One of the key figures of the fashion world and the Honored Member of the High Fashion Syndicate - Balmain (Balmon) still sets the canon to modern French chic. For its, more than half a century, the brand has experienced a lot of takeoffs and falls. The only thing that remains unchanged is to the grace and elegance that Balmain is emitted, it is impossible to remain indifferent.
History
From early childhood, the designer and founder of the Pierre Balmain brand (Pierre Balmon) confidently went to meet the fate of professional couturier. He received a first-class school, working as a assistant from leading designers of fashionable clothes of that time - Edward Molinje and Lucien Lelong, including cooperating with novice Christian Dior.
Immediately after World War II, in 1945 Pierre Balleman opened his own Atelier. Hazardized on a chic life during the war and destroyed, Paris gladly accepted the first collection of the master - sophisticated dressing of shiny fabric with a bodice on a whale mustache, the jet of silk flying tulle and lace, sophisticated multi-layer hand-made glass frame, rhinestones, artificial stones and pearls. It was this couturier that introduced the classic silhouette of an evening dress in the comfort of the classic silhouette, afterwards the monopolized dior - a combination of an aspen waist with a lush skirt-bell.
On the wave of success in his homeland, Balleman is trying to realize himself beyond the ocean. In 1950, the first Balmain boutique was opened in New York - the first specialized fashion store of this type in America. Especially successful was the idea of a couturier to pave the way to success through blue screens - the designer actively cooperates with Hollywood, creates costumes for the hits of the film industry and dresses actresses of the first magnitude - Bridget Bardo, Marlene Dietrich, Vivien Lee, Carol Baker and others.
Radiant popularity and commercial success of the brand, even despite its transcendental prices and focus strictly to representatives of the highest light, chased Balmain for even two decades. This is the couturier preferred aristocracy and royal blood, world celebrity and colebritis. Gradually, the collections expanded: exquisite and stylish shoes, accessories, line perfumes were added.
The production of branded hours was outlected in a separate direction - the joint work of Balmain and the largest Swiss watch company SWATCH GROUP. One of Pierre's Assistants was, afterwards the famous Karl Lagerfeld.
But, by the beginning of the 70s, the brand began not to manage to change current trends in fashion and take positions. Pumping and stripping style, the high cost of manual decoration was inferior to the restrained simplicity of competitors - first of all, Carden and Yves Saint-Laurent. In an effort to keep positions, Pierre Balleman and his right hand of Eric Mortensen, who was heading at the head of the brand after the founder's death in 1982, established the release of Pret-A-Porte clothing.
Up to the beginning of the 2000s, the brand was worried about intense times. Despite a number of awards in the field of design and individual successful collections, the public is often not attracted. The commercial state of the house reached the point that Balmain was released several times to trading and was forced to massively sell licenses to everyone in a row. Manual, owners and leading designers are replaced as in a kaleidoscope, but there were no significant improvements.
In 2005, the house found new prospects with the arrival of Creative Director Christopa Decarten, before that, for many years worked with Paco Rabanne. He managed to conduct a successful rebranding brand, retaining the traditional philosophy of sophisticated femininity and luxury. New topical and sophisticated bales from Balmain have become a regular satellite of red tracks and secular life. Since 2008, the brand began the release of men's clothing - sports aggressive style and strict minimalistic costumes quietly adjacent in collections with each other.
In 2011, the state of health forced Decarten to transfer the post of young talented Olivier Rusten, who secured success and developed the prospects for Balmain in the fashion world of bold and extravagant ideas. Open dresses, sundresses, T-shirts - strict suits, biker leather jackets and suede jackets, abundance of rivets and rhinestones, skillful game with relief and embroidery, ethnic and rock and role motifs of the last collections help create a unique stylish and sexy image already a modern dynamic person . A number of steps were done towards the democratization of the brand, for example, joint collections with H & M.
Clothing collections 2017.
Today, female and men's clothing Balmain can be characterized as an ar-deco - strict geometry of dresses and an eclectic style. Spring-summer collection 2017 was released by an unexpected lack of embroidery. The traditional redundancy for the parts was manifested in the ingenious weave of cutouts - although, compared with the past years, the designer reduced the bet on aggressive eroticism.
The collection includes:
- Corset dresses bustier;
- Pencil skirts, jeans or narrow pants with a massive strap on the waist;
- Combensions-stockings and breasts blouses, silk tunics and t-shirts with rich drapery, decorated with rhinestones;
- Flying chiffon dresses having cuts to hips.
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The stylistics predominates muffled and warm sand shades, Egyptian themes, strict things with graphic prints. Among the accents of Olivier Rustin left characteristic knitted fabrics, lame, silk, velvet and grid.
Critics especially struck innovation - metal chocers, smoothly passing into shiny tops.
Balmain shoes
One of the radical solutions of Olivier Rustin in the concept of Balmain became deliberate rudeness of the shoe. The relevance of the trend captured not only Celebriti, but also acquired popularity in the masses. Comfortable, stylish and practical demi-season boots with a carefully verified block, optimal for comfortable walking.
Genuine leather is not only aesthetic, but it is much less dirty. The external rudeness of the model does not spoil the legs of the owner, carefully emphasizing their fragility and harmony.
Tractor sole, rounded thoughts and slightly overestimated tops allow you to combine style with practicality - this is the ideal of everyday socks.
Honored attention from fashionistas enjoyed summer denim boots with bottle.
Accessories
Since 1995, the Swatch Group holding has completely bought out all the exclusive rights to the Balmain watch challenge. Today, the manufacturing center is located in the famous city of Saint-Dia Watchmakers in the canton of Yura, according to the most stringent requirements of Swiss quality.
The magnificence of the decor of the sophisticated outfits is perfectly complemented by the dial decorated with the company Arabesque - the patented business card of the brand. The standard of style is considered to be a ruler Elysées. . Among the truly elegant works of art, each woman needs to pay attention to the chronographs with the Pierre Balmain and Chronolady diamonds. Their unique design is perfectly combined with both business and youth trends in the fashion world and is not subject to the devastating running time.
Fully and comprehensively express their personality will help the branded perfume Balmain Paris. At the beginning of each season, a special collection of aromas is produced, filled with both restrained traditional and bright non-standard innovations. The cosmetics of the brand includes both professional products for increasing hair. Finished and convenient solutions of overhead hair helps to prepare a hairstyle to a new, more spectacular image.
By the sign of the trademark Balmain there are many additional accessories combining traditional style, luxury and practicality. Cost umbrellas and folding mechanical models, fountain pen, purse, etc. Even such a trifle, as a branded comb, has a significant impact on the harmonious compilation of a solid and exquisite image.
Reviews
Buyers are admired by trademark products. This is unequivocally indicated by numerous enthusiastic reviews on thematic and general forums. Clothes, shoes and brand accessories at first glance conquer their stylish view and luxury. When new collections appear on the shelves, real queues are collected in front of the boutiques and specialized online stores are littered with orders.
The main thing is that unanimously noted in all reviews - when a collision with the original Balmain is striking the exceptional quality of work. Impeccable firmware of each seam, filigree finish. Materials are carefully chosen, very soft and pleasant to the touch. Despite the secular specifics of products, things are extremely wearing, hardy and comfortable in everyday life.
Periodically, users note two negative points - a fairly high price and high probability to meet a fake (in the absence of a proven supplier).
