Calvin Klein (Zithunzi 122): Mbiri yakale): Christ Branment, zovala zamkati, zovala ndi zilonda, malonda otsatsa

Woyambitsa chizindikiro ichi amatchedwa mphindi yayikulu yonse. Mtundu wokha umagwirizanitsidwa ndi kugonana, zovuta komanso wochititsa manyazi.

Calvin Klein si zovala zongovala komanso zovala zamkati, zimakhala zenizeni za chisomo ndi ufulu wamkati, zomwe zilibe mawonekedwe.

Pang'ono za woyambitsa kampaniyo

Celvin Klein adabadwa mu 1942, ndipo, malinga ndi nthano yabanja, adazindikira kale kuti akufuna kukhala Wopanga.

Maloto a mnyamatayo adalembedwa - ali ndi zaka 18 adamaliza maphunziro apamwamba ku sukulu yapamwamba ya apulo ndi kapangidwe, kenako adalowa, kenako adalowa ku New York Fand.

Kumayambiriro kwa ntchito yake, amagwira ntchito m'nyumba zosiyanasiyana za New York Fashis ngati wathanzi, koma posakhalitsa adatopa kukhala kumbuyo kwawo.

Mu 1964, adakwatirana, mwana wake wamkazi adabadwa ndi mkazi wake, koma atatha zaka 10 ukwati utagwa.

Mu 1968, adakhazikitsa kampani yake ndipo adapanga ndalama yake yoyamba, yomwe amadalira mnzake Barry Schwalarz, yemwe adalandira mnzake.

Monga Kelvin mwiniwakeyo anati, aliyense ali ndi mwayi ku US, ngati ali ndi luso komanso chidwi chofuna kugwira ntchito molimbika. Klein ndi chowonadi ndi china chake chinali chochuluka, chomwe chinali njira yake yopambana.

A 70s adalembedwa kuti ali ndi maphwando amphepo komanso maphwando a Bohemian, omwe posakhalitsa adatopa. Chakumapeto kwa 80s, adakwatirana ndi wothandizira wake yemwe amathandizira, mu 2006, ukwatiwu nawonso udatha.

Atadutsa mtunda wautali, mu 2003 wopanga adachoka ku zochitika ndipo adapita kukapumula. Masiku ano amachititsa kuti akhale ndi moyo wathanzi, amakonda kukakhala ndi malo odyera azosowa ndipo amangokhala ndi moyo.

Mbiri ya Brand

Poyamba, Calvin Klein Ltd. Anali wophunzira amene anachita zovala zazimuna zapamwamba kwambiri pamaso pa klein mwiniyo. Unali mu umodzi wa hotelo yatsopano yatsopano, yomwe, malinga ndi nthano, inali yopambana wopanga novice.

Mwini wa maluwa okongola, omwe anali pamwambawa, anali kulakwitsa batani la Okweza ndikuyendayenda mu studio kwa kamtengo wachichepere. Anachita chidwi kwambiri ndi zovala, zomwe zidapangitsa kuti madola 50,000. Mwina musakhale msonkhano wachisoniwu, chifukwa wopanga zonse zikadachitika. Zinali chifukwa chothokoza kwa iye, adapeza mwayi kuyambira pachiyambi ntchito yake ntchitoyo kuti agwiritse ntchito ndalamazo kukhala zosangalatsa ndikupanga zinthu zodabwitsa kwambiri.

Chaka chotsatira, Klein adadziwika ku Bohemian Tusovka wa New York ngakhalenso yekhayo wokhala ndi magazini yace. Awa anali zaka zamisala wa moyo, malinga ndi omwe adadzipangayo, omwe amatsagana ndi magulu osiyanasiyana, mowa ndi mankhwala osokoneza bongo. Komabe, modabwitsa, sizinakhudzapo magwiridwe ake, ndipo mu 1970 iye asankha kukhazikitsa mzere wa zovala.

Kutenga jekete ya abambo apamwamba ngati maziko, kumapangitsa chovala cha percoat, chomwe kwa nthawi yayitali chimayambitsa mafashoni a nthawi imeneyo. Masiku ano, mtundu uwu umadziwika kwa ife ngati tchire - chovala chofiyira chofiyira chomwe sichimatuluka.

