The reason for this is their practicality and extraordinary comfort in the sock. Many buyers prefer products for proven brands recognized worldwide. One of these trademarks is an American company SKECHERS, which is focused mainly on the youth audience.
Advantages
If you turn to the history of this brand, it starts since 1983. At that time, the company, the founder of which was Robert Greenberg, was called L.A. Gear.
It was very popular in the shoe market. Nevertheless, in 1991, in connection with the decline in production, the businessman was forced to sell his brainchild. In 1992, the company is experiencing a new birth. Already with the name Skechers, it begins to produce youth sneakers and very soon becomes barely or not the largest manufacturer in this shoe segment.
According to official data, the company owns the second place for the sale of sports shoes (after the Nike brand, Adidas occupies the third position). Products of trademark are presented in stores for more than one hundred countries of the world.
Skechers belongs to the idea of creating a special sports model, which allows without much effort to tighten the buttock muscles simply during the walk.
A successful advertising move for Skechers became campaigns that attract world celebrities, among whom were Britney Spears, Christina Aguilera, actors, athletes. And the rampant Kim Kardashian became the face of the advertising campaign of the famous sneakers Shape Ups.
Speaking of the numerous advantages of the sports shoes of the American brand, we note the following:
- The presence of a special element is the SKEVLAR stabilizer, which fixes the foot and heel.
- Excellent depreciation, guaranteeing soft contact with the surface. This minimizes the fatigue feet and the risk of appearance of swelling. The material of the sole "resolight after deformation takes the original form.
- The unique development of the company is insoles with a memory effect (Memory Foam), which reproduce the shape of the foot in the socks process. In the usual state, the insoles take their original appearance.
- Products created for young people are characterized by the richness of the color palette, a stylish design and a wide model.
- Skechers sneakers are universal: suitable for sports workouts, as well as for daily socks.
- The small weight of the product makes them light and comfortable, there is a feeling that there is simply no shoes on the legs.
- Some advantage of price in comparison with competitors.
Models and rules
Skechers sneakers model range includes three rules: for men, women and children.
In turn, each series is represented by various models in accordance with their destination. In particular, there are running sneakers, products for walking, active types of rest and for ordinary daily socks.
Briefly describe the collection:
- Skechers USA - products for everyday wearing. Footwear made of high quality raw materials is very convenient, in addition, there is a colors
- SKECHERS Sport is the most successful line. These are models created for professional sports workouts, suitable for both active views. Products have a sole-shock absorber and a system that supports the foot.
- Skechers Active is suitable for amateur athletes. Light shoes also have good depreciation, not allowing swelling and fatigue.
- Skechers Daddy's - bright models for every day, often with drawings, for women and teenage audience.
- Skechers Fitness are designed for those engaged in aerobics, fitness, athletics. Characterized by incredible comfort, ease and special ventilated materials in which the skin breathes.
- Go - Breathable running sneakers on the sole-shock absorber with insoles that are adjusted under the foot.
- Zoo York - Line of sports products for men. These sneakers give the effect of soft walk, it does not allow excess load on the legs, prevents the appearance of fatigue.
- Uricane - a similar series for teenagers.
Consider separately some female models:
Obvious Choice - weightless sneakers equipped with thin soles are suitable for training in the hall.
Equalizer - Space Out - seamless shoes from unique breathable material with mesh riding.
Perfomance Go Flex - Products for professional athletes.
Easy Going - REPUTE - running models.
Gratis 2.0 - shoes in which it is comfortable for a long time to walk on foot.
Separately, let's stop at the sensational female model Shape UPS.
In 2009, the company's specialists develop innovation - a special convex in the center of the sole that mimics walking on a soft surface.
As the manufacturer declares if it is constantly walking in such sneakers, then weight loss due to a decrease in a fat layer, plus the blood circulation is improved.
But, I must say that this property is very doubtful, and American buyers even filed a complaint with the company, since there was no tightening effect after using these sneakers. In 2013, a class action was approved by a federal judge, and Skechers ordered to pay compensation to customers in the amount of 40 million. Dollars.
As for the children's line (KIDS), sneakers are being developed for both boys and girls.
These are attractive design shoes, taking into account all the features of the children's foot. TWINKE series products are popular with flashing LED lights that are most effective in the dark.
Technologies
When creating sports shoes, Skechers uses a variety of innovative technologies.
Already mentioned the introduction of unique racks with the effect of memory (or Memory Foam). They are modified in accordance with the form of the feet of their owner, and after returning to their original appearance.
Another innovation is the development of a universal lightweight material Resalyte, which is actively used in the production of the sole. It also has an "anatomical memory."
With the help of modern technologies, Skechers was created by the material called Natural Stride, which allows you to minimize the weight of shoes and, accordingly, make it more comfortable in the sock.
Brand technologists have developed a stabilizer, reliably fixing the heel and foot area. This does not allow deformation of the sneakers and reduces the possibility of dislocation of the foot during reinforced training.
Reviews
People, at least once bought Skechers trade brand sneakers, inevitably become her loyal fans.
Girls in the soul of their design, especially gentle feminine colors. Some very much like when the usual laces replaces elastic gum, as well as decor in the form of ribbons.
Women can not but rejoice the fact that shoes without problems are erased in a typewriter ("Barbarian") placed in a special bag. After it looks like a new one.
Many, just tense this shoes, immediately bribes the feeling of incredible comfort. Women always want them to look more miniature: Skechers implement this desire in sneakers.
Judging by the reviews, Skechers sneakers withstand intense jogging, workout, cycling, hiking in the mountains. It is convenient and not hot in them.
For buyers, it is important that brand products are breathing (at the expense of the mesh vertex), this is especially relevant in the summer and in the gym. Models made of dense stretch tissue, amazingly pleasant to the body: nothing gives anything anywhere, but just fits from all sides. After such sneakers, versions of artificial leather are simply unacceptable.
It is interesting to know the opinion of women about the notorious model Shape UPS.
During walking, according to subjective sensations, the metabolism and heat transfer increases. It remotely reminds the effect of the bath. And if you walk with a carriage, then this feeling is even more manifested. At the same time, how young mothers advise, it is advisable to concentrate on the work of the muscles, pulling the belly. Some ladies note that Shape UPS sneakers remove the voltage in the lumbar and knee joints.
Important for lovely positive nuance - no unpleasant smell from shoes after long-lasting training. Of course, the antiseptic insoles are also pleasing.
Parents who buy their children sneakers Skechers note that in the process, wear and deformation do not arise. In addition, the sole is even preserved a drawing after a pair of seasons socks. It is convenient that many models are fixed with a rubber, and not lacing - children can easily wear them on their own. The guys themselves are pleased with bright shoelaces, and even more so when an additional pair of other color is included.
By affecting the value of the value of the brand products, we note that these are not the cheapest products. But, as self-satisfied consumers assure, it is quite justified by the quality and durability of the shoes. In addition, if you are constrained in the means, do not be lazy to keep track of stocks and sales stores.
