Iingxowa zabasetyhini Prada zizixhobo zePremiyatial zePremiyationals ze-Italian Brand yase-Itali, ezikwi-1913 eMilan. Namhlanje bayoyisa iintliziyo zezigidi zabafazi kwihlabathi liphela. Iimveliso zeBrand ziyingenelo kwi-analogues yezinye iinkampani kwaye zinezibonelelo ezininzi.
Iipeksi
Iingxowa zophawu lwase-Italiya zazinomdla kubathengi ukusuka kwasekuqaleni kwesiseko sayo. Batsala umdla kuhlobo olungaqondakaliyo lwezinto ebenzelwa kuzo. Olu lwamkeli olungaqhelekanga luye lwavumela uMyili ukutsala umdla wabathengi kwaye ekugqibeleni wadibanisa ngokuqinileyo isikhundla senkampani kwicandelo layo.
Iingxowa zePrada zabasetyhini yi-consition enqwenelekayo yebhinqa ngalinye lanamhlanje. Abameli abaninzi besini esihle siphupha ngabo. Ihlala ingumkhwa wefashoni, isitayile esikhethekileyo kunye nemvakalelo encinane.
Iimodeli zeengxowa ezivela kwi-prada zenziwa ekutshisweni kwezithethe zase-Itali. Badibanisa ubukhulu kunye nobuncinci. Kule meko, imveliso nganye ithathelwa ingqalelo i-benchmark yophawu lokungapheli kwaye ibonisa imeko eqinileyo yomniniyo. Izixhobo zenkampani zenziwa zimali ezinqongopheleyo, ezongeza ukuthandwa kubo kwi-fan fan.
Impumelelo yeemodeli kungenxa yokuba i-Prada ayizithobeli i-fashoshoos yefashoni: Iyazisola ngokwayo. Ingqokelela nganye entsha yi-sip yomoya omtsha, ke ngokukhawuleza ufumanisa umthengi wakhe. Ezi zezongezelelo ezivumela umfazi ukuba abe sisiseko sengqwalaselo.
Inkampani ivelisa uluhlu olubanzi oluvumela ukuba ukhethe imodeli ukukhetha imodeli, kuthathelwa ingqalelo ukhetho lwakho. I-nolvelties eqokelelweyo yanelisa kunye nezona zifunwayo.
Iingxowa ze-brand ziyasebenza. Zikhululekile, zinokunxiba ezandleni zabo nasemagxeni, eziphelisa imvakalelo yokungalungisi. Inkcukacha nganye yoyilo inenjongo yayo. Ezi ayizoyiki nje imifanekiso emihle kuphela: bayasebenza kwaye bahluke ngokuqinileyo. Kwaye ngenkcitho yoyilo olwahlukileyo kunye namaqela amancinci, iimveliso ezinjalo ziya kuba kwifashoni ngaphezulu kwexesha elinye.
Inqaku lezingxobo ezibonakalayo ziindleko zabo eziphezulu. Zenzelwe ukuba ube ngamacandelo aphezulu oluntu.
Izixhobo
Kwimveliso yeengxowa, inkampani isebenzisa ubugqwirha obungaqhelekanga beentlobo zepremiyamu zesikhumba sokwenyani. Ukuqulunqwa kwezinto ezibonakalayo kungagudileyo, ukuqaqanjelwa, i-stegan, icinezelwe. Ukungafuneniswa kulula (ngohlobo lwemingxunya emincinci), kunye ne-Decor yentsimbi (ifana nokurekhodwa kwentsimbi) kunye nokuphinda kabini (iitawuli ezibini ezigubungela inkini yonke yelokishi).
Kwiimveliso eziphambili zesikhumba ezivela kwizirhubuluzi. Ukongeza kwimbonakalo yokufumana isiqabu sesilwanyana, iimveliso ezininzi zenziwa ngokudibeneyo kolusu lwezinto ezahlukeneyo.
