Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula

Mu gawo lirilonse la ntchito, pali makampani ambiri, chilichonse chomwe chikuyang'ana njira yoyimirira pakati pa enawo. Ambiri mwa mabizinesi amenewa amawomberedwa ndi zithunzi zowala, mawu okweza kwambiri komanso zopereka zapadera, koma chifukwa chowoneka ngati mtundu womwewo ndikutopetsa. Opanga ochepa okha omwe akufuna kuti logo lawo lizidziwika padziko lonse lapansi, ndipo zonse chifukwa cha kalembedwe kabwino kagwiritsidwe ntchito bwino.

Ndi chiyani ndipo chifukwa chiyani mukufunikira?

Kuti mumvetsetse kufunika kwa tanthauzo la "katswiri wodziwika bwino", ndikofunikira kukumbukira chilichonse chodziwika bwino, mwachitsanzo, coca-Cola, Adidas kapena Foxxrot. Mukamatchula mayina awa, mtundu winawake, logo, kapena mafayilo a wolemba kamodzi - ndi zinthu izi zomwe zimapanga kalembedwe ka bungwe.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_3

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_4

Mbiri yazomera kampani iliyonse imayamba ndikupanga chithunzi china, chomwe chimapangitsa kuti chizindikirocho chizindikiritse pakati pa mpikisano.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_5

Chidziwitso cha kampani ndi mawonekedwe apadera amunthuyo wa kampani yomwe kampaniyo idapereka kudzera mu utoto, mawu, mameseji ndi zilembo zosavuta. Ntchito ya zinthu zonsezi ndikuphatikiza katundu kapena ntchito za kampani yolimba ndi mayanjano amodzi omwe ali ndi wopanga. Kugwiritsa ntchito mapangidwe kumakhudza chithunzi cha bizinesi yonse yonse, chifukwa kapangidwe kalikonse, ngakhale mwatsatanetsatane.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_6

Masiku ano, lingaliro la "chizindikiritso" ndi udindo wa ntchito zazikuluzikulu za kampani: Kuzindikira, zithunzi ndi kusiyanitsa. Ganizirani tanthauzo lililonse.

Kudziwitsa Ntchito. Bizinesi yomwe imagwirizana ndi mawonekedwe ena a katundu ndi malo omwe angakhale pakati pa opikisana nawo. Kudzakhala kosavuta kwa makasitomala kukumbukira kulumikizana pakati pa katundu ndi wopanga akakhala ndi logo wamba, utoto kapena mawonekedwe. Kutchuka kwa zinthu kumakula mwachangu ngati ogula amatha kuzizindikira bwino pakati pa zinthu zina zofananira. Kuti mumvetse kufunika kosiyanitsa zinthuzo, ndikokwanira kukumbukira malonda okhumudwitsa. Potsatsa, zikuyenera kuphatikizapo kufotokozera kwapadera kwa zinthuzo kwa katundu, malinga ndi momwe zimapezeka mosavuta pamasitolo a shopu kapena pa intaneti.
Ntchito. Kutanthauzira kwa kampani kumakhala ndi gawo lofunikira pakulimbikitsa bizinesi, chizindikiritso chamakampani chimathandizira kupanga ndikusunga chithunzi choyambirira komanso chowoneka bwino kampani yokopa makasitomala. Kampaniyo ikadziwika bwino ndi anthu, chidaliro chazinthu zake chikukula kwambiri. Nthawi zambiri, chiphunzitsocho chimakhala chandamale chizindikiro chambiri kapena njira ina yamtengo wapatali yomwe imasiyanitsa zinthu pakati pazinthu zomwezi.
Ntchito yosiyanitsa. Kutsatirana ndi kapangidwe kake kumapereka malonda ndi kutsatsa kwa kampaniyo pakati pa opikisana nawo. Masiku ano, pali chiwerengero chachikulu cha opanga amodzi omwe amapereka katundu wofanana ndi wina ndi mnzake. Chizindikiritso chodziwika bwino chimathandizira makasitomala kupeza zozizwitsa zochulukirapozi ndikusinthasintha.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_7

