Iimveliso zeBiener Brand zijolise kwimpahla ekhethekileyo yokufunxa sking. Yenziwe kwiithowuni ezinamandla eziqaqambileyo, zidibanisa umgangatho kunye nokusebenza. Impahla yolu phawu ilungele zombini indlela yokuphila esebenzayo kunye neembaleki zobungcali.
Malunga ne-brand
Ukuveliswa kwe-Ziener kwapheliswa ngo-1946. Emva koko, umhlali wemimandla emihle yeentaba, uFranz Cyner wavula umzi-mveliso omncinci wokuveliswa kweegloves zeegloves zesikhephe eBavaria. Ukususela kwasekuqaleni, iimpahla zazigxile kwiingcali.
Inkampani iphumelele impumelelo enkulu enkosi ngokomyalelo weqela lezemidlalo leSizwe leSizwe.
Inkampani ivelise impahla yeembaleki zaseJamani ukusuka ngo-1952 ukuya ku-1984.
Ukusukela ngo-1992, uZier usungule ukuveliswa kweejekethi kunye nebhulukhwe. Ukusukela ngoko, iimveliso azikade ziphuculwe ngokufaka itekhnoloji entsha, izicubu, ukuphuhlisa uyilo olungelulo lobunzulu. Ukugxininiswa kwe-ziener yayikukusetyenziswa kwe-denim ekwenzeni kwezemidlalo. Ngenxa yokungangqinelani okukhethekileyo, akaphosi ukubanda, ukufuma, kodwa umzimba uyaqhubeka 'uphefumla ".
Ngoku phakathi kwabathengi baseZiener ze-ziener kwi-ski yezemidlalo, i-jumers ukusuka kwibhodi yeplanga, iBitatletes, inani elikhulu elinabantu. I-Brand ayinabantu abakhuphisana nabo kule ndawo, kuba kukuqala kwindawo yokuqala yokuveliswa kweempahla ezikumgangatho ophezulu.
Uluhlu
Kwikhathalogu ye-ziener kukhetho olubanzi lwezemidlalo hayi kuphela kwiimbaleki ze-ski. Iingubo zengcali ziya kuba nakho ukukhetha abakhweli-bhayisi, abaqhubi bezithuthuthu, abathandi bemidlalo egqithileyo.
I-Outlerwear, iijackets kunye nebhulukhwe zibonakaliswa yingqungquthela eqaqambileyo yemibala: I-purple, ipinki, ibomvu, imithunzi ebomvu, imithunzi ebomvu. Isisombululo semitya enjalo kukuvumela ukuba uve kwimvelaphi yeentaba ezigqunywe yikhephu.
Inkampani ikwabonelela ngeendlela ezahlukeneyo zebhulukhwe efudumeleyo kunye neemfutshane zehlobo.
I-Ziener ibonelela abathengi bobabini i-ski eyahlukileyo kunye nebhulukhwe kunye ne-subs yezemidlalo. Ngokubhekisele kwimpahla ephezulu, unokukhetha i-vests kunye neejekethi zemidlalo yemiphunga. UZiener unokhetho olubanzi lweehempe, i-Polo kunye ne-t-shirts. Kwikhathalogu ibonisa impahla kunye nezinto ezingenayo.
Izixhobo zihlala indawo eyahlukileyo kwimveliso: iihempe, i-bass, iigloves kunye nemittens. Nditsho neenkcukacha ezincinci zineparamitha ephezulu yezobugcisa. Zonke iimodeli zeegloves zemidlalo zenzi bomelezwe ngumthungo ophindwe kabini kwaye ube ne-amplifier yesithupha. Oku kuphelisa kungekuphela komonakalo wezinto, kodwa kwalahleka kwawo.
Ezonamodeli zilungileyo zenziwa zisebenzisa i-membrane. Ikhusela ngokupheleleyo emanzini nomoya, ngelixa iimbaleki ziziva zikhululekile ngokupheleleyo.
UZiener unikezela ngokukhethwa ngokubanzi kweegloves zabantwana ezihlala ngokugqibeleleyo kwizinto ezincinci kwaye zikhusela ngokuthembekileyo.
Ubungakanani betshati
Intengiso yokuphumelela kwabathengi ibonelela ngetafile yayo apho ubungakanani bezamkelwe kumazwe ahlukeneyo, kubandakanya noonobumba abalizayo. Kumadoda, abafazi nabantwana itafile yabo yokuthelekisa. Kwabo bangazazi ubuqhetseba babo, ukukhula okuhambelana (i-widlenghht) kunye nobubanzi bebele (isifuba) sichazwe kwimigca emibini esezantsi. Itheyibhile yabantwana ibonisa ubungakanani bomntwana.
Uphononongo
Umgangatho weemveliso ze-ziener unokugwetywa ngokuphononongwa kwabathengi. Ngokubanzi, abathengi banelisekile kukufumana kwabo. Bonwabile ngodidi oluqhelekileyo, olubandakanya izinto ezikhanyayo, ezemidlalo zezemidlalo kunye nezixhobo.
Ukujonga uphononongo, phakathi kwabathengi baseRussia, ezona mpahla zithandwa kakhulu ziigloves ze-miener. Iimodeli zabantwana kulula ukunxiba kwaye zibambe kakuhle.
Abanini beempahla zempahla yokunxiba oluhlobo bazaneliswa ngumgangatho kwaye banxibe ukunganyangeki kweemveliso.