Munzvimbo ipi neipi yebasa, pane nhamba yakakura yemakambani, imwe neimwe iri kutsvaga nzira yekumira pakati pevamwe. Mazhinji emabhizimusi aya anopfura nemifananidzo yakajeka, mazwi anonzwika uye zvakakosha zvinopihwa, asi semhedzisiro inotaridzika mhando imwechete uye inofinha. Vashoma vashoma vagadziri vanotsvaga kuti logo yavo inozivikanwa pasi rese, uye nekutenda kwese kwakashanda-musangano wakashanda.
Chii chiri uye nei uchida?
Kuti tinzwisise kukosha tsanangudzo "yemakambani nokuzivikanwa", zvinokosha kuyeuka chero yakakurumbira vanozivikanwa Somuenzaniso, Coca-cola, Adidas kana Foxtrot. Paunenge uchitaura mazita aya, imwe ruvara, iyo logo, Melody, kana font yemunyori ikaitika kamwechete - izvi zvinhu izvi zvinoumba chimiro chesangano.
Nhoroondo yekubuda kwekambani yega yega inotanga nekugadzira imwe mufananidzo, iyo inoita kuti mhando isazivikanwe pakati pevanokwikwidza.
The yemakambani Kuzivikanwa chinokosha kuratidzwa munhu unhu kambani kuburikidza coloring, ruzha, rwezuva uye nyore nenhamba vatambi. Basa rezvinhu izvi zvese ndere kusanganisa zvinhu kana masevhisi eiyo firm neyakajairwa neyakajairwa nemugadziri. Iko kushandiswa kwemasita anokanganisa mufananidzo webhizinesi seyese, nekuti magadzirirwo anoita chero, kunyangwe iyo isingakoshi zvakanyanya.
Mazuva ano, pfungwa ye "Corporate kuzivikanwa" ine mutoro kune matatu makuru mabasa ezvekukura kwekambani: Kuziva, mufananidzo uye kusiyanisa. Funga nezve tsananguro imwe neimwe yakawanda.
- Kuziva basa. Bhizinesi rinowirirana neimwe nzira yekugadzirwa kwezvinhu uye zvivakwa zvichamira pakati pemakwikwi. Zvichava nyore kuti vatengi kuyeuka kubatana pakati nenhumbi uye kambani kana vane zvakafanana Logo, ruvara kana Fonts. Kuzivikanwa kwezvigadzirwa kuchawedzera nekukurumidza kana vatengi vachikwanisa kuzvizivisa pakati pezvimwe zvinhu zvakafanana. Kuti tinzwisise kukosha kusiyanisa zviri chigadzirwa, Zvaringana kuyeuka chero kunetsa mune zvokutengeserana. Zvekushambadzira kuita chimwe chinhu, chinofanira kusanganisira kurondedzerwa kwezviratidzo zvakakosha zvezvinhu, zvichienderana nezvinogona kuwanikwa zviri nyore pamasherufu ezvitoro kana mawebhusaiti.
- Basa rekuita. Mukurumbira chekambani inoita basa rinokosha mukusimudzira zvebhizimisi, yemakambani ani zvinobatsira uye ungachengetedza yepakutanga uye kucherechedzwa mufananidzo imwe kambani kukwezva vatengi. Kana boka iri chokwadi panoonekwa vanhu, kuti chivimbo zvinhu ayo ari kukura yekudyidzana. Kakawanda, mashoko vanozivikanwa nokuda kubaya vateereri chiratidzo yepamusoro kana mumwe Pricing mutemo kuti emitting zvinhu pakati zvakafanana zvinhu.
- Differentiating basa. Compliance neumwe magadzirirwo allocates zvinhu uye kushambadza wekambani pakati vakwikwidzi. Mazuva ano, pane akawandisa mumwe-mhando vagadziri chipiriso guru uwandu zvinhu zvakafanana mumwe. Corporate Kuzivikanwa kunobatsira vatengi kuwana izvi zvakawanda yaizivikanwa zviratidzo uye huve nyore zvikuru kutsvaka kwacho.
