Umbutho welinye lala mazwi abolekwe ixabiso elixabisekileyo elingekaqondwa ngokupheleleyo, nkqu nakubomi bemihla ngemihla babantu abathetha isiRashiya, kudala. Ukuba uhamba ngengqondo, "imakethi" yindawo yentengiso, ke, umkhokisi kufuneka unxulunyaniswa nomsebenzi kwintengiso okanye kwinkonzo yayo, kwaye nendalo yentengiso. Ewe, ukuba ukhawuleze ukuya kwinqanaba lokucaciswa, umthengisi uya kumfowunela umntu ophonononge imfuno kunye nokubonelela kwimarike yokusetyenziswa kweempahla okanye iinkonzo. Kwakhona, ummakili udla ngokubizwa ngokuba yingcali yentengiso yenkampani.
Inkcazo
ERussia, lo msebenzi wavela kunye noqoqosho lweentengiso, yintoni ingcinga yembali. ENtshona, iingcali ezinjalo zikhona ixesha elide. Umzekelo, ngo-1902, uninzi lweeyunivesithi zaseMelika zangeniswa ngapha kwakanye into entsha, eyayibizwa ngokuba yintengiso. Nakwiminyaka engama-30. Imagazini yokuqala ekhethekileyo yavela. Kwiminyaka yeMfazwe, imakethi iye yaba ngaphezulu, kunokuba ifune, kwaye i-Ixesha lokuthengisa intengiso lifikile, njengoko i-Robert Kate ibonakalisiwe.
I-Marketer yobungcali yingcali yokuthengisa. Ukuvelisa imveliso esemgangathweni kwinani elifanelekileyo ayikabi sisitshixo sokuthengisa ngempumelelo, nanku umsebenzi wombutho ekuphuhlisweni kwesicwangciso esiliqili esiya kwenza inzuzo. Ukuthengisa - indawo ejolise ekwakheni ubudlelwane bexesha elide yomthengisi kunye nomthengi, ukuphuhlisa ukuthembeka kwi-brand, khupha umthengi kwakhona kwaye ubuyela kumthengisi oqinisekisiweyo.
Ukwenza umzekelo othethe buqaqambileyo, unokujika kumzekelo weMisebenzi eQhelekileyo yeNkampani eyaneleyo apile . Babengoovulindlela ubukhulu becala, kwaye isicwangciso esiliqili sentengiso esiphumelelayo salo phawu bukwi-Canocy.
Inkampani ayiyi kubona kwiimfazwe zamaxabiso, ayinayo intengiso efunyanayo, kodwa imveliso yabo ifuneke.
Kodwa yonke le nto kulungelelwaniso lwee-accents. I-Apple ithengisa kakhulu i-gadgets, lingakanani ixabiso: Ukulula, ukucacisa, ukucacisa, lula, ukuthembeka. Wenza ntoni inkampani, ukufanele ukuzithemba.
Uyilo lweYilo lomculo, isisombululo esisebenzayo sazo zonke izicelo zabasebenzisi eziphambili. Umthengi ongekayifumani i-smartphone, umzekelo, sele esazi ukuba iya kusebenza ngokugqibeleleyo. Ke ngoko, umthengi sele elungele ukuhlawula kakhulu. Uba, njengabafundisi bezengqondo babeya kuthi, batyebe ngokweemvakalelo, bafumana le mveliso. Intengiso enjalo ayinikezi kuphela itekhnoloji epholileyo, kodwa nesona sicwangciso sichanekileyo, sokuthengisa abathengisi.
Imizekelo efanayo ibonisa ukuba Ukusebenza iMarketer ayinamsebenzi kwaye inomdla, kodwa ikwanamabhongo. Emva kwayo yonke loo nto, ngubani owaziyo, mhlawumbi uya kuza nento entsha kwintengiso yentengiso kwaye ungene kule mbali.
Izibonelelo kunye nokungancedi
Iiprofes ziphawuleka: UKUSETYENZISWA, UKUSETYENZISWA KOMSEBENZI OKUYIYO OKUYIBA NGABA UMFAZI OBALULEKILEYO, EMISEBENZI EZIZODWA, EZIQHELEKILEYO NGOKUFANELEKILEYO kwisihloko, ithuba lokufunda kunye nokuphucula. Lo ngumsebenzi wanamhlanje, okuthetha, ukuyiqonda ngengqolowa, ukufumana ulwazi oluxabisekileyo nolunqabileyo kunye nokukwazi ukuphunyezwa kuya kufuneka kuphunyezwe. Imakethi ivulekile ngokwenene, kodwa ingcali epholileyo iya kuma apho.
