Umsunguli wolu phawu ubizwa ngokuba yeyona nto iphambili kuyo yonke ixesha. Uhlobo ngokwalo lunxulunyaniswa nokwabelana ngesondo, umngeni kunye nokugcuma.
I-calvin klein ayisiyo nje uhlobo lokunxiba oludumileyo kunye nengubo yangaphantsi, luhlobo lokwenyani lobabalo nenkululeko yangaphakathi, engenako inkqubo.
Kancinci malunga nomsunguli wenkampani
UCelvin Klein wazalwa ngo-1942, kwaye, ngokwembali yosapho, sele eqondile ukuba ufuna ukuba ngumyili.
Amaphupha enkwenkwe ayekhutshiwe - xa wayeneminyaka eli-18 waphumelela kwisikolo samabanga aphakamileyo sobugcisa noyilo, emva koko wangena kwi-New York Fitute yeTekhnoloji yeTekhnoloji.
Ekuqaleni komsebenzi wakhe, wasebenza kwizindlu ezahlukeneyo zefashoni yeNew York njengesempilweni, kodwa kungcono wayediniwe kukungasemva.
Ngo-1964, watshata, intombi yakhe yazalwa kunye nenkosikazi yayo, kodwa emva kweminyaka eli-10 umtshato wawa.
Ngo-1968, wamisa inkampani yakhe kwaye wadala ingqokelela yakhe yokuqala, eyayixhomekeke kumhlobo we-Schwartz, owaphela ngeqabane lakhe.
Njengoko wathi uKelvin ngokwakhe, ngamnye unethuba e-US, ukuba unezakhono eziyimfuneko kunye nomnqweno wokusebenza nzima. I-Klein kwaye inyani kunye nenye yayiyinto eninzi, eyayiyindlela awayephumelela ngayo.
I-70s yayiphawulwa ngamaqela eqhwithela kunye namaqela e-Bohemia, kungekudala wayediniwe. Ngasekupheleni kwe-80s, watshata nomvavanyi weKelly waseKelly, ngo-2006, lo mtshato wawuphelile.
Emva kokudlula indlela ende, ngo-2003 umyili wemka kwimicimbi, waya kuphumla ofanelekileyo. Namhlanje uphosa indlela yokuphila esempilweni, uthanda ukuya kwiindawo zokutyela ze-cuisine kwaye uyonwabele ubomi.
Imbali yeBrand
Ekuqaleni, iCalvin Klein Ltd. Wayengumfundi obandakanyeke ekuthumfuleni impahla yokuqhubela iingubo zanga madoda phambi kweKlein. Kwakusekwe kwenye yeehotele ezintsha ze-YORK, ethi, ngokweNqaku, iphumelele kakhulu kumyili we-novice.
Nje ukuba abe ngumnini we-boutique, eyayikwenzeka ngaphezulu, yayiyimpazamo ngeqhosha le-lighvator kwaye yabhadula kwi-studio ukuya eKelvin. Wayechukunyiswe kakhulu yingqokelela yeengubo, ezenze iodolo yamawaka angama-50 eedola. Mhlawumbi musa ukuba yintlanganiso entle, kuba umntu ongumyili yonke ngekhe kwenzeka ngenye indlela. Yayibulele kuye, wafumana ithuba ukusuka kwasekuqalekeni umsebenzi wakhe wokusebenzisa imali ngolonwabo kunye nokudala izinto ezintle ngokwenene.
Kunyaka kamva, i-Klein yaziwa kwi-Bohemia Tsovka yaseNew York yaye yaziinkanyezi kwimagazini egxuma. Le yayiyiminyaka engacacanga yobomi, ngokomyili ngokwakhe, ababehamba nemibutho eyahlukeneyo, utywala kunye neziyobisi. Nangona kunjalo, indlela emangalisayo, ayichaphazeli intsebenzo yakhe, kwaye ngo-1970 uthatha isigqibo sokuqalisa intambo yabasetyhini.
Ukuthatha ijacket yamadoda oklasika njengesiseko, kudala idyasi ye-procoat, elona xesha ixesha elide libeka ithoni yendlela yefashoni yelo xesha. Namhlanje, le modeli isaziwa njengethihlathi - i-vered ephindwe kabini yengubo engapheliyo yefashoni.
