I-Cartier jewelry House idume umhlaba wonke. Yaziwa ngemikhiqizo esezingeni eliphakeme ngomklamo oyingqayizivele. Ngaphansi komkhiqizo odumile, imikhiqizo eyenziwe ngezinsimbi eziyigugu iyakhiqizwa, ihlotshiswe ngamatshe ayigugu.
Ubucwebe bendlu ye-cartier
Umkhiqizo waseFrance waqala indlela yakhe yenkanyezi ngo-1847. Konke kwaqala ngomhlangano omncane wobucwebe, owavulwa nguLiu-Francois Cartier. Nguyena osekusasa ozoba umsunguli womkhiqizo odumile.
Eminyakeni emide engamashumi amabili, inkampani ikhombise imikhiqizo yayo emihle komunye wemibukiso yeParis. Emva kwalokho, imikhiqizo yeCartier yaduma.
Ekuqaleni kwekhulu lama-20, umzukulu kaLouis-Francois, owawunamazinga amahle amahle, abizwa ngokuthi ama-santos. Bathola izixuku zabo ngaso leso sikhathi abalandeli futhi badume umhlaba wonke. Ngaleso sikhathi, indlu yobucwebecwebe yaqala ukukhulula amahora amahle angezelwe ukufakwa okubizayo.
Odume kakhulu futhi odumile ngaleso sikhathi kwakuyithangi lethangi. Babenefomu lokuqala lemoto yokulwa. Awekho amamodeli angaziwa kahle abizwa ngePasha. Lezi zinhlobo ezihlukile zazingasabi amanzi nomswakama, ngakho-ke kwakuyindlela efanelekile yemisebenzi yangaphandle.
Amahora wakamuva kaPasha enziwe ngegolide elicwengekileyo futhi waba esinye isinyathelo esiya eCarrier yomhlaba wonke.
Uhlobo lokunethezeka oluvela eFrance ngaphezulu kwezesekeli zabantu abanethonya: Amalungu ohulumeni baseFrance noma e-Europe naseNgilandi. Imiyalo enjalo evikelekile yasiza uhlobo ukuthola isithombe esiphakeme. Abantu babazi ukuthi imikhiqizo enophawu lweCarrier ayikwazi ukukhokhela wonke umuntu.
Ekuqaleni, umhlangano wokufundisa odumile waseFrance ukhiqize imikhiqizo eyingqayizivele kuphela eyenzelwe ukusetshenziswa kuphela. Kepha ngo-1892, ngaphansi komkhiqizo odumile kwaqala ukukhiqiza ubucwebe no-oxis. Ngokushesha, kwaqala ukuvela kwaCarrier kwaqala ukuvula emhlabeni wonke.
Ngo-1962, le nkampani yahlukaniswa ngabanikazi abathathu. Kepha ngemuva kweminyaka eyishumi, lesi simo sesishintshile futhi, futhi wonke amasheya omkhiqizo awela ezandleni.
Ukucacisa
Imikhiqizo esezingeni eliphakeme neyamukelekile yohlobo lwaseFrance lubonisa isitayela sabo esingahleliwe. Ubucwebe namawashi kungukucabanga kwangempela kokunethezeka nomusa. Ngaphambi kwaleyo mikhiqizo kunzima ukumelana!
Namuhla, uhlobo lomkhiqizo luveza amawashi nokuhlobisa kusuka ezinsimbi eziyigugu, ezingezelwe ngamatshe ahlukahlukene.
Abaqambi abanethalente bakha imithetho emelelwa ngumshado, ukubandakanyeka kanye nama-ringlets ajwayelekile angakhetha hhayi abesifazane, kodwa futhi namanenekazi.
Imihlobiso ekhangayo iwela othandweni ekuqaleni kokuqala, nokungafinyeleleki kubenza bahluke ngokuphelele futhi bafise ngokweqiniso. Wonke amaplanethi atholakalayo aphupha ngemikhiqizo ye-cartier engenakuqhathaniswa. Izesekeli ezisezingeni eliphakeme ezivela kumkhiqizo odume umhlaba wonke wenziwa ngegolide lazo zonke izithunzi. Imikhiqizo eminingi ihlanganiswa ngamatshe ayigugu futhi ayigugu ayigugu.
