Uwashinze iki kirango yitwa minimalist nyamukuru ibihe byose. Ikirango ubwacyo kijyanye n'imibonano mpuzabitsina, ikibazo n'intera.
Calvin Klein ntabwo ari ikirango cyamamaye gusa nimyenda yimbere, ni ikimenyetso nyacyo cyubuntu nubwisanzure bwimbere, budafite urwego.
Gato kubyerekeye uwashinze isosiyete
Celvin Klein yavutse mu 1942, kandi, akurikije imigani y'umuryango, yamaze kubona ko ashaka kuba umushushanya.
Inzozi z'umuhungu zaragaragaye - ku myaka 18 yarangije amashuri makuru y'ubuhanzi no gushushanya, hanyuma yinjira mu kigo cy'imyambarire ya New York.
Mu ntangiriro y'umwuga we, yakoraga mu mazu atandukanye yo mu myambarire ya New York nk'ubuzima bwiza, ariko bidatinze yari arambiwe kuba ku mugongo.
Mu 1964, yashakanye, umukobwa we yavukanye n'umugore we, ariko nyuma yimyaka 10 ubukwe bwasenyutse.
Mu 1968, yashinze isosiyete ye bwite maze arema icyegeranyo cye cya mbere kumafaranga, yishingikiriza ku nshuti Barry Schwartz, warangije mugenzi we.
Nkuko Kelvin ubwe yabivuze, buri wese afite amahirwe muri Amerika, niba afite ubushobozi bukenewe kandi icyifuzo cyo gukora cyane. Klein na Ukuri undi yari menshi, ayahe yari yaratsinze.
70s yararanzwe na we n'umuburatsi w'umuyaga n'amashyaka ya Bohemi, bidatinze yari ananiwe. Mu mpera za 80, yashakanye n'umufasha we Recly Recto, ariko, mu 2006, uyu mubano nawo warangije.
Nyuma yo gutsinda inzira ndende, mu 2003 Umushushanya yavuye mu bibazo ajya kuruhuka bikwiye. Uyu munsi ayobora ubuzima bwiza, akunda kwitabira resitora ya cusine idasanzwe kandi yishimira ubuzima.
Amateka
Mu ntangiriro, Calvin Klein Ltd. Yari umunyeshuri yagize uruhare mu kudoda imyenda ya kera y'abagabo imbere ya Klein ubwe. Hari muri kimwe muri hoteri nshya york, ukurikije umugani, byari intsinzi ikomeye kubashushanya.
Iyo nyiri Butike yimyambarire, yari iherereye hejuru, yibeshye kuri buto ya Elevator hanyuma azerera muri studio yerekeza kuri Kelvin akiri muto. Yatangajwe cyane no gukusanya imyenda, ikora itegeko ryimiti 50. Ahari ntukabe iyi nama iteye ubwoba, kuko uwashushanyije ibintu byose byaba ari ukundi. Yaramubikoze, yabonye amahirwe kuva mu ntangiriro umwuga we wo gukoresha amafaranga mu byishimo kandi ashyiraho ibintu bidasanzwe.
Umwaka umwe, Klein yamenyekanye muri bohevka ya Bohemian Tusovka ya New York ndetse na we ubwe yicujije ku kinyamakuru Glossy. Izi ni imyaka mike y'ubuzima, ukurikije uwashushanyije ubwe, waherekejwe n'ababuranyi, inzoga n'ibiyobyabwenge. Ariko, inzira itangaje, ntabwo yagize ingaruka kumikorere ye, kandi mu 1970 yahisemo gushyira mu bikorwa umurongo wambaye abagore.
Gufata ikoti ryabagabo ba kera nkibishingiro, birema ikote rya percoat, igihe kinini bitwikira ijwi ryimyambarire yimyambarire yicyo gihe. Uyu munsi, iyi moderi irazwi nka HIGHelate - inkoko ebyiri zigabanuka zidashobora kuva mumyambarire.
Mu 1978, impinduka zabaye mu mateka y'Ikirango. Kelvin yamaze kubona ko Jeans ari ingingo y'imyenda, idakwiye yambuwe no kwitabwaho ku bashushanya bazwi.
Kugeza iyi ngingo, ipantaro yo muri Denim zafitanye isano na buri wese ufite imyenda y'akazi, kandi ni KLVIn Klein wakoze impinduramatwara yimyambarire, kurekura imyenda ya mbere. Babaye ikimenyetso cyo gushishoza no kugasambanya, hamwe na stylilish hamwe ninyuguti za CK ubu ubu inzozi zo kubona buri munyamerika.