Ngo-1978, indawo yokutshintsha yenzekile kwimbali yophawu. UKelvin sele eqondile ukuba i-jean ngumxholo we-Wordiber, ophethwe ngokungafanelekanga ngenxa yabayili abadumileyo.
Ukuza kuthi ga ngoku, iibhulukhwe ezivela kwi-denim zadityaniswa nabo bonke iimpahla zokusebenza, kwaye yayinguKelvin Klein owenza utshintsho lwefashoni, ukukhupha i-jean yokuqala ye-brand. Baba luphawu lobungakanani kunye nokwabelana ngesondo, kunye nesitayile esinee-CK ethembekileyo ngoku amaphupha okufumana yonke i-fashionista yaseMelika.
Emva kwexesha, uKlein waba ngowokuqala okupeyinta i-denim emnyama kwaye wathungela imodeli, ngokuqinileyo.
Kwiminyaka yee-80s, uphawu luqala ukuvelisa impahla yangaphantsi yamadoda, ethathwa njengentsomi namhlanje. I-gum ebanzi enelogo eyenziwe nge-brand yenze ukuba iphinde iqonde kwihlabathi liphela, kwaye inani leenkohliso kunye neekopi kwaye namhlanje ziyakwazi ukukhutshwa kwisangqa esingenamsebenzi.
Ingeniso yenkampani ikhula ngokukhawuleza, impahla ye-Brand ithengiswa kwi-United States nakwilizwe laseYurophu, kwaye ingeniso yonyaka idlula i- $ 600 yezigidi!
Nangona kunjalo, ixesha elinje leziganeko lihambelana kakhulu, kuba i-farble for fors izimvo ezinobuchule, ezibonwa eluntwini kunye noxanduva. Enye yezona zinto zibalulekileyo, ngokungathandabuzekiyo, iba yindalo "ye-UNEEX".
UKelvin Klein waqala wadala ingqokelela yempahla yokunxiba, eyayingaqhelekanga ngokwesini, oko kukuthi, okufanayo nakubantu ababini besini. Wabumba olona lwando lukhulu kwimbali yefashoni yale mihla, ukuyeka isikhokelo kunye nokuvumela abantu ukuba banxibe ezona mpahla zikhululekileyo nezikhululekileyo, nokuba sisini esona sini.
Umyili akazange enze izinto ezenziwayo kuphela, kodwa zasabela ngakumbi nangakumbi kolunye utshintsho kumzi mveliso wefashoni. Umzekelo, xa isitayile esithi "iMilitari" sangena kwifashoni ekuqaleni kwe-2000s, kwisinxibelelanisi sophawu, ibhulukhwe yemoto kunye nempahla yombala okhuselayo wavela. Ngokuthe ngcembe, inkampani ikhula ebukumkanini kwaye iqala ukuvula iziqu zakhe empuma.
Ngaphandle kokuthandwa ngokumangalisayo, ingeniso yonyaka kunye neepremiyamu ezininzi ezikhethekileyo, emva komsebenzi ongenaxhala ongenaxhala, i-Klein iqala ukucinga malunga nokuphumla.
Ngo-2003, inkampani yathengiswa yiPhillips-Virity "yePhillips-Van Heusen Inqwaleko ye- $ 400 yezigidi. Umyili wafumana ilungelo lokuba ngumcebisi kolu bukumkani obukhulu kwaye ukhethe umamkeli omtsha xa efuna ekugqibeleni emkile kwimicimbi. Umyili omtsha weCalvin Klein Brand yayinguBrazilCo Costa Costa. Wahlala ethembekile kwisiko, edala iimpahla kubantu abaqhelekileyo bophawu lwezinto ezincinci.
Ngo-2016, wathatyathwa endaweni ye-raf, efumaneka kwesi sikhundla namhlanje.
I-Brand yayiyeyona kwaye ihlala yenye yezona zinto zibonakalayo, ziphumelele kwaye zithengiswe kwihlabathi liphela. Umxholo wakhe, njengangaphambili, usekwe kwindiza kunye nokulula, okungapheli kwifashoni.
Kunyaka ophelileyo, i-brand ibuyisele imeko yenqanaba le-S #MYCALVINS, apho imvumi edumileyo i-bieber kunye ne-fupermdodododododododod bieber ne-fupermdodododododod bieber bieber ithathe inxaxheba.
