Isikhwama sePrada (izithombe ezingama-92): Amamodeli wesikhumba wabesifazane, izindleko, ukuthi ungahlukanisa kanjani ngezikhwama ezincane ezingamanga, isikhwama esiphindwe kabili

Izikhwama zabesifazane Prada zingezesekeli ze-Premium-Class ze-Premium ezidumile ngohlobo oludumile lwase-Italy, olusungulwe ngo-1913 eMilan. Namuhla banqoba izinhliziyo zezigidi zabesifazane emhlabeni wonke. Imikhiqizo yomkhiqizo inenzuzo evela kuma-analoguc ezinye izinkampani futhi inezinzuzo eziningana.

Ubuhlakani

Izikhwama zohlobo lwase-Italy zazinentshisekelo kubathengi kusukela ekuqaleni kwesisekelo sayo. Badonsela ukunaka ezinhlotsheni ezingajwayelekile zezinto abakhiqizwa kuzo. Lo mnikeli ongaziwa uvumele umklami ukuthi adonse ukunakwa kwamakhasimende futhi ekugcineni ahlanganise ngokuqinile isikhundla senkampani engxenyeni yaso.

Izikhwama zePrada zabesifazane ziyisengezo esifunekayo sowesifazane ngamunye wanamuhla. Abamele abaningi bocansi oluhle baphupha ngabo. Kuhlala kuyindlela yemfashini, isitayela esikhethekile nomuzwa obucayi wokunambitha.

Amamodeli wezikhwama ezivela ePrada zenziwa ekuvuthayo kwamasiko ase-Italy. Bahlanganisa ubukhosi kanye ne-minimalism. Kulokhu, umkhiqizo ngamunye uthathwa njengophawu lokungasebenzi kahle futhi ukhombisa isimo esiqinile somnikazi. Izesekeli zenkampani zenziwa ngamanani alinganiselwe, anezela ukuthandwa kubo ku fan fan.

Impumelelo yamamodeli kungenxa yokuthi i-Prada ayitholi imizwa yemfashini: iyazichaza. Iqoqo ngalinye elisha liwukuthula komoya omusha, ngakho-ke ngokushesha uthola umthengi wakhe ngokushesha. Lezi yizona ezisetshenziselwa owesifazane ukuba abe yisizinda sokunakwa.

Le nkampani ikhiqiza uhla olubanzi olukuvumela ukuthi ukhethe imodeli ukukhetha imodeli, unaka okuthandayo. Amabele aqoqwe agculisayo anelisa ngisho nezibani ezifunwa kakhulu.

Izikhwama zemikhiqizo ziyasebenza. Bakhululekile, bangagqokwa ezandleni zabo nasehlombe, elisusa umuzwa wokungakhululeki. Imininingwane ngayinye yokwakheka inenhloso yayo. Lezi akuzona nje izithasiselo zesithombe ezinhle: ziyasebenza futhi zihlukile ekuweni. Futhi ngokulahlekelwa ukwakheka okuyingqayizivele kanye namaqembu amancane, imikhiqizo enjalo izoba ngemfashini isikhathi esingaphezu kwesizini.

Isici sezikhwama ezinophawu zindleko zabo eziphakeme. Zenzelwe izingqimba eziphakeme zomphakathi.

Izinto zokwakha

Ekwenziweni kwezikhwama, inkampani isebenzisa ukwakheka okungajwayelekile kwezinhlobo ze-premium zesikhumba sangempela. Ukuthungwa kwezinto ezibonakalayo kungahle kube bushelelezi, kufakwe i-Stegan, i-Stegan, kwaqedwa. I-persoration ilula (ngesimo sezimbobo ezincane), ngokuhlobisa insimbi (okufana nokuqoshwa okukhulu) kanye (amabhande aphezulu (amabhande abanzi amboza isikhwama sawo wonke umuntu esikhwameni esilula).

