

Cishe yonke imbangela, izinhlobo ezahlukene zangaphandle zimelelwa konke ukunambitheka. Vele, amajakethi aphansi athandwa kakhulu. Iningi lazo limelwe amajakethi amafushane ama-stegan athandwa ngabantu abasha. Zikhululekile namaphaphu - elungele amasokisi ansuku zonke.

Kukhona izinketho eziyiqiniso - amajazi wejazi phansi. Wonke amamodeli anokwakheka okunembile okuqondayo, okufana nesitayela sezemidlalo. Ibuye iphathelene nejazi - ubude obuphakathi, ukunqunywa kwe-classic, i-gamut yombala engathathi hlangothi. Kwesinye isikhathi kunamamodeli anoboya obomvana e-hood.

I-Outerwear yalo mkhiqizo ihlose abahlali abasebenzayo nababhekiswe kubahlali be-metropolis.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_85

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_86

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_87

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_88

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_89

isishiyagalolunye

Izithombe

Izicathulo

Zonke izicathulo ezethulwe kusuka ku-CK zigcina umqondo womkhiqizo. Lokhu kuhlala kunamamodeli aqondayo ngaphandle kwenjabulo nokuhlobisa okuhlobiwe, kungakhathalekile ukuthi ungumbusi. I-assortment iveza izimbadada kanye nezimbadada, amaflip-flops kanye nama-slipper ngesitayela sezemidlalo ngoCalvin Klein, izicathulo esithendeni ngaphandle kwayo.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_90

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_91

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_92

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_93

Izimfuno eziningi zisetshenziswa amamodeli we-Daily Sneaker angasebenza njengenye indlela ehlelekile yokuhlanza imikhiqizo yezemidlalo edumile. Kuqediwe kusuka kwesikhumba sangempela, zikhululekile futhi zikhululekile esokeni.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_94

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_95

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_96

Okwengezayo

Isihluthulelo sempumelelo yamawashi kaCalvin Klein isitayela esingenasici kanye nekhwalithi yendabuko yendabuko. Zikhiqizwa ngaphansi komkhiqizo ohlukile we-CK CK WAGHO CO I-Ltd., eyadalwa ukusebenzisana noMkhiqizo we-CK kanye nomkhiqizi owaziwayo wamawashi e-Swatch Group.

Amahora wokuqala womkhiqizo, athambekele kubantu abasebasha abanamandla, akhishwe ngo-1997. Idizayini ekhanyayo nokuba khona kwelogo enophawu phakathi kwabakhiqizi abaningi.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_97

Njalo ngonyaka iqoqo lewashi elisha liphuma, elihlukaniswe ngezindlela ezintathu: amamodeli okuqamba, amadoda wabesifazane abahle kakhulu.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_98

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_99

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_100

Muva nje, imodeli ye-Flash isebenzisa ukuthandwa - iyisongo sensimbi ebanzi, lapho ukudayela kuhlangana khona ngezindlu. Iwashi elinjalo isitayela esihle kakhulu futhi ngokuphelele. Bazobukeka kahle ngezingubo ezithandekayo, amabhizinisi kanye nezithombe zakusihlwa.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_101

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_102

Imodeli eguqukayo ibihlala ithengiswa. Kubo, i-clasp itholakala ngaphansi kokudayela, futhi intambo eyenziwe ngesikhumba imvamisa.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_103

Izikhwama nama-Calvin Klein's kanye nama-wallet ahlukaniswa umklamo oqondayo kanye nohlelo lombala ovuselelekile. Phambilini, imodeli ngayinye yahlanganiswa nazo zonke izingubo ezethulwe eqoqweni. Manje izesekeli zibhekisela kuhlu oluhlukile, ngakho-ke uhla luye lwahlukahluka.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_104

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_105

Iveza amamodeli ahlukahlukene ahlukahlukene ahlukahlukene ahlukahlukene - abathengi, i-taut kanye hobo, kanye ne-compact crossfork emgqeni omude. Futhi ukufaka ukukhanya kube neziqu ezincane ezinhle kakhulu.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_106

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_107

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_108

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_109

Izikhwama nama-wallet zenziwe ngesikhumba noma i-tapestry yakudala enophawu lomkhiqizo.