Amaphethini athandwayo amasongo
Ngo-1914, amaqoqo womkhiqizo abuyiselwe amasongo angajwayelekile ngesimo se-panther enhle kakhulu. Uhlotshiswe ngokugqamile nokuheha ukunakwa kwama-emeralds adlale indima yamehlo ekati lasendle. Ngemuva kwesikhashana, lo mkhiqizo usuphenduke uphawu lomkhiqizo wangempela.
Izindandatho ngesimo somhlaseli zitholwe ngokushesha phakathi kwama-fashionistas acebile. Lokhu kugqugquzelwa amaqiniso ama-cartier abaqambi, futhi ngokushesha ukukhanya kwabona iqoqo elihle elibizwa ngePanthere de Cartier. Kufakwe ama-oscillats angaphezu kwamashumi amathathu enziwe ngefomethi ehlukahlukene. Bangaba bakhulu futhi banamabala noma banciphile futhi bahle.
Imikhiqizo engelona iqiniso ne-panther nengwe yenziwe kuphela kusuka ezintweni ezinhle: igolide elinamanani kakhulu ama-shades ahlukene neplatinamu. Izindandatho zazihlotshiswe ngamatshe ahlukahlukene ayigugu: amadayimane, i-emeralds, amabhomu, amasafire, onyxes namanye amagugu emvelo.
Enye iqoqo le-Brand Bold nelithandwayo yi-cactus de cartier. Inezinto ezingejwayelekile lapho i-cactus ikhona.
Umugqa woqobo umelwe amakhabethe, izindandatho namacici, ehambisana nembali yendlala yogwadule. Imihlobiso efanelekile ingafaka amadayimane namanye amatshe wemvelo.
I-Juse un Clou ("ubulungiswa") yayivela ekhadini lebhizinisi lomkhiqizo ovela eFrance. Waba ngomunye we-cartier edume kakhulu emlandweni.
Umhlobiso wokuqala wabona ukukhanya kuma-70s ekhulu leminyaka elidlule. Kusukela lapho, imikhiqizo ngokubulawa okufiqiwe ayilahli ukuhambisana kwayo, kepha kuthandwa kuphela phakathi kwe-fashionistas. Namuhla, amakhophi asekuqaleni enziwa ngegolide elimhlophe, elipinki neliphuzi.
Yathuthukisa ukwakheka okungajwayelekile kwe-Aldo Chipullo. Ngakho-ke, waveza umbono wakhe ngobuqambi baseMelika balezo zikhathi.
Ama-clove amahle ahlanganiswe ngokuphelele hhayi kuphela ngesitayela esijwayelekile, kodwa futhi nezingubo zokunethezeka zakusihlwa.
Enye iqoqo lamahlelo lomkhiqizo nguZiqu-zintathu. Imelelwa yimikhiqizo emangalisa lapho kunemicu emithathu, iphikisana nomunye. Igama lomugqa lizisho ngokwalo nangezindlela zaseRussia "Troika".
UZiqu-zintathu wakhiwa ngaphansi kwethonya lokwakheka kwethalente likaJean Cocteau. Wake wenza i-prototype ye-oda yamasongo anamuhla.
Namuhla, izindandatho zeTroika zijabulela ukuthandwa okunobudlova phakathi kwabasanda kushada. Lokhu kuchazwa yiqiniso lokuthi emhlobisweni ngamunye umqondo wokwethembeka, uthando nobungani ukutshala imali. Inani ngalinye lihambelana ne-tint yensimbi: ophuzi, opinki noma omhlophe.
Akunakwenzeka ukuthi ungasasho lutho olukhethekile uTrity Ruban LineUp. Kubandakanya imikhiqizo equkethe amasongo amathathu futhi ikhishwe ngamanani alinganiselwe. Bahambisana nokutshala amadayimane acwebezelayo. Izesekeli ezibukekayo nezobukekayo zizobe zilungele umshado womshado, ukubandakanyeka noma ukuphuma kwansuku zonke.
Okokuqonda okungaqondakali futhi kothando, inkampani yaseFrance ikhiqiza imihlobiso ebukekayo kusuka ekuqoqweni kothando. Imelelwa izindandatho ze-coquettle ekwakhiweni kwe-minimalist, ehlotshiswe ngezindawo zedayimane namatshe ayigugu.
Amamodeli abesifazane enziwe ngesitayela sobuchwepheshe obuphakeme futhi nakanjani azofika ekunambithekeni kwamantombazane athanda izinhlobo eziqinile nezicacile zobucwebecwebe.
