Muvambi werudzi urwu anonzi main shoma nguva dzese. Chigadzirwa chaicho chakabatana nehupau hwepabonde, kupokana uye kushamisika.
Calvin klein haingori mhando yakakurumbira yezvokupfeka uye underwear, iri humbo rechokwadi renyasha uye rusununguko rwemukati, rwusina chimiro.
Zvishoma nezve muvambi wekambani
Celvin klein akaberekerwa muna 1942, uye, maererano nengozi yemhuri, akatoziva kuti aida kuve akagadza.
Zviroto zvemukomana zvaive zvisingaiti
Pakutanga kwebasa rake, akashanda mudzimba dzakasiyana-siyana dzeNew York Fashoni seunyanzvi, asi pasina nguva refu akange aneta nekuva mumashure.
Muna 1964, akaroora, mwanasikana wake akaberekwa nemukadzi wake, asi mushure memakore gumi muchato wadonha.
Muna 1968, akatanga basa rake uye akasika muunganidzwa wake wekutanga wemari, uyo akasendamira kubva kushamwari barry Schwartz, uyo akaguma nemumwe wake.
Sezvo Kelvin pachake akati, Mumwe nemumwe ane mukana muUS, kana ane hunyanzvi hunodiwa uye chishuwo chekushanda nesimba. Klein uye chokwadi uye chimwe chaive chakawanda, chaive chimiro chake chekubudirira.
Iwo makumi manomwe emakamumaka nemapato ane dutu uye mapato ehemhemian, akazoneta. Mukupera kwema80s, akaroora mubatsiri wake kelly kelly, muna 2006, muchato uyu wakava nemagumo.
Mushure mekupfuudza rwendo rurefu, muna 2003 Mugadziri akabva abviswa zvinhu uye akazorora zvakanaka. Nhasi anounza mararamiro ane hutano, anofarira kuenda kumaresitorendi eCuisine eCuisine uye anongofarira hupenyu.
Nhoroondo yeRungu
Pakutanga, Calvin Klein Ltd. Aive mudzidzi akaita sokusona nguo dzechirume kumeso kumeso kwaKlein pachezvake. Yakanga iri mune imwe yeiyo New York Hotera, iyo, maererano nengano, yaive yakabudirira zvikuru kuti ufare.
Kamwe muridzi wechifashoni boutique, iyo yaive iri pamusoro, yaive isingakanganisike neyelvator bhatani uye akadzungaira mu Studio kune wechidiki Kelvin. Akabayiwa mwoyo nekuunganidzwa kwezvipfeko, izvo zvakaita kuti zviuru zvina zvemadhora. Pamwe usave uyu musangano wemazamu, nekuti mugadziri zvese zvaizoitika neimwe nzira. Zvaienda naye, akawana mukana kubva pakutanga chaipo kushandisa mari yake kushandisa mari mumufaro wake uye kugadzira zvinhu zvinoshamisa zvechokwadi.
Kwapera gore, Klein akazivikanwa muBohemian Tusian Tusivka yeNew York uye iye amene aine nyeredzi yemagazini glossy. Aya ndiwo aive makore anopenga ehupenyu, zvinoenderana nemaitiro amene, aiperekedzwa nemapato akasiyana siyana, doro nezvinodhaka. Nekudaro, nzira inoshamisa, haina kukanganisa mashandiro ake, uye muna 1970 anosarudza kuvhura mutsara wezvevakadzi.
Kutora jeketi revarume vevarume sehwaro, rinogadzira jasi rePercoat, iro kwenguva yakareba rinoisa toni yezviitiko zvefashoni zvemafashoni enguva iyoyo. Nhasi, iyi modhi inozivikanwa kwatiri segwenzi - jasi rakapetwa rakapetwa risingazombobuda mumafashoni.
Muna 1978, shanduko yekuchinja yaive iri kuitika munhoroondo yerudzi. Kelvin akatoziva kuti jean inyaya yewadhi, iyo isiriyo isina kukodzera kutariswa nevanoita sevanogadzira.