Emikhiqizweni yesikhumba ebaluleke kakhulu evela ezitolo. Ngaphezu kokuthungwa okukuthola ekushicilelweni kwezilwane, imikhiqizo eminingi yenziwa ngokuhlanganiswa kwesikhumba sokwenziwa okuhlukile.

Ngaphezu kwe-accent ezintweni ezibonakalayo zeprimiyamu, umhlobiso wemikhiqizo uyakhanga. Ukuhlobisa imikhiqizo yayo, uhlobo lwe-brand lungasebenzisi amasu ajwayelekile kuphela (ama-rhinestones, amakristalu, amakristalu, izesekeli zensimbi, umphetho, amaketanga, ukufakwa kwe-suede). Imvamisa, izinto ezingejwayelekile zivame ukuhlobisa izikhwama (zinqunu kusuka ezihlahleni, amagobolondo efudu, intambo, fur).

Ekuthuthukisweni kwemikhiqizo, inkampani isebenzisa ithusi le-Hardware esitayeleni sase-Antique. Akukhuli futhi ngokuhamba kwesikhathi akulahlekeli ukuheha kokubukeka kwayo kwasekuqaleni.

Umbala nokwakheka

Ukwakha imodeli ngayinye yesengezo, inkampani icabanga yonke imininingwane ngemininingwane emincane kakhulu. Kusuka kulokho okuzoba umbala nokwakheka kwesikhwama, ukufunwa kwayo kuncike emvelweni womthengi.

Umbala

Izisombululo zombala zenkampani zisuselwa kumathunzi athambile futhi athulisiwe wePhalette of Paints. Umaki wokuhweba akasebenzisi amathoni okumemeza kanye ne-acid: awanelisi esithombeni sentokazi e-aristocracy. Isikimu sombala sibanzi kakhulu futhi sifaka yonke inzuzo yamathoni avela kokumhlophe kwakudala kuya kokumnyama okunethezeka.

Izithunzi zakudala (ezimhlophe, ezimnyama, zinsundu kanye ne-beige) zingashiyi imfashini, ngakho-ke zibambiqhaza njalo ngeqoqo ngalinye. Ukunethezeka kokuqukethwe kwesikhwama ngasinye kugcizelelwa yi-Premium Gold Trim. Lokhu kwengeza umkhiqizo hhayi kuphela isimo, kodwa futhi wenza ukuthi umthunzi uqhakaze.

Iningi lamamodeli we-monophonic liba khona emipendweni emnyama: ushokoledi, i-fuchsia, i-Bordeaux, i-emerald emnyama, i-mbala eluhlaza okwesibhakabhaka, i-purple ne-swamp kanye ne-swamp kanye ne-swamp kanye ne-swamp kanye ne-swamp kanye ne-swamp kanye ne-swamp kanye namaxhaphozi.

Ngaphezu kwama-Classics, kaningi kumaqoqo kukhona amamodeli enziwe emathoni anesihlabathi, esimpunga, esiluhlaza okwesibhakabhaka, ama-mustard. Ukunakwa okuhlukile kufanelekile ukubomvu ne-coral kanye ne-terracotta gamma. Lezi zithunzi namuhla zibaluleke kakhulu, ziphakathi kwezithandwa kakhulu.

Ngaphezu kwamamodeli okwenziwe ngezwi elilodwa, izesekeli zabesifazane ezinamaphrinta ahlala endaweni ekhethekile kumaqoqo womkhiqizo. Amanani kokuqukethwe ahluke kakhulu ekufanisweni kwabanye abakhiqizi.

Lezi yizingoma ezihlukene zezimbali, amaphrinta ahlanganisiwe ahlanganisa amaphethini amabili, amaphethini wezilwane nama-abstract, imihlobiso yejometri, ikheji le-chessboard, strip. Uchungechunge lwemikhiqizo olunama-prints luhlanganisa amamodeli anemidwebo ekhazimuliso emoyeni wemidwebo yezobuciko.

