Wolemba mabuku ndi amodzi mwa mawu omwe ali ndi mawu omwe mtengo wake si onse omwe ali ndi moyo wabwino kwambiri, ngakhale m'moyo wa anthu olankhula Chirasha, kwakhala kalekale. Ngati mupita pamisika, "msika" ndiye msika, chifukwa chake, wotsatsayo ayenera kuphatikizidwa ndi ntchitoyi pamsika kapena ntchito yawo, komanso ngakhale ndi chilengedwe. Chabwino, ngati mukuyendabe mpaka kulongosola, wotsatsayo adzaitanitsa munthu yemwe amafufuza zomwe akufuna kuti azigwiritsa ntchito bwino pamsika kapena ntchito. Komanso kutsatsa nthawi zambiri kumatchedwa katswiri wogulitsa kampaniyo.
Kaonekeswe
Ku Russia, ntchitoyi idawonekera limodzi zachuma, ndi mfundo ziti. Kumadzulo, akatswiri oterowo alipo nthawi yayitali. Mwachitsanzo, mu 1902, mayunivehiti angapo aku America omwe adatumizidwa nthawi yomweyo, womwe umatchedwa - kutsatsa. Ndipo m'ma 30s. Magazini yapaderayi idawonekera. Mu zaka zankhondo pambuyo pa nkhondo, msika wayamba kukhala wochulukirapo, m'malo mongofuna, ndipo nthawi yeniyeni ya kutsatsa kwabwera, monga Robert Kate adafotokozedwa.
Wogulitsa waluso ndi katswiri wogulitsa. Kuti apange chinthu choyenera mu kuchuluka koyenera sichikhala chinsinsi chogulitsa bwino, nayi ntchito yotsatsa yomwe ingapangitse ntchito. Kutsatsa - gawo lomwe limafuna kupanga ubale wambiri wa wogulitsa ndi wogula, kuti akhale wokhulupirika ku mtunduwo, kwezani wogulayo ndikubwerera ku Wogulitsa Otsimikizika.
Kuti mumveke bwino zomwe zanenedwa, mutha kutembenuzira chitsanzo cha kampani yokwanira ya PANO apulosi . Iwo anali apainiya ambiri, ndipo njira yosinthira bwino ya mtundu uwu ndi canonic.
Kampaniyo sadzawona nkhondo zamtengo wapatali, alibe kutsatsa, koma malonda awo ndi ofunikira.
Koma zonsezo munjira yamagetsi. Apple imagulitsa zida zambiri, mtengo wake: kuphweka, kumveka bwino, kudalirika. Zomwe kampani imachita, ndiyoyenera kudalira chidaliro.
Kupanga kwa Ergonomic, yankho lazinthu zonse zopempha za ogwiritsa ntchito. Wogula yemwe sanalandirebe smatepho wake, mwachitsanzo, amadziwa kale kuti idzagwira ntchito mwangwiro. Chifukwa chake, wogula ali wokonzeka kulipira kwambiri. Amakhala ngati akatswiri azamisala, anganene kuti zolemera, kupeza izi. Mwachiwonekere kugulitsidwa mwachionekere kupereka matekinoloje olondola okha, komanso njira zolondola kwambiri, zanzeru za otsatsa.
Zitsanzo zofananazi zikuwonetsa kuti Kugwira ntchito kutsatsa sikuti ndikopindulitsa komanso chosangalatsa, komanso chidwi. Kupatula apo, ndani amadziwa, mwina ndiwe ndi china chatsopano pamsika wogulitsa ndikulowanso izi m'mbiri.
Zabwino ndi zovuta
Ubwino Ukaonekera: Kukhazikika, kugwira ntchito m'munda wopanda ndalama zoyipitsitsa, ntchito zosangalatsa, zambiri zomwe zimachitika pamutuwu, mwayi wophunzirira komanso kusintha. Iyi ndi ntchito yamakono, yomwe imatanthawuza kuti mumvetsetse mu mbewu, kupeza zambiri zofunikira komanso zosafunikira komanso kuthekera koperewera sikuyenera kuperekedwa. Msika ndi wotseguka, koma katswiri wokhawo womwe udzaima pamenepo.
