Okwangoku, iimveliso zale brand iyonwabela ukuthandwa kwengqondo phakathi komgangatho wokwenene.
I-Brand lilungu leqela leAkeve leKherha, elivela ngo-1993. Ngelo xesha yayiyimveliso encinci. Namhlanje iguqulwe yaba ngumgangatho wokwenene womgangatho, isitayile kunye nokusebenza.
Ikhangelene ngokwayo yamiselwa kuphela ngo-2006. Uqinisekile kwimveliso yeemveliso zesikhumba ezinxulumene nexabiso eliphakathi elithunyelwe.
Ivenkile yokuqala yevenkile yavulwa ngo-2008 ePuza. Amasebe e-Franchise akhutshwe ngo-2009 no-2011 e-Orenburg naseKazakhstan.
Ngo-2012, iqela leenkampani zaqala ukwenza iingxowa kunye nemitya. Izinto ezinjalo zikhokelele ekuphuculeni imveliso kunye nokoyisa kwemimandla emitsha yokuthengisa.
Ekupheleni kuka-2016, ivenkile ye-brand isebenza ngempumelelo eRussia nakwamanye amazwe.
Namhlanje, iqela leenkampani libandakanya ezi femu zilandelayo: Askent, iFarula kunye neBefler. Elinye lazo lijolise kudidi oluthile lwabathengi kwaye babelane ngomgaqo-nkqubo othile wexabiso lamaxabiso.
Iimveliso ezithandwayo zenziwa kumzi-mveliso we-brand. Ifumaneka eRussia, enikezela ngeendleko ezifikelelekayo zeemveliso.
Isiqinisekiso sezinto zesikhumba
Amanenekazi nje e-Aderes Standent Backs. Bahlulahlulwe zezona zixhobo ziphezulu zezomgangatho kunye nembonakalo engachazwanga. Ongezwayo kukwazi ukuguqula umfanekiso webhinqa kwaye wongeza amanqaku amanqatha kunye nobutyebi kuyo.
Uluhlu lwemodeli yohlobo lwaseRussia yenye yeengcinga ezityebileyo kwilizwe lethu. Nokuba ezona zikhandekayo kwaye zifuna abantu abancinci banokukhetha into ebonakalayo, abayi kubancedanga ixesha elinye kwaye baya kulunwabela uyilo lwabo oluhle kakhulu.
Olu bhrikhi luvelisa iimodeli ezahlukeneyo zaza zavela ngokupheleleyo: kwizinto ezivela kwiNkcazo ekwenzeni iikopi zentsusa ezihonjiswe nge-fringe.
Iimveliso ezigqwesileyo zithandwa kakhulu kukuxeliswa kwesikhumba se-reptile kunye nezandla ezincinci kwimibala ye-pastel. Zilungele ngokulula kumanenekazi amaninzi kwaye zijongeka zibiza kakhulu kwaye zibhinqiwe.
Ezona mibala ithandwayo zezinto ezisitayile zezi: mhlophe, grey, isaladi, ipinki, i-punk, iblowu, i-brimu, i-cream, i-cream, i-cream, i-cream kunye nekaramel.
Uninzi lwazo, iimveliso ezinjalo zixhotywe nge-zepric zipper. Izixhobo ezikwiisampulu ezibonakalayo zinombala ongumtsalane kwaye ijongeka inomdla kwimvelaphi yezinto ezibonakalayo ze-monokisic.
Imeko yamaxesha amva nje ziingxowa ezincinci kwimitya yeqela. Uhlobo lwaseRussia luvelisa iimodeli ezinomtsalane. Bahluke kubungakanani baso obuhlanganisiweyo kunye noyilo olufutshane. Amantombazana amancinci ahlala ebhekiswe kwizinto ezinjalo.
Inenekazi lokwenyani lilungele iingxowa ezihle kakhulu zesikhumba sokwenyani, iphinda ulusu lwengwenya. I-Brand ibonelela ngee-Lryrs ezinjalo njenge-compact kunye nesayizi enkulu. Njengomthetho, zenziwa kwiimilo zeklasikhi kunye nejomemetri, kunye nokongezwa okuncinci kwifom yokumiswa komphetho kwisiphatho.