Kusvikira panguva ino, mabhurugwa kubva kuDenimi aive akabatanidzwa nemunhu wese ane nguo dzekushanda, uye yaive Kelvin klein akagadzira shanduko yeFashoni, achiburitsa jecha rekutanga jeans. Ivo vakava chiratidzo chekusaziva uye zvepabonde, uye chijogo nepaviri vane mavara eCK izvozvi zviroto zvekuwana ese eAmerican fashionista.
Gare gare, Klein akazova wekutanga akapenda pendi denim mune nhema uye akasonera modhi, zvakanyatsokodzera.
Mukutanga 80s, chiratidzo chinotanga kuburitsa vemo pasi, izvo zvinoonekwa kuti ngano nhasi. Gumi yakafara ine brand logo yakaita kuti isazivikanwe pamusoro penyika, uye nhamba yeyenhema nemakopi uye nhasi zvinoramba zvichishandiswa mumatenduru asingaverengeki.
Mari yekambani iri kukura nekukurumidza, zvipfeko zvemhando yepamusoro zvinotengeswa muUnited States muUnited States uye munyika dzeEurope, uye mari yegore negore inodarika madhora mazana matanhatu emadhora!
Nekudaro, nguva yakadaro yezviitiko yakanyanya kutaurwa, nekuti muridzi wemuchina Fonts mazano anovaka, ayo anoonekwa neruzhinji nekunakidzwa. Imwe yeanonyanya kukosha, pasina mubvunzo, inova kusikwa kwe "unisex" maitiro.
Kelvin klein akatanga kugadzira muunganidzwa wezvipfeko, izvo zvaive zvisiri zvechikadzi, izvo zvakakodzera kuti vanhu vevateveri vevatse vaviri. Akaita shanduko yakakura kwazvo munhoroondo yeMafashoni emazuva ano, achisiya kokorodzano nekokorodzano uye kubvumira vanhu kupfeka zvipfeko zvakanaka uye zvakasununguka, zvisinei nekwanara.
Mugadziri haana kungoiswa chete maitiro, asiwo akaitawo zvakanyanya sezvinobvira kune chero shanduko muindasitiri yemafashoni. Semuenzaniso, apo "Militari" chimiro "chakapinda mufashoni pakutanga kweva2000, muchiratidzo cheblue, vatengesi vezvitoro uye zvipfeko zvekudzivirira. Zvishoma nezvishoma, kambani inokura muumambo uye inotanga kuvhura mabocique yake kumabvazuva.
Pasinei nekuzivikanwa kunoshamisa, mari yemamiriyoni yegore negore uye mari dzinoverengeka dzekutanga, mushure megore makumi matatu asinganeti basa, Klein anotanga kufunga nezvekuzorora.
Muna 2003, kambani yakatengeswa ne "kushambidzika" Phillips-van Heusen Corporation kwemadhora mazana mana emamiriyoni. Mugadziri akagamuchira kodzero yekuve zano iri muumambo hombe hombe uye sarudza anogamuchira mutsva paanoda pakupedzisira kubva kure kubva pane zvinhu. Mugadziri mutsva weCalvin Klein Brand aive neBrazil yeFrancisco Costa. Akaramba akatendeka kutsika, achigadzira mbatya mune zvevatariri vevatambi vechidiki.
Muna 2016, akatsiviwa naRaf simons, ayo ari munzvimbo iyi nhasi.
Iyo mhando yaive uye ichiramba imwe yeanonyanya kuzivikanwa, yakabudirira uye inotengeswa pasi rese. Pfungwa yake, sepakutanga, yakavakirwa pakururama uye nyore, iyo isingazombobuda mumafashoni.
Mwaka wadarika, iyo mhando yakadzokera chimiro chenzvimbo yakanyanya kukurukurirana, nekuda kwe #mycalvins yekushambadzira, umo muimbi anozivikanwa Justin Bieber uye Supermodel Kendal Jenner akatora chikamu.
Kushambadzira iyi fashoni imba kazhinji kazhinji kwakakodzera kutariswa, saka isu tinoratidza kujairana nemishonga yakakosha kwazvo munhoroondo yake.
