Umuyobozi wibicuruzwa ni umwuga mushya kandi utangaje cyane, uzwi cyane mu rubyiruko. Inyungu zihariye muriyo ninzobere zikora murwego rwubucuruzi, ikoranabuhanga, ibikoresho na pr.
Uyu mwuga ni uwuhe?
Byahinduwe bivuye mu mbaraga mucyongereza bisobanura "Umuyobozi wibicuruzwa". Bityo , Umuyobozi wibicuruzwa yitwa umuntu ukora ku isoko ryibicuruzwa byose, uhereye kumiterere yibintu no kurangiza hamwe na tekinoroji . Izo nyenyeri zisubiza gusa kurema ikintu gishya gusa, ariko kandi gikurikirana inzira z'isoko, isesengura rihinduka, rigena ibiciro, gahunda yo guteza imbere ibicuruzwa, kandi nanone zikora ibisabwa.
Abayobozi bashinzwe ibicuruzwa bifitanye isano rya bugufi no kugurisha, umusaruro, kwamamaza, kugurisha isoko ryo kugurisha, kwamamaza no bitewe nubuyobozi bwibikorwa byisosiyete birashobora gukora uruhare rwibikorwa byisosiyete bishobora kuba ikwirakwizwa, na sisitemu yo gutangira ndetse no gutangira.
Muyandi magambo, uruhare rwumuntu wumwuga ushingiye kubyo uruganda rukora kandi nicyo imiterere yibicuruzwa byakozwe na. Rero, umurimo wuruganda rwinda yinkweto zizatandukana cyane nibikorwa byinzobere mu ikoranabuhanga mu buhanga Kugurisha, nkuko abandi bahanga basezerana. ariko Amasosiyete amwe n'amwe mubyifuzo byabo byo kuzigama kubayobozi babo-beza ntabwo ari uguteza imbere ibicuruzwa gusa, ahubwo no kubara - gucunga.
Ibi ni uturuka bitari, kuva murima ibikorwa umwuga abo inzobere yihariye ibinyoma mu ndege bitandukanye gato maze bisaba byinshi munini by'ubwenge, ubumenyi OLAP n'ubukungu, ubumenyi n'ubuhanga kurusha ubuyobozi kugira ku mbaho iduka. Inararibonye Umuyobozi Ushinzwe imyuga nkumuntu wubukungu, PR Technolog, PR Manager, Umusemuzi, Umusesengura, Umucuruzi, ndetse no Kwinjira , kandi ifatwa nkimwe mubyihanga byingenzi kandi byingenzi mubigo byose.
Ntabwo ari inyungu za sosiyete gusa, ahubwo hamwe nibicuruzwa byose byibicuruzwa byakozwe, kandi, kubwibyo, imbaraga zisosiyete akenshi biterwa numwuga wuyu muntu.
Urebye umwuga wo kubyara, ntibishoboka kumenya ibyiza byayo nibibi. Ibyiza byibi byibumoso birimo umushahara mwiza no gusaba cyane ku isoko ry'umurimo. , gushimisha ibikorwa byo gucunga ibicuruzwa, birashoboka ko umwuga no kuzamura umwuga, "intore" yinzobere hamwe nigihembo gitangaje mugihe habaye intsinzi yibicuruzwa cyangwa serivisi kumasoko ku isoko.
Mu mibare irashobora kumenyekana ko ari ngombwa gukorana nuruziga runini rwabantu. Niki gisaba umuyobozi wintege nke wo kurwanya imihangayiko nubutumanaho, akazi mumarushanwa akomeye, igitutu cyubuyobozi, amasaha adasanzwe nakazi kakazi kadasanzwe hamwe nibibazo bikunze kugaragara mugihe bavugana nabantu.
Gushiraho
Umuyobozi ushinzwe umusaruro aragenda akundwa mu isoko ry'umurimo, bujyanye no guteza imbere umusaruro, kwagura ibigo bihari no guhahiza vuba. Nta sosiyete ikomeye izashobora gukora idafite inzobere zibifitiye ububasha mu rwego rwo gucunga ibicuruzwa, bityo birashimwa cyane nakazi ke.Ibisabwa byihariye bikoreshwa nababigize umwuga mu rwego rwo guteza imbere tekinoroji yo guteza imbere, bifitanye isano no kwagura uru rwego no kugaragara kw'abakinnyi bashya, bakomeye bihagije muri uyu murima. Ariko, muburyo bwo gukora inganda nta muyobozi, biragoye rwose gukora, niyo mpamvu inzobere nk'izo zitazigera ziguma nta kazi.
