Intle kunqabile kwimarike kukho uphawu, nto kuzo zonke iimveliso zalo ezibonisa iikhonsepthi kunye nemibono. Ukusekwa kwikomkhulu leSweden, i-shor yoMvulo ngexabiso eliphantsi kakhulu nenqanaba elihle lamaxabiso aphantsi kwaye libhengezwe ipolitiki. Le yinto elula, intanda ngalo lonke uphawu lwe-European ofikisayo, nto leyo, ngaphandle kwento yokuthandwa, ayingommeli wentengiso yesiqhelo.
Umxholo
Inkampani yaseSweden, ivelisa impahla yamadoda, impahla yabasetyhini kunye nezixhobo zexabiso ngexabiso le-H & MA Uluhlu lonke uphawu lwentengiso lubhekiselwe kwinkolo, elinemvukelo, etsala abaphulaphuli abakwishumi elivisayo, bethambekele ekuvezeni isikhundla sayo.
Yenziwe ngoMvulo oshiyiweyo, ubukhulu becala kwiinkcukacha kunye nolawulo lweendlela ezahlukeneyo zexabiso, kwaye ixabiso elifikelelekayo lenza uluhlu olufikelelekayo kunye nemfuno kwezi zijikelezo.
Imbali yeBrand
Imbali ye-moap yaqala ekuqaleni kuka-2000, xa i-rionades ezimbini ukusuka kwiSweden - i-Adam Riaan Andersson - igqibe kwelokuba ivule i-stack ye-Stockholm. Nangona "i-boutique" isebenze kuphela ngeempelaveki, wakhawuleza wafumana ukuthandwa phakathi kolutsha lwedolophu enkulu. Udumo oluwe kubasunguli lwababanika ukuba bamisele ivenkile enkulu, embindini weSixeko. Ukususela ngoku ukuya emathumbu aqala ukubonakala izinto ezahlukeneyo, zombini ezisetyenzisiweyo kunye netsha, kwiifemu eziqinisekileyo. Ivenkile yaqala ukusebenza yonke imihla kwaye yatshintsha igama ngoLwesivelo lweveki.
Kwiminyaka emine kamva, abasekeli basungula uphawu lwabo lwe-jean elaliphantsi kwabona bathengisiweyo ngaphambili. Kwangelo xesha, i-logo elifanayo laphuhliswa - i-suka enomnqamlezo ongeniswe ebunzini (uphawu lukaSathana) - kunye nemodeli yokuqala ye-trouser yokuqala yolule ukusuka kwi-denim. Inkampani yayingenampumelelo engaphantsi, inkampani yaziwa ngakumbi.
Masibuyele kwilogo. Imbono yayingabahlobo baka-Anderson - Bernu Otldaksu kunye neKarl Gondin . Umnqamlezo ogqithileyo wayefanele ukuba anike isimo sengqondo esingalunganga sabaduli ukuya kwinkolo, kuba, ngokutsho kwe-Oriaan, yayingumKristu owayehlala unobangela wayo yonke imbonakalo ephambili. Nangona kunjalo, ngo-2010 kwagqitywa kwelokuba asuse umnqamlezo ukusuka kwilogo kwaye endaweni yoko, abanikezeli bohlobo oluthile, abanikezeli bohlobo bakhumbuza ukuba le nkampani ixhaswe yile nkampani kuqala inkampani ekuqaleni.
Impumelelo yexabiso eliphantsi ngo-2005 ikhokelele ekukhuleni kwesoburhulumenteni sophawu, kwaye, ukongeza kwi-jean yemihla ngemihla, inkampani yazisa ukukhululwa kwenye impahla, eyaziwa sele ingaphandle kweSweden. Ukuza kuthi ga ngoku, iivenkile zophawu lolutsha zivuleleke kumazwe angaphezu kwama-30, kuquka eRussia.
Nangona kwilizwe lethu, uphawu lwalungafaneleki ngokukodwa: Isebe lexabiso eliphantsi lalithe cwaka kwiZiko lokuthenga ngombala weBoulevard, nangona kunjalo, lalivaliwe ngo-2014 ngenxa yenzuzo ephantsi. Andikwazanga ukoyisa nabani na naseSt. Petersburg yoLutsha: kwikomkhulu elimantla, wakwazi ukubamba unyaka.