Kushambadzira Campaign
Isu tatoziva kuti Celvin klein rudzi rwekuchinja-shanduka munyika yefashoni, muvambi weimwe yematanho akakurumbira uye Musiki weyekutanga gadziri jeans. Mukuwedzera, iyo ngano iri munharaunda yekushambadzira, iine zita iro rinosanganiswa nevazhinji vanga.
Izvo zvese zvakatanga neiyo yekutanga jean munhoroondo yekushambadzira, iyo yakazova imwe yezviratidzo zvekuchinja kweUnited States. Hazvishamisi kuti, shure kwezvose, nhovo ane makore gumi nemashanu akavharwa pane poster, uye zvinyorwa zviri pabhodhi kuverenga "iwe unoziva kuti hapana pakati pangu nejini yangu?"
Kuita kworuzhinji kwaive kusarudzika - panguva iyoyo, nyika dzePuritan yakapomerwa Klein mukunyepedzera kwekuona zvinonyadzisira kuyaruka, asi panguva imwe chete iyoyo kutengesa kwaJean kwakaenda kudenga.
Kubva pakushambadzira uku, nhevedzano yekushambadzira yeKC Brand yakatanga, uye mamwe mabrambera akanhongawo maitiro aya.
Muna 1988, Calvin Klein Kuunganidza Line yaive Muenzaniso wechidiki waKristu Tarlington. Pashure pacho, akambove akatarisana nechiso chemhando. Semuenzaniso, muna 2013, chibvumirano chakazopedzazve naye, uye Christie akagwirazve mumufananidzo wekushambadzira Frank anopfura, nekuti chifananidzo chake uye mumakore 44 yaive nyaya yekuyemura.
Mukutanga ma 90s, iyo mhando yakavhunduka pachena pachena - mukushambadzira kweMunyika Yekutanga Kekutanga Muviri Welwend Plement Inoratidzwa. Billboard inoratidza Mako Wahlberg anofuratirwa pakati paManhattan, Kelvin akapomerwa kusimudzira zvepabonde zvakanyanya nekudzvinyirira, uye kutengesa kunosvika pane kwakajeka zvakare.
Nhasi, iwo mufananidzo weiyo mhando neyekudzvinyirira uye kunyemwerera kwekunyepedzera kunosanganisirwawo mune rondedzero yeiyo tsika uye isingakanganwiki.
Makore gumi nemasere-ane makore moss, ane basa uye mukurumbira wakatanga neiyi mhando yakatorawo chikamu mumushandirapamwe uyu wekushambadzira. Pamwe chete neWhlberg, akazara aine nzara munziyo unonzwisisika PERFUM KLAIN imwe, pamwe chete muJeans kushambadzira, kunze kwekuzunza veruzhinji - kunze kwechinhu ichi chezvipfeko, pakanga pasina chimwezve chinhu.
Kate akatove aine mufananidzo wemushambadzi, saka vakanyatsoshanda nemalvin klein brand. Vakabatana kwenguva refu, vachiri muna 2003, Natalia Vodyanova akauya kuzotsiva. Akaenderera mberi netsika - iyo imwecheteyo kumeso kwemucheche mucheche, mutete uye panguva imwechete yebonde nhamba.
Muna 2007, iyo brand ichiri kuenderera mberi nekushamisika - mukushambadzira mutsara ck underwear kune varume vane nyeredzi mutema - mutambi Jimon Honsu. Izvi zvakapa zvitsva zvitsva mukuvandudzwa kwechiratidzo, icho chakatanga kufamba munzira yeBunlet.
Makore maviri gare gare, Calvin Klein akaunganidza nekunyomba kukuru. Iyo brand yakafunga kuenda kupfuura uye gadzira underwear yevasikana nemhando dzakanakisa, izvo zvakakwanisa kufungidzira zvakakwana kupisa kupisa Eva Mendez. Mutongo weFrank, uyo mutambi ane nyeredzi ainzi "zvinonyadzisira" uye "kuita zvepabonde segehena".