Ukongeza kwi-Accent kwi-Premium yePrimiyamu, i-Decor yeemveliso inomtsalane. Ukuhombisa iimveliso zayo, uphawu alusebenzisi kuphela iindlela zeklasi (ama-rinestones, iikristali, ii-buckes, izixhobo zentsimbi, imixokelelwane ye-fringes). Rhoqo, izinto ezingaqhelekanga zihlala zihlobisa izinto zengxowa (i-trim evela kwimithi, i-turtle gody, yarg).
Ukuqulunqwa kweemveliso, inkampani isebenza ngobhedu lwe-hardware kwisitayile se-antiquique. Ayisiyohlwa kwaye ngokuhamba kwexesha ayiphulukani nomtsalane wembonakalo yayo yoqobo.
Umbala kunye nobume
Ukudala imodeli nganye ye-Consiy, inkampani icinga zonke iinkcukacha kwinkcukacha ezincinci. Kuza kuba yintoni umbala kunye nobume bengxowa, ibango layo lixhomekeke kwindalo yomthengi.
Umbala
Izisombululo zemibala yenkampani zisekwe kwizithunzi ezithambileyo neziguquliweyo zepalette yepeyinti. Inqaku lokurhweba alisebenzisi ukahlisa iitoni kunye neetoni ze-acid: azilunganga kumfanekiso wenenekazi eliyi-Aristocal. Iskimu semibala sibanzi kakhulu kwaye sibandakanya yonke imbonakalo yeetoni ezivela kwiClassic emhlophe ukuya kumnyama okhohlakeleyo.
I-classic shades (emhlophe, emnyama, emdaka kunye ne-beige) musa ukushiya ifashoni, ngoko ke bangabathathi-nxaxheba kwiqokelelo nganye. Ubunewunewu bezinto zengxowa nganye zigxininiswa yigolide yegolide. Oku kongeza imveliso ayisiyiyo kuphela imeko, kodwa yenza umthunzi ukuqaqamba.
Uninzi lweemodeli ze-monophocc ziveliswe kwi-piets emnyama: itshokholethi, i-fuchsia, i-emerald, emnyama, i-furple, i-furple, i-subple, i-swamp ye-swamprome ivela ngaphantsi kweendlela ze-monochrome.
Ukongeza kwiiklasi, ngokufuthi ukuqokelelwa kukho iimodeli ezenziwe eSandy, engwevu-i-green-blue, istard. Ingqwalaselo eyahlukileyo ifanelwe ngobomvu nekorale kunye ne-terracotta gamma. Ezi thus namhlanje ziphambili, ziphakathi kweyona ithandwa kakhulu.
Ukongeza kwiimodeli ezenziwe kwithoni enye, izixhobo zabasetyhini ezineeprinta zihlala indawo ekhethekileyo kwingqokelela yeBible. Amanani kwizinto ezibonakalayo ahlukile kwi-analogues yabanye abavelisi.
Ezi ziintlobo ezahlukeneyo zeeradiyo, iiprinta ezidityanisiweyo zidibanisa iipateni ezimbini, iipateni ze-geometric kunye ne-geometric, i-cage, chess Uthotho lweemveliso eziprintiyo zibandakanya iimodeli ezinemizobo ebukhali kumoya weStones ze-ART.
Ifom
Uhlobo lweemodeli zenkampani luyahluka. Phakathi kweemveliso kukho isitampu ngendlela yexande, isikwere, ukhetho, ukhetho olujikelezwe ngezantsi. Iimveliso ezininzi zenziwa ngendlela ye-trapezoid eqhelekileyo nengaphakathi, iipere, amaconsi kunye ne-oval. Ubume bemveliso nganye kubangelwa luluvo lombhali womyili. Uhluthwe inkalipho, akananto intle, ingcono. Ngenxa yakhe, naliphi na ibhegi yesandla somvelisi ilula, ayidali imvakalelo yokungalungisi.