Mafotokozedwe a ntchito zazodziwika bwino mwachidule amayankha funso la ntchito zomwe amachita ndipo chifukwa chake pamafunika. Choyamba, kapangidwe kake kunagwira ntchito kudera laling'ono kwambiri kumawunikira kampaniyo pakati pa opikisana nawo. Mtundu uliwonse payekha umawonjezera makampani otchuka ndipo amapanga mtundu wapadera womwe umakumbukiridwa kwa makasitomala.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_8

Kuzindikira kosavuta kwa mankhwala ndi chinthu chofunikira kwambiri chomwe chimathandiza kupanga mbiri ndikuwonjezera malonda. Komabe, ndizotheka kuyika zinthu za kalembedwe, osati kokha mu chipinda chogwirira ntchito kapena pazogulitsa - kuwonetsa chizindikirocho, kuwonetsa kapena logo likhoza kukhala pa zovala, ndikupanga yunifomuyo, ndikupanga yunifomu.

Zovala zokhala ndi zizindikiro zosiyana zimathandizira ogwira ntchito pa kampaniyo mwachangu kulowa mu gulu, muzimvanso mzimu wamakampani, komanso kumvanso chinthu chofunikira kwambiri pamakina akuluakulu.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_9

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_10

Makasitomala akuwonetsa chidaliro chambiri muzinthu zomwe ali osachepera pang'ono - Kwina kwinakwake anakumana ndi logo, atamva mawu osavomerezeka kapena kukumbukira kutsatsa mawonekedwe a zinthu. Pamene masitepe a bizinesiyo amafika pamlingo wina, mutha kuyamba kutsatsa malonda, chifukwa kapangidwe kake kamakhala kotsatsa.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_11

Kufunika kwa FS amadziwa ngakhale kale - Zizindikiro zomwe zimayambitsa mawonekedwe ena zimapezeka mu zinthu zambiri zakale. M'mbuyomu, kuwonetsa malingaliro a gulu lina la gulu linalake, lidawonetsedwa pazinthu zina. Makina akale oterewa amapezeka pa zida, maudindo apanyumba, ma tattoo ndi m'malo oika maliro.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_12

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_13

Zambiri za zinthu

Chidziwitso cha kampani chimaphatikizapo mndandanda wonse wa zinthu, chilichonse chomwe chimagwira ntchito inayake.

Mabizinesi nthawi zambiri amagwiritsa ntchito ena mwa anthuwa, chifukwa cha izi, chithunzi cha kampaniyo sichinathe.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_14

Zina mwazinthu zomwe zimaphatikizidwa muyezo wa FS si Logos zokha, mawu ndi mitundu ina, komanso zingapo zofunika kwambiri. Mndandanda wa zinthu zazikulu za kampaniyo zimaphatikizapo: Chimambo, logo, slogan, mitundu, block ndi fini. Ganizirani mwatsatanetsatane chithunzi cha kampaniyo.

Chizindikiro

Chizindikiro cha Ntchito (Chizindikiro) ndiye chinthu chachikulu cha chizindikiritso cha kampani, chomwe chitha kufotokozedwa munjira imodzi kapena zingapo.

Anthu nthawi zambiri amasokoneza gawo ili ndi logo, koma chizindikiro cha ntchito chimakhala chamtengo wapatali.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_15

Mtengo woyambira wa Chizindikiro ndi dzina la kampani kapena chizindikiro cha pakamwa, koma chitha kukhala chowoneka, chomveka bwino. Chizindikirocho chimathanso kukhala ndi kuphatikiza kwa zinsinsi zomwe zimakhala ndi chikwangwani chachiwiri kapena zochulukirapo. Ganizirani zambiri za chizindikiro chilichonse.