Milungu ili m'matauni ang'onoang'ono ndipo nthawi zambiri m'malo okhala ndi boma, wotsatsa sadzakhala mfulu. Mwina adzasintha kwambiri pansi pa "chipani", komanso matekinolokiyi amenewo, zida zomwe ali nazo, siziloledwa kukwaniritsa iye. Ndipo ngakhale konse, iye ayenera kuchita zokhudzana kwambiri, zomwe munthu wina amagwira ntchito, zomwe zimakhudza ntchitoyo. Koma, mwamwayi, zonsezi zimapita pang'onopang'ono, kufunikira kwa otsatsa sakayikiranso, ndipo chiyembekezo cha ntchitozo ndichabwino.
Mitundu ya ntchito
Chitsambacho chili ngati mphunzitsi, nthawi yomweyo ndimafuna kufunsa funso lofotokoza: "Ndi mphunzitsi wotani?". Ndiye kuti, wotsatsayo akhoza kukhala liwu limodzi lokha mu mawonekedwe a chapadera, ndipo mawu achiwiri, ofotokozera, adzawonetsedwa kudzera mu hyphen.Masewera Osewera
Izi zimatchedwa katswiri yemwe ntchito yake ikulimbikitsa zochitika zamasewera ku mafani. Mafani ndi ogwiritsa ntchito. Ndiye kuti, kuchokera ku ndemanga zamasewera zimafunikira kuti zikhale zopindulitsa kuposa momwe Marketer ali pachibwenzi. Amasonkhanitsa, njira zodziwikiratu, kupanga njira yabwino komanso yokweza. Amaphunzira msikawu, kusanthula zochita za opikisana, amafufuza njira zatsopano komanso zopindulitsa.
Masewera Otsatsa Masewera ndi Ntchito Zake:
- Gwirani ntchito ndi mtundu , kwezani mbiri yake;
- Gwirani ntchito ndi malingaliro a wowonera - Mvetsetsani zakukhosi kwake ndikusankha makiyi oyenera kwa iwo;
- Gwirani ntchito ndi SMM - Kusintha phindu mtsogolo kudzera pakutenga nawo gawo kwa fanizo kudzera pa malo ochezera a pa Intaneti;
- Gwirani ntchito ndi ogula pafupipafupi - khalani ndi chidwi ndi mtunduwo, gwiritsani ntchito magawo, maimelo ndi T. D.
Komanso kutsatsa kuyenera kugwira ntchito mu PR, kumalumikizana ndi Cebortia, Sakani kapena kumanga njira zolankhulirana ndi othandizira, etc.
Malinjiniya a Marketer
Kutsatsa makampani omanga nyumba kumaphatikizapo kutsatsa maluso ndi zikhalidwe. Maluso ophatikizidwa ndi makina amkati, amasankha momwe mainjiniya angagwiritsire ntchito malonda omwe amapangidwa kuti athetse mavuto adziko lonse lapansi mozungulira. Pamenepo, Kutsatsa kwa Engineering ndi mwambo wosakanizidwa womwe umafuna onse ogwira ntchito engineer komanso maluso otsatsa.
Iyi ndi ntchito yokongola kwa iwo omwe amagwira ntchito ndi injiniya wamba ndipo amafuna kupatsa mwayi, kapena kupeza malo awo ndi ziyembekezo zatsopano. Zachidziwikire, munthu yemwe ali ndi dipuloma ya malonda pazinthu zopanga sizikhala zikuyembekezeredwa. Koma akatswiri opanga akatswiri adaphunziranso pa wotsatsayo akhoza kukhala katswiri wofunika kwambiri.
Kasupe-Wolemba
Kalonga, ngati kuli kosavuta kuyankhula, uku ndi wotsatsa, wotsatsa, katswiri wokhudza kutsatsa. Dzinalokhalokha lidachitika kuchokera ku Yandex Direct. Akatswiri azamalonda amatchedwa oyang'anira, omwe, mwa mfundo, sakhala owona kwathunthu, ngati sikuti chifukwa cha ntchito yotsatsa. Wotsogolera ayenera kutsatsa ndikuwongolera kuti akope kasitomala.
