Wokhala wapamwamba kwambiri, wapamwamba komanso wa ergonomic. Ndi gawo lofunikira pa zida zokopa alendo, ndipo chifukwa cha zopunduka, kampeniyo imatha kukhala yolumikizidwa kapena kuchitika konse. Chifukwa chake, kupeza zida zoterezi zimatsata akatswiri a akatswiri m'derali, mwachitsanzo, mtundu wa alendo wa Nova (Russia).
Pezulia
Kampaniyo idakhazikitsidwa mu 1996 ndikuyamba bizinesi moyenereradi malonda a masana, kukhala ndi mitundu yonse yazisanu pamavuto. Oyambitsa mtunduwo ndi anthu omwe amakonda zokopa alendo, motero zinthu zonse zomwe amaziyesa ndekha. Chifukwa chake zinali zosavuta komanso zofulumira kuti ziwone zolakwa zankhondo ndikuwakonza. Mpaka pano, gulu la Brand Inly "limayendetsa" mitundu yatsopano, ndikuwapangitsa kukhala apamwamba kwambiri.
Wotsogolera wamkulu wa kampaniyo ndi mfiti yamasewera yamadzi okopa alendo. Oyang'anira a Brand amatenga nawo mbali mu maulendo, mitundu, yoyenda, amakonda bwalo lakale.
Muulendo waku Nova, opanga ndi opanga akugwira ntchito - omaliza maphunziro a bungwe.
Masiku ano, zaka zopitilira makumi awiri kuyambira tsiku, malo ogulitsira pa intaneti amapereka zinthu pafupifupi 7,000. Malo otchuka aperekedwa pakupanga zochitika zapamwamba: Zida zapamwamba, zovala ndi zikwangwani.
Pangani chisankho m'malo mwa zinsinsi za Nova zimatsatira zifukwa zingapo.
- Wopanga ali ndi vuto lalikulu. Choyambirira chinali chimodzi mwa oyamba kutulutsidwa ndi zida zokopa alendo ku Russia.
- Kupanga zitsanzo zomwe zimakhudzidwa ogula : Osaka, asodzi, akuyenda.
- Kampani amagwirizana ndi akatswiri othamanga Ndi zinthu ziti zomwe zimayesedwa pamipikisano kwambiri.
- Wopanga amalankhula ndi makasitomala . Patsamba la Brand Brand mutha kusiya zokhumba ndi kutsutsa pankhani inayake, ndemanga zonse zimasamutsidwa ku madipatimenti ndi opanga.
- Mitengo Pa zolembera za gulu la akatswiri Alipo Ngakhale alendo obwera novice.
- Pa zokongola za alendo Nthawi ya Chitsimikizo 1 Chaka , Mumzinda - miyezi 6.
Pazinthu zake, ulendo wa Nova amagwiritsa ntchito zinthu zamakono, mapangidwe ndi matekinoloji:
- nsalu yolimba komanso yovala Poly oxford 240d-600d kapena oxford Rip Start (nthawi zambiri amagwiritsa ntchito kuphatikiza kwa nsalu yopepuka ndikulimbikitsidwa kutsogolo ndi pansi);
- Mipando : Ma Buckles, othamanga, ma carbiners, mphete, oletsa maofesi amphamvu kwambiri kuchokera ku Mtsogoleri Wapadziko Lonse - Duraflex (USA);
- mphezi yopanda chisanu ndi malupu Kugwidwa kosavuta;
- Makina Oyimitsidwa Ab Ab V1-v3, ab X5, Kutonthoza mpweya, BS 1-2, omwe ali ndi mawonekedwe a ergonomic ndikuwapatsa mwayi wogwira ntchito kumbuyo popanda katundu wowonjezera pamsana;
- Makina oyimitsidwa, zitsamba ndi zingwe zogwiritsidwa ntchito "Bungwe lopumira" la Misinji;
- kutetezedwa ku mvula komanso chipale chofewa chikatama Kuphatikizika kawiri kwa nsalu ndi hermochell kumakwaniritsidwa;
- Zinthu Zowoneka Ili pachimake cha kutsogolo kwa chitetezo chakumadzulo.
Mzere wopindika
Kalata yamphesa ya NovaPack imasinthidwa nthawi zonse kenako kuimiriridwa m'magawo anayi.
- Expeiftoar kapena Zojambulajambula, monga "Abakan-130" Ndi voliyumu ya malita 130 komanso kutsitsa makilogalamu 50. Mtunduwo umapangidwa kuti aziyenda m'madzi owopsa. Ali ndi mayanjano awiri, kugawa pakati pa chipinda chamkati, thumba lakutsogolo kwa gridic gridi, zithumba zikuwoneka. Minyewa yakunja yokhala ndi ulusi wokhazikika umadziwika ndi kukana kwambiri kuti muswe. Chikwama cham'mbuyo chili ndi dongosolo loyimitsidwa. Mamembala ochotsa ndi aluminium ma lats amapangitsa kusamba.
- Mabanki Osaperekedwa posamutsa tokha ndi katundu wolemera, maubwino ako: Kuwala kwake, mpweya wabwino kwambiri, thumba kapena lamba la nsalu yamadzi, nsalu yopanda madzi. Mitundu Yofanana - "Skle 25", "Photon 20", "Salamander 45".
- Chadziko lonse Monga kukula kwa denis doropea (CCM pa zokopa alendo) ndi dzina losaiwalika "Bewewer, manjira!". Chikwama chakumtchire chimalemera 600 g, koma ali ndi malita 80. Chitsanzo chopepuka chowoneka bwino ndichoyenera kupita kumadera achilengedwe kupita ku chilengedwe, kusodza, kukwera chokwera. Ma seams amasinthidwa ndi riboni yodulira. Pali lamba wa thoracic. Khomo lolowera chikwama chimapangidwa ndi mtundu wopaka ndi mawuwo. Katundu wapakati ndi makilogalamu 20.
- Zobisika za Urban - Mitundu yosangalatsa yantchito, kuphunzira, kuyenda. Pano ndizofunikira: mphamvu ya mapepala a A4, chipinda cha laputopu, kapangidwe kofewa, kulemera kopepuka, matumba, telefoni.
Unikani ndemanga
Popanda ntchito yambiri pa netiweki mutha kupeza ndemanga zambiri pamabatani a Nova. Akatswiri oyenda bwino amadziwa bwino mtunduwu ndipo nthawi zambiri amamupatsa amakonda mitundu ingapo yomwe imawatumikiranso kwa chaka chopitilira chaka chimodzi. Ogula adadziwika kuti othandiza, oganiza bwino, odalirika a zida.
Ndemanga zoyipa nthawi zambiri zimagwirizanitsidwa ndi ukwati: Kulephera mphezi yolephera, ma backles osalimba, misozi yowoneka bwino.
Tiyembekezere kuti kampaniyo ikonza cholakwika pakupanga, ndipo mabatani a Nova amangosangalatsa.