Ukupapasha le ndlu yefashoni ngokubanzi ifanelwe ngqwalaselo eyahlukileyo, ngoko ke sicebisa ukuba uqhelene neyona mikhankaso ibalulekileyo kwimbali yakhe.
Iphulo lentengiso
Sele sazi ukuba iCelvin Klein luhlobo lwenguquko kwifashoni yefashoni, umsunguli wesona sitayile sithandwayo kunye noMdali woMyiki we-jeaginer wokuqala. Ukongeza, yintsomi kwiLizwe leNtengiso, ngegama elinxulunyaniswa nezikhubekiso ezininzi.
Konke kwaqala nge-jean yokuqala kwimbali yentengiso, eya kuthi kamva yaba yinye yeempawu zesahlulo sesondo eUnited States. Akumangalisi ukuba, emva kwayo yonke loo nto, izihlangu ze-Brooke oneminyaka eli-15 ubudala zavalwa kwiposta, kwaye umbhalo obhaliweyo kwiBillboard ufunda "uyazi ukuba akukho nto phakathi kwam kunye ne-jean yam?"
Indlela yokuphendula yoluntu yayisevayo - ngelo xesha, iPuritan ityhola i-Klein kwi-Propaganda yephonografi, kodwa kwangaxeshanye intengiso ye-jean yaya ezulwini.
Ukusuka kule ntengiso, uthotho lweentengiso ze-KC Brand Brand, kwaye ezinye iimpawu zithathe le meko.
Ngo-1988, umgca weCalvin Klein Ring yayiyimodeli ka-Krestu ka-Krestu. Emva koko, wakha waba bubuso bophawu. Umzekelo, ngo-2013, isivumelwano saphinda saqutyumba naye, kwaye uChristie waphinda wahamba ngenkampu kwintengiso yentengiso yentengiso, kuba inani layo kunye neminyaka engama-34 yayingumxholo wokuthandwa.
Kwiminyaka yokuqala yama-90, uphawu lokoyika uluntu kwakhona-kwintengiso yengubo yangaphantsi okokuqala ngqa kuboniswe umzimba phantse. I-Bildboard Storication Mark Wahlberg ikhutshiwe embindini weManhattan, uKelvin otyholwa ngokukhuthaza ngokwesini kunye nokuthambisa, kwaye ukuthengisa kufikelela kwinqanaba elinzima kwakhona.
Namhlanje, ifoto yohlobo olunomatshini wokushicilela ofanelekileyo kwaye uncumo lwe-distic lubandakanyiwe kuluhlu lwehlelo kwaye lungalibalekiyo.
I-Kate eneminyaka eli-18 ubudala i-kate moss, yaqala ukuthandwa kwakhe nale brand nayo yathatha inxaxheba kwiphulo lentengiso. Ndikunye neWahlberg, walambela kwintengiso i-Ivemandary Perfume Calvin Klein One, nakwintengiso yentengiso, eyayiphinde yaphosa impahla ye-jean, kwakungekho ndlela.
IKate esele inomfanekiso otyhafileyo, ngoko ke basebenza ngokugqibeleleyo kunye ne-calvin klein brand. Basebenzisana ixesha elide, ngelixa ngo-2003, uNatalia Vodyanova weza endaweni. Waqhubeka nesiko- uhlobo olufanayo lokujongana nobuso bomntwana, uthambile kwaye kwangaxeshanye umntu wesini.
Ngo-2007, uphawu lusaqhubeka nokumangalisa - kwintengiso yomgca we-ck ye-CK yangaphantsi kwamadoda alahliweyo yindoda emnyama - i-actor jimon honssu. Oku kunika impembelelo entsha kuphuhliso lwe-brand, eyaqala ukufudukela kwicala le-bungele.
Kwiminyaka emibini kamva, uCalvin Klein wabathuka ngesikhuliso esikhulu. Lo phawu lugqibe kwelokuba phaya kwaye udale impahla yangaphantsi yamantombazana enezifo ezihle, ezazikwazi ukucinga ngokwaneleyo i-Eva Mendezz eshushu. Intengiso ye-Frank, apho i-orvirer ye-otred yathiywa yathiywa igama elithi "iphonografi" kunye "nezesondo njengesihogo".