Nyuma, Klein yabaye uwambere washushanyije Denim mu mukara kandi adoda icyitegererezo, akwiriye cyane.
Mu ntangiriro za 80, ikirango gitangira kubyara imyenda y'imbere y'abagabo, ifatwa nk'imigani uyu munsi. Ingoma nini ifite ikiranga ikirango cyatumye habaho isi yose, kandi umubare wibinyoma na kopi kandi uyumunsi birakomeje gutangwa mu ruziga rutagira ingano.
Amafaranga yinjira akura vuba, imyambaro yimyenda igurishwa muri Amerika yose no mu bihugu by'Uburayi, kandi amafaranga y'umwaka arenga miliyoni 600 z'amadolari!
Ariko, impinduka nkizo zirashimangirwa rwose, kuko nyir'ikirango adahamya ibitekerezo bishya, bigaragazwa nabaturage bishimye. Imwe mubyingenzi cyane, ntagushidikanya, iba ireme rya "Unisex".
Kelvin Klein yabanje gukora icyegeranyo cyimyenda, itari igitsina gasanzwe, ni ukuvuga kimwe gikwiye kubantu b'ibitsina byombi. Yahinduye impinduramatwara ikomeye mu mateka y'imyambarire igezweho, itererana urwego n'amasezerano no kwemerera abantu kwambara imyenda myiza kandi nziza, utitaye ku gitsina.
Uwakozwe neza ntabwo yashyizeho inzira gusa, ahubwo yanakiriye byinshi bishoboka ku mpinduka zose mu nganda zimyambarire. Kurugero, mugihe "imikambi" yinjiye mumyambarire mu ntangiriro ya 2000, mu kiraro cy'akayaga, ipantaro y'imizigo n'imyambaro yo gukingira. Buhoro buhoro, isosiyete ikura mu Bwami itangira gukingura ibyuma bye mu burasirazuba.
Nubwo abantu benshi bakunzwe, miliyoni ngarukamwaka yinjiza ndetse n'amafaranga menshi akomeye, nyuma y'imyaka 30 adacogora, Klein atangira gutekereza ku buruhukiro.
Mu 2003, isosiyete yagurishijwe na "SHITOND" Phillips-Van Heusen Corporation kuri miliyoni 400 z'amadolari. Umushushanya yakiriye uburenganzira bwo kuba umujyanama muri iki cyumana kinini kandi uhitemo uwakiriye mushya iyo ashaka kuva ku maherezo ava mu bibazo. Igishushanyo gishya cya Calvin Klein Brand ni Umunyaburezili wa Francisco Costa. Yakomeje kuba umwizerwa ku migenzo, akora imyenda mu bafana basanzwe b'ikirango cya minimalism.
Muri 2016, yasimbuwe na Raf Simons, iherereye muri uyu mwanya uyu munsi.
Ikirango cyari kandi gikomeje kuba umwe mu byamenyekanye cyane, gutsinda no kugurishwa kwisi yose. Igitekerezo cye, nka mbere, gishingiye ku nsanganyamatsiko n'uburyo bworoshye, ntibyigeze biva mumyambarire.
Umwaka ushize, ikirango cyasubije imiterere yimiterere myinshi yaganiriweho, tubikesha gahunda yamamaza.
Kwamamaza inzu yimyambarire muri rusange ikwiye kwitabwaho gutandukana, bityo turasaba kumenyana nubukangurambaga bukomeye mumateka ye.
Ubukangurambaga
Twari tumaze kumenya ko Celvin Klein ari ubwoko bw'impinduramatwara mu isi y'imyambarire, washinze bumwe mu buryo bumwe buzwi cyane n'Umuremyi w'abakozi ba mbere. Byongeye kandi, ni umugani wisi yamamaza, hamwe nizina ryayo rifitanye isano na stondal nyinshi.
Byose byatangiriye ku mashaza ya mbere cyane mu mateka yo kwamamaza, nyuma yaje kuba kimwe mu bimenyetso by'impinduramatwara muri Amerika. Ntibitangaje rero, ingabo z'umuryango w'imyaka 15 zahagaritswe ku cyapa, kandi ibyanditswe ku cyapa bisome "Uzi ko nta kintu kiri hagati yanjye na jeans yanjye?"
Igisubizo cya rubanda nticyari kitumva - icyo gihe, ibihugu bya Puriman byashinyaga kolein muri poropagande ya poronogarafiya, ariko mu gihe kimwe no kugurisha Jeans yagurijwe n'ijuru.
Duhereye kuri iri tangazo, urukurikirane rwo gutera kwamamaza ku kirango cya KC rwatangiye, nibindi bicuruzwa byatoranije iyi nzira.