Ezinye iimodeli zinokutshintsha imilo yazo, iguqula inxaxhile kwi-trapezium.
Ubukhulu
Imilinganiselo kunye nemilo yeengxowa zenkampani iyahluka. Phakathi kweemodeli kuya kuhlala khetha iindlela ezahlukeneyo: ubungakanani obuphantsi, ubukhulu obuphakathi, ububanzi kunye nevolumu.
Imilinganiselo yangoku yexesha lexesha lexesha: kwezinye iimeko, ubude bemveliso yi-17 cm, ukuphakama yi-9 cm, kwaye ububanzi bungaphezulu kwe-2 cm. ukuya kwi-18x11X5 cm. Akukho zibhinqwa ezifunwayo zezandla ezingama-20x13x6 cm. Ezo zixhobo ezifana nezidima zangokuhlwa kunye nokuthandwa.
Kwisokisi yemihla ngemihla thenga iimveliso ezinobungakanani beempawu ezingama-32x24X15 cm.
Iimodeli kunye nokuqokelelwa
Iingxowa ze-Prada ziyinxalenye yembali yefashoni, ngoko ke ziyakhawuleza ngenxa ye-whim yayo. Ngaphambili izixhobo ezinjalo kunzima ukugqitha: zinikela ingqalelo. Iimodeli zihambelana ngokuchanekileyo kwisitayile esidolophini, eziklasini kunye nomhla. Umntu ngamnye wabo phawuleka kwisihlwele kwaye ujongeka njengomsebenzi wobugcisa.
Ingqokelela ibandakanya iimodeli zeklasi, iingxowa zengxowa, iingxowa, iingxowa ze-back, iingxowa ze-baguette kunye nezitayile ezinamandla. Uluhlu lwenkampani luhlala luhlaziywa rhoqo. Ingqokelela yexesha lonyaka imele izixhobo ezininzi ezinomdla nezikhanyayo.
Ukongeza kukhetho oluqhelekileyo oluphakathi, iingxowa zesandla ezincinci zibandakanyiwe kwifashoni. Eli xesha lenziwe kwindawo yokuthembana ethambileyo yezithunzi ezimbini ezinamathunzi kwaye, njengayiphi na imveliso ye-brand, ihonjiswe ngaphambili ngeeleta zegolide. Iimodeli ezinjalo zenziwa kulusu lweentlobo ezixineneyo, zibambe ifomu kakuhle kwaye zijongeka kwipremiyamu.
Imodeli ethandwayo yeSaczozh, ekhumbuza inguqulelo encitshisiweyo yephothifoliyo. Kufanelekile ukuba ihlawule irhafu kuyilo lwemveliso: Ukudibanisa i-kingers eyahlukileyo yokuthelekisa kunye nokungqongqo kwemigca, i-ufikelelo ijongeke ngokungagungqiyo kwaye ngokufanelekileyo. Eli xesha lonyaka, umyili ophambili we-Braccat Prada unomdla ngomxholo webhadula ekude kwaye ufuna ubuncwane, obuboniswe kwiimodeli ezininzi.
Ngenxa yokwamkelwa komyili, ezo zinto zifana nezifuba ezincinci kunye nobutyebi. Isitayile sokubuyela umva sibonisa kwiimveliso ezininzi ezidumileyo ezidumileyo.
Imodeli inokuhonjiswa ngeereyithi zentsimbi, incwadana yokuxelisa incwadana enemifanekiso, i-mini-wallet enezitshixo, ii-ankile kunye nomxholo owahlukileyo waselwandle. Kwangelo xesha, izinto, ezihlanganisiweyo, zibonakala zinesitayile esimangalisayo nangokufanelekileyo. Ukongeza kwinto yokuba imveliso ibalaselisiwe kwimvelaphi ngokubanzi, kuyasebenza kwaye ifashoni: iibhloko zesandla ezincinci ngaphezulu kwegxa ziye phambili.
