Abagore b'Abanyarwandakazi b'Abanyarwanda (Amafoto 64): Icyitumbu Curimbe cya Adidas Inkweto, Uruhinja rwabana, Nasho, Isubiramo

Inkweto ku gatsinsino cyangwa no kuri platifomu zijya muri gahunda y'inyuma, yinjiye ahantu heza kandi hashyushye kandi hashyushye uburyo bwo hasi. Birumvikana ko byose bizwi Abanyecen, nabyo bita Munbouti. Impengamiro nkiyi yaguye mubishushanyo byinshi ndetse nabakora ibyingenzi batangiye umurongo wabo wUbuholandi. Ntabwo basigara kuruhande na sosiyete ya Adidas.

Ibiranga nibyiza

Dutiks ukomoka muri Adidas ifite laconique, atoroshye yoroheje kandi ituje. Inkweto nkizo zamenyekanye nibintu bidasanzwe bimaze kuba ikarita yubucuruzi muri aba bahoki:

1. Imyenda yo hanze ifite ubwoko bwuzuye, burangwa no kubatagira amazi, kandi ikozwe muri polymer. Kubwibyo, udutsiko ni shimmer ndetse tunasa ninkweto zatangijwe.
2. Kubaho kwa lipochki bigabanya cyane umwanya wo kwambara no gukuraho inkweto, utazavuga ibyabuze ko abandi bashushanya bakoresha kenshi.
3. Gukoresha ubushyuhe busanzwe nubukorikoti bibuza ibikoresho byiza bitera inkweto. Kwiyemira singensi, by, ahanini birenze urugero. Zirwanya ubukonje, ziraramba kandi zihendutse.
4. Bitewe na ofique hamwe nubutabazi bwihariye bw'Ubuholandi, ntibanyerera kandi bagaragaza ubuhanga bwiza n'ubuso ubwo aribwo bwose.
5. Urutonde runini rworohereza guhitamo kandi rugufasha gukora amashusho atandukanye.
6. Kuba hari umuforomo munini uhari, utanga inkweto kugirango ukomeze gushyuha neza.

Ubwoko

Adidas akora ibihangano bizwi cyane. Byongeye kandi, moderi nshya zivangwa buri gihe, zirashimishije cyane kandi zidasanzwe.

• Tumaze kuvuga kuri bote hamwe nubuso bwiza, ariko ndacyafite kuvuga kubyerekeye moderi hamwe nubuso bwa matte. Abayoboke baho bato ntibashimishije cyane nkabashinyagurira, ariko nibwo bukurura imidelistas. Ibikoresho bikoreshwa murukweto nkizo bifite isura yo hanze ifite umwenda.

• Ubutegetsi bwumugore bwa Duniks butandukanijwe nigishushanyo cyoroshye muburyo bugufi. Kubwibyo, barashobora guhuzwa byoroshye hamwe ninshi ryinshi ryibintu bitandukanye.

• Inkweto ngufi hamwe namaguru yo hejuru gato asa na sneake yimvura nibyiza kumikino.

• Moderi ndende yinyongera isa namakoti, amakoti agufi n'amakoti. Inkweto nkizo ni isi hose kandi irashyuha cyane.

• Mu rwego rwa ba Dutiks baturutse muri Adidas, hari icyitegererezo gifite aho zikora, itagira imikorere yo gushushanya gusa, ahubwo inone. Ikintu gisa gikururwa hejuru yumuguru, kubera urubura rutagwa imbere, kandi ubushyuhe buranshimishije imbere mukweto

• Ikusanyirizo rinini ryumutwe ryegeranijwe mumarongo ya neo. Imyambarire iyo ari yo yose izashobora guhitamo inkweto nziza ya emi-siporo, izaba nziza, ishyushye kandi nziza. Adidas Neo Abakozi batandukanijwe nibara rikize, fisensi, ariko burigihe, guhuza ibitunguranye hamwe nibiranga byumwimerere.

• Nubwo uwabikoze adakoresha imitako induru, ariko kubura, inzoka vercro, guhuza ubuhanga, guhuza amabara bikora ubucuruzi bwabo. Ndetse hamwe ninshingano zoroheje zo mu Buholandi muri Adidas Reba kuri magana yose. Mumwanya nkuyu hariho impamvu, kubera ko guhuza siporo na glamour ntabwo biranga rwose uyu wabikoze.

• Humura neza Abagenzi baburiweho birangwa nubutaka rusange nubutegetsi bwa demokarasi. Muburyo bwose, uru rukurikirane nirwo rushakishwa cyane. Ntabwo rwose bakunda Munhanuts, nubwo hakiri ibintu bisanzwe. Ikintu cyihariye kiranga uyu murongo winkweto nicyaha cyane, gikururwa hejuru yumuguru kandi kiboshye kumuheto. Ntabwo bitangaje kuba iyo mirimo ikunzwe mubakobwa bakunda imijyi na siporo.

• Inkweto zikonje za Nordic zikurura kwitabwaho cyane hamwe nubuso bwa lacquere buhindura inkweto zubuholandi ku nkweto zambere kandi nziza. Umucuzi yabuze hano, ariko ntibikenewe, kuko ukoresheje ibintu nkibi bifatika, Ubuholandi buraboneka bugaragaza kandi bukagira neza. Uruhande ni ukwizewe, urudome rurerure ruzagufasha guhindura ubugari bwikirenga.