The rondedzero mashandiro ari yemakambani nokuzivikanwa aoma inopindura mubvunzo chii mabasa aanoita uye nei zvichidikanwa. Chokutanga, magadzirirwo aishanda kuna zvidukuduku huru boka pakati kuwanda vakwikwidzi. Individual kwemanyorero zvinhu wedzera makambani nomukurumbira nokusika inokosha hunhu kuti anoyeukwa kuti vatengi.
Easy chigadzirwa Kuzivikanwa zvakare inokosha zvikuru chinhu chinotibatsira kuti asike mukurumbira uye kuwedzera okutengesa. Kunyange zvakadaro, zvinoita kuti isa pezvokuvamba manyorerwo, kwete chete basa mukamuri kana chigadzirwa - kuti rinoratidza vanozivikanwa, iri sirogani kana Logo anogona kuva pamusoro mbatya, pakusika yunifomu.
Zvipfeko pamwe nevamwe zviratidzo kunobatsira vashandi wekambani nokukurumidza kupinda chikwata, kunzwa yemakambani mweya, uye kunzwa chinokosha pamusoro mashandiro hombe.
Vatengi vanoratidza zvakawanda chivimbo nhumbi kuti zvinenge zvishoma kujairana - Pane vakasangana Logo, akanzwa sonorous sirogani kana akayeuka kubva kushambadzira yo zviri zvigadzirwa. Apo stylistics ari zvebhizimisi zvasvika pamwero, unogona kutanga kuponesa pakushambadzira, nekuti akagadzira pachayo yava nani zvokushambadzira.
Zvinorehwa FS vaiziva kunyange munguva dzekare - Symbols anokonzera yakananga Style zvinowanika zvinoratidza zhinji. Kare, kuratidza mafungiro zvinhu rwakati muchikwata, zvakanzi anoratidzwa kufambidzana zviratidzo kusiyana. Kwakadaro yekare Chichatara unowanikwa pasi zvombo, vanotongwa neimba, nyora uye munzvimbo kuvigwa.
Overview kuti zvinhu
The yemakambani Kuzivikanwa zvinosanganisira mazita rose zvinhu, chimwe nechimwe anoita imwe basa.
Enterprises kazhinji kushandisa chete vamwe vatambi izvi, nokuda ichi, mufananidzo chekambani inoramba konekwa.
Pakati zvinhu hunoumba mureza akagadzirwa FS hazvisi chete Logos, masirogani uye vamwe mavara, asiwo dzakawanda mashoko kukosha. The mazita chikuru zvinhu nekambani stylization zvinosanganisira: Vanozivikanwa, Logo, sirogani, mavara, nechigumbuso uye Fonts. Funga mumwe kunyatsotevedzera nekambani mufananidzo.
vanozivikanwa
chiratidzo Service (vanozivikanwa) Nde chinhu pamusoro yemakambani nokuzivikanwa, izvo zvinogona kuratidzwa mumwe kana nenzira dzakawanda.
Vanhu kazhinji kunyonganisa chikamu chino mufananidzo pamwe Logo, asi chiratidzo basa rine ukoshi zvakadzama.
The chikuru kukosha vanozivikanwa ndiro zita kambani kana chiratidzo chemashoko, asi rinogonawo kuva rinoonekwa, volumetric uye kurira chiratidzo. The chiratidzo rinogonawo kuva mubatanidzwa tsika ine mbiri Nokuraramisa chiratidzo kana zvakatowanda. Funga zvimwe neimwe mhando vanozivikanwa.