I-mines yile nto kwiidolophu ezincinci kwaye ihlala kumashishini aphantsi korhulumente, umkhava awuyi kuba simahla kwizenzo zakhe. Mhlawumbi kuya kufuneka aziqhelanise kakhulu phantsi "kumgca weqela", kunye nezo tekhnoloji, izixhobo ezingumnikazi, aziyi kuvunyelwa ukuba zimenze. Kwaye konke konke, kuya kufuneka enze imicimbi emininzi enxulumene noko, ukusebenza komnye umntu, ezonakalisa umsebenzi. Kodwa, ngethamsanqa, ngokuthe ngcembe yonke ihamba, ukubaluleka kwabathengisi akusafuneki uthandabuze, kwaye amathemba omsebenzi alungile.
Iintlobo zomsebenzi
Umkhangeli ufana notitshala, ngokukhawuleza ndifuna ukubuza umbuzo ochazayo: "Nguwuphi utitshala?". Oko kukuthi, ummakili unokuba ligama elinye kwindalo ekhethekileyo, kunye negama lesibini, elicacisayo, liya kuboniswa ngohlobo lwe-hyphen.IMarketer yezeMidlalo
Oku kubizwa ngokuba yingcali yomsebenzi wayo ukukhuthaza nokuthengisa imicimbi yezemidlalo kubalandeli. Abalandeli bangabasebenzisi bokuphela. Oko kukuthi, ukusuka kuhlolo lwezemidlalo kufuneka lwenziwe ngenzuzo kunokuba umthengisi ubandakanyekile. Uyaqokelela, aqhuba ulwazi, ukwakha isicwangciso esifanelekileyo nesikhusela. Ufunda imakethi, ahlalutye isenzo sabakhuphisana, ufuna amathuba amatsha okuthengisa kunye nenzuzo.
IMarketer yezeMidlalo kunye nemisebenzi yayo:
- Sebenza nge-brand , phakamisa udumo lwakhe;
- Sebenza ngeemvakalelo zombukeli -Ukuqonde iimvakalelo zakhe kwaye ukhethe izitshixo zabo.
- Sebenza nge-SMM -Ukuba nefuthe kwingeniso yexesha elizayo ngokuzibandakanya kwe fan ngenethiwekhi yentlalo;
- Sebenza nomthengi oqhubekayo -Ukugcina inzala kwi-brand, yenza izabelo, ukuthumela i-imeyile kunye ne-t. D.
Kwakhona, umlinganisi kufuneka asebenze kwi-PR, esebenzisana noCeborigi, ekhangela okanye ekwakheni amaqhinga onxibelelwano nabaxhasi, njl.
Injineli yeMarketer
Ukuthengisa iinkampani ezijolise kwimithombo yobunjineli kubandakanya intengiso yezobugcisa kunye nemveli. I-Triveragedilated kunye nendlela yemveliso yangaphakathi yemveliso, ichaza indlela abanjineli abanokuyisebenzisa ngayo imveliso yokusombulula iingxaki zehlabathi elijikeleze iworkshop. Inyaniso, Intengiso yobunjineli yimeko yoqeqesho efuna ukunyanzelwa kobunjineli kunye nezakhono kwintengiso esisiseko.
Lo ngumsebenzi onomdla kwabo basebenza yinjineli eqhelekileyo kwaye ufuna ukoyiswa komzimba, okanye ukufumana indawo yabo kunye nethemba elitsha. Ewe kunjalo, ngumntu nje onediploma yombutho kwimveliso yobunjineli ayiyi kulindeleka ngokwaneleyo. Kodwa injineli yengcali yafunda kwakhona kumthengisi inokuba yingcali ebonakalayo.
I-OX ACKERXART-Sker
Ustriststist, ukuba kulula ukuthetha, lo ngumthengisi, umthengisi, ingcali ebandakanyekayo kwintengiso yovavanyo. Igama ngokwalo lwenzekile kwiYandex ngqo. Abakhweli babizwa ngokuba bathengiswa ngokwesiqhelo ababizwa ngokuba bangabathengisi, ngokomgaqo, ayiyonyani ngokupheleleyo, ukuba kuphela ngenxa yokuba umsebenzi we-Skerketer ubanzi kakhulu. UMlawuli kufuneka amisele intengiso kwaye ayilawule ukutsala umthengi.