Ifomu

Uhlobo lwamamodeli wenkampani luhlukahlukene. Phakathi kwemikhiqizo kunezitembu ngendlela yoxande, isikwele, izinketho ngensiza eyindilinga. Imikhiqizo eminingi yenziwa ngesimo se-trapezoid ejwayelekile ne-trapezoid evamile, ithini lamapheya, amaconsi ngisho naku-oval. Ukwakheka komkhiqizo ngamunye kungenxa yombhali womklami. Uphucwe ngesibindi, awunalutho olukhulu, olumfushane. Ngenxa yakhe, noma yimuphi umkhiqizi wesandla wesandla kufanelekile, awenzi umuzwa wokungakhululeki.

Amanye amamodeli angashintsha ukwakheka kwawo, aguqule kusuka kunxande kwi-trapezium.

Ubukhulu

Ubukhulu kanye nokwakheka kwezikhwama zenkampani zihlukahlukene. Phakathi kwamamodeli azohlala enezinketho ezihlukile: amancane, usayizi ophakathi, obanzi kanye ne-volumetric.

Ubukhulu obukhona besizini buyizinkulungwane ezincane: kwezinye izimo, ubude bomkhiqizo bungamasentimitha ayi-17 kuphela, ukuphakama kungu-9 cm, ububanzi bungaphezulu kwe-2 cm (i-sasha) yemfashini (i-sasha) iyalingana Ku-18x11x5 cm

Kumasokisi ansuku zonke athenge imikhiqizo yobukhulu bayo abangama-32x24x15 cm.

Amamodeli namaqoqo

Izikhwama zikaPrada ziyingxenye yomlando wemfashini, ngakho-ke ziyaphawuleka ngenxa yezibani zayo. Kunzima ukwedlula izesekeli ezinjalo: ziyanaka. Amamodeli avumelane ngokuvumelanayo ngesitayela sedolobha, e-Classic ne Namuhla. Ngayinye yazo iyabonakala esixukwini futhi ibukeka njengomsebenzi wobuciko.

Iqoqo lifaka amamodeli asendulo, izikhwama zezikhwama, izikhwama, izikhwama zangemuva, izikhwama ze-baguette nezitayela ezibanzi. Ububanzi benkampani buvuselelwa njalo. Iqoqo lalesi sikhathi limelela izesekeli eziningi ezihehayo nezikhanyayo.

Ngaphezu kwezinketho ezijwayelekile eziphakathi nendawo, izikhwama ezincane zesakhiwo zifakiwe kwimfashini. Le shilo benziwa kumafaniso athambile ezithunzi ezimbili futhi, njenganoma yimuphi umkhiqizo womkhiqizo, zihlotshiswe ngaphambili nge-logo yezinhlamvu zegolide. Izinhlobo ezinjalo zenziwa kusuka esikhunjeni sezinhlobo eziminyene, zibamba ifomu kahle futhi libheke iprimiyamu.

Imodeli ethandwa ngokulinganayo ye-saczozh, ekhumbuza uhlobo oluncishisiwe lwephothifoliyo. Kuyafaneleka ukukhokha design umkhiqizo: ukuhlanganisa ukufakwa okuhlukile okuhlukile nokuqina kwemigqa, isengezo sibukeka singenasici futhi ngempumelelo. Le sizini, umklami oyinhloko we-Brand Macchat Prada uthanda kakhulu isihloko sokuzulazula okude nokusesha amagugu, okubonakala kumamodeli amaningi.

Ngenxa yokwamukelwa komklami, izesekeli ezinjalo zifana nezifuba ezi-mini ezinengcebo. Isitayela se-retro sizibonakalisa emikhiqizweni eminingi emisha ethandwayo.

Imodeli ingahlotshiswa ngama-metal rivets, ukulingiswa incwajana yokubhalela, isikhwama esincane esinezikhiye, ama-anchor kanye nengqikithi ye-marine ehlukile. Ngasikhathi sinye, izinto, ezihlangene kakhulu, zibukeka zimnandi futhi ngempumelelo. Ngaphezu kweqiniso lokuthi umkhiqizo uqokonyiswe ngemvelaphi jikelele, kuyasebenza impela futhi kuyimfashini: Izikhwama ezincane zehlombe zibheke phambili.