Impamyabumenyi
Uburezi bwa mbere bwigisha muburyo bwihariye "umuyobozi wibicuruzwa" ubungubu adahari, kandi abanyamwuga benshi bafite impamyabumenyi mu cyerekezo "Ubukungu", "Kwamamaza" n "" Ubuyobozi ".
Izi shingiro zikora nk'ishingiro ryiza ryo kumenya uyu mwuga utoroshye kandi ushimishije, guhugura inzobere mu myigire y'iposita n'amasomo yinyongera.
Uburezi
Nkurugero rwo gutegura abashinzwe imirimo y'abashinzwe ibicuruzwa, gahunda yo kwigunga yitwa "gucunga ibicuruzwa byibicuruzwa byikoranabuhanga", bitangwa nishuri ryisumbuye ryubukungu. Abasaba bagomba kugira impamyabumenyi ya bachelor kuri kimwe mu bukungu cyangwa bwo kwamamaza kandi yitegure gusohoka umubare utari muto wo kunoza impamyabumenyi.
Uretse HSE, birashoboka kubona umuyobozi umwihariko umusaruro ku masomo menshi yihariye, bikaba ryakozwe hashingiwe ku mashuri business, kandi nanone kuba bazi inyungu arizo n'ibitabu kwigisha, binyujijwe ihagarariwe kuri interineti.
Urashobora kandi gukoresha serivisi za kaminuza zimyuga ya enterineti, yemerera kubona impamyabumenyi idavuye murugo.
Ubuhanga
Amahugurwa arangiye, umunyeshuri afata ubushobozi bwo guteza imbere igitekerezo cyibicuruzwa byanyuma, guteza imbere icyitegererezo cyinkunga nubushobozi bwo guhitamo metero nisesengura. Byongeye kandi, Amasomo rwose asuzumwa kugirango asuzume uburyo bwo kwipimisha ubuziranenge bwo guteza imbere abakiriya, iterambere ry'umuhanda wo gutanga ibicuruzwa no gukomeza blog yayo y'umwuga..
Mubuhanga bwingenzi bwo gucunga ibicuruzwa byabonetse mubikorwa byo kwiga, urashobora kubona ubushobozi bwo kubaka ifoto ihagije yisi nikibazo cyo gukora mumatsinda, komeza inzira yo gukora muri iyi kipe, igaburira inzira yo kubara imibare kandi Ubushobozi bwo kureba ibicuruzwa bya sosiyete yawe mumaso yumuguzi.
Umuyobozi wibicuruzwa byemewe azi gutegura igitekerezo cyibicuruzwa ningamba , Kurikiza umurimo w'abanywanyi kandi usesengure intsinzi kandi babuze iterambere no guteza imbere ibicuruzwa byayo ku isoko, kandi usabane nabantu bagize uruhare mu guteza imbere ibicuruzwa, serivisi cyangwa Tekinoroji - Abashinzwe iterambere, abakozi bakora umusaruro, kugurisha no kubabara. Ubuhanga bwingenzi nubushobozi bwo gukora kuri mudasobwa nubumenyi bwa verisiyo zitandukanye za porogaramu 1C.
Imico bwite
Nubwo umuyobozi ushinzwe umusaruro ashimishije kandi yishyuwe cyane, ntabwo abantu bose bazashobora kuba inzobere mubindi muriki gice. Abashobora gusaba iyi myanya bagomba kugira imico myinshi y'agaciro ikenewe kugirango ukore neza kandi neza. Umuntu agomba guhuza abantu byoroshye, afite ubushobozi bwiza bwo gutunganya, kuba umuvugizi mwiza kandi atandukanye. Ibihe byingenzi nihanwa nububiko bwisesengura ibitekerezo, ubucuti nubujuje imibare, gahunda, kwirinda guhangayika, inshingano nyinshi ninshingano zubuntu.
Umuyobozi wibicuruzwa agomba kuba yaravuze imico y'ubuyobozi, guhinduka, ariko icyarimwe , Kugirango ubashe guhuza abantu murikipe kandi ubashishikarize kubikorwa bitanga umusaruro, umva igitekerezo cyundi, gushaka ibikoresho kugirango ukemure ibibazo bivuka no muburyo bwumvikana kugirango umenye abandi. Byongeye kandi, agomba kuba ashobora guhuza nibihe bihari, witegure ingendo zubucuruzi numunsi w'akazi udasanzwe.