Izindandatho ze-coquetty nezengezo zizoba ukwengeza okuhle kakhulu ezingubeni zansuku zonke. Bahlukaniswa yinduduzo yabo, lula, ukusebenziseka kanye nokwakheka okuhle.
Kuhle kakhulu ukubukeka njengezesekeli kusuka kuqoqo lomkhiqizo we-Diament Legers de Cartier. Kubandakanya amamodeli amane kuphela. Ngayinye yazo ihlukaniswa design yayo evinjelwe ngokujikeleza okunciphile kanye nedayimane elikhulu. Izinhlobo ezifanayo zifana kakhulu nokubandakanyeka. Zifanele ngokuphelele ukwenza isiphakamiso sezandla nezinhliziyo zentokazi ethandekayo.
Imicimbi ehambisana nezenzo zezempi eziphefumulelwe Brand Brand ukudala iqoqo lethangi elikhethekile. Inemikhiqizo eqinile futhi ehlanganayo ehlukaniswa ngobudlova babo nokunethezeka.
Ukubonisa izinhloso ezinkulu nothando olungapheli kuzosiza ama-cartier omshado amahle kakhulu. Balungele isithombe sentokazi eshadile. Imikhiqizo enjalo ibhekisa iqoqo elihle le-lanieres futhi lihlukaniswa ngemfashini nelifushane design.
Imihlobiso ekhangayo yenziwa ngegolide elimhlophe, elipinki neliphuzi. Indandatho ngayinye ihlotshiswe ngedayimane eliphakathi nendawo. Isisekelo sezesekeli senziwa ngendlela yezikwele ezibunjiwe futhi ezibushelelezi, zisonge esithombeni esihle ngaphandle nangaphakathi.
Akunakwenzeka ukuthi ungasaphathwa iqoqo elijabulisayo nenhle elibizwa nge-ballerine. Inamamodeli ama-platinum aqinile ayisithupha amahle. Izindandatho ezinhle zingaba nohlaka olubushelelezi noma olugobile kancane, amathrekhi edayimane abuthaka. Idizayini yenketho yesibili ikhunjuzwa yiRoyal Dialog.
Imikhiqizo yesifazane esondelene nesitayela sakudala ivezwa ekuqoqweni okuthandwayo kwe-D'Amour. Izindandatho ezinhle zifakwe izindondo ezingajwayelekile ngokuvinjwa kwengxenye ephakathi nendawo. Kukule mininingwane ukuthi amatshe amatshe ayigugu akhona. Amantombazane amahle angathatha imodeli yegolide emthunzini opinki noma iplatinamu. Ngokuya ngesifiso se-fashionista, ungathatha umhlobiso ngamadayimane amahle noma ngaphandle kwawo.
Umbusi obizwa nge-Cartier we-logo waba yi-Classics yaphakade yomkhiqizo. Siqukethe izindandatho ezenziwe ngendlela ye-Cartier Brand Isibonakaliso. Izesekeli ezinjalo ezithokozisayo ziyakwazi ukugcizelela ukunambitheka okukhulu komnikazi wazo.
Ezintathu kwezinto ezinhlanu zalologi ziyashintshwa, ngakho-ke zingagqokwa, noma ngabe uyalulama.
Iqoqo elisha
Izindandatho ezintsha ze-cocktail ezivela eqoqweni leCartier Coup D'Eclat livela koqobo kakhulu futhi likhanga. Banezindlela ezibukhali futhi bangukucabanga kwangempela kobuciko bobucwebecwebe. Lomugqa omusha we-cocktail uqukethe ubucwebe obuhlanu kuphela, ngamunye wawo onesitayela nokuklama okungahleliwe, okungeke ukwazi ukumelana nanoma iyiphi imfashini.
Izindandatho ezinhle zingadlala indima yomshado. Zenziwe ngegolide elimhlophe elibekelwe amadayimane.
Intengo
Ubucwebe be-cartier bungokwesigaba sokunethezeka. Intengo yazo iphakeme ngokwanele, kepha ikhwalithi emangalisayo kanye namasongo amahle wokuqamba afanele.
- Izindleko zezindandatho zomshado ngokubulawa okufingqiwe ziqala kusuka kuma-ruble ayizinkulungwane ezingama-40 futhi kuza nesigamu sesigidi.