Ukusukela ngo-2009, i-ANNA SOPHII TAK, i-fan yokwenyani yesitayile saseSwedish iba ngumyili ophambili wenkampani. Ndiyabulela kuye, ukuqokelelwa kwe-Cardigans yongezwe yi-Cardigans, i-sucloss, iingubo, iijezi kunye neengubo eziphezulu (ii-jackets). Uhlobo olukhethekileyo lwezinto zakhe zezinto ezimnyama "ezikhanyise imibala" ye "grey, grey, iblowu. Iimodeli ezinjalo zezahluke ngokupheleleyo kubuchule babo.
Ixabiso eliphantsi layo ngoku limelwe kwiVenkile esemthethweni ye-Intanethi, iwebhusayithi yeMikhoxelo edumileyo i-AOS.com. I-boutets edityanisiweyo isebenza ngempumelelo eParis, London, Copenhagen, Beijing.
Uluhlu
Njengoko sele kukhankanyiwe, i-jean yomfazi kunye ne-jeans yamadoda yeyona ndlela iphambili yoMvulo wexabiso eliphantsi. I-Brand inika i-wancinane ikakhulu, ifinyezwe kwaye inemodeli yolusu, kunye ne-jerndy jeans ezineepokotho ezihonjisiweyo.
Kukho izinto ozikhethiweyo zombini eziphezulu kwaye zisezantsi, kwaye i-mesh enkulu ikuvumela ukuba ukhethe ibhulukhwe kuyo nayiphi na imilo.
Ukongeza, uphawu luvelisa umgca wayo lwezixhobo-zeCAPS, ubucwebe, ii-slulas, njl.
Sibhozo
Iifoto
Ixabiso eliphantsi langoMvulo aluphantsi kwezi zinto zivela kwezinye izinto zabameli bamanzi amaninzi, kodwa azigqithi kuwo. Kodwa, ngokungafaniyo nabantu abaninzi, inkampani ayiloni ngokubhekisa kakhulu: I-logo idla ngokwenziwa kwizinto ezililo kwaye ayingeni kwiliso, kwaye ibhulukhwe ivala ibhanti.
Abavelisi abayinikeli ingqalelo ekhethekileyo kwiinkcukacha ezisebenzisa izixhobo ezilula, kodwa eziqinileyo. Ngoku kwiqokelelo yexabiso eliphantsi ishiywe njengezinto ezisisiseko ze-Wordrobe (ihempe ezifunwayo, i-T-Shirts, i-Mfutshane), nezinto eziqaqambileyo, uyilo loyilo. Ezona mpahla zithandwayo ze-gothic okanye i-grunge-stoes, kodwa kwangaxeshanye azitshatileyo kwaye zingaqhelekanga.
Kodwa ngokubanzi, uphawu olukhethekileyo kwisitayile esiqhelekileyo, ukungalingani kwaye kulungele ukufikisa kwangoku, nangona ungadibana neemveliso ezingezo meko nge-asymmetric okanye isithuba esingaqhelekanga.
Ngophuhliso lophawu, isiCwangciso sayo sihlaziywa rhoqo ngezinto ezintsha ezinomdla, isikithi esahlukileyo sokuqala. Ndikunye ne-jeanni jeans, inkampani yaqala ukuvelisa iimodeli ebanzi, eziwileyo, kunye neqwengile ngoyilo olungenankathalo. Ukongeza, i-sneakers, i-pullovers kunye ne sweeti, impahla yangaphantsi kunye neeseti zasekhaya zavela.
Uluhlu aluziqhayisa ngoMgangatho weeprimiyamu eziKhethekileyo: Zonke izinto ziveliswa eTshayina nakwamanye amazwe aseAsia. Kodwa ixabiso eliphantsi lale nto aliqondi ukuba iimpahla zexabiso eliphantsi zilungile kwinqanaba layo. Eyona nto iphambili yikotoni, ihlala ingumxube kunye ne-elastine okanye i-viscose. Kukho ihempe ye-100% yomqhaphu, emnandi kakhulu ekuchukumiseni.