- Company zita kana kutaura chiratidzo. Kana zita kambani iri patented, zvinonzi kudzivirirwa kushandisa vakwikwidzi. A nomuromo vanozivikanwa inogona vakanyorwa mune dzose Fonts kana mune stylized kugadzira. Kana boka vakanyorwa zita raro rakanyorwa mugadziri Fonts, inova Logo. The yeshoko rokuti "Logo" rakanyatsojeka paupamhi - ichi inogona zita rizere wekambani, akadai Google, Coca-cola kana Samsung, rakapfupikiswa chidimbu (WB, MTC), uyewo muboka kwenhumbi kana zita imwe chigadzirwa (Pepsi, Fanta). The Logo ndiyo inonyanya kufarirwa mhando vanozivikanwa - 80% kubva Entrepreneurs vanyorese muchimiro zita stylized wekambani.
- Kutarisana chiratidzo. Izvi mhando chiratidzo chiri mufananidzo, muenzaniso, kana iri chiratidzo zvavakanga vachida kuita. Patenting munhu chinooneka basa chiratidzo kunogona zvinogoneka chero mufananidzo - kunogona kuva mhuka, murume, hunhu zvinhu, zviri nyore kana kunzwisisa dzemitambo, abstraction, uyewo chishongo kana chiratidzo. A patented vachimbundira chiratidzo anogona chete kushandisa imwe zvebhizimisi kuti vakanyorwa kutanga.
- Volume chiratidzo. Ichi nezvezuva chiratidzo kwakaitwa-dimensional matatu chimiro - kunogona mufananidzo kana mubatanidzwa mitsara. The inonyanya kufarirwa kugadzira kuti hombe zvigadzirwa kusikwa kavha. The yepakutanga Maumbirwe bhodhoro, mabhokisi, pasuru, Mudziyo kana chigadzirwa pacharo (sipo, zvihwitsi) - ichi zvose chinhu volumetric chiratidzo. zviratidzo zvakadaro zvinosanganisira chimiro Zippo vakareruka (izvo kunyange patented kurira pechifukidziro pechifukidziro, tisingatauri mashandiro pachayo) kana chimiro Bhodhoro pamwe gasi kugadzirwa (Coca-cola, Fanta, Sprite).
- Sound chiratidzo. Ichi mhando chiratidzo inogona vanoratidzwa vaine zvakasiyana-siyana - Imbirai, rwiyo, inzwi mhuka kana ruzha. Bright kurira chiratidzo vamiririri vari rwiyo kubva firimu screensaver, akapfurwa ne Studio rechi20 Century Fox, uye Lion River muna Metro Golden Mayer screensaver. Makambani aya yabatanidza kodzero kushandisa mashoko nokurira zviratidzo kushandisa bvumidzwa, saka hapana mumwe akasimba anogona zviri pamutemo kushandisa navo mumabasa avo.
- Mubatanidzwa. Tikafunga chiratidzo zvinosanganisira anofambidzana siyana vose vanotaurwa kurondedzerwa. A anozivikanwa muenzaniso mubatanidzwa, chine zita uye mufananidzo, ndizvo PUMA Nokuraramisa chiratidzo, ayo anoratidza mhuka uye zita kambani iri pedyo.
Makambani akawanda anozivikanwa hakugumiri nokuumba yemakambani nokuzivikanwa chete chiratidzo, kazhinji chekambani munhu akazvimiririra runoratidzwa wemishonga anoverengeka vatambi.
Logo
Uyu mufananidzo yepakutanga kana mufananidzo kureva musimboti kambani. The inonyanya nzira pave Logo ndiro stylization zita chekambani achiwedzera kutarisana pakuderedza pairi. chiratidzo kwakadaro chekambani munhu - nayo kakawanda anouya mhiri nemakasitoma pamusoro pameso, saka zvinofanira vanyatsohuongorora kwakashanda.
The Logo ndiyo hwaro kusika munhu yemakambani Kuzivikanwa, pakusikwa mufananidzo inotanga nayo, uye akasara zvinoumba ari stylization vari kuitwa.
Chiratidzo kambani inofanira kuva nyore sezvinobvira, asi panguva imwe chete pakuita kufadza ruzivo pamusoro vachida.