Kodwa ukuba inkampani ethile ifuna ngokuchanekileyo i-CORTOLOGR-Marketer, kufuneka ucacisa uluhlu lwemisebenzi yaseburhulumenteni ukuba izakunyanzeliswa yingcali. Ukuba le yi-Kingtrologistlist, kunye "ne" Marketer "prefix apha, zihombise, iinjongo zicacile. Ukuba lo ngumzamo womqeshi ukuba akhuphe ubugcisa obubini ibe yinto enye kwaye ahlawule umntu obandakanyeke kwiindlela ezimbini, umvuzo, kungcono ukufumana zonke izinto zomsebenzi "elunxwemeni". Kodwa ngokuqinisekileyo sinokuthatha izithuba ezinjalo.
Umnxibelelanisi-umcebisi
Abacebisi bokuthengisa bathetha ngendlela yokuqhuba ishishini, okanye, indlela yokuthengisa ngokufanelekileyo ukuthengisa. Abaxakekanga ekulawuleni iinkqubo zemveliso, ukuhamba kwemali, abasebenzi, abayenzi ukuba ummakishi usebenzele ngokwawo. Kodwa baxelela indlela yokwenza.
Ulwazi, amava, izakhono, ezemfundo, igunya - yile nto abayithandayo.
Njengomthetho, le ayisiyiyo iYUNSA kulo msebenzi, ngenxa yokuba kule meko, iyathandabuza. Aba ngabantu abazisebenzele, kodwa okwangoku banesiseko sokubonisana kwaye kukho abathengi abakulungele ukuyihlawula.
Enye
Ingcali yedwa namhlanje - I-Marketer yomxholo. Le yingcaciso ebhaliweyo ebhaliweyo ebandakanyekayo kwi-infographic yokugcwalisa ibhloko yeBrafti. Lo ayisiwo umshicileli ngokupheleleyo, kuba akazibhali izinto ezikhoyo, kwaye edala kwaye ephuhlisa izihloko. Ucwangcisa ukucwangcisa isicwangciso somxholo kwaye uvavanye ukuba isicwangciso esidalwe njani sisicwangciso sakhe, ngaba ingeniso iyazisa, njengeentshukumo zentengiso njalo njalo.
Umdlalo weMark Ukuzibandakanya kwi-WEBINARs, i-Inches yeShishini, iinkomfa. Usebenza ngokusondeleyo kuyo yonke le micimbi yentlangano, echaphazela ukuthengisa. I-Dobketat Sker -Ingcali yomsebenzi wayo ekhokelela kwi-intanethi. Okokugqibela, ngokuthe ngcembe babaleka kumsebenzi wombutho waba yingcali yobutshaba owodwa. Olu luhlobo olukhethekileyo ekumiseleni intengiso ekujoliswe kuyo, eyaziyo ngqo imbonakalo yeCentral Asia kwaye iza umyalezo kuyo.
Ingcaciso yomsebenzi
Olu luxwebhu lokufunda ukuba yeyiphi le kufuneka ngononophelo, ingalahleki into enye. I-Contards namhlanje isekwe kwizikhombisi ezintathu: Umtsalane wabathengi, ulondolozo lwembuyekezo yalo kunye nembuyekezo.
Uxanduva
Ukufaka isicelo kwesi sikhundla kufuneka uqonde ngokucacileyo ukuba zinjani na iimbopheleleko kuzo, kwaye eziya kuyigcina impendulo.
Uluhlu lwemisebenzi kwiimeko ezininzi lubandakanya:
- Prognosis kunye nemodeli yokuguquguquka kwiimfuno / iingcebiso;
- ukukhula kwezicwangciso zonyuselo;
- Ukuqhuba i-orgery, ukukhuthaza imveliso;
- Ukulawulwa kokujongwa kwesebe lezentengiso.
Kwaye ke-misebenzi kunye nemisebenzi ngokuxhomekeke kubuchule obunqabileyo. Ukuba yindawo yokumakisha ekwi-Intanethi (ngenye indlela inokubizwa ngokuba yi-Web Marketer), ithatha impahla yempahla kule niche. Umbutho ongumsitho ugxile kwiintlanganiso, iindawo zeshishini, zonke iintlobo zeenkomfa, ezikwanceda ukukhuthaza imveliso.
