Imfashini yanamuhla imvamisa ayikho lula ukuzulazula ohlwini olukhulu lwemikhiqizo ekhanyayo yaseYurophu. Futhi ukuze wakhe isithombe esiyingqayizivele futhi esiqediwe, kwesinye isikhathi kufanele uchithe isikhathi esiningi, ucosha izinto zerobe ezihlanganiswe. Kepha phakathi kwezimpawu eziningi zentengiso kukhona abakhiqizi abanikela ngokukhetha okubanzi, izinketho esezilungele ezilungele ezingakwanelisa ukunambitheka okucwengezelayo kakhulu. Enye yazo iyindlu yemfashini i-BCBG Max Azria.
Umlando wendalo
Umsunguli we-BCBG Max Azria Max Azrianed Designer Max Azria, onqobisile izimakethe zemfashini ephezulu emhlabeni wazalelwa eTunisia ngo-1949. Lapho esemusha, umndeni wakhe wafudukela eParis. Esimweni sothando sempilo yaseFrance, uMax wathatha isinqumo esinzima sokuba ngumqambi wemfashini. Ngo-1970, ngemuva kweminyaka eyisithupha yokufunda okuphikelelayo kwakho konke ukuhlakanipha kwebhizinisi eliyisibonelo, u-Azria wethule iqoqo lakhe lokuqala lezingubo zabesifazane emphakathini. Kepha bekungenzeki ukwehlela esiqongweni se-Oliypus esifashini, khona-ke eminyakeni eyisishiyagalolunye kamuva, ngo-1981 wathuthela endaweni yokuhlala unomphela eCalifornia.
Ezifundazweni, ukukhiqizwa kwe-couturier yesikhathi esizayo kwesikhathi esizayo - wathenga uJeans, wabanqoba futhi wanikela kubathengi njengemfashini yaseYurophu. Ngokushesha wavula inethiwekhi yonke yezitolo ezincane ezazithanda abaseMelika ezihlongozwa ngokugqamisa kwesiFulentshi. Ekupheleni kweminyaka engamashumi ayisishiyagalombili, uMax ujwayelane nonkosikazi wakhe wesikhathi esizayo, ongumfuduki waseRussia, lapho kamuva asungula khona indlu yemfashini BCBG.
Ngo-1989, umklami wadala umugqa wokuqala wezingubo ngaphansi kophawu lwentengiso olusha, ulibeka njengohlobo lwe-European. Ngenxa yalokhu kuthunyelwa okunekhono kwe-Movent Move, uhlobo lomkhiqizo oludalwe ngokushesha lwaludumile e-United States. Ugqugquzelwe yimpumelelo yomphakathi waseMelika, umklami wemfashini udala ngentshiseko amaqoqo abesifazane, kubandakanya nezingubo ezinhle zakusihlwa, amasudi amahle, amabhulukwe kanye nezicathulo.
Akunakulinyazwa futhi kudingekile ukudala izesekeli zesithombe eziqediwe: izikhwama, izigqoko, amagilavu, amasiko, amabhande, izibuko kanye nobucwebe, ukuze noma yiliphi intokazi likwazi ukugqoka kusuka kumqambi wemfashini kusuka ezinyaweni kuya ezinyaweni.
Amaqoqo amakhulu
Uphawu lwentengiso lunikeza izincwadi zalo zokuthenga Ukukhetha okubanzi kwamamodeli wohlu olugcwele lwemibala ehlukahlukene ngenhlanganisela evumelanayo yamathunzi ne-Halftone. Eqoqweni lokugcina le-wizadi, uzothola ukuhlukahluka okuningi kwamamodeli wenhlanganisela ye-monochrome ngokubhekabheka kombala owodwa wesisekelo, kanye nokugqamile, kudlalwa izingubo ezikhanyayo.
Kuze kube manje, imigqa eminingana eqoqiwe ingahlukaniswa - ingqikithi ye-Exquisite yabesifazane, intsha yabesilisa eqinile nenkululeko. Isiqondisi ngasinye sine isitayela saso esiyingqayizivele.