Idizayini yazo zonke izesekeli zeCalvin Klein iloliwe yenqaba konke kakhulu futhi inaka ngokukhethekile imininingwane. Lona ngumqondo oyinhloko womugqa, ogcinwe iminyaka.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_110

Amakhathi

Kukhishwe umdwebo wokuqala wamakha we-1978, kepha lo mzamo awuphumelelanga. Ngaphandle kwalokhu, uKlein akazange ashiye imizamo yokwakha iphunga elifanele, futhi waphumelela. Ngo-1985, kwadedelwa, ngenxa yokukhangisa okunqunu kate moss.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_111

Lapho-ke ukukhishwa kwezimpawu eziphakeme zePhalamende lePhalamende lePhathisoni (1988), ukubalekela (1991) futhi, ekugcineni, kwadalwa ngonyaka we-1994.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_112

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_113

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_114

Okwamanje, iphunga elikhulu nelidumile, ngokungangabazeki, yi-euphoria ekhishwe ngo-2005. Inikezwe ama-Prestigious Fifini Awards Awards - i-analogue eyingqayizivele ye-Oscar, enikezwa impumelelo emkhakheni wamakha.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_115

Ungahlukanisa kanjani okwangempela kusuka ku-fake?

UCalvin Klein ungomunye wemikhiqizo ebingamanga kaningi. Ikakhulu, kukhathazeka ngaphansi kwezingubo zangaphansi, amakha kanye nezihlakala.

Lesi sakamuva kufanele sibe nephakheji nge-logo, isitifiketi sekhwalithi kanye newaranti yomenzi. Noma iyiphi imodeli inesiqubulo sokuqala esisezweni, ibhande kanye ne-fastener - ikuvumela ukuthi uhlukanise ikhophi ephezulu kakhulu.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_116

Khumbula ukuthi amawashi angama-CK angamaqiniso abiza kakhulu - okwenziwayo kusetshenziselwa ukuhlinzwa ukuze abe yikhwalithi ephezulu kakhulu, kanti ingxenye yesithathu yezindleko ingumucu wesikhumba.

Ukukhetha amakha ama-Calvin Klein, lalelisisa okufakwayo - i-hologram kumele ibe khona kuyo, futhi phansi - ikhodi ekhethekile ye-batche ekuvumela ukuthi ubheke ubuqiniso kuphela, kodwa futhi nempilo yeshalofu lephunga. Kuyaqapheleka ukuthi izindleko ze-Persimery CK zitholakala esigabeni samanani aphakathi, ngakho-ke iningi lamantombazane lingathenga amakha angempela ngaphandle kokubandlulula esikhwameni.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_117

Ukubuyekezwa

Naphezu kwempumelelo nokuthandwa kweBrand, ukubuyekezwa komkhiqizo weCalvin Klein kuyinto enzima. Amantombazane aphawula ukuthi i-jeans, ngokwesibonelo, angaba ngekhwalithi ehlukile - eyodwa igqokwa ngaphezulu kweminyaka, kanti amanye ayagcwala futhi alahlekelwe ukubukeka okuhle ngemuva kokugeza okuqala.

Konke kuncike kumbusi lapho uzothola khona into ekhethiwe. Uma kungabizi, akunangqondo ukubalwa ngekhwalithi kanokusho, futhi, kunalokho, zonke izinto ezivela kulayini weprimiyamu zijabulela ukubukeka okuhle, nekhwalithi, nesokisi lesikhathi eside.

UCalvin Klein (izithombe eziyi-122): Umlando womkhiqizo, i-assortment, ingubo yangaphansi, okokugqoka kanye namawashi, imikhankaso yokukhangisa 3730_118

Funda kabanzi