Mokongola kawirikawiri pamsika pali mtundu, womwe mu zinthu zake zonse umakhala ndi malingaliro ndi malingaliro ena. Yokhazikitsidwa mu likulu la Sweden, Lolemba Lolemba Lolemba limadzitamandira kukhala ndi mitundu yabwino kwambiri ya mitengo yotsika ndikufotokozera ndale. Awa ndiosavuta, okondedwa ndi achinyamata onse aku Europe, omwe, ngakhale anali wotchuka, si woimira pamsika wamba.
Ganizo
Kampani ya Sweden, ndikupanga zovala za amuna, azimayi ndi zida zotsika mtengo Lolemba, zimakhala za unyamata wodziwika bwino (Hennes & Mauritz Ab). Macredict onse a Trademark ali ndi bungwe lotsutsa, lachipembedzo, kupanduka, zomwe zimakopa omvera achichepere, omwe amakopa omvera achichepere, amakonda kufotokoza mozama.
Opangidwa ndi mtengo wotsika mtengo, makamaka pa chidziwitso ndi kutsatira kwa zigawo zosiyanasiyana, ndipo mtengo wotsika mtengo umapangitsa mtunduwo kukhala wotsika mtengo komanso wofunikira m'mabwalo awa.
Mbiri ya Brand
Mbiri yamtengo wotsika mtengo idayamba koyambirira kwa 2000, azimayi awiri ochokera ku Sweden - Aa Adam Freden - Orti Ngakhale kuti "nkhonya" yawo inali yokhayo, mwachangu adayamba kutchuka pakati pa achinyamata meseji. Kutchuka kumene kunayambitsa owerengeka kunawapangitsa kuti akhazikitse malo osungirako malo osungirako, pakatikati pa mzindawo. Kuyambira tsopano pa mashelufu adayamba kuwoneka zinthu zingapo, zomwe zimagwiritsidwa ntchito komanso zatsopano, kuchokera ku mabiliyoni otchuka. Sitoloyo inayamba kugwira ntchito tsiku lililonse ndikusintha dzinalo pa sabata.
Patatha zaka zinayi, omangidwa adakhazikitsa mtundu wawo wa ma jeans omwe sanali ochepera omwe adagulitsidwa kale. Nthawi yomweyo, logo lodziwika bwino linali - chigaza chokhala ndi mtanda pamphumi (chizindikiro cha satana) - komanso mtundu woyamba wa chitolelo chopapatiza kuchokera ku denim. Kampaniyo idachita bwino kwambiri, kampaniyo idatchuka kwambiri.
Tiyeni tibwerere ku Logo. Lingaliro la abwenzi a Anderson - BernU Otldaksu ndi Karl Grain . Mtanda wosweka uyenera kuti upangitse malingaliro oyipa a olenga pachipembedzo, chifukwa, malinga ndi Oriaan, chinali Chikhristu chomwe nthawi zonse chinali chomwe chimayambitsa mikangano yonse. Komabe, mu 2010 adaganiza zochotsa mtanda kuchokera ku logo ndikuwasintha ndi mawonekedwe wamba, komabe, odzipereka a mafani a Brand amakumbukira zomwe kampani yoyamba idathandizira kampaniyo.
Kupambana kwa mtengo wotsika mtengo mu 2005 kunapangitsa kuti kukwezedwe kwa mawonekedwe a mtunduwo, ndipo kuwonjezera pa ma jeans tsiku ndi tsiku, kampaniyo idatulutsa zovala zina, zomwe zidadziwika kuti kunja kwa Sweden. Mpaka pano, masitolo a mtundu wachinyamatayu amatsegulidwa m'maiko opitilira 30, kuphatikiza ku Russia.
Ngakhale m'dziko lathu, mtunduwo sunafanane ndi: Dipatime Lolemba Lolemba lidatsegulidwa pamalo ogulitsira pa boti boulevard, komabe, idatsekedwa mu 2014 chifukwa chopindulitsa pang'ono. Sindinathe kugonjetsa aliyense ndi unyamata wa St. JOERSSBRG: ku likulu lakumpoto, adakwanitsa chaka chimodzi.
