Ngokuqondene nezicathulo zale nkampani, namuhla ziya ngokuya zithandwa kakhulu ngama-sneaker ama-sneaker.
Izici nezinzuzo
Umlando we-brand lacoste uqala ngo-1917, lapho umenzi weParis uJohn Lakost wathumela indodana yakhe eneminyaka eyishumi nantathu ukuyoqeqeshwa eNgilandi.
Lapha, ngenkathi efunda ekolishi, iqhawe lesikhathi esizayo lamenyelwa ekuqeqesheni ithenisi, futhi kusukela kuleso sikhathi ingane ngokoqobo "yagula" ngezemidlalo, ibeka umgomo wokuba ngumnqobi enkantolo.
Kwi-Rene ebuthakathaka futhi emnyama, akekho okholelwayo, aze afaka nabaqeqeshi bawo nobaba. Ukusebenza kokuqala kwaphela ngokunqotshwa, kepha ngemuva kwesikhashana, le nsizwa yaphinde yaya enkantolo futhi yakwenza, njengoba kwakubonakala kubo bonke, ngangingenakwenzeka - kwaba ngumpetha. Ngempela kwakuyindoda enokusebenza okukhulu nokungajwayelekile.
Eminyakeni engama-25, uRen unesifo sofuba, ebeka iphuzu emsebenzini wakhe wezemidlalo. Kepha wakwazi ukuqala impilo futhi - ephethwe njengosomabhizinisi ophumelelayo. Waqala ukukhululwa kwamahembe amathenisi agqoke igama lakhe. Ilebula enophawu lwemikhiqizo iba yingwenya edume.
Kunezinguqulo ezimbalwa zemvelaphi yale logo. Abanye babekholelwa ukuthi i-rack yakhe yempi phakathi nomdlalo enkantolo yakhunjuzwa yisilwane esinamandla. Abanye bathi ipotimende lenziwe ngesikhumba sengwenya, okwake kwafakwa uRena ngesikhathi somunye wezempi.
Amahembe ama-tennis avela eLacoste ngokushesha athandwa.
Lapho-ke usomabhizinisi athuthukisa "isibhamu" seTennis - idivaysi yokuphonsa amabhola ukuqeqesha ngaphandle komlingani. URena Lakost waqala waqala ukusebenzisa insimbi ekukhiqizeni ama-raketi (ngaphambi kokuthi ngokhuni) futhi athole nelungelo lobunikazi kulo mkhiqizo. Okulandelayo, umsunguli omuhle kakhulu aqhamuka ne-vivivatorad for rakets.
Ngemuva kweminyaka engama-30, uhlobo hlobo lwenethiwekhi enkulu yezitolo naseFrance, nangale kwalokho. Isifanekiselo esine-crocodile sesivele sigqoke hhayi kuphela imishini yezemidlalo, kodwa futhi namanzi angasese, izimoto, ama-yachts neminye imikhiqizo.
Ayilungile, uRenee wayo obuthakathaka uRenee waphila nokuguga okujulile futhi washona eneminyaka engama-97. Namuhla, uphawu lwentengiso luholwa nguMklami uChristophe LEVEER - ngiyabonga, lo mkhiqizo waqhakaza. By the way, izinguquko zathinta ingwenya - kusuka ku-green yaphenduka isiliva - grey.
I-Lacoste Tradem mpark ihlala ibeka impilo enempilo ekhanda ekhoneni, kanye nendawo enhle yemikhiqizo yezemidlalo. Enye yezinkomba eziphumelelayo ukukhiqizwa kwama-sneaker.
Inzuzo yabo iyindlela enhle enesitayela esinezici zobunye baseFrance.
Izinzuzo zabo ziwukuklama okuhle nezakhiwo ezisebenzayo zezicathulo, zingaphansi kokulawulwa kwekhwalithi okuqinile ekuthobeleleni ngokugcwele amazinga omhlaba.