Mu 1978, zinthu zinasinthasintha m'mbiri ya chizindikiro. Kelvin wazindikira kale kuti Jeans ndi mutu wa zovala, womwe ndi wosasamala ndi chidwi cha opanga otchuka.

Mpaka pano, mathalauza ochokera ku Denim adalumikizidwa ndi aliyense yemwe ali ndi zovala zogwira ntchito, ndipo anali Kelvin Klein yemwe adapanga fano losinthika, amatulutsa chizindikiro choyambirira. Anakhala chizindikiro cha ulemu ndi kugonana, ndi gulu lokongola ndi zilembo zamtengo wapatali tsopano maloto omwe akubwera ku America a America.

Pambuyo pake, Klein adakhala woyamba wowawa utoto wakuda ndikusoka chiwonetserochi, mwamphamvu kwambiri.

Kumayambiriro kwa 80s, mtunduwo umayamba kubala zovala zamkati za amuna, zomwe zimawerengedwa ngati nthano masiku ano. Chingamu china ndi logo ya Brand adachipangitsa kuti chizindikiritse padziko lonse lapansi, ndipo kuchuluka kwa mabodza ndi makope ndipo masiku ano akupitiliza kuperekedwa m'mabwalo ambiri.

Ndalamazo zikukula mwachangu, zovala zankhosa zimagulitsidwa ku United States komanso ku Europe, komanso ndalama zapachaka zimaposa $ 600 miliyoni!

Komabe, kusintha kotereku kumakhala kokhazikika, chifukwa mwini wake mwiniwakeyo amaganiza zanzeru zatsopano, zomwe zimadziwika ndi anthu okondweretsedwa. Chimodzi mwazinthu zofunikira kwambiri, mosakayika, chimakhala cholengedwa cha "UNIX".

Kelvin Klein adapanga chovala, chomwe sichinali pakati pa amuna, chomwe ndi choyenera kwa anthu omwe ali ndi akazi amuna amuna. Anasintha kwambiri m'mbiri yamafashoni amakono, kusiya chimango ndi misonkhano ndi kulola anthu kuvala zovala zabwino komanso mwachidwi.

Wopanga sanangokhala zozolowezi zopangidwa ndi mafashoni, komanso anachitanso zambiri momwe zimasinthira pamafashoni. Mwachitsanzo, "Milikari" ya ankhondo adalowetsa mafashoni pachiyambi cha ma 2000s, mu mawonekedwe a mtunduwo, mathalauza onyamula katundu ndi zovala za mtundu wa kuteteza unyinji. Pang'onopang'ono, kampani imakula kupita muufumu ndikuyamba kutsegula maulendo ake ku East.

Ngakhale kuti anali wotchuka kwambiri, ndalama zopeza ndalama zapachaka komanso ndalama zingapo zotchuka, ntchito yopanda pake 30, Kalein amayamba kuganiza za kupumula.

Mu 2003, kampaniyo idagulitsidwa ndi "DZIKO" PRILIPPS-VAN HOsen Corporation kwa $ 400 miliyoni. Wopanga adalandira ufulu wokhala mlangizi waukuluwu ndikusankha wolandila watsopano pomwe akufuna kuti achokere pamapeto pake. Wopanga watsopano wa Calvin Klein Klein ndi Brazil wa Conserya. Anakhalabe wokhulupirika ku mwambo, kupanga zovala mu mafani wamba a mtundu wocheperako.

Mu 2016, adasinthidwa ndi raf siminame, zomwe zilipo lero.

Mtunduwo unali ndipo amakhalabe chimodzi mwazinthu zodziwika bwino, zopambana komanso zogulitsidwa padziko lonse lapansi. Lingaliro lake, monga kale, limakhazikitsidwa pa mboni ndi kuphweka, zomwe sizimachokera ku Fashoni.

Chaka chapitacho, mtunduwo udabweza mawonekedwe omwe akukambirana kwambiri, chifukwa cha ntchito yotsatsa #Mycalvins, yomwe mutu womwe wandiilesi wa SEERE BEEBER ndi supermodel kendal Jenner adatenga nawo gawo.