Kutanga Logo chokutanga sokuti hausi rakaoma kudaro, nekuti chero mugadziri anogona rinoratidza chiratidzo chokutanga. Kunyange zvakadaro, haana munhu wose anogona embody iri nyore mufananidzo zvose musimboti kambani.
Dzimwe kusikwa akakodzera Logo Zvinotora kwete zuva rimwe uye kunyange vhiki, unogona kugara kusvika inoverengeka.
The Logo Anoita akawanda mabasa anokosha pakarepo - zvinobatsira kuyeuka zita boka nokubatsirwa shamwari, anoudza vanhu pamusoro pezvakaita uye zvinokonzera kuvapo imwe zvebhizimisi, uye rinoratidzawo nhoroondo muchiso zvisikwa. Somuenzaniso, Logo Google ndiye dzakachinjwa Chirungu shoko "Googol", kureva nhamba 1 pamwe zeros 100. nhamba kwakadaro wakada kufanana nekambani chaizvo - zvinoreva kumusoro kuita uye kumhanya mashoko kutsvaka.
Tagline
Pakusikwa sirogani zvakangofanana rakaoma sezvo kugadzirwa ari Logo. The sirogani ndiwo yose zvebhizimisi basa, paakapiwa mashoma nyore mashoko, zvinonzwisisika kuti munhu wese. Sirogani ndiye kunetsa chaizvo okuti zviri zvikuru kugadzira musoro pashure pokuona zvokushambadzira. - "Ndizvo ndinoda" kubva McDonalds, "kufanana hapana mumwe" kubva akaigadzira Mersedes-Benz kana "kuti upenyu" kubvira kubhengi "Sber".
Slogan yekambani haigone kuratidzwa kwete semutsara wakareruka, asiwo seye motto yekambani.
Kana chirevo chinowanzoshandiswa, chinova chikamu chechimiro chebhizinesi, uye chinogona zvakare kuve chikamu cheChiratidzo chebasa. The Corona chemutsara nokuona uye ruzha chiratidzo panguva, saka zviri zvikuru kukosha paaisika chepamusoro ani. Slogan kusunganidzwa kwakanyanya kweiyo bhizinesi zano, iyo yese kukosha kwekuvapo kwayo. Chinyorwa chakanaka chinofanira kusimbisa kuzivikanwa kwesangano, pamwe chete nezvinhu zvaro, zvakakoshawo kuti ipfupi, hupfumi uye husingakanganwiki.
Mavara
Dzimwe nguva kushandiswa kwemamwe mavara emakambani kunotungamira kuchokwadi kuti vanhu vanotanga kuvaziva kunyange munzvimbo idzo idzo apo kambani haina kuisa kushambadzira. Kunobudirira kushandisa mubatanidzwa mavara anobatsira vatengi kurangarira kambani uye kuwana zvigadzirwa zvayo pakati pezviuru nezvimwewo. Kune mienzaniso yakawanda yemusanganiswa wakabudirira yemumvuri unosanganiswa neyakajairwa mhando: Zvichena uye zvidimbu zvebhuruu mune dema dema paBMW Logo, marara uye yero mitsetse pa "beeline" tsamba yero pane yakadzvanywa kumashure kubva kune network yemaresitorendi mcdonalds.
Kusarudzwa kwemavara zvakare kwakaoma basa, nekuti mumvuri wega wega unokonzera kushamwaridzana kwakasiyana siyana kubva kune vatengi. Kuti usarudze kurudyi ruvara rweGapt, zvinodikanwa kunyatsoongorora pesvedzero yavo pane vanhu kana kuzvijaira nesarudzo yemavara emabhizinesi anobudirira. Semuenzaniso, inishuwarenzi uye yemari zvivakwa zvinotsvaga kuve nechokwadi chekurapa kwePfungwa dzevatengi vavo, kazhinji kazhinji vanosarudza mavara anonyaradza, akadai sebhuruu kana girini.