Iimfuneko
Kumsebenzi ngamnye womsebenzi bayabo. Kwenye indawo kuluhlu anokuphumelela ngokupheleleyo ngemisebenzi esemthethweni, kwenye indawo eyongezwe. Umzekelo, umntu unokusetyenziswa ukuba asebenze kuphela ngenqanaba elithile lemfundo, amava omsebenzi, njl.Uxanduva
Le nto kwimiyalelo yomsebenzi kufuneka icace kwaye ikhonkrithi, kuba ingcali Iza kuphendula ngezenzo zakho zentloko . Kwaye kubaluleke kakhulu ukuba yeyakhe kuphela, kwaye ayizange ithathe ityala labasebenzi / amasebe. Umbutho unezicwangciso, iingxelo, umphambili kunye nohlalutyo, kukho amaxesha anikwa ingxelo. Oko kukuthi, akanakuvavanywa okungacacanga kwemisebenzi.
Ukuba umqeshi wambeka ixesha lokuphunyezwa kwesicwangciso kwisiqingatha sonyaka, kwindawo enoxanduva lwabo - ihlalutyo eqhutywa kwezi nyanga zintandathu zomsebenzi.
Amalungelo
Umbutho awunakusebenza ngokupheleleyo apho amandla ayo alinganiselwe khona. Umzekelo, ingcali ayinyanzelekanga ukuba isebenze nokusetyenziswa kweendlela zayo zobugcisa. Ukuba isebenza ngokude (kwaye yenzeka), inelungelo lokuchaza kwangaphambili indlela yokubuyisela ukusetyenziswa kwelaptop yayo, umnxeba, ukusombulula imiba yokusebenza.
Kuyimfuneko ukuba thethane nokuxoxa ngayo le nto nayo yonke into (kubandakanya ubhalo) ngaphambi kokujoyina isikhundla. Ukuba umntu uyonwabile ukuba awufumane lo msebenzi amalungelo abo kumbutho wokuhamba komsebenzi wasala emva kwezinto, ngokungathanga ngqo kunciphisa inqanaba lokufumana ubunzima. Ingcali yobuchule ayiyi kuyivumela le nto.
Intlobo zobuwena
Okokuqala, kufanele kube yindoda yeshishini. Igama elithi "ukuthengisa" akufuneki lidide. Indoda ijonge ukuthengisa, yenza inzuzo, ingoyiki ukhuphiswano. Okwesibini, ummakishi ungumntu oqeqeshiweyo, ulungele ukwenza izigqibo, ukwenza izigqibo, ukulungelelaniswa kwakhona, njl.
Kuya kufuneka abekhona ukugcoba Ngaphandle koko, ukurhoxisa inkampani yakho kwiflethi yentengiso ayizukusebenza. yona Ingcali yonxibelelwano, esebenzayo, enyamekileyo nenoxanduva, Loluphi umkhondo oguqukayo emarikeni, elungele ukufunda okutsha, ukuqonda ukuba ukungeniswa kwezixhobo zangoku ekuthengiseni kuya kumvumela ukuba aqhubeke nokudlula abantu abakhuphisana nabakhuphisayo.
Ulwazi nezakhono
Ngokwemvelo, ukhetho olufanelekileyo kukufunda kwintengiso "yentengiso". Kodwa kuphela oku kuhlala kunganele.
Umthengisi kufuneka akwazi:
- Sebenzisa izixhobo zedijithali zanamhlanje, Kwaye kuba le nqanaba itshintsha, iphucula ngokukhawuleza, umbutho kufuneka ugcine "impumlo emoyeni";
- Yenza uqikelelo kwaye wenze iingxelo zohlalutyo ezineenkcukacha;
- Nika izimvo ezintsha ngengqondo yokusebenza kwabo;
- Landela abakhuphisana nabo kwaye ujonge ukhetho lomgca wakho wokunyuselwa, kuthathela ingqalelo izenzo zabakhuphisana nabo;
- ukwazi ukucwangcisa amava akho obufanelekileyo Ngokuyibonisa ngokufanelekileyo kwiphothifoliyo.
Umthengisi ufanele ukuba alungele zonke iintlobo zekhosi zoqeqesho eziphezulu, kunye nokuzihlaziya, ukuba kukho imfuneko, ukuchwetheza kwaye kuyilawule.
Imfundo
Iiyunivesithi ezininzi eRussia zinikezelwe ukuze zifumane imfundo ephezulu phantsi kolu hlobo. Oku kuhlala kungamandla obulawulo. Rhoqo, le tyheli yenzelwe njengowongezelelweyo, umzekelo, "intengiso kunye nonxibelelwano noluntu, ukuthengisa." Ukubhalisa kwiYunivesithi yaseRussia, kufuneka uthathe uviwo emva kweBanga le-11. Ungaya kwenye indlela kunye nophando lokuqala kwikholeji, apho kwaye iimviwo zilula, kwaye ngokubanzi, zidlula. Iikholeji zoqoqosho zikwafundiswa ukuthengisa. Mhlawumbi, ingcali elandelayo iya kufuneka ifumane imfundo ephezulu, kodwa isiseko esihle sokuziqhelanisa kunye namava oqeqesho kuqala aya kwenziwa iminyaka eli-19 ukuya kwengama-20.