Kutsatsa nyumba yamafashoni imeneyi nthawi zambiri kumayenera kupatsa mtima, motero tikufuna kuti tidziwe zomwe zikuchitika kwambiri m'mbiri yake.

Kutsatsa makampeni

Tikudziwa kale kuti Celvin Klein ndi mtundu wina wosinthira mafashoni padziko lonse lapansi, woyambitsa m'modzi mwa masitanya otchuka kwambiri komanso Mlengi wa Wopanga Wopanga Woyambitsa. Kuphatikiza apo, ndi nthano yotsatsa m'dziko la kutsatsa, dzina lake limagwirizanitsidwa ndi zonyansa zambiri.

Zonsezi zidayamba ndi a Juns oyamba kwambiri m'mbiri yotsatsa, yomwe pambuyo pake idakhala imodzi mwamazindikiro a kugonana ku United States. Zosadabwitsa kuti zonsezi, zishango wazaka 15 zakubadwa zitatsekedwa pa chithunzi, ndipo zolembedwazo pa boardboard Werengani "Mukudziwa kuti palibe chilichonse pakati pa ine ndi ma jeans anga?"

Kuchita kwa anthu kunali kovuta - nthawi imeneyo, mayiko a Oyeretsa adaimbidwa Klein m'Mapaganda oonera zolaula, koma nthawi yomweyo malonda amanyamuka kupita kumwamba.

Kuchokera kutsatsa kumeneku, zotsatsa zotsatsa za KC Bram zidayamba, ndipo zina zinanso zimachitikanso izi.

Mu 1988, mzere wa Calvin Klein Klein ndiye chitsanzo chaching'ono cha Khristu Tarington. Pambuyo pake, adayamba kukhala nkhope ya mtunduwo. Mwachitsanzo, mchaka cha 2013, Christie adayambanso kukhala ndi chithunzithunzi chotsatsa chotsatsa, chifukwa chiwerengero chake komanso zaka 44 chinali mutu wosirira.

Kumayambiriro kwa 90s, mtunduwo udadabwitsanso pagulu - pakutsatsa kwa chakudya koyamba kwa nthawi yoyamba kuti thupi lamaliseche lamaliseche. Billboard yosonyeza Marko wahlberg amakankha pakati pa Manhattan, Kelvin akuimbidwa mlandu wolimbikitsa kugonana kwambiri komanso kusokonekera kumabweretsanso mfundo yovuta.

Masiku ano, chithunzi cha chizindikirocho ndi makina osindikizira komanso kumwetulira kumaphatikizidwanso pamndandanda wa miyambo yachipembedzo komanso yosaiwalika kwambiri.

Kate wa zaka 18 moss, yemwe ntchito yake ndi kutchuka kwake idayambanso ndi mtunduwunso zidachitikanso kampeni iyi yotsatsa iyi. Pamodzi ndi wahlberg, adayamba kudana ndi matenda a Calvin a Calvin Klevin Klevin Klevin Kain, komanso kutsatsa kotsatsa, komwenso kunagwedezanso.

Kate kale anali ndi chithunzi chonyansa, choncho amagwira ntchito bwino ndi Chikwangwani cha Calvin Klein. Anagwirizana kwambiri nthawi yayitali, pomwe mu 2003, Natalia Vandnova adalowa m'malo mwake. Anapitilizabe lachipembedzo - nkhope yomweyo mtundu wa mwana wakhanda, woonda komanso nthawi yomweyo.

Mu 2007, mtunduwo udakali wodekha - polengeza zingwe za CK zovala za amuna zidakhala zakuda Guy - Actor JIMON HOSU. Izi zidapereka chiwonetsero chatsopano pakukula kwa mtunduwo, zomwe zidayamba kusuntha mu njira ya bunlet.

Patatha zaka ziwiri, Kalvin Klein adagundana ndi chochititsa chidwi kwambiri. Brand Ankaganiza zopitilira ndikupanga zovala zamkati kwa atsikana omwe ali ndi mafomu okongola, omwe adatha kungolingalira bwino zotentha za Eva Mendez. Kutsatsa kwachabe, komwe wosewera adatchedwa "zolaula" ndi "kugonana ngati gehena".