Kuya kufuneka kuqatshelwe ukuba inani elininzi leefoto zentengiso CK yifoto emfutshane nemhlophe. Akukho nto ingenayo, kugxilwe kuphela kwimveliso ngokwayo kunye nemodeli yomzimba.
Ifilosofi ye-Brand ihlala ivuselela, ikhuthaza inyani yokuba ukutya kwesondo akusasebenzi. Indlela enjalo ayinakwenziwa ngokulula, ke ngexesha elinye uKelvin Klein obanjiweyo kunye nezilingo ezininzi.
Ngo-1995, uphando luqale, otyhola uphawu ekusebenzeni lwabantwana kwintengiso yesini. Uluntu lufuna ukuthintela intengiso evuselelayo kunye ne-brooke encinci, inkxaso yayo linani lemigangatho emikhulu.
Ukuze angavumeli ukutshabalalisa inkampani yakho, i-Klein inyanzelekile ukuba ithobele, emva koko zonke izityholo zisusiwe.
I-Brand idibene neenkqubo zomthetho eziphindaphindiweyo, kuba umyili wefashoni awuzange uyeke ukwenza iphulo lentengiso, ongenisa uluntu olothusayo. Uhlawule izigidi zamabango kwaye azise ukuxolisa esidlangalaleni, kwaye ukuthengisa kwakhe kwentengiso kwaqhubeka ukukhula. Akukho mntu uvakaliswa ukuba izityholo zabanye zezinto zempumelelo ye-CK, ukuba yinxalenye yomfanekiso wenkampani.
Imigca
- Ingqokelela ye-calvin klein yilayini enobunewunewu, apho impahla yangaphantsi ifumaneka khona, impahla kunye nezinto ezikumgangatho ophezulu.
- CK calvin klein - iimpahla ezingabizi kunye nezihlangu kwisitayile sexesha eliqhelekileyo.
- I-calvin klein (ilebhile emhlophe) - ezemidlalo kunye nezihlangu.
- I-calvin klein jeans - iimpahla zikaDenim.
- ICalvin Klein Golf-impahla, izihlangu kunye nezixhobo zegalufa.
- I-calvin klein i-waliin kunye ne-jebelry-iiwotshi ezikhethekileyo kunye nokuhonjiswa kwisitayile semitha encinci;
- I-calvin klein ekhaya - impahla yokunxiba kunye nezixhobo zekhaya;
- I-calvin klein impahla yangaphantsi ngumgca wempahla yangaphantsi yangaphantsi.
Uluhlu
Impahla yangaphantsi
Ngaphambili, uLingerie wayembi, kodwa osebenzayo, okanye ongonwabanga, kodwa ehenda. Yonke into itshintshile ngokufika kweCalvin Klein ye-Palboin ye-Palboin - izikhalazo kunye neBras zikhululekile kwaye ze-sexy ngaxeshanye.
Eyona ithandwa kakhulu kwaye namhlanje kukho iimodeli zekotoni ngebhendi ye-elastic ebanzi, ebangela uphawu lwe-brand. Esi siqinisekiso sibonisa njengemodeli zeklasi, uThonga, thong, i-bikini panties, le ntombazana nganye inokukhetha imodeli efanelekileyo kuye.
I-Bras ikwahlukene- ezi zinto zikhululekile, iimodeli ezigudileyo kwithambo kunye ne-push-ap. Ewe kunjalo, ayisebenzi ngaphandle kwe-lace modeli, nangona kunjalo, zihlala zithintelwa kwaye zichanekile. Akukho zinto zizongezelelweyo, kuphela i-cotton ecekeceke kunye ne-lace ehle kakhulu, edalwe ukugxininisa ubuhle bomzimba wamabhinqa.
Ukubhukuda kwi-Ackiostrally ngokugcina imvume yokugcina umxholo we-Brand-Ubuncinci kunye nemibala yokuthintela, kodwa kwangaxeshanye bayenza imilo ye-supice kunye nesondo
impahla
I-calvin klein iqulathe impahla yekhaya yakho oya kuziva ikhululekile kwaye inomtsalane. Ingaba yi-ristal ristal ecekeceke, ibhulukhwe ye-cajama kunye ne-t-shirt okanye iifutshane nge-t-shirt.