Dzina la kampani kapena chizindikiro cha pakamwa. Dzina la kampaniyo litakhala ndi, limatetezedwa kuti ligwiritse ntchito wopikisana nawo. Chizindikiro cha mawu amatha kulembetsa mu font yokhazikika kapena kapangidwe ka styl. Kampaniyo ikalembetsa dzina lake lolemba, limakhala logo. Tanthauzo la liwu loti "logo" limakhala lokwanira kwambiri - izi zitha kukhala dzina lathunthu la kampaniyo, monga Google, Coca-Cola, Chidule, MTC), komanso gulu la katundu kapena dzina za chinthu china (pepsi, chimatta). Chizindikirocho ndi mtundu wotchuka kwambiri wamalonda - 80% ya acrereneurs kulembetsa nawo dzina la kampaniyo.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_16

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_17

Chizindikiro chowoneka. Chizindikiro chamtunduwu ndi chithunzi, pateni, kapena chizindikiro cha bizinesi. Kuphatikiza chikwangwani chowoneka chomwe chingachitike ndi chithunzi chilichonse - chitha kukhala nyama, munthu, zinthu zachilengedwe, ziwerengero zosavuta, zojambula kapena zokongoletsera kapena chizindikiro. Chizindikiro chokhazikika chikhoza kungogwiritsa ntchito zikwangwani chimodzi zomwe zidalembetsa kaye.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_18

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_19

Chizindikiro cha voliyumu. Ichi ndi chizindikiro chapadera chomwe chimapangidwa mu mawonekedwe atatu - chitha kukhala chithunzi kapena kuphatikiza mizere. Kupanga kotchuka kwambiri kwa zinthu zambiri ndi kupanga kwa ma CD. Maonekedwe oyambilira a botolo, mabokosi, phukusi, botolo kapena malonda omwe (sopo, soposts) - Zonsezi ndi chizindikiro cha voliyumu. Zizindikiro zoterezi zimaphatikizapo mawonekedwe a Zipoyo (yomwe idamvekanso mawu pachivundikirocho, osatchulapo mabotolo omwe ali ndi mabotolo (Coca-Cola).

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_20

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_21

Chizindikiro chaphokoso. Chizindikiro chamtunduwu chitha kuwonetsedwa ndi mawu osiyanasiyana - nyimbo, nyimbo, mawu a nyama kapena phokoso. Oimira mawu owala bwino ndi nyimbo kuchokera ku sciensaver, adawombedwa ndi studio zaka za m'ma 1900, ndipo mtsinje wa mkango mu Metro Goldemeamever. Makampani awa amaphatikiza ufulu wogwiritsa ntchito zizindikiro za zizindikiro za mawu, kotero palibenso chokhacho chomwe chingawagwiritse ntchito mwalamulo mu ntchito zawo.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_22

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_23

Kuphatikiza. Chizindikiro chophatikizira chimaphatikizapo mitundu yosiyanasiyana ya otchulidwa onse. Chitsanzo chodziwika bwino cha kuphatikiza, chomwe chimakhala ndi dzinalo ndi chithunzi, ndi chizindikiro chokonza nyama, chomwe chikuwonetsa chinyama ndipo dzina la kampaniyo ili pafupi.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_24

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_25

Makampani ambiri odziwika bwino samangopangidwa ku chizindikiritso cha kampani ndi chizindikiro chimodzi, nthawi zambiri makampani amafotokozedwa kuphatikiza zilembo zingapo.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_26

Logo

Uwu ndi chojambula choyambirira kapena chithunzi choyambirira chomwe chikuwonetsa tanthauzo la kampaniyo. Njira yofala kwambiri yopangira logo ndi stylrization ya dzina la kampani ndikuwonjezera gawo lowoneka. Chizindikiro chotere ndi munthu wa kampani - nthawi zambiri chimabwera pamakasitomala m'maso, motero ayenera kugwira ntchito mosamala.

Chizindikirocho ndi maziko popanga chizindikiritso chamakampani, kulengedwa kwa chithunzichi kumayamba nalo, ndipo zotsalazo zimachitika.

Chizindikiro cha kampaniyo chizikhala chosavuta kwambiri momwe mungathere, koma nthawi yomweyo chikupeza chidziwitso chokwanira chokhudza bizinesiyo.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_27

Kupanga chizindikiro koyamba kumawoneka ngati ntchito yovuta imeneyi, chifukwa wopanga wina akhoza kuwonetsa chizindikiro choyambirira. Komabe, si munthu aliyense amene angakhale ndi vuto lofananira ndi tanthauzo la kampani yonse.