Tiyenera kudziwa kuti kuchuluka kwakukulu kwa zithunzi zotsatsira CK kukuchitika mwachidule zithunzi zakuda ndi zoyera. Alibe chilichonse chopambana, amangoyang'ana pazogulitsa zokha komanso mtundu.

Mafashopu a Brand nthawi zonse amakhala akunjenjemera, akulimbikitsa kuti kugonana kulibe chida. Njira yotereyi sinathe kupangidwa mosavuta, choncho nthawi ina kelvin klein anagonjetsa mayesero ambiri.

Mu 1995, kafukufukuyo adayamba, zomwe zidanenedwa chizindikiro pantchito ya ana omwe amawalemba pogonana. Anthu amafunikira kuletsa kutsatsa kwathu ndi brookeoke, thandizo lake ndi zilembo zingapo.

Pofuna kuti musalole kuti muwononge kampani yanu, Klein akukakamizidwa kumvera, pambuyo pake milandu yonse yomwe idachotsedwa.

Mtunduwo wakumana ndi milandu mobwerezabwereza, popeza wopanga mafashoni sanasiye kupanga kampeni yotsatsa, yomwe idasokoneza anthu. Anatunga mamiliyoni a kunena kuti amabweretsa kupepesa pagulu, ndipo malonda ake a Brand adapitilirabe kukula. Palibe amene amatsutsa kuti zonyozazo zidakhala chimodzi mwazinthu zopambana ck, kukhala gawo la chithunzi cha kampani.

Mivi

• Kutoleredwa kwa Calvin Klein ndi mzere wapamwamba wa Monobarrated, mkati mwake, zovala ndi zida zapamwamba kwambiri.
• CK Calvin Klevin klevin - zovala zotsika mtengo ndi nsapato zokhalamo wamba.
• Calvin Klein (choyera) - Squalwear ndi nsapato.
• Calvin Klein Jeans - zovala za denim.
• Calvin Klein Gol Golf - zovala, nsapato ndi zowonjezera gofu.
• Calvin Klein Watches & Zodzikongoletsera - Matayala apadera ndi zokongoletsera pazocheperako;
• Calvin Klein kunyumba - zovala zokongola ndi zowonjezera kunyumba;
• Calvin Klein Kuvala zovala zamkati ndi mzere wa zovala zodziwika bwino.

Kuchuluka

Kupamsi

M'mbuyomu, a Lingerie anali oyipa, koma othandiza, kapena osamasuka, koma kunyengerera. Chilichonse chasintha ndikubwera kwa Calvin Klein Kuvala zovala - zazifupi ndi ma bras akhala omasuka komanso okonda nthawi imodzi.

Pali mitundu yotchuka kwambiri komanso masiku ano pali mitundu ya thonje yokhala ndi gulu lalikulu la zotanuka, lomwe limayambitsa logo ya Brand. Matendawa amawonetsa ngati mitundu yotsogola, tanga, thong, panties ya Bikini, motero, mtsikana aliyense amatha kusankha mtunduwo woyenera iye.

Bras ndi osiyanasiyana - awa ndi apamwamba kwambiri, mitundu yosalala pafupa komanso ndi Push-AP. Zachidziwikire, sizimatha popanda mitundu ya zingwe, komabe, nthawi zonse zimakhala zoletsa komanso mwachidule. Palibe zinthu zina zowonjezera, thonje lochepa thupi ndi zingwe zokongola, zomwe zimapangidwa kutsindika kukongola kwa thupi lachikazi.

Kusambira komwe kunasonyezedwa mu dongosolo limodzi mogwirizana ndi lingaliro la mtunduwo - minimalism yokhazikika komanso yoletseka, koma nthawi yomweyo amapangitsa kuti azichita zosokoneza komanso zogonana

kuvala

Mzere wa Calvin Klein Count ali ndi zovala zokhala ndi nyumba zomwe mungakhale omasuka komanso okongola. Itha kukhala mathalauza owonda, thonje la thonje ndi t-sheti kapena zazifupi ndi T-sheti.