Izvo zvinofanirwa kucherechedzwa kuti nhamba yekunyanyisa yemifananidzo yekusimudzira ck ndeye concise dema uye chena mifananidzo. Ivo havana chimwe chinhu chinotyisa, chete tarisa pachezvake nezvigadzirwa pachako uye nemuviri womuviri.
Iyo brand uzivi yagara ichimutswa, ichikurudzira chokwadi chekuti zvepabonde hazvina basa. Maitiro akadaro haakwanise kuitwa nyore, saka pane imwe nguva Kelvin klein akaunganidza miedzo yakawanda.
Muna 1995, kuongorora kwakatanga, uko kunopomera rudzi mukuvhiya kwevadiki mukushambadzira kwepabonde. Veruzhinji vanoda kurambidza kushambadzira kunotsamwisa ne brooked brooke, rutsigiro rwacho huwandu hwedzinza rakakura.
Kuti murege kurega kuparadza kambani yako, Klein anomanikidzwa kuteerera, mushure mekunge zvese zvakapomerwa zvakabviswa.
Iyo mhando yakaramba ichisangana neyekufambiswa kwepamutemo, sezvo mugadziri wefashoni haana kumira kusika kushambadzira, uyo akapinza nzanga ichishamisika. Akabhadhara mamirioni ekuzviti uye akaunza ruregerero neruzhinji, uye kutengesa kwake kwerudzi kwakaramba kuchikura. Hapana munhu anopokana kuti nyanzvi yekunyora yakava imwe yezvikamu zvebudiriro ck, kuva chikamu chemufananidzo wekambani.
Mitsara
- Calvin klein kuunganidzwa ndeyekunyungudika monobrared mutsara, mukati maro underwear inowanikwa, zvipfeko uye accessories emhando yepamusoro.
- Ck calvin klein - isingadhuri mbatya uye shangu mune chimiro cheasikana.
- Calvin Klein (White Label) - Sportswear uye shangu.
- Calvin klein jeans - nguo dzaDenim.
- Calvin klein gorofu - zvipfeko, shangu uye gorofu accessories.
- Calvin Klein Watches & Zvishongo - Zvakasarudzika Mawadhi uye kushongedza mumhando yeMitemo Yevashoma;
- Calvin Klein Imba - Stylish zvipfeko uye zvishandiso zvemusha;
- Calvin klein underwear mutsara weiyo inozivikanwa underwear.
Range
Underwear
Pakutanga, Lingeerie aive akaipa, asi anoshanda, kana kusagadzikana, asi kunyengera. Zvese zvachinja neyekuuya kweCalvin Klein Underwear - Zvipfupi uye brans zvakasununguka uye zvepabonde panguva imwe chete.
Iyo inonyanya kufarirwa uye nhasi kune mwero ekotoni neakakura elastic band, inokonzera iyo Brand logo. Iyo Assortment inoratidza semhando dzekirasi, tanga, thong, bikini panties, saka, musikana wega wega anogona kusarudza muenzaniso wakakodzera kwaari.
Iyo bras zvakare inosiyana-siyana - izvi zvakanaka matope, mienzaniso yakatsvedza pane pfupa uye nekusundira-ap. Ehezve, hazvishande kunze pasina lace mhando, zvisinei, dzinogara dzichidzora uye dzinokwezva. Iko hakuna zvimwe zvinhu, chete mutete chete uye exgant lace, iyo yakasikwa kusimbisa runako rwemuviri wechikadzi.
Swimwear yakapihwa mune assortment inopinda chengetedza iyo Brand Pfungwa - nguva dzose miviri miviri uye yakadzora mavara, asi panguva imwechete ivo vanoita chimiro chekunyengera uye zvepabonde
zvipfeko
Iyo Calvin Klein Kumba Mutsetse ine zvipfeko zvemumhepo umo iwe unonzwa wakasununguka uye unokwezva. Inogona kuve yakaonda ristal, machira ekotoni pajama uye t-shirt kana zvipfupi neT-shirt.
Iwe unogona kukwanisa kuisa yako imba yekutarisa, iwe unogona kubiridzira kana sweatshirt, iyo ichave yakakosha mumwaka wechando.
