Maneja wePR SPR Iro rakakurumbira basa, iro riri kudiwa kwazvo muZimbabwe Century. Vechidiki vanoshingairira kufarira izvi, kuti vanzwisise zviri nani zvainomiririra uye zvaachafanira kuuya panguva yebasa rake.
Ndivanaani ava?
Pr-maneja wakashandurwa kubva kuChirungu (hukama hwevanhu) zvinoreva "hukama hwevanhu". Iyi nyanzvi iri kuita kugadzira uye kutsigira mukurumbira weimwe mhando kana yakasimba. Basa rakadai ndiyo yakanakisa sarudzo yevanhu vanofarira sainzi yevanhu vakadaro, seRussia, mabhuku, psychology uye zvidzidzo zvemagariro.
Ruzhinji rwehukama hwehukama sebasa rave kuzivikanwa muUnited States zvisati zvadaro kare pakutanga kwezana ramakumi maviri. Izvi zvakaitika panguva iyo Dhipatimendi reVeruzhinji hukama hwakaonekwa kuHarvard University. Panguva iyoyo, bato reDemocratic reUnited States dzakatendeukira kumasangano emazwi nekuburitsa, uye kare munguva kubva muna 1930-1960, makambani mazhinji akatanga kutora maneja.
Munenge kambani yega yega yemazuva ano iripo maneja wekuvaraidza, uye mamwe mafemu anotogadzira madhipatimendi ese, ipo nyanzvi dzinoshanda.
Parizvino pr-masangano anotakura masevhisi kusimudzira nzvimbo dzakasiyana dzekuita, midhiya, vatengesi. Iyo kambani inosanganisira technologists, copwriters. Ivo vane basa rekukudziridza uye kuita mazano.
Zvematongerwo enyika maneja maneja anoonekwa seanosimbiswa chinongedzo. Ndiwo nerubatsiro rwake kuti vanhu vezvematongerwo enyika vanowana chivimbo kubva munharaunda.
Hunhu hwakanaka hweiyi nyanzvi zvinosanganisira:
- kukosha;
- Kuumbwa;
- muripo wakakura kwazvo;
- Kutaurirana nevezvenhau.
Unhu husina kunaka hunosanganisira kukwikwidza kukuru.
Mabasa Officies uye Mabasa
Chinhu chikuru cheparashika ndechekuongorora, ongorora uye kufungidzira zviito zvinogona kuve zvakanaka kukurudzira mufananidzo wekambani, kuwedzera kukura. Vamwe vanovhiringidza iyi basa nebasa remaneja wekushambadzira, ayo ari kuita mashandiro ekukurudzira kana zvimwe zvigadzirwa. Izvi hazvisizvo, nekuti kunetseka kwezita rakanaka rekambani kana mhando uye maitiro ekusimudzira ndezvakawanda zvakaringana mirayiridzo.
Izvo zvinoshandiswa zvinoiswa pane iyo pr maneja anogona kusiyana zvichienderana necupe yemabasa ekambani. Naizvozvo, mashandiro ehunyanzvi anogona kusiyana. Iyo inokanganiswa nemabasa nemibvunzo inoda kugadziriswa mubhizimusi rakasarudzwa.
Mabasa makuru ayo pr-maneja anoita:
- kutsunga kwekutungamira kwePR mabasa;
- hwaro uye mufambiro waPr campaign;
- Kuongorora zviripo zviwanikwa izvo zvinodikanwa kuitira kuti zviitwe zvirongwa zvakaburitswa;
- Forecast kubereka kwezvirongwa zvakasarudzwa;
- Chisikwa uye rutsigiro rwemufananidzo waunoda rwekambani, rwiyo rwayo rwechigadzirwa, basa nemitemo yega;
- Zviito zvekuongorora zvemukurumbira wekambani uye izwi rakawanikwa nemaneja;
- Zviitiko pakuzivisa ruzivo kune imwe nzanga nezve zviitiko, Assortment, masevhisi aripo uye vashandi kuitira kuti vazive kunzwisisa kwakanyanya.
Rondedzero yemitoro yemushandi uyu inotenderana pamwero wekambani iyo inoshanda. Iyo yakakura sangano, iyo nyanzvi dzinoda. Kazhinji maneja wePR maneja anoda mubatsiri, uyo anoratidza kuwedzera kweiyo mwero wedanho rePr, sechibatanidza chinongedzo.