Mu 1988, umurongo wa Calvin Klein wari icyiciro gito cya Kristo Tardton. Nyuma, yigeze kuba isura yikirango. Urugero, mu 2013, havutse amasezerano yongeye kumvikana na we, kandi Christie yongeye gukina mu kurasa mu mafoto ya Frank, kubera ko imibare ye ndetse no mu myaka 44 yari iyo shingiro ryo gushimishwa.
Mu ntangiriro ya 90, ikirango cyongeye kuvugurura rubanda - mu kwamamaza imyenda y'imbere ku nshuro ya mbere umubiri wumugabo wambaye ubusa. Icyapa cyashushanyaga Mark Wahlberg kivanwa hagati ya Manhattan, aregwa ko yateje imbere guteza imbere imibonano mpuzabitsina ikabije n'ubusambanyi, no kugurisha nongeye kugera ku kintu gikomeye.
Uyu munsi, ifoto yikirango hamwe na posita nziza kandi inseko yo kwanduza nayo ikubise kurutonde rwimitekerereze kandi itazibagirana.
Kate w'imyaka 18 y'amavuko, umwuga we no gukundwa byatangiye hamwe na kimwe nacyo cyagize uruhare muri ubu bukangurambaga bwo kwamamaza. Hamwe na Wahlberg, yakinnye mu kwamamaza Umugani wa CALFUME Calvin Klein umwe, ndetse no mu kwamamaza kwa jans, yongeye kwikuramo ishyari, usibye iki kintu cy'imyenda, nta kindi.
Kate yari asanzwe afite ishusho ya scandse, bityo bakora neza hamwe na Calvin Klein Blein. Bakoranye igihe kirekire, mu gihe mu 2003, Natalia Vodyanova yaje kuyisimbuza. Yakomeje imigenzo - isura imwe ubwoko bwumwana, bunini kandi icyarimwe igitsina.
Mu 2007, ikirango kiracyakomeza gutangaza - mu kwamamaza umurongo w'imbere mu bagabo bakinnye umusore wirabura - Umukinnyi Jimon HONDU. Ibi byatanze imbaraga nshya mugutezimbere ikirango, cyatangiye kugenda mubuyobozi bwa bunlet.
Nyuma yimyaka ibiri, Calvin Klein yagonganye nurukotivu. Ikirango cyafashe icyemezo cyo kurenga no gukora imyenda y'imbere y'abakobwa bafite imiterere y'imirire, yashoboye kubona bihagije eva Mendez. Brancy Kwamamaza, aho Umukinnyi wakinnye yiswe "Amashusho yerekana porunogarafiya" n "ubusambanyi".
Twabibutsa ko umubare munini wamafoto yamamaza CK irimo amashusho yumukara n'umweru. Ntakintu kirenga, gusa wibande kubicuruzwa ubwacyo hamwe nicyitegererezo cyumubiri.
Firaphy filozofiya yamyeho ubushotoranyi, itezimbere ko imibonano mpuzabitsina idafite urwego. Uburyo nk'ubwo ntibushobora gukorwa byoroshye, kumwanya umwe Kelvin Klein yahuye nibigeragezo byinshi.
Mu 1995, iperereza ryatangiye, ryemerera ikirango mu bikorwa by'abana bato mu kwamamaza imibonano mpuzabitsina. Abaturage basaba kubuza kwamamaza ubushotoranya hamwe na Brooke ukiri muto, inkunga yayo ni umubare munini wibinini.
Kugirango tutagerekaho gusenya sosiyete yawe, Klein ahatirwa kumvira, nyuma yishyurwa byose kuva yakuweho.
Ikirango cyahuye nacyo inshuro nyinshi ibikorwa byemewe n'amategeko, kubera ko umushinga w'imyambarire atahagaritse gushyiraho ubukangurambaga bwo kwamamaza, wiyangije sosiyete. Yabihebye amamiriyoni asaba kandi asaba imbabazi rusange, kandi ibirango bye byakomeje kwiyongera. Ntawe utongana ko inkono zabaye imwe mu bigize ck ck, kuba igice cy'ishusho y'isosiyete.
Imirongo
- Ikusanyamakuru rya Calvin Klein ni umurongo mwiza wa monobrared, aho imyenda y'imbere irahari, imyenda n'ibikoresho by'imiterere yo hejuru.
- Ck Calvin Klein - imyenda ihendutse n'inkweto muburyo bwa kamere.
- Calvin Klein (ikirango cyera) - Imyenda ya siporo n'inkweto.
- Calvin Klein Jeans - imyenda ya Denim.