Nthawi zina kupanga logo yabwino sikutenga tsiku limodzi ndipo ngakhale sabata limodzi, kumatha kukhala miyezi ingapo.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_28

Chizindikirocho chimachita ntchito zingapo nthawi imodzi - zimathandiza kukumbukira dzina la kampaniyo mothandizidwa ndi mayanjano, amauza anthu za bizinesi komanso zomwe zimapangitsa mbiri ya chilengezo cha chizindikiro cha mtundu. Mwachitsanzo, logo la Google ndi liwu losinthika "Googal", ndikuwonetsa nambala 1 yokhala ndi zeros 100. Chiwerengero choterechi chimakhudzana kwambiri ndi tanthauzo la kampani - amatanthauza kuyendetsa bwino kwambiri komanso kuthamanga kwa kusaka kwa zidziwitso.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_29

Tagine

Kupanga kwa Slogan ndi ntchito yovuta yomweyo monga kupanga logo. Ma Slogan ndiye tanthauzo lonse la bizinesi ya Enterprion, adakhazikitsa mawu ochepa osavuta, omveka kwa munthu aliyense. Slogan ndiye mawu okwiyitsa kwambiri omwe amaponderezedwa kwambiri m'mutu atawonera kutsatsa. - "Ndi zomwe ndimakonda" kuchokera ku Mcdonalds, "ngati wina" Wochokera kwa Wopanga ma sercedes-benz kapena "moyo" wochokera kubanki "sber".

Slogan ya kampaniyo sangathe kufotokozedwa osati mawu osavuta, komanso monga momwe kampaniyo imakhalira.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_30

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_31

Pamene mawuwo nthawi zambiri amagwiritsidwa ntchito, imakhala mbali ya mtundu wa bizinesi, ndipo amathanso kukhala gawo la chizindikiro cha ntchito. Mawu a Corona ndi chizindikiritso nthawi yomweyo komanso chizindikiro chabwino, chifukwa chake ndizofunikira kwambiri popanga chizindikiritso chamakampani. Slogan ndi wokhazikika kwambiri lingaliro la bizinesi, chikhalidwe chonse cha kukhalapo. Chlogan yabwino igogomezera kuti okondweretsedwa, ophatikizidwa ndi zinthu zake, ndizofunikira kwambiri kuti mwachidule, sonom komanso osaiwalika.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_32

Mitundu

Nthawi zina kugwiritsa ntchito mitundu ina yamakampani kumapangitsa kuti anthu ayambe kuzizindikira ngakhale m'malo omwe kampaniyo siyikuikapo kulengeza. Kugwiritsa ntchito bwino mitundu yophatikizira mitundu kumathandiza makasitomala kukumbukira kampaniyo ndikupeza zogulitsa zake pakati pa zinthu zina masauzande ena. Pali zitsanzo zambiri za kuphatikiza kopambana kwa mithunzi yomwe imalumikizidwa ndi mtundu winawake: Mabwalo oyera komanso amtambo mu Black Cirso ya BMW, mikwingwirima yakuda ndi yachikaso pa "Beeline" ya enblem kapena chikasu pamtunda wotsetsereka.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_33

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_34

Kusankha kwa utoto ndi ntchito yovuta, chifukwa mthunzi uliwonse umayambitsa mayanjano osiyanasiyana ochokera kwa makasitomala. Pofuna kusankha mtundu woyenera wa jut, ndikofunikira kupenda mosamalitsa kukopa kwawo kwa anthu kapena kuzidziwa nokha kusankha mtundu wa mabizinesi abwino. Mwachitsanzo, inshuwaransi ndi ndalama zimafuna kuonetsetsa kuti makasitomala awo amaganizira za makasitomala awo, chifukwa nthawi zambiri amasankha mitundu yotsitsimutsa yamakampani, monga buluu kapena wobiriwira.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_35

Utoto umakhala ndi gawo lofunikira mukalembetsa chizindikiro: Ngati mudali pa mtundu wa utoto, udzatetezedwa mu kapangidwe kameneka.