Koma ngati kampani inayo ikuyang'ana ndendende wazachipatala-wotsatsa, muyenera kufotokozera mndandanda wa ntchito zomwe zikugwirizana ndi katswiri. Ngati ili ndiologoda wamba, komanso "wotsatsa" Prefix pano, m'malo wokongoletsa, zolingazo zikuwonekeratu. Ngati kuyesa kwa wolemba ntchito kuti apangitse akatswiri awiri ndikulipira gawo limodzi, malipiro amodzi, ndibwino kudziwa ntchito zonse "m'mphepete mwa nyanja". Koma titha kuganizira za ntchito zoterezi.
Wolemba Ma Marketer
Kutsatsa alangizi akukamba za momwe mungachitire bizinesi, kapenanso, momwe mungagulitsenso mwaluso. Sali otanganidwa pakugwiritsa ntchito njira zopangira, mayendedwe azachuma, antchito, samapanga aliyense wa malonda okha. Koma amawuuza momwe angachitire.
Zambiri, zokumana nazo, maluso, luso, ulamuliro - ndi zomwe alangizi ali ndi phindu.
Monga lamulo, uyu si Yunisa mu ntchitoyi, chifukwa pankhani imeneyi ndi wokayikitsa. Awa ndi anthu omwe adzipereka okha, koma pakadali pano amakhala ndi maziko ofunsira ndipo ali makasitomala omwe ali okonzeka kulipira.
Ena
Kutchuka Kwambiri Masiku Ano - Kutsatsa zinthu. Uwu ndi katswiri wolembedwa zomwe zidachitika mu infographic yodzaza mabulogu amtundu. Uwu si wojambula kwathunthu, chifukwa salemba zinthu pamutu, ndipo zimapanga ndikupanga mitu. Akukonzekera kukonzekera mapulani azolongosoka ndikuwunika momwe mapulani amapangidwire ntchito, kodi phindu limabweretsa, monga momwe amagulitsira akuyenda motero.
Chochitika Kutsatsa Kuchita nawo gulu la Webinal, nkhomaliro yamabizinesi, misonkhano yawo. Amagwira ntchito mosamala nkhani zonse za bungweli, zomwe zimakhudzanso kugulitsa. Madambollowestal mu mankhwala - Katswiri amene ntchito yake imatsogolera pa intaneti. Pomaliza, pang'onopang'ono adathawa kuntchitoyo kukhala dokotala wapadera. Uwu ndi katswiri wokhazikitsa kutsatsa, komwe kumadziwa chithunzi cha ku Central Asia ndikubwera uthenga kwa Iwo.
Kutambasulira kwa ntchito
Ili ndiye chikalata chowerenga chomwe chikufunika mosamala, osaphonya chinthu chimodzi. Pulofesa Fenantard masiku ano amatengera mbali zitatu: Kukopa kwa Makasitomala, kukonza kwa kubwerera kwake komwe komweko ndi kasitomala.
Maudindo
Kutsatira izi kuyenera kumvetsetsa bwino zomwe maudindo akuikidwa, ndipo omwe adzayankhe.
Mndandanda wa ntchito nthawi zambiri umaphatikizapo:
- Kuchuluka ndi kutsanzira kusinthasintha pakufunikira / malingaliro;
- Kukula kwa mapulani olimbikitsa;
- Akuchititsa orgery, kulimbikitsa malonda;
- Kuwongolera ntchito yopanga ma bardment Oftment.
Ndipo - ntchito ndi ntchito kutengera mtundu wopapatiza. Ngati ndi wotsatsa pa intaneti (apo ayi itha kutchedwa pa intaneti), amatenga mwayi pazinthu zomwe zili mu niche. Chitsamba choyambirira chimayang'ana pamisonkhano, kadzutsa mabizinesi, mitundu yonse ya misonkhano, yomwe imathandiziranso kulimbikitsanso malonda.