Mubhizinesi rakakura, pane pr uye tinya meadow meadow. Muzhinji, iyo ine director webasa rekusvinha, pamwe chete nemaneja wehukama hweveruzhinji. Ivo vanoiswa pasi pevaneja avo vane mitengo yemhando dzakasiyana siyana dzehukama hweveruzhinji, pamwe nevanoongorora vakaita zvekutarisisa.
Semutemo, iyo Prana maneja ari kutaurirana nevatengi, anonzwa kutaurirana kwezvekutaurirana, anodzora zvakabudiswa zvinyorwa pamwe nekuongorora nezvekambani uye kutengeswa zvigadzirwa . Mashoko akafanana, nyanzvi iri kutevera zvese zvinotaurwa uye anonyora nezve kambani yake, nenzira yakakodzera uye ane ruzivo uye anowana ruzivo rwakagamuchirwa.
Zvakare, nyanzvi yakadaro yakapihwa ibasa rakakura rebasa rine chekuita nekudzora vashandi, pamwe chete nekapfupi vevamiriri vemutengi. Iyo procer inobata maitiro ekuita zviito zvinoitwa uye chii chichava kushanda uye positivess yezviitiko.
Prana maneja kiyi yekubatanidza mukugadzirira mazano evatengi vanotevera vatengi uye kushandira pamwe neruzhinji.
Presks:
- kuita pr technologies;
- Inokura zano rekusimudzira;
- Tinogadzira zvinyorwa, zvinoita kuburitswa kwemapepa uye zvimwe zvinyorwa zvevatori venhau;
- Inoitisa kushambadzira mishandirapamwe, masheya;
- Inoronga zvirongwa zvechifananidzo;
- kuita bhajeti uye kuumba mushandirapamwe wekuvandudzwa kwechirongwa chePR;
- Inoongorora kugadzirwa kwezviitiko zvezviitiko.
Zvinodiwa
Exollve Nyanzvi inofanirwa kuve nehunyanzvi hwakawanda. Mirayiridzo yebasa yakanyatsorongedzwa zvese zvinodiwa izvo zviri muhunyanzvi iri.Unyanzvi
Muzvikamu zvizhinji zvakabatanidzwa kune iyo yebasa kuraira, pane rondedzero yezvakafanirwa nemaneja maneja aifanira kuva nazvo.
Semutemo, hunyanzvi hwekutanga hunomiririrwa neinotevera runyorwa:
- kuziva nhoroondo yekambani, maitiro ekukura kwayo uye mamiriro azvino, pamwe chete nezvirongwa zveramangwana;
- yakatsanangurwa kujairana neiyo tambo yechigadzirwa kana masevhisi emunhu akaendeswa;
- Kuzivana nevashandi vese, vagari vemabhiza uye maneja aachataura naye;
- Prana maneja anofanira kunge aine zano remunda webasa iro kambani inoitwa, kujairana nerondedzero yemakwikwi uye anotungamira makambani;
- Ziva nezve zviitiko zvine musoro, ruzivo nezveMusika wevatengi uye tarisa vateereri;
- Kuziva nezve izvo zvepamusoro kana zvemukati media zvakakodzera mushandirapamwe chaiwo.
Zvakare mune rondedzero yePR-maneja hunyanzvi, kugona kuita mhodzi, ongororo, kuwanikwa kwezviitiko mukunyora zvinyorwa, edct, media, yezvenhau yekutarisa, ruzivo rwechirungu. Unyanzvi hwakadaro sekuverenga kwakanyanya, muridzi wemitauro yekune dzimwe nyika, kugona kwekunyora uye nemuromo kuratidza pfungwa dzavo, zvakare dzinofungidzirwa kuti dzakaringana porchik.
Mhando
Professional pr maneja Inosungirwa kuve neinotevera maficha, pasina izvo iye asina chekuita mubhizinesi rakadai.
- Kukurukurirana . Iwe haugone kusangana muhukuru hwakadai, nekuti piercer munhu anokwanisa kutaurirana padanho risinganzwisisike nekutaurirana, kuti vashande neruzivo, kugadzirisa mibvunzo inodiwa.
- Kuda kuziva . Izvo zvinobvumira nyanzvi kuti zvizive nekambani, funda nhoroondo yayo yekubuda, maitiro ekuvandudza. Chinhu chakadaro chinoita kuti nyanzvi yekuongorora kwete chete ruzivo rwunopihwa, asi zvakare zvakazvimirira gadzira imwe data, kuyedza kudzidza zvakanyanya sezvinobvira.