Chizindikiro chakuda ndi choyera chimatetezedwa mu utoto uliwonse.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_36

Thabwa

Clock Clock ndi gawo lofunikira la styllization - ndiogwiritsa ntchito siginecha ya signal ndi mawonekedwe kapena kuphatikiza kwa zinthu zina zingapo za kalembedwe. Izi zitha kukhala ndi dzina lathunthu la kampaniyo, tsatanetsatane wake, logo, mndandanda wazogulitsa kapena ntchito, mawu ndi zina zokongoletsera. Gawo lotchuka kwambiri la blockarati ya kampani ndi chisonyezo cha chaka cha bizinesi yakale, mwachitsanzo, bankiyo "Sberbank" potsatsa nthawi zonse imachoka mu mu 1841. "

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_37

Chipikacho ndi chida chosavuta chopanga zikalata zamalonda, mafomu a ofesi (mu mawonekedwe a "zisoti"), zotsatsa "), makadi a Bizinesi ndi makhadi a katundu. Gawo ili la chizindikiritso kameneka limakhala ndi zinthu zingapo zosiyana zomwe zimaphatikizidwa wina ndi mnzake, koma imatha kugwiritsidwanso ntchito padera.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_38

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_39

Font

Font yosankhidwa bwino ndi gawo lofunikira la chizindikiritso chomwe chimagwiritsidwa ntchito pazolembedwa zonse zamabizinesi. Mawu olembedwa ayenera kuphatikizidwa ndi mawonekedwe onse a kampaniyo, amakumana ndi malingaliro ake ndikusungabe cholinga.

Maonekedwe a zilembo ndi makulidwe a mizereyi ndiofunikira kwambiri, chifukwa kusiyana kulikonse kumapangitsa kuti mayanjano osiyanasiyana akhale osiyanasiyana. Zolemba zochokera ku "Makalata onjenjemera" amadziwika kuti ndi "ana", motero ndioyenera kwambiri masitolo a zinthu za ana. Komanso, mafantiwo amatha kufotokozera zakubadwa "," masclity ", kuwala", "kalembedwe", "conservatism" kapena matanthawuzo ena kutengera kapangidwe kake.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_40

Chinthu chofunikira posankha font ndi kuwerenga kwake, chifukwa ngati makasitomala sangathe kuwerenga dzinalo, kampaniyo siyikutenga kutchuka. Khalidwe la zofananira zimatengera zinthu zamunthu zamunthuzo, kukula kwa zilembo ndi kunenepa kwa mizere.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_41

Monga lamulo, masitepe a dzina la kampaniyo amawonetsedwa fomu yowoneka bwino yopezeka bwino, ndipo chidziwitso chogulitsa ndichosavuta, ndiye kuti payenera kukhala mafomu angapo omwe ali pabizinesiyo.

Onyamula

Mukadziwana ndi zinthu zonse za chizindikiritso chamakampani, muyenera kuganizira komwe angafunikire kuyikidwapo. Choyamba, izi ndi zinthu zonse zomwe zimakhudzana ndi zochitika za bizinesi: katundu, zolembedwa, makadi abizinesi, malonda, zikwangwani, pa intaneti.

Kumbukirani unyolo wa Pytheochka malo ogulitsa, chithunzi chokhala ndi mchira wobiriwira wobiriwira umapezeka m'mutu. Mitundu yayikulu ya kampani imakumbukiridwa bwino ndi makasitomala, chifukwa omwe amapanga kampaniyo amazigwiritsa ntchito kulikonse - pa yunifolomu, zizindikiro, zokongoletsera zamkati komanso zokongoletsera zamkati.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_43

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_44

Tikulosera kuti tilingalire mndandanda wazosankha pakuyika zinthu zodziwika bwino.

Kulembetsa m'chipindacho. Poyamba, ndikofunikira kuchita izi moyambirira, pambuyo pa zonse, mtsogolo, tsatanetsatane wa chizindikiritso chodziwika bwino ndi chizindikiro chachikulu ndi chizindikiro.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_45

Yunifolomu. Itha kukhala ngati zovala zachikhalidwe ndi logo ndi dzina la bizinesi (zowonjezera, T-sheti, vest kapena nonse pamodzi) ndi ma apron, keke).