Ungayisebenzisa ikhaya lakho jonga, unokukopela okanye ukufudusa, oya kuthi ubenako ukufihla ngexesha lasebusika.
Kuba luluhlobo i-jesha ephezulu kwihlabathi elikhulu, ibhulukhwe yaseDenim ngelebheli exabisekileyo isengumntu onesitayile esingenakuphikiswa kunye nokungcamla.
I-jean ene-jean of theam "omega" kwiipokhethi ezingasemva zihlala zikumgangatho ophezulu kunye nobuncinci obuqinisekileyo. Isiqinisekiso sibonisa iintlobo ezahlukeneyo zemodeli, zombini i-classic kunye ne-scuffs, imingxunya kunye nezinye izinto zoyilo.
I-T-shirt kunye ne-CK yoMbutho we-CK akazange aphume kwifashoni. Ngokukodwa babethandwa kwi-90s, kwaye ngoku, ngokubuya kweli xesha, baphinde bafumane ubunzulu bexesha elingazange libonwe ngaphambili. I-brand kwakhona iphinda iqonde ukuba inyanzeliso kunye nokulula zintle kakhulu kwaye zinesitayile.
Phantse wonke umlawuli, kwaza kwavela kwangaphandle kwazo zonke iintanda. Ewe kunjalo, iijekethi ezantsi zithandwa kakhulu. Uninzi lwazo lumelwe ziijekethi ezimfutshane zeStegan ezithandwayo nabantu abancinci. Zikhululekile kwaye imiphunga-ilungele iisokisi zemihla ngemihla.
Kukho iindlela zokhetho eziqinisekileyo - zehla iijekethi. Zonke iimodeli zinoyilo oluyinyani lobuqili, ifana nendlela yezemidlalo. Kukwajamelana ne-Coat-ubude ubude, ukusika i-classic, i-Galout The Goundut. Ngamanye amaxesha kukho iimodeli ezihamba ngoboya kwi-hood.
I-Outlewear yolu phawu ijolise kubahlali abasebenzayo nabajolise kwiMetropolis.
Thoba
Iifoto
Izihlangu
Zonke izihlangu eziboniswe kwi-CK igcina umxholo wophawu. Ezi zihlala zihlala zilumkile ngaphandle kokuvuyisa kunye nokudibanisa i-cocor, nokuba umlawuli. Isiqinisekiso sibonisa iimbadada kunye neembadada, iiflip-flops kunye neeflippers kwisitayile sezemidlalo kunye nesibhalo seCalvin Klein, izihlangu kwisithende ngaphandle kwawo.
Ezona mfuno zisetyenziswa ziimodeli ze-sneakers zemihla ngemihla ezinokusebenza njengezinye izinto ezizezinye iimpawu zezemidlalo ezidumileyo. Igqityiwe kwisikhumba sokwenyani, ikhululekile kwaye ikhululekile kwisokisi.
Izixhobo
Isitshixo sempumelelo yeewotshi zeCalvin Klein sisitayile esingenasiseko kunye nomgangatho wesintu. Ziveliswa phantsi kwe-by ye-bk ye-ck ibukele co. I-LTD., eyadalwa ngokusebenzisana ne-CK Brand kunye noMvelisi owaziwayo we-Swatch yeQela leSwatch.
Iiyure zokuqala zeBible, ezijongene nabantu abancinci abancinci, zakhululwa ngo-1997. Uyilo oluqaqambileyo kunye nobukho belogo eqondakalayo phakathi kwabanye abavelisi abaninzi.
Rhoqo ngonyaka ukuqokelelwa kwewotshi entsha iphuma, eyahlulahlulwe yangamacala amathathu: Iimodeli zoyilo, amabhinqa akudala abasetyhini nabadala.
Kutshanje, imodeli edanyazayo isebenzisa ukuthandwa - yindawo ethe tyaba, apho i-Dase Readges kunye nezindlu. Iwotshi enjalo inesitayile kwaye iphela indalo iphela. Ziya kubonakala zilungile kwiingubo ezingaqhelekanga, ishishini kunye nemifanekiso yangokuhlwa.
Imodeli eguqukayo yayihlala ithengiswa. Kuyo, i-COCK ibekwe phantsi kocofe, kwaye intambo eyenziwe ngesikhumba idla ngokuba ngamaxesha onke.
