To date, high technologies and the Internet are tightly included in every person. Thanks to this, more and more professions goes into non-existence, but there is a huge number of new specialties. One of them is the position Digital marketer I'll talk about and talking about.
Peculiarities
Digital Marketing - This marketing is a different product and services that use digital technologies for full interaction with a potential consumer at all stages of purchase / sale. but It is impossible to confuse it with simple internet marketing, which works only on the network, the same type of marketing also uses offline channels, for example, digital gadgets. Modern Digital marketers must have a large number of skills.
The scope of such a specialist covers almost all elements of the interaction of the marketer team on the Internet . This person must carefully select sites for work, study statistics and audiences, create various strategies for full-fledged work, be able to use all tools to work in the world network and, of course, brilliantly possess all the skills of ordinary marketing.
As a rule, there are also workers of other, narrower specialties in the team: copywriters, designers, targetologists, so the marketer must have at least minimal knowledge and in all these regions.
Responsibilities
The digation of the Digital marketer may include a number of tasks.
- Initially, this is a full command management, for this, the marketer must have a competence in all the narrower areas of work on the network.
- Analytics of the audience and drawing up statistics to improve the promotion of the company. Here, the marketer should be able to make the right conclusions using the analysis.
- Advertising planning, control of targetologists, SMM-flaps and PR specialists. This includes full control of advertising budgets.
- Control, and sometimes independent management of social networks and the company's website, their promotion.
- Generating new creative ideas for advertising, promotion and content of the company.
Knowledge and skills
The tasks of such a marketer can be the most diverse, it all depends on the direction, size and functions of the company / business in which it works. Here are the main knowledge and skills that will be needed to each Digital marketer.
- The most important here are knowledge in the field of standard marketing, for example, the ability to sell. According to research, such skills are best acquired in practice, so experience in many cases has an important meaning, even if this experience has been associated with ordinary marketing. Although the Digital marketer does not always sell sales, however, the process itself and all its subtleties should know, this will significantly increase the level of the company itself.
- It is equally important for a proper understanding of the speakers at various marketing channels (email-mailing list, SMM) and an accurate understanding of the need to use this dynamics for a particular company.
- The ability is cold and objectively to argue, analyze and use statistics. Any marketer is very important to be able to formulate your thought and promise based on "dry", but accurate facts.
- Skills to audience and understanding their audience.
- Good knowledge in all areas of advertising on the network, the ability to understand perfectly in the Internet space and plan a budget.
- Planning and creating content. Sometimes this skill is moving into the background, when placing this task on other employees.
Education
In order to become a digital marketer, No need to receive special higher education , spend years, money to pay university and your strength. You can get this profession in two ways.
- Self-education. You can get knowledge on your own, finding information on the Internet, for example, in specialized groups on social networks, on sites with the theme of modern professions. But this type suits not everyone. If you are organized, motivated, know how to strudule large volumes of texts and allocate the most important one of them, then you can easily become a digital marketer. It is not recommended to study this specialty from books, since any marketing is constantly changing, something new comes, and some information is obsolete.
- Also learning can be In special professional courses. Most often, this method is not no need, in most cases it is very not cheap, however, with this method information is fully structured, all the main parts and factors are allocated.
Most often, the knowledge is given by experts who checked all the information in practice. It turns out this method of learning the profession is much easier, but also more expensive.
Where does it work?
Here, a trained specialist also has two ways to develop events..
- Freilance. In this case, the marketer begins to work with orders from companies and agencies remotely, most often from its own apartment. It has its own disadvantages: orders will have to look for each time on their own, and it will be necessary to be able to be able to distribute your working hours well and be disciplined. But this type of work has its advantages, for example, the experience of work here is not always required, and if you try, right after training you can easily begin work. He earns a digital marketer on the freelanse at first not a lot, however, when you already gain experience and a large number of positive feedback from customers, you can count on major earnings.
- Work in the office . If you prefer to work traditionally in the office, then you have to work experience, because here it is very important, you can do it with the help of the same freelancing.