Zofunikira
Pa ntchito iliyonse ya ntchito ndi yawo. Kwina mndandandawu akuyamwa kwambiri ndi ntchito zovomerezeka, kwinakwake. Mwachitsanzo, munthu akhoza kugwiritsidwa ntchito pogwira ntchito ndi maphunziro, luso la ntchito, ndi zina.Udindo
Katunduyu pantchitoyo ayenera kukhala omveka bwino komanso konkriti, chifukwa katswiri mudzayankha zochita zanu . Ndipo ndikofunikira kwambiri kuti ake okha, ndipo sanadzitengere zolakwa za ogwira ntchito / madipatimenti. Wogulitsa ali ndi mapulani, malipoti, zolosera komanso kusanthula, pali nthawi zambiri. Ndiye kuti, sangakhale ndi kuwunika kosamveka kwa zochitika.
Ngati abwana atamuyika nthawi yakupha theka la chaka chimodzi pachaka, udindo wake - katswiri wochitidwa mu miyezi isanu ndi umodzi iyi yantchito.
Ufulu
Wolemba malonda sangathe kugwira ntchito komwe kuthekera kwake kuli kochepa. Mwachitsanzo, katswiri sakakamizidwa kugwira ntchito ndi kugwiritsa ntchito njira yake yaukadaulo. Ngati ikugwira kwathunthu (ndipo zimachitika), ili ndi ufulu wofotokozera za momwe angalipirire kugwiritsa ntchito laputopu yake, telefoni, mwachitsanzo, kuti ithetse zogwira ntchito.
Ndikofunikiranso kukambirana izi ndi zonse (kuphatikiza zolembedwa) musanalowe m'malo. Ngati munthu ali wokondwa kuti ali ndi ntchitoyi mafunso awo omwe amafunsa m'gulu la ntchito yomwe anagwira ntchitoyo adaberekanso. Katswiri woyenera sangalole izi.
Makhalidwe Awo
Choyamba, iyenera kukhala munthu wamabizinesi. Mawu oti "malonda" sayenera kumusokoneza. Munthu akufuna kugulitsa, kupanga phindu, osawopa mpikisano. Kachiwiri, wotsatsayo ndi munthu wolangizidwa, wokonzekera ntchito yosiyanasiyana, kusankha zochita mwachangu, kukonzanso, ndi zina zambiri.
Ayenera kukhala wachibadwa chofunisitsa Kupanda kutero, kuti muchotse kampani yanu munjira ya msika sugwira ntchito. ndi Zigawenga, zogwira ntchito, kumvetsera mwachidwi, Ndi njira ziti zomwe zimasintha pamsika, ndikukonzeka kuphunzira zatsopano, kumvetsetsa kuti kukhazikitsidwa kwa zida zamakono zotsatsa kumamulola kudutsa mwanzeru komanso mafoni.
Chidziwitso ndi Luso
Mwachilengedwe, njira yabwino ndiyaphunzire "kutsatsa" zapadera ". Koma izi sizokwanira.
Wolembayo ayenera:
- Gwiritsani ntchito zida zamakono zamatsenga, Ndipo popeza gawo ili likusintha, kusintha mosamalitsa, wotsatsayo ayenera kusunga "mphuno mumphepo";
- Pangani zoneneratu ndi kunena mwatsatanetsatane;
- Perekani malingaliro atsopano kunenedweratu za mphamvu zawo;
- Tsatirani opikisana nawo Ndipo yang'anani zosankha za mzere wanu wokweza, poganizira zomwe akupikisana nawo;
- kukhala wokhoza kuwongolera luso lanu Mwanzeru kupereka izi mu mbiriyo.
Kutsatsa kuyenera kukhala wokonzekera maphunziro amtundu uliwonse ophunzitsira, komanso kuti azichita maphunziro, komanso okonzeka, ngati ndi kotheka, ndikuyimira ndikuwongolera ndikusintha.
Maphunziro
Mayunivesite ambiri ku Russia amapereka maphunziro apamwamba pansi pa izi. Izi nthawi zambiri zimakhala zamankhwala. Nthawi zambiri, izi zapaderazi zimapangidwa ngati zowonjezera, mwachitsanzo, "kutsatsa komanso pagulu, kutsatsa." Kulembetsa ku yunivesite ku Russia, muyenera kutenga mayeso pambuyo pa kalasi 11. Mutha kupita kunjira ina ndikuphunzira koyamba ku koleji, komwe mayeso ndi mayeso andipatsirana, ndipo ambiri, amadutsa. Makoleji azachuma amaphunzitsidwanso malonda. Mwinanso, katswiri wotsatira adzayenera kulandira maphunziro apamwamba, koma maziko abwino ochita komanso akatswiri oyamba akapangidwa zaka 19 mpaka 30.