- Kuda kuziva . Hunhu uhwu hunofanirwa kugoverwa kunzvimbo dzinotevera: Media, musika wemunun'una, kudzidza kwevanoita mari, vatambi, vaine vateereri. Iye anokwanisa maneja maneja anosungirwa kuti azive nezve zvese zvinoitika kukomberedza kambani yake kuti ugone kupindura nenzira kwayo uye nenguva.
- Kutanga . Pasina uhwu hwemhando, iyo PR nyanzvi haizogone kubudirira pabasa rake. Iyo nhanho ichadikanwa mumabhuku uye infamps. Izvo zvinofanirwa zvakare kuita kuti udzidze, kuongorora, kutsvaga ruzivo, kushanda nenhau.
- Kushushikana . Chinhu ichi chiitiko chekubvisa kubva mukubuda kweruzivo rweruzivo rwaunoda, kufunga nezvezviitiko zvebhizinesi kubva kumativi akasiyana, kugona kushandura ruzivo rwakagamuchirwa uye vanozvivatengesa.
- Nerubatsiro rwechinangwa uye kutsungirira, munamato uchakwanisa kuwana mhedzisiro yaunoda . Une mwero uye zvisina kuchengetedzeka hunhu hazvibviri kubudirira kwakadaro, izvo zvakamirira maneja ane chivimbo.
- Kungwara Inofanira kuperekedzwa nekupomerwa kutenderedza wachi. Unhu uhwu hunobvuma kutaurirana, tsvaga zvinokanganisa mumabasa avo uye kumisikidza zvinongedzo zvakanaka.
- Hushamwari . Hapana chakaipa uye sullen piercer haina kukwanisa kubudirira. Mune chero mamiriro ezvinhu, nyanzvi inosungirwa kuchengetedza mutsa, usakundwa nekutsamwiswa, kukwanisa kupindura nenzira isina kunaka kubva kune vatengi kana midhiya.
- Kusimbisa kushivirira . Iyi inguva yakakosha iyo ichabatsira kuti PR murume anogara ari munzira yayo uye kutadza kutadza uye asina kunaka, uyo waanofanira kuramba akatarisana nawo. Kunyangwe kufambidzana kufambidzana, nemisangano inonakidza nezviitiko, uye mamiriro ezvinhu anokosha anowanzoitika aunoda kuti akwanise kurarama.
- Kufamba-famba . Iwo maneja wePR anofanirwa kugara achikurukurirana, kuti akwanise kukurumidza kufamba. Midhiya inowanzoda mhinduro yekurumidzira, uye kana piercer isina kutora runhare panguva chaiyo, mumwe munhu anogona kumupindura, izvo zvinogona kutungamira kumhedzisiro yakaipa yeiyo prampaign.
Mudzivisi akanaka, uyo akakwanisa kuwana zvakanaka mumunda wake, anogara achiwana zvikumbiro zvekudyidzana, uye mubairo unogona kungovengwa chete.
Kodzero uye mutoro
Pane kodzero uye mutoro mune chero basa, saka iyo Prester maneja isiriyo. Iyo kiyi yerudyi yePR ichave neruzivo rwekukumbira ruzivo uye nekukurumidza kupindura kune ruzivo rwakagamuchirwa.
Mutoro unobva kurudyi. Ndosaka PR Speciist inosungirwa kuve nebasa kune zvese ruzivo rwaanopa ruzhinji . Panyaya iyi, anofanira kurwadzisa ruzivo rwechina ruzivo uye rinoreva nezvebasa rayo nekukoshesa kwakanyanya.
Kudzidziswa uye Basa
Vanhu vazhinji vanokwezva basa romutariri wePr, asi havazi vese vanoziva kwaunogona kudzidza kune akakosha akadaro.
Haisi chakavanzika kuti hwaro hwebasa rega rega dzidzo. Maneja wePrugi anosungirwa kuve nerondedzero yakakura yeruzivo kubva kumunda wespschology, mutori wenhoroondo, magariro, kushambadzira. Nekudaro, izvi hazvireve kuti munhu asina dzidzo yakakosha ichakwanisa kuwana basa nePR.
Mune zvimwe zviitiko, iyi nyanzvi inotora vanhu pasina kupfuudza kudzidza kudzidza, asi inofanira kugara ichivavarira kuva nyanzvi dzakasimbiswa.