Kuyambira 2009, Anne Sophie Tanki, katswiri weniweni wa ku Sweden kalembedwe kake kanakhala wopanga kampaniyo. Chifukwa cha iye, malo osungirako otsika mtengo adasinthidwa ndi Cardigans, mandola, mavalo, ma jerseys apamwamba kwambiri. Mtundu wapadera wakumpoto wa zinthu zake umapatsa mitundu "yopepuka": yakuda, imvi, yamtambo. Mitundu yotereyi imasiyana kwambiri ndi zochita zawo.
Zovala zotsika mtengo za Lolemba tsopano zikuyimiriridwa mu malo ogulitsira pa intaneti, Webusayiti Yotchuka ya Assist.com. Maulendo odziwika bwino akugwira bwino ntchito ku Paris, London, Copenhagen, Beijing.
Kuchuluka
Monga tanena kale, ma jeans a azimayi ndi abambo ndiye njira yayikulu yotsika mtengo. Zosangalatsa zomwe zimaperekedwa nthawi zambiri, kufupikitsidwa komanso khungu, komanso jeans yokhala ndi matumba okongoletsedwa.
Pali zosankha zonse zapamwamba komanso zotsika kwambiri, ndipo ma mesh ambiri amakulolani kusankha mathalauza kuti mupange mawonekedwe aliwonse.
Kuphatikiza apo, mtunduwo umatulutsa mzere wazovala - zisoti, zodzikongoletsera, magalasi, etc.
zisanu ndi zitatu
Zitolankhani
Zovala zotsika mtengo za Lolemba sizitsika pazinthu zotere kuchokera m'malo ena amisika, koma osapitilira. Koma, mosiyana ndi ambiri, kampaniyo siichimwa kwambiri ndi zolaula kwambiri: logoli nthawi zambiri limapezeka pazathu ndipo salowa m'maso, ndipo mathala thalawo atseka lamba.
Opanga samvera kwambiri mwatsatanetsatane pogwiritsa ntchito zosavuta, koma zolimba. Tsopano mu Clour Lolemba zimawonetsedwa ngati zovala zapamwamba (malaya otsekemera, T-shirts, zazifupi), zazifupi), ndi zinthu zowoneka bwino, zowoneka bwino ndi kapangidwe koyambirira. Zovala zotchuka kwambiri za Gothic kapena zovuta zimakhala zopanda tanthauzo, koma nthawi yomweyo zimakhala ndi mawonekedwe komanso modabwitsa.
Koma mwa onse, mtunduwo umakhala ngati wachinyamata wamba, wosagwirizana komanso woyenera kuchita masewera olimbitsa thupi amakono, ngakhale kuti mungakumane ndi zinthu zosafunikira ndi ma asymmetric cutis kapena zachilendo.
Ndi chitukuko cha mtunduwo, mawonekedwe ake amasinthidwa nthawi zonse ndi zinthu zatsopano zosangalatsa, kudula kosiyanasiyana. Pamodzi ndi akhungu a Spinni, Kampaniyo idayamba kupanga zotakata, zowonongeka, komanso kutonthozedwa ndi kapangidwe kake mosasamala. Kuphatikiza apo, oweta, matumba ndi otsetsereka, zovala zamkati zimawonekera.
Mitunduyi sikumadzitamandira kwa mtundu wapadera: Zinthu zonse zimapangidwa ku China ndi mayiko ena aku Asia. Koma mtengo wotsika wa izi sikungoganiza kuti zovala za Lolemba Lolemba ndizabwino kwambiri. Zida zazikulu ndi thonje, nthawi zambiri osakaniza ndi elastane kapena viscose. Palinso malaya a 100% thonje, losangalatsa kukhudza.