• Inshingano yumwimerere irakusanywa mumutegetsi, yitwa umwimerere. Igishushanyo cyakozwe ukurikije umukino wamabara no gushyiraho imikino ishimishije.

• Hariho n'umurongo w'abana b'Abaholandi, ukorwa munsi ya Adidas. Abana mu itumba baragenda cyane kandi batuje, kugirango bakeneye inkweto zikwiye. Amahirwe y'abana ashyuha neza, ntukemere ikirenge icyuka no gukumira urubura imbere mu kubura. Amabara meza akurura abana, kuko abana bishimiye kujya gutembera.

Ibikoresho

Adidas, nkuko bizwi, akoresha ibikoresho byujuje ubuzirane bitageragejwe kugirango aremurwe ibicuruzwa byayo.

Kuri Hejuru, ibikoresho bya artificiel bikoreshwa, mubisanzwe bishira hamwe nibisigazwa byihariye bya leta. Kubijyanye no kwiyemeza, ubwoya busanzwe cyangwa bukoreshwa bukoreshwa. Ohereguriwe yaremwe kuva reberi nziza, idahanaguwe nubwo ifite isone ndende.

Ibisubizo byamabara

Abakozi bo muri Adidas ntibareba bitera, kubera ko uwabikoze akoresha amabara atuje hamwe nicapiro rigufi.

Abaminisitiri ba Maniques baramwitoroheje kandi beza, aho ibara ry'umukara rihujwe nijimye. Inkweto zubururu mu gicucu cyijimye kirasa neza, kikaba cyahujwe byoroshye n'amabara atandukanye.

Niba ukeneye inkweto zaka, rwose birakenewe kugirango uhitemo icyitegererezo cya feza gisa ninkweto-Ibijumba. Kuri nkinkweto, nibyiza gufata imyenda yoroshye bitazagaragaza umwimerere wa boot.

Ubundi buryo bwinkweto nziza ni Umuholandi, aho honyine ifite ibara ryiza. Snowstone Whiteen izeza itandukaniro ryinkweto nkishusho yawe bizaba byiza guhagarara mu mbaga ya monochrome.

Assortment yinshingano za Adidas ihagarariwe na moderi mumabara ya kera namabara yumwimerere.

Ibyamamare byumukara nabazungu byera nurugereko rumwe hamwe niterambere ryijimye, ifeza nubururuya. Ibyiza byinkweto za monochrome zirimo neza cyane hamwe numubare munini winyuma, ushobora gutandukana muburyo namabara. Ariko ubifashijwemo na inkweto nziza hamwe namabara yumwimerere, urashobora kwihanganira byoroshye muri rubanda no kwerekana leta yawe yimbere.

Inzira yimyambarire nibishya

Ntabwo ari kera cyane, isosiyete yatangiye kubyara moderi ya kurebayi, igaragara itandukanye rwose nabanjirije.

Muri 2016, uwabikoze yerekanye icyitegererezo muburyo bushya bwa padl gusimbuka, ubu bitezimbere cyane. Inkweto za Flamous Ifeza ntizahita zijya inyuma, bityo mugihe gishya gikwiye gutegereza uhereye kuri sosiyete gutanga moderi nshya muri uyu murongo. Adidas ntahwema kugerageza indabyo, gufata igicucu gishya, ndetse kidasanzwe mubitudomo byabo bishya.

Isubiramo

Niba usesenguye ibisobanuro bireba ibipimo byatanga umusaruro wa Adidas, hanyuma uhite utanga umwanzuro kubyerekeye ubuziranenge bwabo, ihumure nubushobozi bwo gushyushya amaguru ndetse no mubukonje burebure.

Impunzi zose ziki kirango vuga kubintu nkibi. Ishimwe ryinshi rya Adidas rirwanya amazi. Biragaragara ko ntamuntu numwe uzashyira mu gaciro mu nkweto, ariko mu bihe bitose, amaguru akomeza gushyuha kandi yumye. Birashimishije kubona umutungo nkuko uguma kurwego rwo hejuru mubuzima bwa serivisi, ibyo, nkuko byagenze, birashobora kumara ibihe byinshi.

Nukuri, abakoresha bamwe binubira kunyerera gusa, bidakwemerera kuzenguruka mu bwisanzure. Muri ibi bihe, ntabwo bizigama no gutondekamo. Byari bikiri igiciro gito, ariko buri wese muri twe yumva ibyo atanga ayo mafranga.

Amashusho

Kandi hano hari amashusho yambere yatsinze aho ibintu nyamukuru ari imirimo ya Adidas.

Hano urashobora kubona ingero mbi zuburyo bushobora kuba bwiza. Inshingano zihujwe neza na jans, hasi n'amakoti yimiterere n'amabara atandukanye. Imyambarire no guhumurizwa birashobora kubaho muburyo bumwe, Adidas yatanze imyambarire yikibazo cyo guhitamo inkweto nziza, zishyushye kandi nziza.