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_46

Zikumbutso. Ma stanjar omwe adachitidwa mu chizindikiritso cholembedwa sichingangowonjezera chithunzi cha kampaniyo m'maso mwa makasitomala, komanso kuthandiza ogwira nawo ntchito kukhala ndi gawo la ntchito ya enterprise.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_47

Intaneti. Tsamba la kampani lizithandizira makasitomala kufunafuna zinthu, komanso tsamba lowonjezera pa malo ochezera a pa Intaneti kapena njira pa YouTube idzachita kawiri.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_48

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_49

Kutsatsa. Khadi la Bizinesi, zopendekera, zingwe m'makampani nthawi zonse zimakhala patsogolo pa omvera.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_50

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_51

Zolengedwa Za Zolengedwa

Kuyamba kukwezedwa kwa Brand, ndikofunikira kukulitsa chizindikiritso chomwe kampaniyo imadziwika komanso losaiwalika. Pulojekiti yonse yagawika m'magawo atatu a chitukuko: Kuganiza kwa lingaliro la lingaliro, thupi la moyo ndi kusamalira chizindikirocho. Onani zinthu zina mwa malamulo opanga chizindikiritso.

Malingaliro oganiza. Musanapange kalembedwe, muyenera kupanga kampani yomwe ili ndi cholinga chomwe chimafuna. Kwa bizinesi yomwe ilibe cholinga ndizovuta kwambiri kupanga kalembedwe kabwino, chifukwa zinthu zake zonse zikhala zosagwirizana. Opanga odziwa anzawo akudziwana bwinobwino tanthauzo la kukhalapo kwa kampaniyo, kenako mothandizidwa ndi mayanjano amapanga zinthu zomwe zikugwirizana.
Kukongoletsa ndi kukhazikika kwa lingaliro. Pakadali pano, chitukuko cha kampaniyo chimagwiritsa ntchito njira zosiyanasiyana: zomwe zimachitika kwa otsatsa, opanga, omwe amapanga malo kapena amisili kapena amisiri achinsinsi. Koma kuti cholinga chimalungamitsani ndalamazo, ndibwino kuchepetsa opanga ocheperako, apo ayi zinthu zina mwazomwe sizikhala zovomerezeka. Ngati palibe chisankho ndipo muyenera kulumikizana ndi opanga osiyanasiyana kuti asunge ma stylssis, muyenera kupanga branbook. Chikalatachi chili ndi kufotokozera mwatsatanetsatane ndi chithunzi cha tsatanetsatane.
Kupulumutsa FS. Pakupezeka kwa makampani akuluakulu, chithunzi chawo chimatha kusintha kapangidwe kake - sizowopsa ndipo zimatha kuyambitsa chidwi cha makasitomala. Koma zimachitikanso kuti pakapita nthawi, ntchito ya kampani ikusintha, ndiye kuti muyenera kusintha chizindikiro. Chinthu chachikulu chosintha chizindikiritso cha kampani ndikupanga mawonekedwe abwino ndikuletsa omvera.

Zitsanzo

Kuti mumvetsetse kuti makampani amawoneka bwino kuti, ndikokwanira kuyang'ana mtundu uliwonse wopambana.

Apulosi. "Zogulitsa zathu zimakupangitsani kukhala apadera" - Slogan iyi imabweretsa mawonekedwe onse a kampaniyo ndipo imalimbitsa kuyankhulana mwachidwi ndi makasitomala.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_53

"Sber". Matali obiriwira a zinthu zonse za mtundu wonse wa kalembedwe kakhalidwe amapanga mbiri ya banki yoletsa komanso yakamizimu yomwe imatha kukhala ndi udindo waukulu.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_54

Pulaneti ya nyama. Zambiri za chizindikiritso cha kampaniyo zikuwonetsa kuti cholinga cha munthu wokhala ndi chilengedwe komanso kuteteza dziko lathuli.

Chidziwitso cha Corporate: Ndi chiyani? Zinthu za kampani ya kampani, kapangidwe ndi kapangidwe kake, zitsanzo ndi zonyamula 6665_55