Uninzi lwamanenekazi namhlanje lokubhenela kwi-mini-handsbags kunye ne-proches eneziqwengana zemagneti, njengoko zibanjiwe ngokulula kwaye zingenakuphikiswa. Iisampulu zeBrand zixhotyiswe ngeenkcukacha eziya kuqinisekisa ezona zinto zinokuthenjwa kakhulu emva kwamaxesha amaninzi.
Hayi kancinci phakathi kwe-fashionista gourmet ye-gourmet. Uninzi lwazo lwenziwa kwisitayile semitha. Ukhetho olufanayo ludityaniswa ngokugqibeleleyo kunye nawo onke amanenekazi. Kuyimfuneko kuphela ukudibanisa umbala wezinto ezingezizo kunye nempahla ngokuchanekileyo.
I-Brand ivelisa iimodeli ezifutshane kwi-classic kunye nemibala eqaqambileyo. Isikhumba sokwenene esikhundleni sinokuba sisibini samatte kunye ne-lacqued.
Ithandwa kakhulu phakathi kwamanenekazi emveliso ngokuxelisa isikhumba. Esi sincoko sibukeka sinomtsalane kwaye sihambelana ngokulinganayo kwizixhobo zeklasikhi yeklasikhi kunye nelaphu kunye nelaphu lemozulu.
Ngeendawo zokuhlala zokwenza ubugcisa okanye iziphumo zangokuhlwa, i-Askent ibonelela ngeemveliso zantlandlolo ezineepatheni zentyatyambo kunye neeprinta zamanzi. Iimeko ezinjalo zikhangeleka ziqaqambile kwaye zinomtsalane. I-nonts i-nonts ayizukushiya umniniyo ngaphandle kwengqwalaselo.
I-Askent yenza ii-wallets ezisebenzayo nezisebenzayo ngesipaji. Zenziwe kwiindawo ezifanayo njengeengxowa: i-monophonic kunye ne-lacovinic okanye i-laconic okanye iqaqambile kwaye zixelisa ulusu lwengwenya.
Izixhobo ezibhalwe ngesantya zixhotyiswe ngamacandelo eeBhodi zemali, amasebe afihliweyo, iipokotho zengqekembe, kunye namasebe kwityala kunye namanye amakhadi eplastiki.
Iimveliso ezisemgangathweni eziphezulu zixhotywe ngombane othembekileyo, amaqhosha amanga kunye neendawo eziqhelekileyo. Uninzi lwamaxesha amaninzi, izinto ezisebenzayo zenziwa ngombala wegolide.
Enye into esebenzayo neyodwa yeyona nto iphambili. Uhlobo lweRussia lubonelela ngeepateni zamanenekazi ezenziwe ngesikhumba sokwenene esinomgangatho ogudileyo okanye onobuhle.
Iimveliso ezinjalo sisisombululo esifanelekileyo ukuze singaphulukani nezitshixo. Into ebaluleke kakhulu ebaluleke kakhulu kwisitshixo, kwaye intombazana ayifanelanga kuqhuba uphicotho-zincwadi kwingxowa yakhe.
Iinketho ezifanelekileyo zixhotywe ngamagatya kunye namaqhosha okanye amaqhosha aqhelekileyo. Inxalenye yangaphakathi yesitshixo ixhotywe ngamakhonkco amnyama kunye neekhabhathi zamaqhosha. Zonke iimeko zinentambo entle.
Izinto ezinjalo zefrati ziyathengiswa kwiibhokisi zezipho.
Ingqokelela
I-Brand inayo kwi-arshinal yakhe le ngqokelela yezixhobo zesikhumba:Ukujonga
Lo mgca wenziwe amantombazana anamandla. Ibandakanya ukusebenza kunye ne-Laconis Supiss kunye ne-verpacks ye-hard kunye nesikhumba esinemiphumo yentsimbi.
I-Marrone.
Leqokelelo imelwe zizixhobo zesikhumba kwiMint, ye-Beige kunye nepeyinti eluhlaza okwesibhakabhaka. Ukutyiselwa kweemveliso kuya kuba yingqolowa kwaye kumnandi kakhulu ekuchukumiseni.
