Giorgio Armani is a world-famous brand. This is the interpretation of a modern style, success, the sea of inspiration, the philosophy of life, which is based on the aristocraticity of the classical image. This is a premium status of life, reliability, elegance and sophisticated taste, standard style and quality.
About brand
Giorgio Armani is the largest trading network that manufactures clothing, accessories, cosmetics, perfumes, jewelry, interior items and home products.
Long before the passion of Fashion-Hindustria, the future couturier decided to become a doctor. However, throwing school and having passed the path from the purchaser of clothing to the stylist, finding his life path, it registers its own brand.
The history of the empire originates in 1974, rapidly gaining popularity from the very first collection of clothing. The success of the brand is largely obliged to the talent and organizational qualities of Giorgio Armani, a young designer who has its own vision of fashion and style.
The company has become recognizable for several years. In addition to male and female collections, new lines appear (clothes for children, bathing suits, accessories). At this time, Mark enters the international market, opening a representative office in Japan. Optics Brand began to produce in 1987 in collaboration with Luxottica Group S.P.A.
Giorgio Armani from time to time opens new projects, launching new lines. Thanks to this, new directions are jewelry, golf clothing, skiing, cosmetics, watches, wallets and perfume. Cooperation with Reebok launches sportswear lines, work with the world leader Samsung has released a fashionable phone Emporio Armani Night Effect.
Talent Georgeo Armani is multifaceted, it is personally engaged in different directions, including an exclusive interior design. The best fashion models and celebrities are filmed in the advertising campaigns: take part in them - a great honor.
In any line, practicality, luxury and elegance are traced. Today, the concern has 13 existing factories in more than 30 countries of the world. 5 thousand employees are involved in the production.
Range
clothing
Italian brand for more than 40 years happy fans of the fashion industry with stylish and bright premium clothing collections. The principle of the style of the Master of the fashion industry proclaimed absolute minimalism: elegance, comfort and nothing superfluous. This is the reason for the success of Giorgio Armani.
A feature of any collection is available elegance. These are high-fashion products adapted for real life. Collectible novelties can be worn in everyday life, they are relevant in evening and solemn bows. Nulling them once, they become indispensable attributes of the female wardrobe.
These things choose celebrities, representatives of show business, politicians and simple urban fashionists. In each of the seven annual collections, the basis is classic clothing, which makes the style of "George Armani" desirable. The classic is always relevant, regardless of time. Master does not consider it necessary to worship fashion moods: He himself dictates the fashion.
Any things are inherent extraordinary simplicity. Whatever the cut, the thing must be comfortable. Thanks to the innovative ideas of George Armani, Blazer appeared, then Kuturier reanged the male jacket, focusing the line of the waist and opening the chest, the first to use the materials of different textures in creating a fashion set.
Materials
The trading mark is not engaged in the production of textiles for its collections. All necessary materials for the fashion house are purchased from suppliers specializing in deliveries exclusively for Armani. This is high quality, luxury textiles: noble varieties of natural suede, cashmere, wool and velvet, overflowing silk and sparkling satin.
Color solutions
Collections are performed mainly in monophonic and classic shades: in priority white, black, gray and beige color. The classic is always in fashion, it is the tones are loved by the paints of the Matra. Often, dark blue, red, smoky, mustard and chocolate shades are added to the palette.
Directions of brand clothing
The multi-faceted directions of Georgio Armani is unique. Today, several fashion directions were developed for different layers of society. Master wants his clothes to be available to everyone, therefore different lines are presented in the assortment:
- Armani Pri;
- Giorgio Armani;
- Armani Collezioni;
- Emporio Armani;
- Armani Exchange;
- Armani Jeans;
- Armani Junior.
Armani Pri. It is considered clothes from-couture. It is not subject to realization through fashion boutiques. This is a premium line, dear, luxurious and exclusive. Couturier personally develops models of each element of the outfit. In such a series, the seats of the heroes of world bestsellers are included. This is the challenge of the style of "Golden Hollywood".