Vashandirwi vanoita zvakanaka kune vanonyorera vakadzidza kuMoscow State University, mgimo, rudn kana rgugu. Mamwe mayunivhesiti haasi chipinganidzo chekuwana basa raunoda. Zvipupuri zvepasi rose-chikamu chichava mukana pamwe chete nendima yekudzidziswa kwebetsero pane pr makosi.
Akadaro vanhu vane hunyanzvi vanowanikwa mune chero yunivhesiti uko kune kushambadzira uye nhoroondo yehukama yehukama . Kuti uwane gamuchire, zvinodikanwa kutora zvinhu zvakadai sezvidzidzo zvemagariro, Russian. Zvimwe zvacho zvinorongwa zvinogona kusiyana zvichienderana nenzvimbo yedzidzo, mukudzidziswa kwacho kwakarongwa.
Iwe unogona zvakare kutora mukana wemakambani anopa makambani akasiyana. Yakakurumbira kuRussia Institute yedzidzo yekudzivirira "Ipo" . Iyo inogara ichitungamira kudzidziswa kushuvira kudzidza kubva kune specialty pr maneja, uye kure kure.
BLEYBOX inoonekwa seyakasiyana kosi yePrachics, sezvo yaive yakagadzirwa zvinoenderana nemanyorero ehunyanzvi. Kudzidziswa kwekosi kuri kwesonganiso yeRussia yeRussia. Iri sangano ndiyo yekare kusonganiro yePR maneja muRussia Federation, kuvapo kweizvo zvinobva 1991.
Mushure mekugamuchira dzidzo, vakapedza kudzidza vanofanirwa kunge vatove nezvigadziko zvekutanga zvePr manejimendi, vanoshuva kushanda uye kukura mumunda wakasarudzwa. Nyanzvi pasina ruzivo rwunogona kubata pr masangano, kubuditsa imba kana media, uye iwe unogona zvakare kuteerera kune madhipatimendi ehukama hweveruzhinji iyo iri mumakambani mazhinji ane hukama nekushambadzira.
Kana mushandi achishandira kwemakore maviri munzvimbo ino, kune zvataurwa zvakakwirira, zvisina kufanana nezvitsva. Runyorwa runyorwa runogona kuwedzerwa paruzivo rwezvinyorwa zvakanyorwa, kudzvanywa kuburitswa kunogadzirwa kushambadzira kushambadzira. Iyo nyanzvi inosungirwa kuti uzive nheyo dzekuronga pr marongero.
Semutemo, pagore rechitatu rebasa, nyanzvi inowana hunyanzvi pakuronga kurongeka, kunogona kuita seminars pamwe neyekuphinha pamwe nemusoro.
Izvo zvakakosha kucherechedza kuti mwero wemari yekuwana panguva ino inosimuka zvakare. Mari yekubhadhara inova yakakwira kupfuura 1.5 nguva yekutanga chiyero. Vaye nyanzvi avo vakawedzera makore matatu mune yakasarudzwa nzvimbo inogamuchira muhoro wepamusoro. Mushandi anozowana mashopu ayo, chigadziko chevatambi vakanaka, anokwanisa kukudziridza pr marongero.
Kazhinji vasikana vanoenda kuPR maneja. Huwandu hwevanhu mune ino basa ndeche3%.
Iwe unofanirwa kufunga nezve kugadzira pfupiso iyo ichaita sebhizinesi kadhi rePR . Zviri nerubatsiro rwemubvunzo uyu kuti iye anenge achikumbira achakwanisa kuzvishambadza, hunyanzvi hwake, kuratidza zvioneke, sezvo zvichisimudzira chigadzirwa chemurombo emunzaradzo.
Hatifanire kukanganwa nezve ruzivo rwebasa, dzidzo, tsananguro yehunhu hwako uye hunyanzvi, ndima yekuwedzera makosi. Zvese zvinhu zvinofanirwa kuratidzwa zvakadzama mune pfupiso.
Portfolio is simbiso yebasa rehunyanzvi yeiyo pr maneja, saka nyanzvi yega yega inofanirwa kuve nayo . Izvi zvinokonzerwa nenyaya yehunyanzvi hwehunyanzvi hunogona kuongororwa, uye nerubatsiro rwe portfoliol rwunoratidzwa, mushandirwi achakwanisa kuongorora zviitiko zvevashandi vayo vanogona kushanda nemhedzisiro yacho.