Ruvara runoita basa rakakosha paunenge uchinyoresa chiratidzo: Kana iwe ukatarisa mune vhezheni yemavara, ichadzivirirwa chete mune ino dhizaini.
Chiratidzo chechitema nechichena chakachengetedzwa mune chero ruvara pendi.
Vharira
Iyo corporate block chikamu chakakosha cheyakajaira - iyo inoshandiswa kana kushandiswa kwemashoko uye yekuona kana musanganiswa wezvimwe zvinhu zvinoverengeka zvechimiro. Chinhu ichi chinogona kunge chine zita rizere rekambani, izvo zvinyorwa, logo, runyorwa rwezvigadzirwa kana masevhisi, zvinyorwa uye zvimwe zvekuwedzera zvekushongedza. Chikamu chakakurumbira chekambani chiratidzo chegore rekusikwa kwebhizinesi, semuenzaniso, bhangi "Sberbank" mukushambadzira nguva dzose vanosiya mishonga "yakavakirwa muna 1841."
Iyo block chishandiso chiri nyore chekugadzira zvinyorwa zvebhizinesi, maofficial mafomu (muchimiro che "CAPS"), makadhi ebhizinesi uye kurongedza zvinhu. Ichi chikamu chechizivikanwa chebato chine chekuita nezvakawanda zvakaringana zvakabatana zvakanyatsobatanidzwa mumwe nemumwe, asi zvinogona zvakare kushandiswa zvakasiyana.
Font
Zvakabudirira kusarudzwa font chikamu chakakosha cheCorporate chitupa chinoshandiswa muzvinyorwa zvebhizinesi rose. Maitiro ekunyora emazwi anofanirwa kuve akasanganiswa neyese stylistry yekambani, sangana mazano ayo uye kuchengetedza mishoni.
Maumbirwe tsamba pakukora pemitsara Zvinokoshawo chaizvo, nokuti musiyano ose anoita shamwari dzakasiyana nevanhu. Font kubva ku "Kudedera" mavara anoonekwa se "vana", saka akakodzera kwazvo zvitoro zvezvigadzirwa zvevana. Uyewo, Sarudza anogona kutaura "romukadzi", "romurume", "nenyama", "manyorerwo", "Rumhangapanga" kana zvimwe zvirevo zvichienderana yasarudzwa kugadzirwa.
Chinhu chakakosha kusarudza font yekuvaverenga, nekuti kana vatengi vachikwanisa kuverenga zita racho, iyo firm haina kuwana mukurumbira. Hunhu hweiyo font kuverenga zvichienderana nezvinhu zvega zvehunyanzvi, saizi yetsamba uye mafuta emitsetse.
Semutemo, mitezo yezita rekambani inoratidzwa yakanyatsotsaurwa stylized stylized font, uye ruzivo rwechigadzirwa zviri nyore, saka panofanira kunge paine mafonti anoverengeka atorwa ebhizinesi.
Vatakuri
Paunoziva nezvinhu zvese zveZakarate chitupa, iwe unofanirwa kufunga nezvekwavanoda kuiswa. Chokutanga, izvi zvose zvinhu kuti chokuita basa zvebhizimisi; nenhumbi, blanks, makadhi ebhizimisi, kushambadza, nekurangarira zvivako, mireza, Indaneti.
Rangarira cheni yeiyo pyaterochka zvitoro, mufananidzo une muswe wegirini wakasarudzika unoitika mumusoro. Iwo mavara makuru ekambani anoyeukwa zvakanaka nevatengi, nekuti maThe Commen ekambani aishandisa kwese - pane yunifomu, zviratidzo, kushambadzira uye mukushambadzira kwemukati kwezvitoro.
Isu tinofunga kufunga nezve rondedzero yesarudzo dzekuiswa kwezvinhu zvakanyorwa.