Giorgio Armani. It is distinguished by the fact that the models are made in small series. This is the clothes rushing-a-port de Luxe, the quintessence of a fashion house. The direction of the highest class, eternal classic, the main luxury line. Talented High Fashion Mature Hand gives products with huge energy, flawlessness and magnetism.
Emporio Armani. - Subbrend, youth clothing line, intended for the target audience from 20 to 35 years. The collection is characterized by brightness, characteristic chic and aristocraticness. It will always have a place for strict classics and provocative sexuality. Synonyms were unpredictability, youth and temperament.
This is an eclectic clothing. The outfit can combine elements of a sports and romantic set, a strict costume and a relaxed causal. The main part of the line is casual wear (including sweatshirts, trousers, T-shirts, Longsliva), home and leisure products. This line is designed for those who are roaring the trendy trends.
Armani Jeans. It has a moderate price category. This is a functional casual and denim clothing at an affordable price. It is ideal for the dynamics of the metropolis, convenient and comfortable.
Armani Exchange. It is considered a line of mass production. It is designed for a wide audience and is distinguished by a democratic cost, allowing the fans of the brand to join the world of fashion. At the same time, the quality of products remains unchanged: the brand takes care of his honest name and tries not to miss his fans. Each thing is reflected by the unique creative approach of George Armani, the master duet of classics and innovation.
Armani Junior. - The direction of children's clothing developed at different ages, starting from birth to 16 years. Diffuse line, includes cotton t-shirts, knitted dresses, leggings, jackets, cardigans, jeans, straight and narrowed pants, bolero, breeches, jackets, shorts, skirts and blouses. Along with traditional shades in this direction, cheerful and solar paints are often found.
Armani Collezioni. - Top line of male and women's clothing. This narrow-function ruler is relatively expensive, but affordable, it is designed for those who prefer the trend classic of the highest quality. Most of the collection products are performed manually. The line includes tight dresses, jackets, hand-knit sweaters, costumes, smoothly emphasizing the beauty of the body.
Luxurious dresses talk about a thin taste of a matt. Wearing such outfits dreams every woman. They emphasize seductive forms, incredibly elegant and breathe in the female start. The models do not overshadow the natural beauty of the woman, so the cut does not have extra details. Clear lines, moderate decor and flawless landing on the figure - these are the principles for creating each collection.
Outerwear from George Armani decorates a wide range of adherents of the World Fashion Empire. It is sold in more than one hundred countries of the world.
Size chart
Marking on each product corresponds to the measurements adopted in the country. Taking advantage of the dimensional grid, select the required product size is completely simple. However, it is worth considering that the company's products can "greater", as it is calculated on growth not lower than the average.
Shoes
Italian footwear to the famous manufacturer enjoys great popularity. Since 2001, the multi-faceted world of "Armani" pleases the brand fans with stylish novelties of high quality. The range is intended for men, women and children. This shoes are ideal, she perfectly sits on his leg, visually making the image of slim and graceful.
"Related elegance", as the designer calls style, is simply created for those who know the price of stylish things. In the direction of several parallel lines that differ in the cost, design and are intended for different ages. Women's lines include boots, shoes, ballet shoes, moccasins and sandals.
The world of shoes "Armani" has no boundaries. These are permanent experiments with forms and textures, search for an appearance that is not affected by the effect of time. One of the main councils of Armani states that shoes are the basis of the wardrobe. Like all brand branches, it is divided into several branches: JEANS, EMPORIO, JUNIOR, GIORGIO . All products are performed from high-quality materials and meets international standards.
Giorgio Armani remains the main line of the brand. This is elite shoes that are often compared with the works of designer art. It is performed from high-quality natural materials (skin, suede, velvet). Jeans is performed from the same materials as the main rules, but differs by a democratic price. This is the style of bright fashionistas, challenge, luxury and delicate taste: no alay, color purity and perfect cut.
EMPORIO is the most sought-after shoe line. Junior Designed for children and teenagers.