Kuphatikiza apo, koleji imathanso kubweranso makalasi 11 ndipo kwa zaka zingapo kuti apeze ntchito. Zinthu zotsatsa "zotsatsa" nthawi zambiri zimasinthidwa ndi yunivesite, kotero mu maphunziro otsatila angalembetse nthawi yochepa yophunzirira ku yunivesite.
Kodi ndingagwire ntchito kuti?
Kuchokera ku bungwe lotsatsa ndi kampani yotsatsa ku bungwe lililonse lomwe dipatimenti yogulitsa ilipo, katswiri akhoza kupeza ntchito. Ogwira ntchito osayambitsa, popanda zokumana nazo ndi mbiri, zitha kugundidwa ndi bizinesi yayikulu, mwina kuyunivesite. Kupanda kutero, ayenera kuyang'ana ntchito pawokha.
Mutha kukhala wotsatsa mu mano - ngati ndi chipatala chachikulu kapena network yonse, katswiri woterowo akufunikira pamenepo. Mwambiri, izi zapadera zomwe zimafuna munthu sizilola kusagwira ntchito.
Kukula Kwantchito ndi Ziyembekezo
Kuchokera kwa katswiri yemwe akuchita mndandanda wopapatiza wa ntchito mu dipatimenti yogulitsa, mutha kukula m'mutu wa dipatimentiyi. Katswiri wochita bwino kwambiri amagwira ntchito, makampani opikisana kwambiri amakhudzidwa. Ndipo pano zosankha ziwiri - kapena kukongoletsa kwa ndalama kumawonjezeka pamalo ogwirira ntchito pano, kapena opikisana nawo akupusitsidwabe.
Mwachidule, pa ntchitoyi imatanthawuza ubale wapamtima ndi antchito ena, njira zothetsera mavuto, kutsatsa kwakukulu ndi zochitika. Pali mwayi wodziwonetsa nokha kwa anthu omwe amakonda kuchita "kuchokera kwa iwo okha", kuti adziwe kupatsa ena, koma kutenga udindo, kupanga zisankho zazikulu paokha.
Monga tafotokozera pamwambapa, Mutha kukhala mlangizi wotsatsa. Ndi maphunziro ofala pa intaneti, maphunziro, ma marathons, akatswiri oterewa amapezeka kuti ali m'derali. Zikufunika, zosangalatsa komanso zothandiza, chifukwa chake kutsatsa kwambiri ngati nsanja ya mwayi wa ntchito.
Ndalama zochuluka motani
Apa kudzachitikanso, popeza lingaliro la "Pakatikati pake" lidzakhala losiyana ndi madera osiyanasiyana . Ndipo komabe ku Moscow, kudzakhala ma ruble pafupifupi 70,000 (zoona, kodi obwera kumene sanganene kuti ndalama zopindulitsa). Ku St. Petersburg, ngati mukukhulupirira ziwerengero, ndizofanana ndi ma ruble 61,000. M'dziko lonselo, manambala ndi ochepetsedwa, ndipo ndalama zambiri za wotsatsa sizipitilira Rubles 35,000.
Iwo amene amaganiza za akatswiriwa amawona kuti adulira mayeso angapo. Athandiza kudziwa kulondola kwa mbiri yosankhidwa, ndikutha kulima mikhalidwe yokwanira pakukonzekera bwino pantchitoyo. Zimathandiza komanso kuyang'anitsitsa kumvetsetsa gawo la ntchito yomwe mungaphunzire. Ndizomveka kuti ana asukulu ngakhale ophunzira samamvetsetsa nthawi zonse zomwe zikuyembekezerani zenizeni, osaziyesa njira yaukadaulo, ndi iye wolumikizana naye.
Koma kuti azitsatsa akutukuka akukulitsa, kupeza mavidawa onse ocheperako, safunikira umboni.