Mutha Kulima Kuyang'ana Kwanu, mutha kubera kapena sweatshirt, yomwe ingakhale yofunika kwambiri nthawi yachisanu.

Popeza ndi mtunduwu womwe umadutsa Jeans m'dziko lamafashoni, thambo lamatanthwala kumbuyo kwa CK ya CD ya Laber idakali munthu wodabwitsa komanso kukoma.

Jeans yokhala ndi msoko wodziwika "Omega" patsamba lakumbuyo limakhala labwino kwambiri komanso labwino kwambiri. Mavuto amapereka mitundu yosiyanasiyana, kazembeyo komanso wosinthika - wokhala ndi ma scuffs, mabowo ndi zinthu zina zojambula.

Mashati okhala ndi logo sanatulukemo. Makamaka iwo anali otchuka muzochitika za 90s, ndipo tsopano, pobwerera kwa nthawi ino, amapezekanso kutchuka komweko. Brand imatsimikiziranso kuti kusokonekera komanso kuphweka ndikokongola komanso kokongola.

Pafupifupi wolamulira aliyense wolamulira, mitundu yosiyanasiyana yauntha imayimiriridwa chifukwa cha kukoma kulikonse. Inde, pansi ma jekete ndi otchuka kwambiri. Ambiri aiwo akuimiridwa ndi ma jekete afupifupi omwe amatchuka ndi achinyamata. Ali omasuka ndi mapapu - yabwino masokosi a tsiku ndi tsiku.

Pali zosankha ndizowona - chovala jekete. Mitundu yonse imakhala ndi kapangidwe kotsimikizika kwanzeru, yofanana ndi masewera. Zimakhudzanso chovalacho - kutalika kwapakati, kudula kalasi, njuchi. Nthawi zina pali mitundu yokhala ndi ubweya ku nthochi ku hood.

Outerwer a mtunduwu ndi omwe ali ndi anthu okhala mu mzindawo.

zisanu ndi zinai

Zitolankhani

Nsapato

Nsapato zonse zoperekedwa kuchokera ku ck imasunga lingaliro la mtunduwo. Awa amakhala mitundu yochenjera popanda zokongoletsa komanso zokongoletsera, mosasamala ndi wolamulirayo. Mavuto amafotokoza za nsapato ndi nsapato, ma flip-flops ndi oterera pamasewera a Stecy ndi zolemba za Calvin Klevin Klein, nsapato pa chidendene popanda iwo.

Zofunikira kwambiri zimagwiritsidwa ntchito ndi mitundu ya tsiku ndi tsiku yomwe imatha kukhala ngati njira yabwino kwambiri yochitira masiketi otchuka. Kumalizidwa ku chikopa chenicheni, amakhala omasuka komanso omasuka.

Othandizira

Chinsinsi chakuchita bwino kwa ma alonda a Calvin Klein ndi mtundu wopanda cholakwika komanso mtundu wachikhalidwe. Amapangidwa pansi pa mtundu wa CK Ltd., yomwe idapangidwa ndikuthandizira mtundu wa CK komanso wopanga mawonekedwe odziwika a mawotchi a Swatch.

Maola oyambawo, okhazikika pa anthu achichepere, adamasulidwa mu 1997. Mapangidwe owala ndi kupezeka kwa logo yotsimikizika pakati pa opanga ena ambiri.

Chaka chilichonse cholembera chotchingira chotchi, chomwe chimagawidwa mbali zitatu: mitundu yopanga, azimayi ndi amuna apamwamba kwambiri.

Posachedwa, mawonekedwe a Flash amagwiritsa ntchito kutchuka - ndiye chibangiri chachitsulo chachikulu, chomwe chimatha kuyimba ndi nyumba. Wotchi imeneyi ndi yosangalatsa komanso yoyera kwambiri. Awona bwino ndi zovala wamba, bizinesi komanso ngakhale zithunzi zamadzulo.

Mtundu wosinthika udagulitsidwa nthawi zonse. Mwa iwo, kachiwopsezo amakhala pansi pa kuyimba, ndipo chingwe chopangidwa ndi zikopa nthawi zambiri chimakhala cha biteral.