Sezvo iri chiratidzo ichi chakakwira jasi munyika hombe yefashoni, vaviri ve trouser kubva kuDenimi neCHBER CK ichiri yeCK ichiri kuzivikanwa kweiyo kusanzwisisika maitiro uye kuravira.
Jeans ine yakakwenenzverwa seam "Omega" pamakumbo ekumashure anogara akanyanya kunaka uye akangwara mashoma. Iyo Assort inopa mhando dzakasiyana dzemhando, dzese dzakasarudzika uye dzakajeka - ne scuffs, maburi uye zvimwe zvinhu zvekugadzira.
T-shirts neCK logo haina kuzombobuda mufashoni. Kunyanya ivo vaivangirwa muma 90s, uye zvino, nekudzoka kweguva iri, vakawana zvekare mukurumbira usingaenzaniswi. Brand kamwe zvakare inoratidza kuti rucicicity uye kupererwa kwakanakisa uye kunonaka.
Muchinenge mutongi wese, akasiyana-siyana ekunze anomiririrwa nekuda kwekuravira kwese. Ehe, maJackets ari akakurumbira zvakanyanya. Vazhinji vavo vanomiririrwa nePfupi Steg Gakeg jekets inozivikanwa nevechidiki. Ivo vakagadzikana uye mapapu - akakodzera pamasokisi ese emazuva ese.
Pane sarudzo ndeyechokwadi - jasi pasi jeketi. Mhando dzese dzine dhizaini yehungwaru yekugadzira, yakafanana nemitambo yemitambo. Zvakare zvine hanya nejasi - kureba kwekureba, classic cut, kusarerekera ruvara gamut. Dzimwe nguva kune mhando nedzimhudzi ranyura pane hood.
Iyo yekunze yeiyi mhando inovanzika pakushanda uye yakatangwa vagari veMetropolis.
pfumbamwe
Mifananidzo
Shangu
Shangu dzese dzakataurwa kubva kuCK ret in the pfungwa yerudzi. Izvi zvinogara zviremera zvakangwara pasina zvinofadza uye kushongedza coupling, zvisinei nemutongi. Iyo Assort inopa shangu uye shangu, flip-flip-flops uye inotsvedza mumitambo yemitambo neiyo calvin klein, shangu pane chitsitsinho pasina icho.
Izvo zvinonyanya kudiwa zvinoshandiswa nemhando dzezuva nezuva dzinogona kushanda senzira yakanaka kune mamwe mitezo yemhando dzakakurumbira dzemitambo. Yakapera kubva kuganda chairo, ivo vakagadzikana uye vakagadzikana mushambadzi.
Accessories
Kiyi yebudiriro yewakatarisa yeCalvin klein isimba isina mhosva uye tsika yemhando yeSwitzerland. Ivo vanogadzirwa pasi peiyo Yakaparadzana Brand Ck Tarisa Co Ltd., iyo yakagadzirwa nekubatana iyo ck Brand uye iyo inozivikanwa inozivikanwa yekugadzira yeSwatch yeboka renji.
Maawa ekutanga emhando, akatarisa pane vechidiki vane simba, vakabudiswa muna 1997. Iyo yakajeka dhizaini uye kuvapo kwechinhu chakabikwa chiratidzo pakati pevamwe vazhinji vagadziri.
Gore rega rega muunganidzwa mutsva wachibuda, iyo yakakamurwa kuita matatu matatu: Maitiro emhando, mavara evakadzi nevakadzi uye vashandi vekare.
Nguva pfupi yadarika, iyo Flash Model inoshandisa Kuzivikanwa - Iyo yakafara simbi bracelet, pane iyo iyo yekufemerwa kuwanda nedzimba. Wachi yakadaro inonyadzisa uye yakazara zvachose. Ivo vachataridzika zvakanaka nehembe dzinowanzoitika, bhizinesi uye kunyange mifananidzo yemanheru.
Muenzaniso worengi wose wakatengeswa. Mazviri, clasp iri pasi pekufona, uye tambo yakagadzirwa neganda kazhinji kazhinji bilateral.