I-Manhattan.
Iposwe ngokufihlakeleyo kwizinto zejomemetric zejometri kwimithunzi eyahlukileyo yeruby, isilivere, i-lilac kunye nombala omnyama.
Fiji.
Yeyona i-laconic kwaye ingqokelela imelwe ngamanqaku eyenziwe ngombala we-orch esikhanyayo, eluhlaza kunye ne-peach guade.
I-flores.
Lo ngumgca oqaqambileyo kwaye oqaqambileyo, apho zonke iimodeli zipeyintiwe epinki, isaladi, i-lavender shades kunye nombala we-fuchsia. I-Flores Izixhobo zezinto zihonjiswe nge-fringe yoqobo.
Kufuneka ube nentsha.
Ezi ziimodeli ezisebenzayo kwinkqubo yanamhlanje. Zipeyintwe ngombala wekhofi ngekofu ngobisi, i-mustard kunye ne-nutmeg.
Inkampu.
Leqokelelo imelwe ziimpahla zendlela eqhelekileyo kwi-beige, eluhlaza neblowu.
Isitayile se-croco.
Umlawuli we-chic oquka iimveliso ngeemveliso eziqinisekileyo zengwenya.
MNYE KUPHELA
Yingqokelela yendalo yonke, iphawuleka ngemigca ecacileyo, ubuncinci kunye nokungaphengucili.
I-Tessaro.
Le yeyona buqokelelo yobuqaqawuli. Kuyo, unokudibana nezixhobo ezenziwe kwikofu yebala elihle kunye nobisi olubhakiweyo.
Umgangatho
Iimveliso zophawu lwaseRussia zahlukile kowona mgangatho uphezulu:
- Zonke izinto zenziwe ngesikhumba sokwenyani. Izinto ezinokuthambeka zinokuhamba ngokugudileyo kwaye zithunyelwe. Konke kuxhomekeke kuphela kukhetho lwakho.
- Zonke ii-quasps (ii-zippers, amaqhosha kunye neerivets) zinokuthenjwa kwaye zihlala ziqinile. Awunakho ukukhathazeka malunga nenyani yokuba itshixa kwi-wallet, i-clutch okanye ibhegi iya kukhawuleza iyeke kwaye kuya kufuneka itshintshwe.
- Intambo kwizixhobo ziyahlala kwaye zihlala. Abayi kunxiba kwaye bonwabe.
- Akunakwenzeka ukuba ungaphawuli imibala emihle yeemveliso zabasetyhini. Zibonakaliswa kukukhanya kwabo okanye ububele (kuxhomekeke kumthunzi). Kwaye kwaneemodeli zemibala yeklasikhi inethamsane eyahlukileyo, engayi kuphulukana nomtsalane weminyaka embalwa.
Uphononongo
Abathengi bavuyela uloyiko olukhawulezileyo lweemveliso ezibhalwe phantsi, kuba imveliso egqibeleleyo inokukhetha intombazana encinci kunye nebhinqa elikhulileyo. Inenekazi ngalinye lenokongeza umfanekiso wayo onesidima kunye nezixhobo ezinobutsu.
Ndavuya nge-fashionistas kunye neengxowa zenkqubo yemibala, i-scloches kunye nee-wallet. Ukhetho lwe-pastel luthambe kakhulu kwaye lube yi-femic, i-classic-ingqinile nendalo iphela, kwaye iqaqambile - ubutsha kwaye bugcwele. Imodeli nganye iyakwazi ukugxininisa ubuntu obuqaqambileyo bomnini wayo, kwaye nokuba kugxininiswa kwamanenekazi.
Abathengi abakwazanga ukuqaphela umgangatho ongenakuthelekiswa nanto kwiimveliso zekhefu. Izinto ezincediswayo zophawu azicinywanga, musa ukuvuna kwaye phantse akunakwenzeka ukuba baphule. Iimodlets ziyonwabele inyani yokuba iimodeli ezikumgangatho ophezulu azifuni ukhathalelo oluntsonkothileyo kwaye ungaphulukani nesibongozo sawo ngamaxesha amaninzi.