Zopanga zonse zimachitika mu buku lamakina, palibe ntchito yopaka dzanja. Mtunduwo ndi wosiyana kwambiri. Ndi gawo lomwelo la kuthekera kwake, mutha kupeza malaya apamwamba kwambiri, abwino kwambiri, ndi t-sheti yopusa ndi logo yayikulu pachifuwa. Koma, kumbali inayo, kodi kuli koyenera kuyembekezera china chake chodabwitsa kuchokera kuzomwe zapangidwazo kunayamba ndi dzanja lachiwiri?
Ndemanga
Ogula kwambiri amasemphana ndi malingaliro anu. Ena amakonda mzimu wa banctroc ndi kalembedwe, wina alibe chidwi nawo. Ena amapeza zinthu zoletsa nkhawa komanso zosasangalatsa, pomwe zina zimangoganizira za zovala zowala komanso zodabwitsa. Chinthu chimodzi chitha kunenedwa motsimikizika: Kwa otsatira a classics, zotsika mtengo Lolemba sizoyenera.
Mafani odzipereka - Achinyamata, achinyamata - kusiya zabwino zomwe zapezedwa. Malinga ndi ambiri a iwo, Zinthu zochokera ku Cheap Lolemba zikugogomezera zaka zawo ndikulolani kuti mufotokozere munthu . Zachidziwikire, phindu lalikulu la zinthu za mtundu limalemba mtengo wotsika wa zinthu zake.
Ogula ambiri sasangalala ndi zovala wamba, zakale. Ambiri sakhutira ndi kapangidwe kazinthu. Kusavala kwina, kukondweretsedwa ndi ambiri, nthawi zambiri kumakhala pang'ono, chifukwa chake chinthucho chidayitanitsa kuchokera pamalo ogulitsira pa intaneti nthawi zonse chimakhala chikho.
Pambuyo pakuwunikiranso kuchuluka kwa ndemanga motsutsana ndi ndemanga motsutsana, mutha kupanga mapindu akuluakulu ndi zotsika mtengo zotsika mtengo.
Ubwino:
- Makono - Zotsika mtengo Lolemba zovala zimakwaniritsa zokonda zaunyamata;
- Kupezeka - gawo la mtengo wamba limakupatsani mwayi wowoneka wokongola popanda mtengo wokwanira;
- Yosavuta - maudindo a mtunduwu modutsa zovala za tsiku ndi tsiku, zosavuta komanso nthawi yomweyo zosangalatsa.
Zovuta:
- Osati mtundu wa premium - ogula amadandaula za ulusi womata komanso misozi yosagwirizana;
- Gawo lachiwiri - mtunduwo sichosiyana kwambiri ndi oyimilira ena amsika, ndipo mitundu yopangidwa ndi masitayilo imatha kupezeka ndi kanthawi kosungira achinyamata iliyonse;
- Kusasamala kuti mufotokozere - popanga zowonjezera zotsika mtengo zimagwiritsidwa ntchito.
Koma sikofunikira kumveketsa bwino Lolemba kuti musakhale ogwirizana ndi zomwe tikuyembekezera, nthawi zina zimakhala zotheka. Ndikofunikira kupanga kuchotsera pakuti mtunduwo udakhazikitsidwa ndi anyamata awiri achichepere ndipo adadziwika kuti anali ngati masewera olimbitsa thupi, omwe, chifukwa cha zikhumbo za opanga, zidasinthiratu Ntchito yabizinesi yopambana, ndikutsutsa chikhalidwe chonse komanso zizolowezi zachipembedzo.
Ndipo ngakhale mtundu wa mtunduwo sukunena kuti upadera komanso wosakhazikika, Lolemba lotsika mtengo limatchukabe pakati pa achinyamata. Kuphatikiza apo, kafukufukuyu akuwonetsa kuti munthu mwini amapanga mawonekedwe ake apadera komanso amafotokoza za umwini wake, ndipo Makoma okha amangopatsa mwayi wosankha zinthu zofunika pa izi. Ichi ndi chitsanzo cha mtundu wa mtundu wakomweko udasokonekera padziko lonse lapansi.