- Calvin Klein Golf - Imyenda, inkweto n'ibikoresho bya golf.
- Calvin Klein Amasaha & Imitako - Amasaha yihariye nimitako muburyo bwa minimalism;
- Calvin Klein Murugo - Imyambarire ya Sylish hamwe nibikoresho byinzu;
- Calvin Klein Imbere ni umurongo wimyenda y'imbere.
Intera
Imyenda y'imbere
Mbere, gutinyuka kwari mubi, ariko bifatika, cyangwa bitamerewe neza, ariko bireshya. Ibintu byose byahindutse hamwe na calvin klein imyenda y'imbere - Inkeraguswa n'intwari zabaye nziza kandi wimibonano mpuzabitsina icyarimwe.
Icyamamare cyane kandi uyumunsi hariho icyitegererezo cyimbeba hamwe nitsinda rinini rya elastike, ritera ikirango. Ibitaramo Assortment nkicyitegererezo cya kera, Tanga, Thong, ipantaro ya bikini, bityo, buri mukobwa arashobora guhitamo icyitegererezo kibereye.
Ibiti nabyo biratandukanye - ibi ni byiza hejuru, moderi yoroshye kumagufa kandi basunika-ap. Birumvikana ko bidakora nta mucyo moderi, ariko, bahora bakumirwa kandi baragufi. Nta bintu byinyongera, gusa ipamba yoroheje na lace nziza, biremwa kugirango ushimangire ubwiza bwumubiri wumugore.
Swimwear yagejeje mu nsogosha ubudahwema igirango - guhorana minimalism hamwe n'amabara yabujije, ariko icyarimwe bakora imiterere yo kureshya no kuryamana
imyenda
Umurongo wa Calvin Klein urimo imyenda yo murugo aho uzumva neza kandi ushimishije. Birashobora kuba ristal inanga, ipantaro ya pajama na t-shirt cyangwa ikabutura hamwe na t-shirt.
Urashobora kuzuza urugo rwawe reba, urashobora gushuka cyangwa swatshirt, bizaba ngombwa mugihe cyimbeho.
Kubera ko iri ngabo zateye imbere mu isi nini yimyambarire, trouser ya Denim hamwe na label yakunzwe na roberi iracyafite imiterere itazwi kandi uburyohe.
Imyenda hamwe na claam yaka "omega" kumufuka winyuma burigihe ubuziranenge kandi bufite uburangare. Assortment irerekana icyitegererezo zitandukanye, byombi bya kera kandi bireba - hamwe na scuffs, umwobo nibindi bikoresho.
T-Shirts hamwe na ck logo ntabwo yigeze iva mumyambarire. By'umwihariko bari bazwi cyane muri 90, none, bagarutse kuri iki gihe, bongeye kubona ibyamamare bitigeze bibaho. Ikiranga cyongeye kwerekana ko latcomity nuburyo bworoshye ari bwiza cyane kandi bwiza.
Hafi ya buri mutegetsi, hanze yinyuma ihagarariwe kuri buri buryohe. Birumvikana ko amakoti akunzwe cyane. Benshi muribo bahagarariwe nikoti ngufi ya Stegan ikunzwe nurubyiruko. Nibyiza kandi ibihaha - byiza kumasogisi ya buri munsi.
Hano hari amahitamo ari ukuri - ikoti yikoti. Icyitegererezo cyose gifite igishushanyo mbonera cyubwenge, gisa nuburyo bwa siporo. Nanone impungenge ikoti - uburebure bwo hagati, gukata imikino ya kera, kutabogama. Rimwe na rimwe hari icyitegererezo hamwe n'ubwoya bworoshye kuri hood.
Inyuma y'iki kirango kigamije gukora no gutera abaturage muri Metropolis.
icyenda
Amafoto
Inkweto
Inkweto zose zatanzwe kuva CK zigumana igitekerezo cyikirango. Buri gihe burigihe moderi idashidikanywaho no gutondekanya imitako, utitaye kumutegetsi. Assortment yerekana inkweto na sandali, flip-flops na slipape mumikino ya siporo hamwe na calvin klein, inkweto ku gitsinsino kidafite.
Ibisabwa cyane bikoreshwa ningero za buri munsi zishobora kuba ubundi buryo buhebuje bwo kunyerera. Byarangiye uruhu nyarwo, borohewe kandi borohewe.
Ibikoresho
Urufunguzo rwo gutsinda kw'amasaha ya Calvin Klein ni uburyo butagira inenge nubuziranenge bwubusuwisi. Zikorewe munsi ya CK Reba Co. Ltd., yaremwe mugufatanya na CK Ikirango cya CK hamwe nuwabikoze buzwi cyane bwitsinda ryitsinda rya Swetch.