I-Lacoste Sneaker, kufaka phakathi ama-insoles, enziwe ngezindwangu ze-hypoallergenic eziphefumulayo. Okuqukethwe kuhlanganisa noboya. Le mikhiqizo ikhululekile kakhulu esokeni.
Enye inzuzo yi-materproof: ngokuphelele wonke amamodeli afakwe ekwakhiweni okukhethekile.
Amamodeli
Uma sibheka amamodeli athile, khona-ke ama-sneaker amhlophe avela eLacoste ayisisombululo esihle kakhulu salabo abakwazisa induduzo nangesikhathi sokubuka imfashini.
Izinketho ezinjalo zenziwa ngesitayela sedolobha. Amamodeli wentsha kanye nabesifazane bentsha alungele amasokisi ansuku zonke, futhi anelise zonke izidingo zokuphepha nokusebenza kahle uma kwenzeka kusebenza kwemidlalo ehlukahlukene.
Inketho elula nengokoqobo - ama-sneaker anomkhiqizo waseFrance eVelcro. Futhi kuyikhambi elifanele nsuku zonke, kuhlangene nezinto eziyisisekelo.
Uma ufuna ama-sneaker ukuqeqeshwa kwezemidlalo, khona-ke uhlobo lunamamodeli emidlalweni ngayinye - ukugijima, ukuqina, i-yoga, i-tennis.
Ama-scal basketball sneakers akhethekile ane-reansing eyodwa kuphela eshaqekile emhlanjeni endaweni yesithende. Amamodeli anjalo ane-design enobunzima nokulala okuminyene, ukulungisa umlenze kahle.
Izinketho zokugijima zifana ne-basketball, kepha zilula futhi azina zinolaka kangako.
I-Lacoste inezithuthuthu kanye nokuqeqeshwa kwebhola. Njengomthetho, lezi ngamamodeli aphansi anezinzwane eziphakanyisiwe futhi ezihlanganisiwe kanye nama-spikes (izinketho zokuqeqeshwa ehholo, kunalokho, zihlome nge-flat sole).
Amamodeli wokuqina ahlukaniswa yi-FET SOLE futhi evikela emuva (ukusekela ukulingana), futhi futhi afane nezicathulo zezemidlalo.
Ngaphezu kwalokho, ama-lacoste sneaker ahlukile ekuphakameni: Kunezinketho eziphansi kakhulu neziphakeme.
Ngokuqondene nokuqukethwe, i-assortment yama-lacoste sneaker iveza amaphethini wesikhumba sangempela, i-suede noma izindwangu. Izicucu zezemidlalo zingakhethwa kunoma yisiphi isikhathi sesikhathi: Kunezinketho eziphefumulelwe ehlobo nemikhiqizo engenamanzi wanganini manzi yesikhathi sasebusika.
Uma sibheka uhla lwemibala yemikhiqizo, khona-ke ngaphezu kwama-sneaker amhlophe amhlophe, amamodeli ahlanganisiwe nawo athandwa, aluhlaza okotshani ophuzi, oluhlaza okwesibhakabhaka. Futhi-ke, embhangqwaneni ngamunye lapho kuchazwa ngokungaguquki yingwenya efekethisiwe yomkhiqizo - ohlangothini emuva emuva.
Umkhiqizo waseFrance wathuthukisa umugqa wezingane wabaphangi. Lezi zingamamodeli wendwangu ikakhulukazi eVelcro, ukuba ne-sole eminyene ethembekile.
Ungahlukanisa kanjani inkohliso
Ukuze ungabi yisisulu senkohliso, ukuthola izicathulo ezingezona zenkohliso esikhundleni sama-sneaker ase-French asemFrance, afune ukuthenga kuphela ku-salon efakazelwe.
I-Lacoste ihlinzeka ngesitifiketi sekhwalithi, kanye nesiqinisekiso semikhiqizo yayo.
Isibonakaliso esikhulu sekhophi sentengo ephansi kakhulu. Inani langempela lomkhiqizo kulula ukuthola kuwebhusayithi esemthethweni ye-Lacoste.