The assortment of women's shoes is striking the variety of models and designer refinement. Stoys are distinguished by a different shape of a heel, a mysterious and designer idea. It can be simple ballet flats on a flat sole, decorated with thin straps or graceful sandals on a thin stud, decorated with sectors with seams, classic minimalism boats or elegant shoes with open weekee, made in the contrast of textiles of different shade.
Maestro's hand is felt in any creation, whether it is a simple laconic shape or massive shoes on a thick heel.
Cosmetics
The decorative cosmetics of Giorgio Armani Cosmetics first appeared in 2000, having converted fans of the beauty industry with premium quality products. The brand first suggested to apply with special sets of brushes when applying makeup. A specially designed and patented Micro-Fil technology made it possible to achieve flawless makeup even when mixing cosmetic means of different textures.
Maestro believes that makeup is an integral part of the fashion world. The peculiarities of the decorative cosmetics of the brand are:
- high requirements;
- search for perfection;
- embodiment of femininity;
- simple and easy application;
- natural smooth skin tone;
- Contrast game.
The cosmetic series includes tonal cream, mousse, lipstick, mascara, eyeliner, blush, pencil for century, transparent fluids, consilerter. Tonal agents are distinguished by the unique palette of the shades of beige color, have a light texture, they are applied by a translucent weightless layer, align the tone of the skin and give her delicate radiance. Lipstick Rouge d'Armani is designed using the patented Color-Fil technology, it is distinguished by the resistance of the colors and the lengthy effect of moisturizing. Eyes to Kill mascara has a special form of brushes, thanks to which the elastic texture is applied easily, and the look becomes seductive.
Women's spirits
The perfume of the maestro is the final stroke of the luxury image. He creates a halo of mysteriousness and femininity. Famous Si, Acqua di Gio They are a business card of nonsense, chasing a woman, the union of fragility and strength, duet of tenderness and independence. This is impecuance, feminine, tree-oriental compositions: refined, gentle, weightless and a little daring.
Today, the brand produces about 136 fragrances that are carefully selected by professional perfumes in certain doses. Spirits brand persistent, they are selected for every taste and mood. They can sing the hymn charm of the gardens of the past, organize a riot over the framework of everydayness or open the doors to dreams.
Glasses
Brand accessories are a stylish and harmonious accent of any image. They are worked out to millimeters, differ in a noble color palette and are performed from high-quality materials. Brand glasses have a different thematic form and direction of style.
Sunscreen models "Butterfly" and "Feline Eye" remain a business card. Logs slightly elongated lenses is considered universal and perfectly suitable for every fashionista. Famous "aviators" with subtle handles and a compacted rim. Today, the favorites are products with a smoky, coal and gray-blue tint of lenses.
Bags
Creation of a brilliant master is a welcome gift. They stylishly complement the fashion set, emphasizing the impeccable taste of the owner. Brand bags are ideal for different directions of style, they are distinguished by a premium type and noticeably allocate a woman from the crowd. Accessories are performed in favorite shades of a matte from matte, varnish and embossed skin and are often decorated with a large brand logo.
Bags Giorgio Armani are luxurious, cost expensive and are performed with the direct participation of the designer himself. More often they are made of leather of different reptiles.
The collection of Armani Jeans is a duet of classics and casual. These bags are comfortable in everyday use, differ with concise cut and moderate design.
Emporio Armani - youth and democratic brand. These are postal bags, bag bags, clutch (bag-wallet). Bright paints are inherent in this line: often in collections, coral, carrot, mint and golden shades appear in collections
Reviews
The World Empire "George Armani" generously crept on enthusiastic reviews of the brand fans. Attached and excellent quality attracted by premium appearance and excellent quality, the buyers remain satisfied and continue to fill their wardrobe with stylish novelties from the Great Designer.
Many reviews celebrate the beauty of podium models, their relevance and style. These new items often inspire women in the preparation of a fashionable bow. Elements of such outfits are present in the summer and winter sets of urban fashionistas, in the evening and solemn outfits.