Amasaha ya mbere, yerekeza ku bantu bafite imbaraga bato, bararekuwe mu 1997. Igishushanyo mbonera no kuba hari ikirango cya feri mu bandi bakorera benshi.
Buri mwaka icyegeranyo gishya cy'isaha kirasohoka, kigabanijwemo icyerekezo bitatu: icyitegererezo cya site, abagabo ba kera n'abagore ba kera.
Vuba aha, Flash Model ikoresha icyamamare - ni igikomo kinini cyicyuma, aho gufunga amazu. Isaha nkiyi ni stilish idasanzwe kandi yose yose. Bazasa neza nimyenda isanzwe, ubucuruzi ndetse na nimugoroba.
Icyitegererezo gihinduka cyararangiye. Muri bo, Class iherereye munsi y'ihamagarwa, kandi umukandara ukozwe mu ruhu ubusanzwe.
Imifuka ya Calvin Klein na Wallets itandukanijwe nigishushanyo mbonera hamwe na gahunda yoroheje. Mbere, buri moderi yahujwe nimyenda yose yatanzwe mu cyegeranyo. Noneho ibikoresho bivuga umurongo utandukanye, bityo intera yabaye itandukanye.
Irerekana uburyo butandukanye bwa buri munsi - abaguzi, taut na hobo, kandi bahura n'umusaraba uri mu ruzika rurerure. Kandi kugirango winjire kumucyo ufite amaheto meza.
Imifuka hamwe na Wallets bikozwe mu ruhu cyangwa impimbano ya kera hamwe na monogramu.
Igishushanyo mbonera cyibikoresho byose bya Calvin Klein bikarishye kugirango wange ibintu byinshi kandi witondere bidasanzwe. Nibisobanuro nyamukuru byumurongo, ubitswe imyaka.
Parufe
Ibirango byambere byasohotse mu 1978, ariko iki kigeragezo nticyatsinzwe. Nubwo bimeze, Klein ntabwo yaretse kugerageza gukora impumuro nziza, kandi yaratsinze. Mu 1985, hasohotse, kubera kwamamaza kate yambaye ubusa yakinnye.
Noneho irekurwa ryimiterere-yimpanuka yimpanuka (1988), guhunga (1991) kandi, zaremewe mu 1994. Unisex-parufe Reba ibyiza byikirango.
Muri iki gihe, insul zose kandi ikunzwe, nta gushidikanya, Euphoria yasohotse mu 2005. Yahawe ibihembo byinshi bya FIFI ibihembo - analogue idasanzwe ya Oscar, itangwa kubyo yagezeho murwego rwa parufe.
Nigute ushobora gutandukanya umwimerere uhereye impimbano?
Calvin klein nimwe mubirango byimpimbano cyane. By'umwihariko, ireba imyenda y'imbere, impumuro nziza n'intoki.
Iheruka igomba gusangira paki hamwe nikirangantego, icyemezo cyiza hamwe na garanti yumuganda. Icyitegererezo icyo ari cyo cyose gifite urubanza rwumwimerere kumazu, umukandara numukanda - biragufasha gutandukanya niyo wandukure cyane.
Wibuke ko amasaha ya CK ahenze cyane - kugirango ukore imenyereye kubaga kugirango ube ireme, na kimwe cya gatatu cyikiguzi ni umukandara wuruhu.
Guhitamo parufe ya Calvin Klein, witondere gupakira - Hologramu agomba kuba kuri yo, no hepfo - kode idasanzwe ya Batche igufasha kugenzura atari ukuri gusa, ahubwo ikugirira akamaro ubuzima bwimpumuro nziza. Birakwiye ko tumenya ko ikiguzi cya parufe ck iherereye murwego rwibiciro, abakobwa benshi barashobora kugura parufe yumwimerere idafite urwikekwe kumufuka.
Isubiramo
Nubwo gutsinda no gukundwa kwamamaza, gusubiramo ibicuruzwa bya Calvin Klein ntibisobanutse. Urugero rwabakobwa babona ko jeans, ishobora kuba ifite ireme - imwe irambara imyaka myinshi, abandi bararengakana kandi batakaza isura nziza nyuma yo gukaraba kwambere.
Byose biterwa numutegetsi aho uzabona ikintu cyatoranijwe. Niba bidahendutse, ntabwo byumvikana kubara ubuziranenge, kandi, muburyo bwose, ibintu byose kuva kumurongo bizanezeza byombi, kandi ubuziranenge, kandi soct.