Iingxowa zeCalvin Klein kunye nee-wallet zahlulahlulwe ngoyilo oluyingqondi kunye neskimu sombala ohlaziyiweyo. Ngaphambili, imodeli nganye idityaniswe nazo zonke iimpahla eziboniswe kwingqokelela. Ngoku izixhobo zibhekisa kumgca ohlukileyo, ngoko ke uluhlu luye lwahluka ngakumbi.
Inika iimodeli ezahlukeneyo zemihla ngemihla-abathengi abathengisa, itaut kunye neHobo, kunye neCompact orderd enomtya omde. Nokukhwela ukukhanya kune-clutches encinci.
Iingxowa kunye nee-wallet zenziwa ngesikhumba okanye i-transstry ye-classic ene-brand mogram.
Uyilo lwazo zonke izinto zeCalvin Klein klein iloliwe ukwala yonke into kakhulu kwaye ihlawule ingqalelo ekhethekileyo kwiinkcukacha. Lo ngowona mxholo uphambili womgca, olondolozwe iminyaka.
Isiqhumiso
I-Pepfume yokuqala yakhutshwa ngo-1978, kodwa le nzame ayiphumelelanga. Ngaphandle koku, i-Klein ayizange ishiye imizamo yokudala ivumba elilungileyo, kwaye waphumelela. Ngo-1985, ukuqaphela kwakhululwa, ngentengiso eyenziwe zekate moss ichithwa.
Emva koko ukukhululwa kwe-Iconic ePight-I-Iconic Ecomat ka-Aromat (1988), ukubaleka (1991) kwaye, ekugqibeleni, yadalwa ngo-1994.
Okwangoku, iphunga eliphakamileyo nelithandwayo, ngaphandle kwamathandabuzo, ngaba i-euphoria ekhutshwe ngo-2005. Yanikwa amabhaso e-firntigo le-tifigo -iases-i-analogue ye-oscal ye-Oscar, enikwa impumelelo kwintsimi yesiqhumiso.
Ungahlula-hlula njani i-vis?
I-Calvin Klein yenye yeempawu ezibonisa rhoqo. Ngokukodwa, ichaphazela impahla yangaphantsi, iziqholo kunye ne-wristuswatches.
Le yokugqibela kufuneka ibe nephakheji ene-logo, isatifikethi esisemgangathweni kunye newaranti yomenzi. Nayo nayiphi na imodeli inamatyala okuqala kwizindlu, ibhanti kunye ne-fartener-ikuvumela ukuba ukwahlukanise nekopi yomgangatho ophezulu kakhulu.
Khumbula ukuba iiwotshi ze-CK zibiza kakhulu-kuba i-Procuyin isetyenziselwa ukuhambisa ukuba yeyona nqanaba iphakamileyo, kunye nesithathu seendleko yintambo yesikhumba.
Ukukhetha iCalvin Klein Klein Peppimes, nikela ingqalelo ekupakikweni - i-hologram kufuneka ibekhona, kwaye ezantsi - Ikhowudi yeBati ekhethekileyo ekuvumela ukuba ungayiboni ubunyani, kodwa kunye nobomi beshelufu. Kufanelekile ukuba uqaphele ukuba iindleko ze-Pepfumery CK zikwinqanaba lexabiso eliphakathi, ngenxa yoko amantombazana anokuthenga i-primuume ngaphandle kocalucalulo.
Uphononongo
Ngaphandle kokuphumelela kunye nokuthandwa kophawu, iCalvin Klein Imveliso yeMveliso iyabonakala. Amantombazana aqaphela ukuba i-jean, umzekelo, inokuba ngumgangatho ohlukileyo-umntu unxibe iminyaka, kwaye ezinye zichongiwe kwaye zaphulukana nembonakalo emnandi emva kokuhlamba okokuqala.
Konke kuxhomekeke kumlawuli oza kufumana into ekhethiweyo. Ukuba ayibizi, ayinangqondo yokubala ngophawu oluthe tye, kwaye, ngokuchaseneyo, zonke izinto ezivela kumgca wePrimiyamu ziya konwabela ukubonakala, kwaye zisemgangathweni, kunye ne-sock yexesha elide.