- Izindandatho zomkhiqizo, ezihlotshiswe ngamadayimane, zizobiza okuningi. Intengo yabo iqala kusuka kuma-ruble ayizinkulungwane ezingama-300 futhi iza nesigidi nokuningi.
- Imikhiqizo ebukekayo namanye amatshe emvelaphi yemvelo ingathengwa ngezindleko eziqala ngama-ruble ayizinkulungwane eziyikhulu.
Ungahlukanisa kanjani okwangempela kusuka kwikhophi?
Imakethe yobucwebecwebe namuhla igcwele amafayili. Akubona bonke abangahlukaniswa ngokushesha. Imikhiqizo eminingi yangaphandle ayihlukile kwezehlakalo.
Ukuze ungagijimeli emikhiqizweni enjalo, kunconywa ukuthintana ne-Branded Boutiques noma izindandatho ze-Order kwiwebhusayithi esemthethweni yeCartier.
Ukukhetha umhlobiso ofanele, naka ama-nuances alandelayo:
- Ezindabeni ngazinye kusuka ku-brand odumile kukhona ilogo yesiginesha. Ingatholakala kwangaphandle nangaphakathi. Qiniseka ukuthi ugqugquzela umbhalo: kumele kube okulungile (amaphutha awafakiwe). Umlomo ngamunye kufanele abe namafomu amancanyana acacile.
- Yonke imihlobiso igcwele. Njengomthetho, wokwenza imikhiqizo ekhethekile, amasampula we-GOLD 750 noma amasampula wePlatinamu 950 ayasetshenziswa.
- Ungahlola imvelaphi yendandatho ngosizo lwenombolo ye-serial. Bagxishwe imihlobiso engaphakathi. Uma kungekho zibalo, khona-ke lokhu kusikisela ukuthi uyikhophi.
- Izesekeli ziqukethe izinsimbi ezisezingeni eliphakeme nezinhle zesampula eliphakeme, eliqinisekisa isisindo esikhulu. Thatha iringi ngesandla sakho. Akufanele kube ukukhanya njengefluff.
- Hlola ngokucophelela izindandatho. Akufanele kube nokuqhekeka, ukuklwebheka noma i-chip. Lokhu kusebenza futhi ematsheni.
- Ungazethembi amanani aphansi kakhulu. Abathengisi abangalungile bangavumela izindleko zokuthengisa okujwayelekile, kepha imikhiqizo eqinile enjenge-cartier ayihambelani nalolo lwalo.
Ukubuyekezwa
Amantombazane ashiya kuphela ukubuyekezwa ngomdlandla mayelana namasongo amahle we-cartier.
Okudumile kakhulu phakathi kwamantombazane amahle namuhla kuyimihlobiso evela eqoqweni likaZiqu-zintathu. Isidingo esinjalo kungenxa yencazelo yamasongo, okufanekisela ubuqotho, uthando nobungani.
Izinhlobo ezinjalo zingathengwa hhayi ngokwakho othandekayo, kodwa futhi njengesipho kumuntu othandekayo. Bazokhombisa imizwa efudumele. Ukuze uthole isipho, ukufakwa okufakwe uphawu kulungele isipho: ibhokisi elikhulu elibomvu elinegama legolide lomkhiqizo.
Ukubuyekezwa mayelana nalezi zinhlamvu zikuhle kakhulu. Amantombazane aqaphele ikhwalithi ephezulu kakhulu yemikhiqizo ekhangayo, ukwakheka kwangempela, inani nezindleko.
Kukhona ezindabeni zeCartier kanye nokubuyisana okuncane. Zigcwele kakhulu, ngakho-ke ukukhetha okutholwe okuthintekile, kufanele unake futhi unakekele.
Ama-connoisseurs angempela e-brand yoqobo evela eFrance ancoma ukuthenga kokuhlobisa e-Cartier Branded Boutiques, etholakala eMoscow naseSt. Petersburg.
Namuhla, izindandatho zomshado zomkhiqizo zithandwa kakhulu. Bahlezi kahle kwabesifazane nabesilisa, abagujwa ngentshiseko abokwaMalies.
Imodeli ebandayo-Carnations idume kakhulu. Amantombazane amane avele athande lokhu imihlobiso edumile yekhwalithi yawo engenakuqhathaniswa kanye nesisindo esijabulisayo.