Calvin Klein Mabhegi uye Wallet anosiyaniswa neakashata dhizaini uye chirongwa chakasununguka chehurongwa. Pakutanga, muenzaniso wega wega wakasanganiswa nembatya dzese dzakaratidzwa muunganidzwa. Zvino midziyo anoreva mutsara wakasiyana, saka huwandu hwave hwakawanda kusiyanisa.
Inopa akasiyana siyana emazuva ese emhando dzakasiyana - vatengi, taut uye hobo, uye compact muchinjiro munhu pane tambo refu. Zvakare kupinda muChiedza ine zvidiki zvidiki zvakanaka.
Mabhegi uye maWallets akagadzirwa neganda kana classic tapestry ne brand monogram.
Kugadzirwa kweVese Calvin Klein Acomputer Kuramba Kwakanyanya Kukurira uye Kuteerera Kwakakosha kune zvakadzama. Iyi ndiyo pfungwa huru yemutsetse, iyo yakachengetedzwa kwemakore.
Perfumery
Iyo yekutanga mhando yemafuta yakasunungurwa muna 1978, asi kuedza uku hakuna kubudirira. Pasinei neizvi, klein haina kusiya kuyedza kugadzira kunhuhwirira kwakanaka, uye akabudirira. Muna 1985, kushoora kwakasunungurwa, kushambadza kwakafuka kate kate moss.
Ipapo kusunungurwa kwePamusoro-profil-profil's Aromas kusingagumi (1988), kupukunyuka (1991) uye, kwakagadzirwa muna 1994. Unisex-Perfume ck imwe, iyo vatsoropodzi vanofunga nezvechisikwa chakanakisa chebrand.
Parizvino, kunhuhwirira kukuru uye kwakakurumbira, pasina mubvunzo, ndeyekuti, euphoria yakaburitswa muna 2005. Yakapiwa yakazvidzwa fidaious fiwards mubairo - iyo inoshamisa _culius jalologue yeiyo oscar, iyo inopiwa pakubata mumunda wezvinenge zvakasiyana.
Kusiyanisa kwaungaita zvekutanga kubva kunhema?
Calvin Klein ndeimwe yemhando iyo inhema kazhinji. Kunyanya, zvinokanganisa underwear, perfumer uye wristwatches.
Iyo yekupedzisira inofanirwa kuve nekodhi ine chiratidzo, gwaro remhando yepamusoro uye mugadziri wemugadziri. Chero ipi yemhando ine muyedzo wekutanga pane dzimba, bhandi uye inokurumidza - inokubvumira kusiyanisa kunyange kopi yemhando yepamusoro.
Rangarira kuti yechokwadi CK Watch indates inodhura - yekugadzira iyo inoshandiswa kukuvharira kuti ive yemhando yepamusoro, uye chetatu chemutengo weganda.
Kusarudza Calvin Klein Perfumes, teerera kune iyo Palking - Iyo Holograp Inofanirwa kuvapo pairi, uye pazasi - Iyo yakakosha batch yekodhi inokubvumira kuti urege kutarisa chete, asiwo hupenyu hwesherefu hwekunhuhwirira. Izvo zvakakosha kuti uzive kuti mutengo wezvinonhuwirira ck iri mumutengo wepakati mutengo, saka vasikana vazhinji vanogona kutenga zvekutanga zvinonhuwirira pasina rusaruro kune chikwama.
Ongororo
Pasinei nekubudirira uye mukurumbira werudzi, Calvin Klein Zvigadzirwa Zvigadzirwa zvinokatyamadza. Vasikana vanoona kuti Jeans, semuenzaniso, anogona kunge ari emhando dzakasiyana - imwe yakapfekedzwa kwemakore, uye vamwe vakarambidzwa uye kurasikirwa nechitarisiko chinotaridzika mushure mekugezesa kwekutanga.
Izvo zvese zvinoenderana nemubati umo iwe uchawana chinhu chakasarudzwa. Kana isingadhuri, haina musoro kuti uverengere pamhando yepamusoro, uye, pane zvinopesana, zvinhu zvese kubva pamutsara wepamberi uchafarira kutaridzika, uye kunaka, uye kushungurudzika kwenguva refu.