Uma kuyisitolo esiku-inthanethi, isithombe semikhiqizo eyimbumbulu sivame ukuba yikhwalithi ephansi noma isifinyezo sama-sneaker kusuka esizeni esisemthethweni somenzi.
Amaphuzu alandelayo kufanele abe yizaziso: imigqa engalingani, imicu yokunamathela, iminonjana ye-glue, ezilukhuni. Ama-sneaker akwesokudla emodeli eyinkohliso angeke afane nesokunxele ngosayizi, design, njll. Zama izicathulo ezincane ezigoqiwe esandleni sakho: Ku-Fakes, nalokhu kuyikhohlisa, okukodwa kuvame kancane kancane.
Ayikho imininingwane ethile mayelana nomkhiqizi wenkampani, kanye nezimpawu eziphambili zemodeli.
Kokukhokhwa, ukuhlanekezela okuncane kwegama lomkhiqizo kungenzeka (ngokwesibonelo, incwadi eyodwa kuphela ilahlekile noma ithathelwe indawo: i-lokoste noma i-lacost.
I-Lacoste Sneaker igcwele ebhokisini elihlanzekile elinokwakhiwa kwe-minimalist. Futhi, izicathulo zisongwe ephepheni nge-logo yendabuko yendabuko.
Uma ama-sneaker asemFrance aseFrance anomklamo onqabile onqabile, khona-ke ama-fakes (njengomthetho, isiShayina) ahlukaniswa imihlobiso eyengeziwe engadingekile.
Ukubuyekezwa
Abaphethe ama-sneaker beaker i-lacoste bayakwazisa nge-Stylish design nekhwalithi enhle kakhulu.
Ngokusho kwabathengi, izinto zalolu hlobo azinakugqokwa. Ngemuva kweminyaka eminingana yamasokisi asebenzayo, ama-sneaker agcinwa esimweni esihle kakhulu: isikhumba asiwona, asikho amathuba emaphobhoni. Lezi zicathulo ngaphandle kokwesaba zingafakwa emvuleni nasesimweni sezulu esishisayo.
Irabha elula yodwa yezicathulo zezemidlalo. Yize amamodeli athile abheka umuntu othile kumuntu onobunzima, anamaphaphu amaningi. Ama-sneaker abonga ngokoqobo kwi-cape ehlanganisiwe engakhohliwe.
Lezi zicathulo zilula impela, ukwehla kwehle, akusho ukuthini imilenze, ama-insoles wekhwalithi enhle kakhulu.
Abesifazane abaningi bathanda amamodeli ku-velcro: babukeka bemuhle kakhulu futhi ngasikhathi sinye basheshe bagqoke ngokushesha.
Vele, izingane, njengoba, nokho, namantombazane amancane, njengezingwenya zesiginesha, izicathulo ezihlobisa. I-Cute ibukeka imodeli empunga nge-pink crocodiles ezinhlangothini.
I-Lacoste Sneakeakers, ngokuya ngabanikazi bawo, kulula ukunakekela: bagezwa nje ngamanzi ajwayelekile, ngaphandle kokungeza izindlela ezikhethekile. Ukungcoliswa okuncane kusulwa kalula ngendwangu emanzi.
Ukubuyiselwa emuva okuncane kulokhu kubonakale kumamodeli amhlophe ahlangene wesikhumba kanye ne-suede: Uma isikhumba sigeza kalula, izingcezwana ze-suede ziba mnyama ngokushesha, futhi akunakwenzeka ukubuyisela umbala wazo.
Futhi, ezinye izintokazi zibona ukuthi ingxenye engaphakathi yama-sneaker akhanyayo ipendiwe kancane - iba mnyama. Kodwa-ke, le mizuzu ingabangelwa noma yisiphi isicathu esimhlophe.
Vele, abanye abathengi abangahle badida inani eliphakeme lezicathulo zomkhiqizo. Kepha ngesephulelo esihle, abaningi balungele ukuyithenga.