Ukongeza, ikholeji inokuza emva kweeklasi ezili-11 kwaye iminyaka embalwa yokufumana ubugcisa. Izinto kwintengiso "yentengiso" ekhethekileyo zihlala ziphindwe kabini ngeyunivesithi, ngenxa yoko kumfundi olandelayo unokufaka isicelo sexesha elinqamlezileyo lokufunda eyunivesithi.
Ndingasebenza phi?
Ukusuka kwi-Arhente yeThengiso kunye nenkampani yentengiso kuye nawuphi na umbutho wentengiso apho ikhoyo isebe lentengiso elikhoyo, ingcali inokufumana umsebenzi. Abasebenzi abangaqalayo, ngaphandle kwamava kunye nephothifoliyo, banokubethwa lishishini elikhulu, mhlawumbi kwicala leyunivesithi. Ngaphandle koko, kuya kufuneka bajonge umsebenzi ngokuzimeleyo.
Unokuba ngumthengisi kwi-dentristry-ukuba yiklinikhi enkulu okanye inethiwekhi, ingcali enjalo inyanzelekile apho. Ngokubanzi, le nto ikhethekileyo efuna umntu ayizukuvumela ukuba ungasebenzi.
Ukukhula kwamakhondo omsebenzi kunye namathemba
Ukusuka kwingcali ebandakanyeka kuluhlu oluncinci lwemisebenzi kwisebe lentengiso, unokukhula kwiNtloko yeli sebe. Ingcali yengcali eyimpumelelo ngakumbi, iinkampani zokhuphiswano ngakumbi zinomdla kuwo. Kwaye apha ukhetho ezimbini-okanye ukuqiniswa kwezemali kunyuka kwindawo yangoku, okanye abakhuphisana nabo basayivala intengiso yeklasi.
Ngamafutshane, ubuncinci lo msebenzi uthetha ulwalamano olusondeleyo nabanye abasebenzi, izisombululo ezihlanganisiweyo kunye nokusebenzisana, ukuthengisa ubukhulu becala kukho imisebenzi yobuqu. Kukho ithuba lokuzibonakalisa kubantu abathanda ukwenza "kubo", bayazi ukuba badlulise, kodwa bathathe uxanduva, benza izigqibo ezinzulu ngokwabo.
Njengoko kuchaziwe apha ngasentla, Unokuba ngumcebisi wentengiso. Ngemfundo esebenzayo kwi-Intanethi, iikhosi, iingcali zengcali, iingcali ezinjalo ziyazifumana kule ndawo. Kucelwa, onomdla kwaye ubalulekile, kwaye ke ukuthengisa kuya kusiya ngakumbi njengeqonga lamakhondo omsebenzi.
Zingakanani iimali
Apha ukuqhekeka kuya kuqikelelwa, kuba umxholo "womvuzo ophakathi" uya kwahluka kwimimandla eyahlukeneyo yelizwe . Kwaye ukanti eMoscow, iya kuba malunga ne-70,000 ye-ruble (ngokuqinisekileyo, abafikayo abanakukwazi ukubanga umvuzo). Kwi-St. Petersburg, ukuba uyakholelwa ukuba izibalo, ilingana nee-ruble ezingama-61,000. Kwilizwe liphela, amanani ancitshiswa kakhulu, kwaye umvuzo ophakathi wommakisi awudluli kwi-ruble ezingama-35,000.
Abo bacinga ngalo msebenzi bayazi ukuba baphumelele kwiimvavanyo ezimbalwa ezikhethekileyo. Baza kunceda ekumiseleni ukuchaneka kweprofayili ekhethiweyo, ngobukhali obaneleyo beempawu zobuqu obufunekayo ukuze kumiliselwe ngempumelelo kulo msebenzi. Inceda kwaye inzulu yokuqonda kwinqanaba lomsebenzi apho unga khona emva koqeqesho. Kusengqiqweni ukuba abantwana besikolo kunye nabafundi abasoloko beqonda ukuba balindele ntoni, ukusoloko kuvavanya ubuchule babo, ukulungela kwabo ukulungiselela imiceli mngeni yeshishini, kunye naye.
Kodwa inyani yokuba ukuthengisa kuyaphuhla iyanda, ifumane zonke iingcali ezincinci, azidingi bungqina.