Porcelain ware brand Wilmax is distinguished by high quality. These are light and thin products, through which the sunlight seems to penetrate, so they impress the impression of weightless and almost air dishes.
Brand history
Wilmax dishes for many years one of the best-selling table sets around the world. This is an elite white porcelain, which is ideal for home use. and for use in restaurants and other catering enterprises.
The Wilmax brand roots go into a small manufactory in the UK, which was engaged in the supply of dishes for the Royal Court. In 2001, the popularity of White Porcelain reached such heights that the manufacturer decided to expand the production of products. For To make the ratio of price-quality optimal, production facilities were transferred to Southeast Asia . Now on the package of dishes you can see the labeling "Made in Malaysia". But this should not scare potential buyers - production is conducted in accordance with the highest standards adopted in England.
For many years, almost the entire volume of manufactured products goes to the European market, but in 2010 the geography of sales was significantly expanded: the company was opened in Moscow. To date, Wilmax dishes are presented in sixty countries on all continents. - This is Europe, Asia, as well as Africa, Middle East and Australia. At the same time, the products are created in such a way as to take into account the local mentality and regional specificity, features of nutrition and the needs of each sales market - a large team of marketers and creative designers work on the creation of new models. The brand's assortment policy includes over 500 positions of the dishes of various purposes, design and size.
An important factor that determined the rapidly growing popularity of Wilmax is the availability - buyers are not at all necessary to purchase the whole set of fully, since Each position is available to buy a piece . It is very convenient, since in the entire sets there is usually no need, and periodically update the plates, cups and bowls have each mistress.
Advantages and disadvantages
Wilmax is a dishes that are ideal for solemn events. It is for this reason that she loved owners of clubs, cafeterievs, restaurants, large hotels, recreation bases and other organizations. There are indispensable such dining rooms when carrying out large family dinners. , and a huge variety of models, shapes and varieties of dishes will make it possible to make a choice even more demanding customers.
Since Wilmax is porcelain dishes, it is performed in a white color version. All products of this English brand have a glazed bottom and perfectly aligned glossy surface. Thanks to this production technology, a flawless clean view of the dishes is ensured.
The dishes of this brand is distinguished by transparency - it is so thin that the sunshine easily penetrates, giving it an even more refined and exquisite look.
Wilmax is very thin and light products, but despite this, they are quite durable, so they can withstand all the "hardware" of catering. Such dishes is clean, both manually and in the dishwasher, is distinguished by resistance to any cleaning agents, except abrasive, and for a long time retains its original appearance.
All products are manufactured in accordance with European quality standards. The production technology has become the result of the painstaking work of engineers who created and tested products over several decades.
At the same time, the price tag for products will pleasantly surprise every buyer - the cost of the product is small in the event that it is considered from the price-quality position.
The numerous advantages of porcelain dishes Wilmax also include the positions described below.
- WILL. With a slight impact of a wooden wand about Wilmax dishes, a thin high sound is heard, which indicates the highest quality of porcelain.
- Security. For the production of kitchen appliances is used environmentally friendly raw materials, and during the manufacturing process all necessary sanitary and hygienic requirements are taken into account.
- Heat resistance. English dishes can easily be used in microwave ovens and ovens, as it can heal up to 300 degrees.
- Impact resistance. The dishes are characterized by impact resistance, and thickened edges give it additional strength to chips. Production technology involves the use of magnesium and aluminum compounds, which makes cutlery durable to cracking.
- Ergonomic. All manufactured utensils are easy to stack, thanks to which the place in the kitchen can be used more rationally. You can also transfer the dishes set in high stacks, without risk to drop and break it.
- Low water absorption. This is an important advantage, considering that it is about the dishes, which requires constant wet cleaning.
However, the porcelain dishes Wilmax is made of ceramics, which means that it requires a gentle relationship and does not endure strong mechanical shocks. This is its main drawback.
The dishes of this brand can be cleaned only with soft sponges and gelling cleaning agent - the use of abrasives and metal brushes is unacceptable.
Range
The assortment of the English brand is distinguished by an exceptional variety - the collection of dishes includes absolutely everything: from the plates of all kinds and forms to fruit vases, kettles and coffee potters.
Wilmax products are presented in both classical and modern design. , so every buyer easily selects the option that perfectly fit into his interior. For example, round dishes are suitable for classic premises, and a square option for high-tech. At the same time, designers when creating dishes are guided not only by the requirements of decorativeness - it is important for them the functionality and ease of operation of the product. For example, most of the welding teapots has a fundamentally new locking mechanism of the cover, due to which it keeps very tightly and does not fall when pouring a drink. This approach makes a tea ceremony very comfortable and absolutely safe.
Cookware for baking is distinguished by a recessed bottom and walls, which allows you to hold heat as long as possible.
The versatility of objects is that the same cutlery immediately serves several goals. For example, Cream can be used as a sugar bowl, and the fruitman copes perfectly with the leader's role. The mill for pepper can be easily used to satisfy the prepared dishes.
The crystal white saucer deserved the best customer reviews all over the world due to their smooth curved form. Baking forms are attracted by exceptional strength, resistant to smells and ease of cleaning.
Very comfortable broth of this brand - thanks to the hands on both sides, they can be easily rearranged from place to place. By the way, this device also refers to universal - it combines the functions of the cup and soup.
This table decorations will be a menu machine from four sections - each of its separation can be used for a separate dish. This item occupies very little space on the table, so it is very practical when serving.
Reviews
User feedback on Wilmax kitchen devices are distinguished by positive. Buyers talk about style and quality of dishes, which looks spectacularly during solemn techniques, and in everyday use. She serves several decades without changing her original gloss.
Very happy consumers a wide variety of models: Wilmax ware collections are a huge set. There are even products created specifically for Japanese cuisine.
The quality of Wilmax also says the fact that in Russia one of the largest collections is represented by the famous leading culinary television programs by Julia Vysotskaya. All the dishes used in the transfer "Eat at home" are packed in bright boxes with the Wilmax England branded logo, which depict the face of the actress.
The difference between the Yulia Vysotsky series from the usual Wilmax is described in the video below.