Imyambarire ya kijyambere ntabwo yoroshye kugenda kurutonde runini rwibirango byuburayi. Kandi kugirango ukore ishusho idasanzwe kandi yuzuye, rimwe na rimwe ugomba kumara umwanya munini, gufata ibintu byambara imyenda bihujwe hamwe. Ariko mubimenyetso byinshi hari abakora batanga amahitamo menshi, bamaze gukorwa amahitamo ashobora guhaza uburyohe bwanonosoye. Umwe muribo ni inzu yimyambarire Bcbg Max Azria.
Amateka yo Kurema
Ushinze ya BCBG Max Azria Ibirango umuhanga ufite impano Max Azria, watsinze amasoko akomeye yimyambarire yisi yavukiye muri Tuniziya mu 1949. Igihe yari akiri ingimbi, umuryango we wimukiye i Paris. Mu kirere cyurukundo rwubuzima bwigifaransa, Max yafashe icyemezo gikomeye cyo kuba umushinga ushushanya. Mu 1970, nyuma yimyaka itandatu yo kwiga ubwenge bwose bwubucuruzi bwimbaraga, Azria yerekanye icyegeranyo cye cya mbere cyimyenda y'abagore kubaturage. Ariko ntibyashobokaga gutandukana kugeza hejuru ya olymbus yimyambarire, nyuma yimyaka icyenda, mu 1981 yimukiye atuye muri California.
Muri leta, ejo hazaza Couturier yateguye umusaruro - yaguze jeans, yarabatsinze maze aburira abaguzi nk'imyambarire y'Uburayi. Bidatinze, yafunguye umuyoboro wose w'amaduka mato ukunda Abanyamerika basabwe n'umugaragaro y'Abafaransa. Iherezo rya mirongo inani, max umenyana numugore we uzaza, umwimwarutse mu Burusiya, nyuma yaje gushinga inzu yimyambarire BCBG.
Mu 1989, uwashushanyije yakoze umurongo wa mbere wimyenda munsi yikirango gishya, kugashira nk'ikiraro cy'Uburayi. Bitewe n'iyi nzira yo kwamamaza ahabishoboye, ikirango cyaremwe na we cyahise kimenyekana muri Amerika. Guhumekwa no gutsinda kwabanyamerika, uwashushanyijeho imyambarire atera icyegeranyo kubagore, harimo imyenda myiza ya nimugoroba, ipantaro nziza, ipantaro ninkweto.
Ntabwo yirengagijwe kandi ari ngombwa gushyiraho ibikoresho byuzuye: imifuka, ingofero, inzatiro, umukandara, kugirango umudamu, kugirango umutware wese ashobora kwambara imide minyamire kuva ku kirenge.
Ibyegeranyo nyamukuru
Ikirangantego gitanga ibitabo byo kugura byagumye byitegererezo byuburyo bwuzuye bwamabara hamwe no guhuza igicucu na kimwe cya kabiri. Mu byegeranyo bishize bya Wizard, uzasangamo impinduka nyinshi za kera za monochrome zihuza ibara ryibara rise, kimwe nimyenda idasanzwe, ikina imyenda idasanzwe.
Kugeza ubu, imirongo myinshi yingenzi yegeranye irashobora gutandukana - insanganyamatsiko yumugore nziza, igitsina gabo kandi cyo kubohoza. Buri cyerekezo gifite uburyo bwihariye.
Abategarugori beza bazashobora guhaza iyo ari yo yose - kuva kumyenda ya cocktail na nimugoroba, imyambarire yubukwe buhebuje - byose couturier ifite impano itera inenge kandi nziza.
Imibonano mpuzabitsina kandi nziza yatsinze rubanda mu 2008 kandi kugeza na n'ubu yakunzwe cyane mu bagore b'imyaka itandukanye, uyu munsi iyobowe n'umukobwa wa Max Azriya. Umushushanya imyambarire y'urukundo Azriya muri kimwe mu byegeranyo ya 2017, yashyize ahagaragara ibintu by'imyenda yerekeza muri siporo, bityo bigatuma imikino ya siporo ikoresheje imikino ihenze hamwe na bohemique.
Birumvikana ko umwe mu ntsinzi y'ibicuruzwa yari itangizwa ry'umurongo "ubunini bwa the Plus" ku bagore buzuye bateje imbere umugani w'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bw'ubwoya bwama. Rero, BCBG Max Azria neza kandi igihe kinini cyatsinze imitima yabanyamerika basanzwe, hanyuma abaturage ku isi bashaka kwambara neza kandi babiryoshye. Nyuma yo kurekura icyegeranyo cya mbere cyo hiyongereye ingano, yacukuwe numuvuduko wumurabyo kandi kuva icyo gihe biguma ku mpinga yo gukundwa kwisi yose.
Gukora ishusho nziza
Gukora ishusho nziza kandi idasanzwe, mugihe uhitamo imyenda yibeshya, ni ngombwa kugenda, mbere ya byose, ku gipimo cyishusho yawe. Bikwiye kubabyumvikana, hifashishijwe ibisobanuro byiza, shimangira inyungu zihabwa kamere, bityo usige ahantu hatagaragara.
Niba ukunda gukina muburyo butandukanye, hanyuma imyenda yoroheje yoroshye hamwe nibikoresho byijimye cyangwa byiza bizasa neza. Amategeko nyamukuru, ntabwo ari ngombwa guhuza ibintu byimyenda hamwe nibishushanyo bitandukanye, kimwe no gukoresha icyarimwe igicucu gishyushye kandi gikonje - bizavunika guhuza ishusho waremye.
Byoroshye kandi byoroshye mu buryo bwatsinze ni uguhuza ibintu byibara rimwe, bitandukanye namabara. Ntabwo bikwiye kwirengagiza imiterere yibikoresho, nibyiza cyane niba ikintu cyingenzi cyimyambarire yawe izaba ifite ikibazo cyinshi, mugihe ibintu byinyongera bikozwe mumyenda yoroheje.
Umuntu wese ukunda umukara arashobora gufata ibintu nibikoresho byikindi gicucu icyo aricyo cyose Nibyiza, niba udashobora guhitamo guhitamo gutoranya imyenda, koresha Itegeko rya Zahabu ufata igicucu cyibanze cyijimye, nkuko ibara rya kera ryahujwe na gamut ya game nini.
Wibuke ko kubahiriza amategeko ahuza amabara n'imiterere, mumyenda yayo, buri mugore arashobora kwambara uburyohe. Gira buri gihe kandi mwiza hamwe na BCBG Max Azria Ubucuruzi.