"When each ingredient, each piece of material has a special value and the final goal - the embodiment in a new pair of high-quality shoes. When it would seem, the most important thing is already said, embodied in a unique model. Still remains space for the flight of creative fantasy and self-improvement. " This describes how the process of creating the Italian label Premiata on the company's official website.
One of the largest and most well-known manufacturers of shoes in Europe and the whole world is a permanent innovator in this area, despite its more than a century of history.
Sources
Like most of the most truly Italian successful undertakings, the Premiata brand appeared from a simple family shoe workshop of the Mazza clan (Matsza).
Quite quickly, this type of fishery began to gain momentum, and its owners began to receive no longer piece orders, but large volumes from various trendy homes and shops.
Footwear from the Matsz family was famous for excellent quality, manual assembly, compliance with old family recipes and production traditions, as well as a constant innovative approach.
The last and to this day are concluded not only in external modification. Innovations concerned productivity and ease of use, ease of wear, creating unique forms and technologies for the production of shoes.
Soon, the growing brand was closely closely in the walls of the Mazza house. So the Premiata brand appeared. Here's what the representatives of the shoe clan say about their constant balancing between innovations and traditions: "... the most difficult in the production of a unique product is the skill to create it ... from the simplest things ..."
The lack of "mental barriers" in creativity and prolonged cultural confrontations made PREMIATA style recognizable and valuable for the most important category of people - buyers.
Models
By modest calculations, the annual turnover of the brand has about two hundred couples of classical, daily and sports shoes. The Premiata trademark is developing and produced in several options.
Models of the Donna line
By the name it becomes clear that the shoes of this category are intended for cute girls and women of the most extensive age range. This includes both the classic models of boots, ballet shoes, shoes and ankle, and sports shale, sandals and moccasins.
PR-1.
Casual, Trekking and just comfortable shoes for active sports and recreation enclosed in category PR-1. The brand special emphasis makes it on the trekking sneakers in the unisex style.
Uomo.
An exceptionally men's ruler, which has boots, shoes, boots and sports lightweight moccasins. The most important qualities of these models, according to the application of the creators themselves, in combination of elegance and simplicity.
White
The ruler represented by slips, dies and sneakers. The main phishkee is a unisex style here, although sometimes different models occur.
Features Premiata White
This is a unique Italian model direction that was invented for young hearts and soul of active people. Premiata White, according to the comments of the manufacturer, is a kind of creative peak of the company. This is a whole complex of male, female and unisex models of sneakers that differ from the rest of the pronounced white color. The main emphasis is placed on it. White is slightly shared with germ, beige and brown.
The representative of the modern forever hurry megalopolis will also like the Italian sneakers Premiata White, because they are a real object that balanced on the verge of wide designer thought and an absolutely minimalistic approach.
The model line is unique not only in color. There are some more aspects associating to buy this particular series:
White color is always relevant, fashionable and fresh;
The style, which during the years of work, developed Premiata received his perfection in WHITE models, which will allow them to remain in the trend for many years;
Natural materials - a guarantee of quality, comfort and increased wear resistance
Prices
Premiata shoes are not a brand of an economical segment in terms of cost. In Russia, Italian sneakers can be bought in both official representative offices of the company and in online stores. Prices for original sneakers Premiata range in the range of 10-12 thousand rubles per pair of past seasons (Outlet) and up to 20 thousand, on average, for a fashionable novelty.
PREMIATA LUCKY-D sneakers. The initial cost reached 17 500 rubles. To date, in the online store it can be purchased for 12 thousand. This female model of pink color with a print on a compacted sole is made of natural suede with leather and textile inserts. The sole of high-quality rubber has a thickness of 1.5 cm, and the height of the heel is 3 cm. On the side - the company's branded logo.
Django sneakers are an anniversary limited release dedicated to the 130th anniversary of the company. These are bright, sports ships whose top is stylized under shiny skin of the snake. Metallized leather is one of the company's nuances, which is absolutely not afraid to experiment with materials and technologies. This men's model in 2015 cost 15 thousand rubles and was presented for the first time in Moscow in Tsum. Today it is selling in more familiar color combinations: black and white sneakers at a cost of 17,500 rubles per pair.
Lightweight summer suede sneakers Premiata G1336 for active sports girls and women. "Breathable" breathable top, bright white laces and a traditional premio rubber sole with a print make this model especially attractive. And its low cost can not not please the economical hosts - only 7,500 rubles for a couple of sneakers.
Reviews
The bulk of comments distributed to the product of the fashionable Italian brand PRERMIATA is limited by the admirations of the design, color solutions, quality of rubber soles and natural materials.
Some respondents, deepening in the specifics and technology of production of sneakers, find more advantages:
- Good amortization of the sole and excellent grip with any surface;
- wear-resistant, durable materials are used not only for the manufacture of the top of the sneakers, but also for the details of the finish;
- Always well sit on the leg, do not rub, are tightly fixed.
A spoonful of tar in this picture with pleasure, commentators are glad, who have no real opportunity to purchase a particular model of PREMIATA sneakers. Of course, the price threshold is quite high, but it is not worth it because of this to attribute Italian branded shoes into the black list.
The admirers of the Mazza shoe clan in Russia are not very much, but the number of those who truly appreciate the health of their feet and care that they are surrounded only by high-quality natural things, it is increasing every year. Therefore, the number of premiata fans, as well as everything Made in Italy, is rapidly increasing not only in Russia, but also around the world.