Eminye yemikhiqizo emisha yesizini yayiyisikhwama esincane se-handbag ngesimo sencwadi yokubhalela, enamathiselwe ebhelini elisebenzisa ukufakwa kwezinsimbi okuhlukahlukene kwe-yasendulo. Ihlotshiswe ngesandla esivulekile ngezimpawu ezinezimpawu, ingaba nomdwebo owenziwe ngensimbi ngesitayela se-vintage. Ngenxa yentambo emincane, eboshwe ebhande, ayilahleki, futhi ngenxa ye-carbine ekhethekile yensimbi, ungalungisa emathangeni.

Amaqoqo

Enye yamamodeli athandwayo wesikhathi sesizini ephindwe kabili isikhwama. Lokhu kumele kube nalabo abafuna ukuba semkhondweni. Ngaphezu kwefomu elifushane, kusetshenziswa amakristalu amakhulu ekwakhiweni, amagobolondo asekhulwini, kanye nezihlahla ezihlukile. Isici semodeli yi-lining ebomvu. Lesi isikhwama esikhulu ngamagatsha amabili angaphakathi, izibambo ezimfishane ezingalawulwa. Ayinawo amaphakethe angaphandle.

USaffiano uyi-classic yaphakade ebukeka ibiza kakhulu futhi yinhle. Imodeli inobukhulu obuphakathi, ezansi ezingamelana nefulethi kanye nokunamathiselwe okukhethekile kwezibambo, futhi kwenziwa esikhunjeni saseSaffyan. Ngenxa yezinkinobho ezitholakala ezinhlangothini, ingakhulisa ukukhulisa. Ungagqoka isikhwama esinjalo esiseduze noma nge-elbow. Lezi zikhwama ukuhlonipha osaziwayo.

Isitayela seMilano yisikhwama sesakhiwo sakudala sosayizi ophakathi noluncane. Kaningi kwenziwa ngokuqhathanisa ukuqeda nokuhlobisa igolide. Ingagqokwa nsuku zonke noma ecaleni lukakhonkolo. Kunoma yisiphi isithombe kuzoba okufanele, okubabazekayo okugcizelela isitayela sowesifazane esingenakuqhathaniswa.

I-Resort Line ihlukile kwamanye amamodeli ngokubakhona kwamaphrinta akhanyayo nefomu elingajwayelekile. Kubandakanya izesekeli zendawo yonke ezingezinhle kuphela ngesitayela sansuku zonke zakudala. Lezi zingoma zingagqokwa kwezemidlalo naku-causal evuselelekile. Abamele abasezingeni eliphezulu kakhulu bomugqa bekungamakamelo nezikhwama zezikhwama, ngesikhwama esiqinile ngentambo yokugibela.

Yini intengo?

Izindleko zomkhiqizo womkhiqizo odumile zincike kwimodeli, nezinhlobonhlobo zezinto ezibonakalayo. Intengo yezinketho zesabelomali ezingathengwa online zisuka kuma-ruble ayi-10,000. Izesekeli ezinjalo zinefomu le-laconic, ubuncane bezinto zokuhlobisa. Lezi yizikhwama, izikhwama ezincane ku-chain kanye namamodeli alula ngokuphelele wesilinganiso.

Izesekeli zamantombazane avikelekile abiza cishe ama-ruble angama-45,000 - 75,000, anendlela ethokozisayo, eqeda nokuthungwa kwezinto ezibonakalayo. Intengo yemikhiqizo emisha ekhiqizwa amaqembu amancane ifinyelela kuma-ruble ayi-162,000.

Ngesikhathi sokuthengisa, ungathenga umkhiqizo oshibhile cishe ngo-15 - 20% wezindleko zawo.

Ungahlukanisa kanjani kusuka ekukhohlisweni?

