A dialogue occurring between people is called communication, in the process of which information is exchanged. In any organization, the interaction of employees is impossible without communication. Intorganization communications are lined up not only horizontally, between employees, but also vertically, when workers and management are involved in the dialogue.
Such interaction makes it possible to assess the effectiveness of workflows and implement management decisions. And this helps the internal communications manager. What is this specialist, what is his qualifications, what are the functional responsibilities, consider in the article.
What is this profession?
Large companies interested in their comprehensive development have the staff of the employee who is called the Internal Communications Manager. The main task of such a specialist is the formation of contacts of various levels. Often, there is also a different name - a corporate culture manager, but this does not change the essence of the duties.
In addition to internal communications, a specialist is engaged in public relations, engaging in the dialogue of customers, partners and any other individuals, in whose attention the company is interested in.
Required qualifications
Currently, the specialty manager for internal communications in universities do not teach. However, it is quite possible to work on this specialty, if we get a specialized education in other areas, such as:
- personnel Management;
- marketing;
- social Psychology;
- Media Psychology;
- Modern corporate communications;
- Social management.
These professionals in this area are becoming only with the experience of experience, as well as the desire to learn additional skills and techniques. Such self-improvement is required by a specialist in communications constantly, since its work implies not only knowledge of the basics of business and interpersonal relations, but also includes the creative component.
Functions
The duties of the Internal Communications Manager are more aimed at establishing links within the company. They are as follows:
- development of business communications systems between employees, departments and divisions on workers' issues;
- implementation of the process of constructive interaction between manual and employees;
- stimulating the personal involvement of each employee in the company's workflows;
- raising the command spirit and cohesion inside the labor collective;
- creation of corporate culture, standards and company mission;
- Work on the creation of an external positive image of the company.
Once created interpersonal communications within a labor collective need permanent support in accordance with the growth rates and development of the company. If you do not pay due attention, such links can quickly lose or go wrong, which is desirable for the benefit of the company.
Methods of such interaction should also be updated and creative, they depend not only on the interests of the team, but also must intersect with the activities of the company.
Job description
Details of the working standards of the Internal Communications Manager reflects a document called the job description. The main requirements for posts include several points.
- Basic provisions - Reflect the requirements for the presence of higher education, the necessary experience of work from 3 years, knowledge of marketing, advertising and public relations, psychology, personnel management. The manager is important to be able to deal with the pious structure hierarchy, be able to analyze and plan, interact with people and third-party organizations. In the same document, the document is also indicated by the employee's subordination - which they lead them, whose order he is appointed and removed from office, who replaces it for the time of vacation, illness or business trips.
- Labor functions - In general, they are reduced to planning, implementing and controlling the efficiency of information and communication relations both within the company and to a certain extent beyond its limits.
- Official duties - For each organization, such a position implies its set of actions that the internal communications manager must execute. Among them, there may be such as identifying the degree of consumer satisfaction with the quality of products, drawing up a plan and financial budget to conduct various thematic activities, developing ways to integrate into the team of management solutions to optimize the company's internal activities and others.
- Rights and responsibility - Measure the authority of the employee distributed to the official information requested to them, the possibility of improving the qualifications or passage of certification, and also determine the measure of responsibility to the company for the results of its work, compliance with the company's internal rules and labor regulations established by law.
Such a position implies not only the performance of official tasks within the framework of the job description, but also the manifestation of creative abilities, as well as the ability of rational thinking and the ability to find contact with a lot of people. The activities of the Communication Manager do not have ready-made template solutions, and each strategy developed and implemented by such a specialist is always unique and special. This work will suit individuals with a certain mindset and the presence of charisma, and the leadership qualities and a sense of tact will be good assistants on the path of professional growth.