Enye yeemveliso ezintsha zexesha leli xesha yayiyindawo yezandla ezincinci ngendlela yencwadi yencwadi, eqhotyoshelwe kwibhanti esetyenziswayo kwizinto ezahlukeneyo zensimbi. I-Itreysey ngesisa ngeesimboli ze-ITetic, inokuba nomzobo owenziwe ngentsimbi kwisitayile se-vintage. Ngenxa yentambo ecekeceke, ifakwe kwibhanti, ayilahleki, kwaye ngenxa ye-carbine ekhethekileyo yentsimbi, ungalungisa amathanga.
Ingqokelela
Enye yeemodeli ezithandwayo zeXesha leXesha leBag. Kuya kufuneka ukuba abo bafuna ukumiliselwa. Ukongeza kwifom eqinisekileyo, amakristali amakhulu asetyenziswa kuyilo, amaqokobhe, kunye nemithi engaqhelekanga. Inqaku lemodeli yindawo ebomvu. Le yingxowa ebanzi enamasebe amabini angaphakathi, izihlokwana ezimfutshane ezingabhaliswanga. Ayinazo iipokotho zangaphandle.
I-Saffiano yiklasi kanaphakade ejongeka ixabisa kwaye intle. Imodeli inemilinganiselo ephakathi, ezantsi ezantsi kunye nokunamathela okhethekileyo kwezisiphatho, kwaye zenziwa kwisikhumba saseSafyen. Ngenxa yamaqhosha abekwe emacaleni, anokuphinda asebenze kwakhona. Unganxiba ibhegi enjalo ngesandla okanye i-elbow. Ezi zingxowa zizukisa abantu abadumileyo.
Uhlobo lweMilano liyibhanti yesandla esiphakathi kunye nesayizi encinci. Rhoqo yenziwa ngokugqibeleleyo ukugqiba kunye negolide. Ingayinxibisa yonke imihla okanye kwityala lekhonkrithi. Kuyo nayiphi na umfanekiso iya kuba ufanelekile, inomdla igxininisa isitayile somfazi ongatshatanga.
Uluhlu lweendawo zokuchitheka zahlukile kwezinye iimodeli phambi kweeprinta ezikhanyayo kunye nefom engaqhelekanga. Iquka izixhobo zendalo zonke ezilungile kungekuphela nje kwimihla ngemihla yeklasi yemihla ngemihla. Ezi hits zinokunxiba ingozi kwingozi nakwindlela ehlaziyiweyo. Abameli ababambeleyo belayini babengamagqwirha kunye neengxowa zengxowa, ngengxowa eqinileyo ene-crace clece.
Lithini ixabiso?
Ixabiso lemveliso yophawu oludumileyo luxhomekeke kwimodeli, kunye neendidi zezinto ezibonakalayo. Ixabiso lokhetho lohlahlo-lwabiwo mali olunokuthengwa kwi-intanethi luvela kwi-10,000 ruble. Izinto ezinjalo zinefomu ye-laconic, ubuncinci bezinto zokuhombisa. Ezi ziingxowa ze-culutches, iingxowa ezincinci kwikhonkco kunye nemodeli elula ngokupheleleyo yomndilili.
Izixhobo zamanenekazi obukhuselekileyo zixabisa malunga ne-45,000 - ii-ruble ezingama-75,000, banendlela enomdla ngakumbi, bagqiba kwaye bathunyelwe kunye nokuma kwempahla. Ixabiso leemveliso ezintsha eziveliswa ngamaqela amancinci afikelele kwi-162,000 rubles.
Ngexesha lokuthengisa, ungayithenga imveliso ishiyiwe nge-15 ukuya kwi-20% yeendleko zayo.
Ungahlula njani kwinyani?