INSHINGANO
Igikorwa cyumuyobozi wibicuruzwa cyerekana imirimo itari mike yabigize umwuga, uhereye kubishyira mubikorwa umutimanama utemerera kujya mu gisirikare cya nyuma cyo gukora no guteza imbere ibicuruzwa cyangwa imitekerereze myiza biterwa. Harimo:
- Gutegura ingamba zo gukora ibicuruzwa cyangwa serivisi;
- Gushushanya inzira, hitaweho byimazeyo ibicuruzwa no guhuza isoko;
- Gusesengura neza ibivugwa mu manza z'abanywanyi n'inganda muri rusange;
- gutegura kirekire na gito gahunda Ibisohoka no kugenzura ireme yayo kuri buri intera umusaruro;
- Gutegekanya ibipimo by'ingenzi imikorere - KPI no gutegura ibiganiro umusaruro;
- Bashishikarijwe ibiciro hitaweho agaciro umusaruro nk'uwo vyahinguwe n'Ivyabona muhanganye;
- isesengura byimbitse basaba abaguzi no kwiga ibitekerezo abaguzi ku umusaruro iyi;
- imishyikirano abakiriya no kugenzura ishyirwa mu bikorwa rya bicuruzwa batanzwe na serivisi;
- ryihuta Amahinduka ku cyiciro umusaruro mu gihe hakiri mu kubura umusaruro;
- Iterambere bikorwa igitekerezo kongera kugurisha no popularize imbuto, ndetse n'iterambere y'ivy'isi inyungu no uguriye;
- hazakomeza na abitabiriye bose mu umusaruro no kugurisha ibicuruzwa, ndetse icyemezo umusaruro mu mibiri Leta;
- gufata ibitekerezo ku micungire ya ba Company kurema bishya, kwagura Urutonde biriho buhanuzi bwa igurishwa;
- Ibitabo ku umusaruro mu blog yawe bwite na ibisubizo by'ibibazo bw'umuguzi;
- Active ruzinduko mahugurwa amasoko, amamurika n'ibiganiro bijyanye n'ibikoresho n'imicungire.
Ibisobanuro by'akazi
Munsi i APAREYE, sosiyete kuko umwanya umusaruro ni inama gukurikiza runaka algorithm no neza imiterere ibikorwa byayo. Ibi ni ngombwa kugira ngo hatagira icyiciro ubuzima umusaruro yaguye mu murima wa Turavye inzobere, kandi duhindura umwe cyangwa stage indi ntera zayo zari ku gihe. Bigomba kwibukwa ko serivisi umusaruro inshingano kuko umusaruro gitangurira ku rubyiniro mbere iterambere myumvire. Inshingano ya n'impuguke muri uru rwego ni gukurikirana Duhereye isoko no gufata imishinga kunoza umwihariko zakozwe yaciriye Mbuganyuma ibicuruzwa muhanganye.Ubukurikira, manager umusaruro witonze igenzura umusaruro kandi byaba ngombwa, bituma duhindura. Nyuma umusaruro ni Cyiteguye, ibivuyemo inzobere mu gikomera kandi inshingano umurimo - isoko. Ni Kuri umurimo designers, kwamamaza no gucunga PR, agahuza imirimo no impano yabo umusaruro ngo abashoramari. Nyuma irekurwa umusaruro ku isoko, manager witonze igenzura guhinduka mu myanya yayo ku byerekeye ibicuruzwa bisa, gusuzuma kirumara mu gikorwa bagamije.
Ku kugera zakozwe metrics Intego, yagaragaje mu size munini abari cyangwa mu nyungu hejuru, mu gikorwa manager umusaruro ushobora gufatwa neza.
Ibitekerezo by'umwuga
Niba umuyobozi wibicuruzwa yitabiriye ikibazo cye ninshingano zose kandi abigiramo uruhare bihagije, noneho mugihe, arashobora guteza imbere ibicuruzwa bihenze cyangwa kuba abitabiriye umushinga munini. Umushahara w'abahanga ukiri bato uratandukanye kuva ku bihumbi 30 kugeza kuri 70 bitewe n'akarere n'imiterere y'ibicuruzwa byatejwe imbere Mugihe umukozi ufite uburambe bwimyaka 3 yinjiza ibihumbi 120. Abakozi benshi b'inararibonye bashimwa cyane n'Ubuyobozi kandi bafite amafaranga agera ku 250.