Yonke imveliso iqhutywa kwincwadana yemishini, akukho msebenzi wezandla. Uluhlu lwahluke ngokupheleleyo. Ngesabelo esinye esinokwenzeka, unokufumana zombini iihempe ezisemgangathweni, ihempe entle, kunye ne-t-shirt yobudenge kunye nelogo enkulu enesifuba esifubeni. Kodwa, kwelinye icala, ngaba kufanelekile ukulindela into emangalisayo kwiimveliso zeBrand ziqale njengesandla sesibini?
Uphononongo
Abathengi abavumelani kakhulu izimvo malunga nophawu. Abanye bafana nomoya wesitayile nesitayile, umntu akakhathali kuyo. Abanye bafumana izinto zincinci kwaye zingathandabuzi, ngelixa abanye beqwalasele uyilo lokunxiba okuqaqambileyo kunye nokomelela. Inye kuphela into enokuthethwa ngokuqinisekileyo: kubalandeli beClaysics, iimveliso zexabiso eliphantsi azilunganga.
Abalandeli abanikelweyo - abakwishumi elivisayo, abantu abancinci-shiya ingxelo entle malunga nokufumana izinto. Ngokukaninzi kubo, Izinto ezivela kwi-MAX YONYAKA IYAZIBULA NGABEKUMNTONI BABO BANGAVUMELWANO . Ewe, eyona nto iphambili yemveliso ye-brand iphawula ixabiso eliphantsi leemveliso zalo.
Uninzi lwabathengi alonwabanga kunye nomgangatho oqhelekileyo wempahla. Uninzi alonelisekanga yiyilo elityiwayo. Omnye umngcipheko wempahla, obhiyozelwa ngabaninzi, uhlala emncinci, kwaye ke into eyalelwe kwivenkile ekwi-Intanethi ihlala ikwicala.
Emva kokuphonononga inani elikhulu lophononongo oluqinileyo, unokuzikhetha ezona zinto zibalulekileyo kwaye ziyi-ches zexabiso eliphantsi.
IZIBONELELO:
- Uhlobo-Ixabiso le-mouseni langoMvulo lanelisa kakhulu iiNtembi zoLutsha;
- Ubukho-icandelo eliphakathi lexabiso likuvumela ukuba ubonakale unesitayile ngaphandle kweendleko ezinkulu;
- Kulula-uphawu olukhethekileyo kwinxalenye yenxalenye yemihla ngemihla, ilula kwaye kwangaxeshanye inomdla.
Izinto ezingalunganga:
- Hayi umgangatho weprimiyamu - abathengi bakhalaza malunga nemisonto enamathela kwimisonto nemisonto engalinganiyo;
- Inqanaba lesibini - uphawu aluphumi kangako kubameli bemakethi enkulu, kwaye iimodeli ezivelisiweyo kunye nezitayile zinokufunyanwa kwenye ivenkile yolutsha;
- I-Insondet ukuya kwiinkcukacha-kwimveliso eyaneleyo esetyenziswayo.
Kodwa akukho mfuneko yokuba ikhuphe i-shoring yexabiso elininzi ngokungahambelani ngokupheleleyo nolindelo lwethu, ngamanye amaxesha lwalusenziwa. Kuyimfuneko ukwenza isaphulelo kwinto yokuba i-brand isuswe ngabafana abalula abalula kwaye kwakuqondwa kwasekuqaleni, ngenxa yoko, ngenxa ye-Constely IProjekthi yeNkqubo yeShishini ephumeleleyo, icele umngeni kuyo yonke inkcubeko kunye noseto lwenkolo.
Kwaye nangona uluhlu lwe-brand alubangayo ubuchwephesha kunye nokubandakanyeka, i-showengo ityhutyha phakathi kwesi sizukulwana sincinci. Ukongeza, intanda-bulumko ye-Brand ichaza ngokuthe ngqo ukuba umntu ngokwakhe wenza indlela yakhe eyodwa kwaye ubonakalisa ubuntu bakhe, kwaye uphawu lwentengiso lumnika ithuba lokukhetha izinto eziyimfuneko. Lo ngumzekelo we-brand yendawo ye-surited kwihlabathi liphela.