Ama-ladies amahle azokwazi ukwanelisa noma yikuphi okumhlophe kwawo - kusuka kuzingubo zazo ze-cocktail nakusihlwa, ezingutsheni zomshado kanokusho - konke okukhohlisayo kwe-couturier edala ngokungafanele nenhle.
I-BCBEGENCEAL yezocansi nenhle, eyayinqoba umphakathi ngo-2008 futhi kuze kube namuhla ithokozela ukuthandwa okunamarabhile kwabesifazane beminyaka ehlukene, namuhla ingaphansi kwama-auspices wendodakazi kaMax Azria. Umqambi wemfashini uthanda u-Azriya kwelinye lamaqoqo ka-2017, wethula isivivinyo ngezinto zokugqoka ezithambekele ejimini, unikeza abathengi bezindwangu zesitayela sezemidlalo ezisebenzisa ama-aesthetics athile e-bohemian.
Kuliqiniso, omunye wokwenza uphawu lwentengiso kwakuwukuqaliswa komugqa wosayizi "usayizi we-plus" kwabesifazane abagcwele abakhuthaza inganekwane yokuthi imfashini ephezulu yoboya obuncane. Ngakho-ke, i-BCBG Max Azria ngokuphelele futhi isikhathi eside sanqoba izinhliziyo abesifazane abajwayelekile abajwayelekile baseMelika, bese kuba khona umhlaba wonke ofuna ukugqoka ngendlela ebonakalayo nangokunambitheke kahle. Ngemuva kokukhishwa kweqoqo lokuqala likasayizi we-plus, lalibunjiwe ngejubane lombani futhi kusukela lapho lihlala lisezingeni eliphezulu lokuthandwa emhlabeni wonke.
Ukwakha isithombe esibuhlungu
Ukwakha isithombe esihle futhi esiyingqayizivele, lapho ukhetha izingubo ezikhohlisayo ezinesitayela, kuyadingeka ukuzulazula, okokuqala, kumapharamitha wesibalo sakho. Kufanele kube ngombono, ngosizo lwemininingwane ekhanyayo, gcizelela izinzuzo ezinikezwe imvelo, ngaleyo ndlela kushiye izindawo ezingabonakali zenkinga.
Uma uthanda ukudlala ngokuqhathanisa, khona-ke izingubo zamathoni alula anezinto ezimnyama noma ezikhanyayo zizobukeka zivumelanise. Umthetho oyinhloko, akudingekile ukuhlanganisa izinto ze-wardrobe nge imidwebo ehlukene, kanye nokusebenzisa ngokuhlangana okuhlanganisiwe kwezithunzi ezifudumele nezibandayo - kuzophula ukuvumelana kwesithombe osidalile.
Inketho elula futhi elula kakhulu yokuwina yinhlanganisela yezinto zombala owodwa, ezihlukile kuphela nge-toninal. Akufanelekela ukubheka ukwehla kwezinto ezibonakalayo, okungcono kakhulu uma kwenzeka into esemqoka yengubo yakho yengubo yakho, ngenkathi izinto ezingeziwe zenziwa ngezindwangu zomoya ezilula.
Noma ngubani okhetha umnyama angathatha izinto nezesekeli zanoma yimuphi omunye umthunzi Yebo, uma ungakwazi ukunquma ngokukhethwa kokukhethwa kwewadi, sebenzisa umthetho wegolide ngokuthatha wonke amathunzi ampunga, njengoba umbala we-grey grey wahlanganiswa ne-gamut yombala oyinhloko.
Khumbula ukuthi ukubheka imithetho yokuhlanganiswa kwemibala nokwenziwa, ekhabethe lakhe, wonke umuntu wesifazane angakwazi ukugqoka ngokunambitha. Hlala ube muhle futhi unesitayela nge-BCBG Max Azria Trading House.