Ukukhetha ibhegi enesitayile kunye netreyini kwinkampani eyaziwayo, ayinguye wonke umthengi owaziyo malunga neemveliso ezithile ze-prada. Ukuthenga imveliso yoqobo, kufuneka uyazi izinto zayo:
- Iimveliso zentsusa "Prada" ziyathengiswa kuphela kwiwebhusayithi esemthethweni okanye kwi-boutique.
- Umfuziselo wangaphandle we-brand ujongeka ngathi unxantathu oguqulweyo kunye neeleta zentsimbi.
- Ibhegi nganye ye-Break ye-Italiyane inesatifikethi kunye nekhowudi yemodeli. Ngaphakathi kwimveliso yimvulophu yolwazi lwesiqinisekiso, igama lemodeli, umbala wayo kunye nezinto ezisetyenzisiweyo.
- Xa uthenga i-Contelory, umthengisi osemthethweni uhlala kwisatifikethi esibonisa isitampu ebonisa igama levenkile kunye nomhla wobhaliso lwengxowa.
- Iimveliso zeBrand zenziwa kwinqanaba eliphezulu. Ezi ziinkcukacha ezingenamsebenzi, imigca, iimilo kunye ne-Decor. Zonke izinto zemodeli ziqhotyoshelwe ngokukhuselekileyo, azinazo iziphene ezibonakalayo.
- Uninzi lweemodeli ze-Prada zinoluhlu lwamacandelo kunye nolungelelwaniso lwengqolowa kwezinto ezisetyenzisiweyo.
- Ngaphakathi (kwilayini) yebhegi yezandla yasekuqaleni ibekwe kwilogo ye-brand eyenziwe ngohlobo lwepleyiti yentsimbi kunye nombhalo we-Prada Mlano kwimigca emibini. I-logo yokwenene yahlukile kwinyani: Unamanzi ajikelezileyo.
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- Zonke izinto zensimbi zengxowa ye-Italian Brand yeTone enye. Oku kusebenza kumbane, iipleyiti ezine-logo kunye ne-Decor: bobabini ngaphandle, nangaphakathi e-enamel yombala omnye.
- Malunga nemveliso yemveliso yangoku uthetha ulwimi lwenqaba engaphakathi. Kwinxalenye yensimbi kukho ilogo kwi-sogo encitshisiweyo, imibhalo efanayo kwiplate.
Ukongeza, kufanelekile ukuba ukonakala ukuba iingxowa zereyiphu azibizi kwaye azinazo izivakalisi ezinzuzo "kuphela kwaye kuphela kuwe." Abathengiswa ngevenkile yokuthengisa kunye ne-Chinese. Izinto ezinjalo azifanelanga amawaka ali-2 ukuya kwi-ruble, njengoko zazimnandi, ingqalelo yabathengi phantsi kwengxwaba yentengiso ayizange itsaleleke.
Uphononongo
Izixhobo ze-brand brand ifumana uphononongo oluninzi lwenzondelelo. Ukuthenga ibhegi yokwenyani kwi-prada, abafazi babe ngabalandeli bophawu. Kwizimvo ezishiywe kwiiwebhusayithi zabathengisi baseburhulumenteni, kukho amagama amaninzi malunga nomgangatho ongafakwanga iimveliso zayo. Esi sisimbo esikhethekileyo, ubabalo, ifashoni, umtsalane. Kuhlolo lwakhe, ummeli wesondo oluhle uguqula uhlobo ngesisa ngokuncoma, nto leyo eyenza ukuba kwenzeke ukuba someleze isikhundla sophawu kwicandelo layo.
I-Prada izama ukutsala abathengi bakhe abanokubakho kunye nabalandeli, ukuvumela izinto zabo ezinesitayile kwiqokelelo nganye.
Ngobungakanani beemveliso zeBible, abathengi zeyokindleko eziphezulu zemodeli. Oku kwinqanaba elithile kubeka umqobo, kwaye ngamanye amaxesha amandla okuthenga i-rectulita ngexabiso elifanelekileyo.
