Professions in advertising are increasingly gaining popularity. Such specialists are needed in various organizations, but there is an opportunity to work and independently in their free time. In this case, the salary in most cases depends on its own talents and performance.
Advantages and disadvantages
Professions associated with advertising have their own characteristics, among which you can allocate pros and cons. When going to get started in this area, you should carefully consider all the details of this activity to understand what to be faced with.
The pros of this profession can be attributed to:
- free work schedule;
- high earnings;
- the ability to improve their professional skills;
- meetings with different interesting people;
- the ability to combine this work with other activities;
- Higher education is not always required, you can often go through courses, and some programs to master on your own.
But it should be closed to minuses. They are as follows:
- When working in any organization, there is often a specific plan to be performed, regardless of mood and inspiration;
- Revenues may be unstable;
- Constantly will have to communicate with different people, which does not exclude stressful situations.
Overview of professions
Advertising specialist - an extensive concept. Advertising business includes a lot of professions that it is worth considering more.
- Web analyst Always aware of what is happening on the site of a particular company, as well as the competitors. This is a person who analyzes the situation, draws conclusions, which helps him give true advice in organizing the work of the site. Sometimes he thinks over the concept of how to attract visitors to the site, develops directions of work. Such a specialist needs many organizations that are engaged in advertising. Web analytics salary most often at a high level. But it is not always fixed. It all depends on the result of the work. A novice specialist can receive about 30 thousand, well, a professional is much larger. It still depends on the region of residence, and from the scale of the company. Higher education in the field of computer technology will be necessary.
- Contextual advertising developer Invents texts and thinks over their feed. Only the creator of high-quality creative advertising can count on good work or permanent orders. It can be like a freelancer, and work on an ongoing basis in a large advertising agency. Such a specialist should have a good word, be competent, be able to communicate with people. The salary may vary and be unstable, especially if these are one-time orders. Higher education on the humanitarian faculties will be very powerful in this area.
- E-mail marketer. This is the name of the employee who leads the customer database, creates content, conducts tests and sends ads by email. Currently, such specialists are becoming increasingly popular. It is often not necessary to get some special education, it is enough to undergo courses - and you can work in different companies, online stores, institutions. But often you need to be at least minimally familiar with trade and marketing. Specialist needs to be competent and ready for what will have to communicate a lot and recycle a large amount of information.
- Marketer. Profession for many years does not lose its relevance. Promote the goods, ahead of competitors - its goal. In addition, it is also to find out why one or another product or service is not in demand, and what needs to be taken to change the situation. The specialist will have to analyze a large amount of information, be able to think an extraordinary, looking for faithful solutions and win-win options. Marketers are needed today at many large enterprises where large volumes of products sold at different points of the country are manufactured and abroad. Higher education in this specialty can be obtained in almost every city.
- Copywriter. This is the author who writes different texts, including advertising. It can be slogans, short ads, whole scripts. Here you need a good knowledge of the Russian language, the ability to find the necessary information and recycle it in the right direction. The ability to attract consumers of goods and services with the help of true selected words plays a big role and, accordingly, affects the income level. You can work in any company, but most often it is possible to work via the Internet. It requires an education associated with such objects as Russian language and literature. This may be the Philology Faculty or the Faculty of Journalism.
- Advertising manager. Most often, this specialist works in print media, on radio, television, in online publications. His goal is to find advertisers, convincing them to advertise on the courts of their company, and also explain why it is profitable. In addition, the manager, if necessary, at the request of the client, should be able to make a layout of future advertising, come up with the text, and sometimes provide a choice of several options. You can start, having a secondary education by the shoulders, simultaneously improving your skills and gaining experience. But not everyone will work out in this position. You need to be able to communicate with people, have them to yourself.
- Head of the advertising department. This may be a person working as a newspaper or magazine, in a large advertising agency or enterprise. This specialist coordinates the work of all specialists, if necessary, suggests, conducts training, develops plans for a week, month, year, introduces a team to them, looking for ways to attract new customers and thinks out the bonuses for constant. In this case, a higher education in advertising is required and, moreover, experience, for example, on the site of the same advertising manager.
- Designer. In large advertising agencies and the media there is a special person who develops original layouts and offers them to consideration by management and potential customers. He must have a rich imagination and artistic taste, and also be able to work in various graphic programs. Higher education in the faculties related to computer technology and design is useful when working in this position.
- Promoter. There may be people without education here - the main thing, to have a desire to work. After all, a product or service is to be promoted, communicating with people, offering business cards, leaflets, inviting me to presentations and other events. Often they entertain adults and children directly at the event itself, making it to remember its brightness and originality.
This person can hold tastings, handing out gifts. At the same time, it can be closed in a suit that will be associated with the promoted products.
What specialty to choose?
Choosing a job associated with advertising, you need to take into account that simple it will not be accurate, you will have to communicate with people, and write, and calculate the moves, and participate in advertising campaigns. Only in this case the salary may be worthy.
The choice is not as complicated, as it may seem at first glance:
- If there is a thrust for artistic creativity, it is worth choosing the work of a designer or an artist who develops advertising layouts;
- Provided that I like to write more, and there is a necessary literacy, you can try yourself as a copywriter;
- There is a desire to communicate with different people, the advertising manager is very good;
- If temporary earnings are needed, it is quite possible to try yourself as a promoter.
Professions associated with advertising activities are good because you can always earn the right amount - the main thing, strive for this. The result depends only on the work done, efforts and skills.