Ukukhetha isikhwama esimnandi nesifashisayo kusuka enkampanini eyaziwayo, akuwona wonke amakhasimende azi mayelana nama-nuances athile avela endaweni ye-PRADA kuphela. Ukuthenga umkhiqizo wangempela, udinga ukwazi izici zawo:

Imikhiqizo yasekuqaleni "Prada" ithengiswa kuphela kuwebhusayithi esemthethweni noma kwi-Branded Boutique.
Isifanekiselo sangaphandle sohlobo lomkhiqizo sibukeka njengonxantathu olungenayo ngezinhlamvu zensimbi ye-logo.
Isikhwama ngasinye sangempela sohlobo lwe-Italy sinesitifiketi nekhodi yemodeli. Ngaphakathi komkhiqizo yimvilophu enolwazi lokuqinisekiswa, igama lemodeli, umbala walo kanye nezinto ezisetshenzisiwe.

Lapho uthenga isengezo, umphakeli osemthethweni uhlala esitifiketini kunesitembu esibonisa igama lesitolo nosuku lokubhaliswa kwesikhwama.
Imikhiqizo yomkhiqizo yenziwa ezingeni eliphakeme. Le yimininingwane engathandeki, imigqa, bobunjwa kanye nomhlobiso. Zonke izinto zemodeli zinamathiselwe ngokuphephile, azinazo iziphambeko ezibonakalayo.
Amamodeli amaningi we-Prada anesethi ehlukile yezingxenye kanye nokutholwa okusanhlamvu kwezinto ezisetshenzisiwe.
Engaphakathi (ku-lining) yesikhwama sokuqala se-handbag sitholakala ilogo yomkhiqizo eyenziwe ngesimo sepuleti yensimbi enombhalo we-prada milano emigqeni emibili. I-logo yangempela ihlukile kwezeluleko: Unemiphetho eyindilinga.

Zonke izinto zensimbi zesikhwama sohlobo lwethoni ye-Italy yethoni eyodwa. Lokhu kusebenza kumbani, amapuleti ane-logo nokuhlobisa: kokubili ngaphandle, nangaphakathi koqweqwe lombala owodwa.
Mayelana nomkhiqizo owenziwe ngalo mkhiqizo wamanje usho ulimi lwenqaba yangaphakathi. Engxenyeni yensimbi kukhona ilogo ngendlela enciphile, okubhaliwe okufanayo epuletini.

Ngaphezu kwalokho, kufanelekile ukuqaphela ukuthi izikhwama ezinophawu azishibhile futhi azinamisho enenzuzo "kuphela manje futhi kuphela." Azithengiswa ezitolo ezithengiswayo naseChina. Izesekeli ezinjalo azinawo ama-ruble ayizinkulungwane ezingama-2-3, njengoba kwakumnandi kakhulu, ukunakwa kwamakhasimende ngaphansi kokwenziwa kwabathengisi akukhangwa.

Ukubuyekezwa

Izesekeli zomkhiqizo zithola ukubuyekezwa okuningi ngomdlandla. Ukuthenga isikhwama sangempela kusuka ku-prada, abesifazane baba abalandeli bomkhiqizo. Kumazwana ashiywe kumawebhusayithi abahlinzeki abasemthethweni, kunamagama amaningi ngekhwalithi engenakuqhathaniswa yemikhiqizo yayo. Lesi isitayela esikhethekile, umusa, imfashini, i-charm. Ekubuyekezweni kwakhe, ummeleli wobulili obuhle uthuluza uphawu lomkhiqizo ngezincomo, ezenza kwenzeke ukuqinisa isikhundla somkhiqizo engxenyeni yayo.

I-Prada izama ukuheha abathengi bakhe nabalandeli bakhe, bacela ubuhlakani babo obuhle eqoqweni ngalinye.

Ngokudla kwemikhiqizo yomkhiqizo, abathengi bangezindleko eziphakeme zamamodeli. Lesi ngesilinganiso esithile sibeka umgoqo, futhi kwesinye isikhathi amabutho okuthenga umfanekiso ngentengo enengqondo ngokwengeziwe.