- Kunyoreswa kwekamuri. Pakutanga, zvinokosha kuita izvi pakutanga, mushure zvose, mune ramangwana, zvose nezvokuzadziswa yemakambani aanofanira kureva huru kwakavakirwa uye chiratidzo.
- Yunifomu. Zvinogona kuita sehembe dzechinyakare neiyo logo uye zita rebhizinesi (maOreds, T-shirt, vest kana zvese pamwe chete) uye zvakasiyana zvinhu zvezvipfeko (cap, apron, keke).
- Nyura. The Stationery kuitwa yemakambani aanofanira kwete chete kuwedzera mufananidzo boka mumaziso vatengi, asiwo rubatsiro vashandi vanonzwa chikamu vachida basa.
- Indaneti. Kambani pachake Website kuchaita aivabatsira vatengi kutsvaka zvinhu, uye mamwe peji iri pasocial network kana gwara iri YouTube zvichaita migumisiro kaviri.
- Kushambadzira. Bhizinesi kadhi, mapepa, mabhenji muCorporate chimiro anogara ari pamberi pevateereri vavariro.
Zvimiro zveKusikwa
Kutanga muchiso kusimudzirwa, zvinokosha kuva yemakambani Kuzivikanwa kuti zvichaita kuti kambani kucherechedzwa uye chisingakanganwiki. Basa rose rakakamurwa muzvikamu zvitatu kukura: nemafungiro nezvokuzadziswa pfungwa, zimukadzimu manyorerwo upenyu uye tiine muchiso. Funga zvimwe mitemo pakuumba munhu chepamusoro ani.
- Kufunga pfungwa. Usati maitiro, unofanira kuumba kambani imwe basa kana imwe pfungwa uko rinotsvaka. Nokuda zvebhizimisi risina chinangwa zvakaoma chaizvo kuti yemakambani werudzii, nokuti zvinhu zvayo zvose zvichava seti vasiri interconnected vatambi. vagadziri ruzivo tinyatsoziva musimboti nekambani ariko, uye ipapo tichibatsirwa shamwari kusika dyidzana maitiro zvinhu.
- Musimboti uye Kuda kutamba nezvazvo. Panguva iyi, kukura kambani anoshandisa nzira dzakasiyana: aitaurirwa kushambadza, vagadziri, nzvimbo Developers kana oga mhizha. Asi kuti chinangwa anoruramisa mari, zviri nani kuti tizvidzore shoma Developers, zvimwe zvinhu zvinoumba wokugadzira haangavi homogeneous. Kana pasina sarudzo uye kuti kuonana siyana vagadziri kuchengeta pfungwa stylistics, unofanira kusika munhu brandbook. Gwaro rino rine rondedzero uye mufananidzo zvidavado mashoko.
- Saving FS. Panguva kuvapo makambani makuru, avo mufananidzo angachinja zvishoma kuronga - hazvisi kukutyisa uye anogona kunyange kukonzera kufarira vatengi. Asiwo chinoitika kuti pamusoro nguva, basa boka iri kuchinja, ipapo unofanira kuchinja muchiso. Chinhu chikuru nezvokuchinja chekambani yemakambani ani kuti kusika yakanaka infoovode uye kudzivisa akainangisa.
Mienzaniso
Kuti tinzwisise sei zvakanaka kunyatsobudirira yemakambani ani nezviso kufanana, zvakakwana kutarisa chero kubudirira muchiso.
- Apple. "Zvigadzirwa yedu kuti iwe chinokosha" - sirogani ichi transmits zvose musimboti wekambani uye kunosimbisa mupfungwa kukurukura vatengi.
- "Sber". Chiedza mitema pasi pakati zvinhu zvose wokugadzira kusika bhanga mukurumbira nechibereko uye chinangwa zvebhizimisi kuti anogona kutakura mutoro rakakura.
- Animal Planet. Zvose zviri chekambani yemakambani ani anoratidza basa iri convergence munhu ane hunhu uye kuchengetedzwa redu.