Matumba a Calvin Klein Klein ndi ma wallets amasiyanitsidwa ndi kapangidwe kake ka zinthu komanso mtundu wopumira. M'mbuyomu, mtundu uliwonse unaphatikizidwa ndi zovala zonse zoperekedwa patoto. Tsopano zowonjezera zikunena za mzere wosiyana, motero mtunduwo wakhala osiyanasiyana.

Imapereka mitundu yosiyanasiyana ya tsiku ndi tsiku - ogula, taut ndi Hobo, ndi malo otsika mtengo pa chingwe chanthawi yayitali. Komanso kulowa mu kuwala kumakhala ndi mitundu yaying'ono yokongola.

Matumba ndi mazira amapangidwa ndi zikopa kapena zachikopa zokhala ndi monogragrag.

Mapangidwe a zida zonse za Calvin Klein Klein Klein walk zatha kuti zisane chilichonse komanso kumvetsera mwachidwi mwatsatanetsatane. Ichi ndiye lingaliro lalikulu la mzere, lomwe limasungidwa kwa zaka zambiri.

Mafuta ozoliro

Zonunkhira zoyambirira zimatulutsidwa mu 1978, koma kuyesaku sikunapindule. Ngakhale izi, Klein sanachoke kununkhira koyenera, ndipo adakwanitsa. Mu 1985, kukakamira kudatulutsidwa, chifukwa chotsatsa omwe amaliseche a KOT Moss Starred.

Kenako kumasulidwa kwa mbiri yakale kwambiri ya Aromas (1988), kuthawa (1991) ndipo, pamapeto pake adapangidwa mu 1994. Office-Ck, omwe otsutsa omwe amalingalira zolengedwa zabwino kwambiri.

Pakadali pano, fungo loyera ndi lodziwika bwino, mosakayika, pali euphoria yomasulidwa mu 2005. Adalandira mphotho yotchuka ya fifi-5 mtsogolo - fanizo lachilendo la Oscar, lomwe limaperekedwa kuti likwaniritsidwe m'munda wamankhwala onunkhira.

Kodi mungasiyanitse bwanji chiyambi ndi zabodza?

Calvin Klein ndi amodzi mwa mitundu yomwe imabodza nthawi zambiri. Makamaka, zimakhudza nkhawa zamkati, zonunkhira ndi ma wstristches.

Wotsirizayo ayenera kukhala ndi phukusi ndi logo, satifiketi yapadera komanso chitsimikizo cha wopanga. Mtundu uliwonse umakhala ndi mlandu woyambirira pa nyumba, lamba komanso mwachangu - zimakupatsani mwayi wosiyanitsa ngakhale kope lalikulu kwambiri.

Kumbukirani kuti maofesi enieni a CK ndiokwera mtengo - popanga amagwiritsidwa ntchito pochita opaleshoni kuti akhale abwino kwambiri, ndipo gawo limodzi mwa magawo atatu a mtengo ndi chingwe chachikopa.

Kusankha zonunkhira za Calvin Klein, samalani ndi zomwe zidasungidwa - Bologiram iyenera kukhalapo pa iyo, ndi pansi - code yapadera ya batche yomwe imakupatsani zowona zokha, komanso alumali moyo wa kununkhira. Ndikofunika kudziwa kuti mtengo wa mafuta onunkhira bwino umapezeka mu gulu la mtengo, motero atsikana ambiri amatha kugula zonunkhira zoyambirira kunkhokwe.

Ndemanga

Ngakhale kuti kuchita bwino komanso kutchuka kwa mtunduwo, kuwunika kwa Calvin Klein kuwunikira kosangalatsa. Atsikana akuti a Jeans atha kukhala osiyanasiyana - m'modzi amavalidwa zaka zoposa zaka, ndipo ena amawoneka ndi kutaya mawonekedwe owoneka atatsukidwa koyamba.

Zonse zimatengera wolamulira momwe mungalandire. Ngati ndi yotsika mtengo, sizikumveka kuwerengera mtundu wapamwamba, ndipo, m'malo mwake, zinthu zonse kuchokera pamzere wa malowa zidzasangalatsa mawonekedwe, ndi mawonekedwe, ndi sock-nthawi yayitali.